--- title: VWO Testing Reviews meta_title: 'VWO Testing Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 929 reviews by the users' company size, role or industry to find out how VWO Testing works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 929 scale: '5' date_modified: '2026-08-09' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # VWO Testing Reviews **Vendor:** VWO AB Tasty **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 929 ## About VWO Testing Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise brands like WMG, eBay, Ubisoft, Qualicorp, and others look to VWO for running and scaling their digital experimentation. VWO is the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience. Gathering user insights, prioritizing hypotheses, planning a roadmap, conducting tests, analyzing results - VWO lets you cover the whole 9 yards. VWO is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT. With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by design and default. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay and has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. ## VWO Testing Pros & Cons **What users like:** - Users highlight the **user-friendly interface** of VWO Testing, allowing for easy management and quick access to support. (180 reviews) - Users appreciate the **responsive customer support** of VWO Testing, ensuring quick assistance during A/B testing processes. (146 reviews) - Users appreciate the **intuitive interface and visual editor** of VWO, making A/B testing seamless and efficient. (138 reviews) - Users find VWO Testing's **easy setup** helpful, facilitating quick and efficient A/B testing for all skill levels. (111 reviews) - Users value the **intuitive interface and seamless integration** of VWO Testing, enhancing efficient A/B testing for teams. (92 reviews) - Users appreciate the **testing efficiency** of VWO, enabling quick A/B tests with seamless implementation and robust features. (86 reviews) - Experimentation (79 reviews) - Features (75 reviews) - Helpful (74 reviews) - Intuitive (69 reviews) **What users dislike:** - Users feel VWO Testing has **limited features** , lacking comprehensive analytics and ease of data sharing for greater usability. (50 reviews) - Users feel that VWO Testing lacks **essential features** like complete traffic analytics and easy data sharing options. (47 reviews) - Users note the **limitations in reporting and integration** with other analytics tools hinder data accessibility and usability. (45 reviews) - Users find the **learning curve steep** with VWO Testing, which can be overwhelming for newcomers to navigate effectively. (34 reviews) - Users experience **slow performance** with VWO Testing, particularly when working with complex experiments or large datasets. (34 reviews) - Users experience **complex features** that can be buggy and difficult to navigate, impacting overall usability. (30 reviews) - Users face **testing difficulties** with VWO, including bugs, complex features, and doubts about test result accuracy. (30 reviews) - Expensive (28 reviews) - Editor Issues (27 reviews) - Slow Loading (26 reviews) ## VWO Testing Reviews ### 1. Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits **Rating:** 4.0/5.0 stars **Reviewed by:** Sumit P. **Reviewed Date:** November 25, 2025 **What do you like best about VWO Testing?** I find VWO Testing to be an excellent A/B testing platform that is easy to use and reliable. Setting up A/B tests is straightforward, and the insights provided are clear, which makes it a great tool for anyone serious about conversion optimization. I appreciate the trackability of visitors through VWO Testing, which helps in determining when to launch a page live based on visitor increase. Additionally, the support team is commendable for their good service, and the powerful features offered by VWO Testing enhance my overall user experience. The initial setup process was pretty easy, which facilitates faster implementation and engagement with the tool. **What do you dislike about VWO Testing?** I would like Mobile testing in the free plan. We are not able to make updates on mobile and desktop separately in a free plan while setting split URL testing. **What problems is VWO Testing solving and how is that benefiting you?** I find VWO Testing simplifies setting up A/B tests, aiding our team in launching pages effectively while offering reliable visitor tracking, ensuring increased visitor validation before going live. ### 2. A well-featured and extremely capable platform, with an excellent support team. **Rating:** 5.0/5.0 stars **Reviewed by:** Ed R. | Director of Ecommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about VWO Testing?** The platform has so many features and makes the creation and tracking process simple. Depending on what you enable - there are lots of resources to learn more about the user experience, and catch issues that you may not find during development and UAT paths. The integration was extremely simple, and we had it up and running within a sprint. The customer support and ongoing coordination of efforts throughout our contract have been great. We're leveraging the platform daily and expanding the testing as fast as we can. **What do you dislike about VWO Testing?** So far, their funnel system is the thing I like least - as it is an implicitly assigned funnel. The user has to hit all of the steps in the order you create for the funnel - and any action out of that order drops the user out of it. If I had one recommendation to pass to VWO for improvements, it would be to create a more flexible path tracking process, with a start and a finish - that would allow flexibility in steps between. **What problems is VWO Testing solving and how is that benefiting you?** We're using the platform for A/B testing to help uncover the blind spots within our customer journey. While there are lots of assumptions that could be made - and likely would be valid, having data behind those assumptions helps us to refine and move the needle toward widespread improvement. We also leverage it as a counter-balance to traditional Google Analytics tracking, and provide a different source for visits, revenue, and more. ### 3. Makes A/B Testing Easy for Our Team **Rating:** 5.0/5.0 stars **Reviewed by:** Azharul H. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2025 **What do you like best about VWO Testing?** I really appreciate how simple it is to get a test up and running. The visual editor is a huge plus—I’m not super technical, so being able to make changes without coding saves a lot of time. I also like getting quick feedback on how a test is performing, which helps us move fast and focus on what’s actually working. Furthermore, the customer support team and guides have been helpful whenever I’m stuck. **What do you dislike about VWO Testing?** Sometimes, bigger experiments take a while to load, and the reporting interface can feel a bit overwhelming if all I want is a quick summary. Advanced targeting usually needs some extra steps that aren’t always obvious. It gets the job done, but it would be nice if reporting and segmentation were a bit more straightforward. **What problems is VWO Testing solving and how is that benefiting you?** For our C2C marketplace, the toughest challenge before VWO Testing was knowing which homepage and posting journey changes would truly boost engagement and conversions. During the homepage revamp, we had plenty of ideas—new layouts, bigger “Sell Now” buttons, featured listings, trust badges—but no clarity on what would actually drive more browsing, sign-ups, or item postings. The same went for the seller journey—whether fewer steps, reordered fields, or photo tips would really lead to more listings was all guesswork. We can now make these changes backed by real user data, ensuring every update is impactful and drives measurable growth. ### 4. VWO Made Our Testing Easy and Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Shivam K. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about VWO Testing?** VWO Testing offers a very intuitive interface for setting up A/B, multivariate, and split tests without needing extensive developer involvement. The visual editor is especially helpful for making quick changes and testing hypotheses on the fly. I also appreciate the detailed reporting and segmentation options, which allow us to analyze test performance across different audience groups. Integration with analytics tools is smooth, and the platform's reliability has helped us confidently make data-backed decisions to improve our user experience and conversion rates. **What do you dislike about VWO Testing?** VWO Testing is feature-rich, the interface can sometimes feel a bit sluggish, especially when handling complex experiments or large datasets. The visual editor, although useful, occasionally has limitations when dealing with dynamic or JavaScript-heavy elements. **What problems is VWO Testing solving and how is that benefiting you?** 1. CRO Optimization by testing different CTAs - text and placement 2. BOT integration for limited set of users. 3. Split URL testing on different designs. 4. Web roll out changes ### 5. Agile & flexible testing solution for high traffic website **Rating:** 4.5/5.0 stars **Reviewed by:** bvanlerberghe@jminsure.com V. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about VWO Testing?** Our team utilizes VWO for fast iterative testing on our websites. Since our test span multiple domains, VWO is a good solution for accurate testing on users that visit each domain. The flexibility and ease of use with the editor allows us to deploy variations that give us worthwhile results with the stats integrated into VWO. **What do you dislike about VWO Testing?** VWO works best with the newest websites that offer the most flexibility. Some older webpage elements do not work as well as the newest ones for flexible testing. **What problems is VWO Testing solving and how is that benefiting you?** We are able to leverage the user's characteristics they provide to us to personalize and optimize their experience using our websites. Personalizing helps us learn more about our users and their behaviors. ### 6. Great tool and great support **Rating:** 4.5/5.0 stars **Reviewed by:** Ole G. | Specialist i konverteringsoptimering og UX/usability, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about VWO Testing?** To me the power of VWO is the support. Always fast, skilled and helpful. The tool is great, offer the features I need to run a global CRO test track. We mostly use the A/B testing part and the setup, review and reporting features work the way I expect them to. **What do you dislike about VWO Testing?** There are some reporting wishes I have that differ from the way VWO has chosen to do it. And handling large account can be a little messy. A slight tendency to "bloat" with too many metrics, but I understand its also about how the options are used. **What problems is VWO Testing solving and how is that benefiting you?** We are running a global A/B testing track and use VWO to do all testing (but only testing). ### 7. Reliable A/B Testing with Outstanding Support **Rating:** 4.5/5.0 stars **Reviewed by:** Kaif K. **Reviewed Date:** August 11, 2025 **What do you like best about VWO Testing?** I appreciate VWO Testing's extensive suite of tools and insights, which significantly enhance our AB testing and conversion rate tracking. The customer support is exceptional, consistently providing assistance when needed. Features like data 360, AI, heat mapping, and funnel reporting are integral to our operations, making VWO one of the best-rated tools in the market. **What do you dislike about VWO Testing?** I find the AI features in VWO not so beneficial at the moment because the ideas provided are too basic and need more enhancement to give better responses. Also, if I could change one thing about VWO Testing, I would like to integrate heat maps directly into the testing tool instead of having it separate in the insights tool. This integration would help correlate A/B testing data with heat map data for better analysis. **What problems is VWO Testing solving and how is that benefiting you?** I use VWO Testing for A/B testing and tracking conversion rates, which provides valuable insights and benefits. The tool's features, like events, triggers, matrices, heat mapping and funnel reporting, enhance our analysis, and customer support is excellent. ### 8. Simple and organized with many possibilities **Rating:** 4.5/5.0 stars **Reviewed by:** Linda V. | Web Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about VWO Testing?** I like how it's very organized. It's very intuitive, yet has many possibilities. Very good for A/B testing! **What do you dislike about VWO Testing?** I don't like that I can not define myself who categorizes as 'email' or 'referral' traffic. The way VWO does it, is very different than we do it and that part is completely useless for us. Customer support is very helpful. **What problems is VWO Testing solving and how is that benefiting you?** We want to keep optimizing our funnel and website experience for our users. VWO testing really helps us to see if our 'improvements' are really improvements. Moreover, sometimes webdevelopment takes a long time and VWO helps us to to quickly make the changes and just assign 100% of traffic to the new version. ### 9. Great Experience! Few Suggestions for App **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about VWO Testing?** I appreciate how easy it is to impement small change tests on the website (for example color changes, text, etc.) Our rep, Siddhant, has been a great help on any questions we have. Always quick to respond and offers great suggestions. **What do you dislike about VWO Testing?** As we grow our site, we are looking to test more old modules vs newly developed ones. For example, in our product page optimization project, we are doing a full overhaul based on testing. We would love to have the ability to test our old modules vs new ones without coding. I find the AI feature not responsive to more in depth changes. **What problems is VWO Testing solving and how is that benefiting you?** It has helped us immensly in optimizing our website to meet the needs of our customers. Whenever we have a questions about how an aspect of our site is performing, it takes 5 minutes to go onto the app and set up a test to get reliable answers fast. ### 10. Easy to use and smart tools **Rating:** 5.0/5.0 stars **Reviewed by:** Huyen L. | Group Ecommerce Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about VWO Testing?** VWO Testing is easy to use with non-technical user. We don't need complex development for the web changes. Very smart and effective way to test! If I have any problems, I can raise the ticket, and the customers support team will solve it promptly. We launched a lot of campaigns on it. **What do you dislike about VWO Testing?** Don't have the full 100% traffic split. Sometimes, I just don't want to keep the control version. **What problems is VWO Testing solving and how is that benefiting you?** The testing solves our limited resources in website development. Also, when we have new idea in changing visual to improve customer's experiences, we can implement directly and easily. ### 11. Streamlined A/B testing with user-friendly tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about VWO Testing?** VWO’s interface is intuitive and lets our team launch and analyze A/B tests quickly. The visual editor makes simple UI changes easy without dev help. I also like the robust segmentation and goal tracking features. Integration with analytics tools like GA4 is seamless, and the support team is responsive. **What do you dislike about VWO Testing?** Loading time for reports can be slow with larger sample sizes. Every features even separate device reporting whcih should be standard has extra fee. I don't like Event Tracking Auditing Tool which is very manual and technical. Heatmaps sometimes take longer to populate or glitch with dynamic pages. Some advanced targeting options require workarounds, and the learning curve for multi-page experiments could be improved. **What problems is VWO Testing solving and how is that benefiting you?** VWO helps us validate design changes with data, not guesswork. It solves the problem of relying on gut feeling by letting us run controlled A/B tests and understand what actually drives conversions. This reduces business risk, improves UX, and supports stakeholder buy-in with clear results. ### 12. Great tool for run A/B tests and optimizing performance **Rating:** 5.0/5.0 stars **Reviewed by:** Maria M. | UX Designer, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2025 **What do you like best about VWO Testing?** Reliable and easy to use A/B testing tool, even for teams without a heavy technical background. The interface is intuitive, and the experiment setup process is straightforward, which helps save time and reduce friction when validating ideas. Its a great tool for teams looking to make continuous improvements through testing. The CS team in Brazil has also been a highlight of our experience with VWO, always friendly, quick to respond, and genuinely helpful. It's great to know we can count on them whenever we need support. **What do you dislike about VWO Testing?** Some features that could be considered essential are only available in the higher-tier plans, which might limit the experience for users on more basic subscriptions. Its important to carefully review what is included in each plan before committing to avoid potential frustration down the road. **What problems is VWO Testing solving and how is that benefiting you?** VWO Testing is helping us validate ideas and changes before rolling them out to all users, which reduces the risk of implementing updates that might hurt performance. By running A/B tests, we can make decisions based on real user behavior instead of assumptions. This has led to more confident design choices, improved user experience, and better overall conversion rates ### 13. VWO makes AB testing fun **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2025 **What do you like best about VWO Testing?** The tool is very straightforward and offers a lot of options to support more complex A/B testing setups. Even if you have a specific use case and aren't sure how to implement it in VWO, their team is extremely helpful and goes the extra mile to assist you. They also have the expertise needed to support more advanced tests. Additionally, they understand that some issues are time-sensitive and truly do their best to help you promptly. **What do you dislike about VWO Testing?** Their subscriptions are based on the amount of traffic you test, which can be a bit frustrating. You have to keep track of your usage to avoid running too many tests or using 100% of your traffic—otherwise, you can’t continue testing unless you pay extra. Additionally, some features require a higher-tier subscription, but we only need those occasionally, for one or two tests a year. Paying for an upgraded plan just to access these features feels like overkill. Another downside of VWO is that some tests cause flickering on the pages, which can affect the user experience. **What problems is VWO Testing solving and how is that benefiting you?** looking at if we do need to make the adaptation on the website, if the company will indeed benefit and have more conversions due to this adaptation making it worth the development cost ### 14. VWO testing and optimisation tool has some great positives but also a few areas of improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2025 **What do you like best about VWO Testing?** The customer support is always friendly and availiable the team goes out of its way to try and assist. The ease of integration was fantastic, we offten struggle onboarding new vendors. Even as a an executive sponsor i am frequently using the tool. **What do you dislike about VWO Testing?** Ease of use and implementation of testing are not as simple as one would like, i often get a response of sorry no we cant use the tool in that way, even though the requests are not complicated. There are a number of new features added quite often however they tend to be lackluster at time of beta. **What problems is VWO Testing solving and how is that benefiting you?** Heat maps, A/B testing, personalisation - VWO allows us to test out new ideas without the tech overhead of requiring a large dev effort before we know if the feature will be succesful. It helps A/B test copy, as well as alert us to any issues in our salesfunnel by recordings. ### 15. Its easy to test website ideas with VWO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about VWO Testing?** It saves me and my team so much time.. dont always need developer for small changes which is great. Also support people & CSM are quick to help when i get stuck thats cool.. works with google analytics so finding what makes diff in conversion is useful. **What do you dislike about VWO Testing?** AI copilot editor is basic still need to do custom things manually and can be improved **What problems is VWO Testing solving and how is that benefiting you?** vwo testing helps me figure out what works best on my website without a lot of headache.. before if i want to try new idea or change button It took long time cause need to ask developers and wait for changes n all. ### 16. Hassale free tool for A/B testing **Rating:** 4.5/5.0 stars **Reviewed by:** Chandra S. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2025 **What do you like best about VWO Testing?** 1. It's integration is super easy 2.Setting Limits for users and vistors 3. Scheduling function 4. Defining metrics 5. Fast response on conversions **What do you dislike about VWO Testing?** The limitation in creating custom metrics only event is used to define metrics and conversion. It should have conversion based on session of the platform **What problems is VWO Testing solving and how is that benefiting you?** We have run homepage revamp ato measure user experience and conversion in other projects. ### 17. VWO Testing Functionalities Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about VWO Testing?** I like the heatmaps which allows conclusions to be made **What do you dislike about VWO Testing?** There are limited data capture. It only monitors % of the users not total traffic **What problems is VWO Testing solving and how is that benefiting you?** The heatmap analysis helped me identify which CTAs (Call-to-Actions) are most effective and which ones are being ignored. It also revealed user scroll behavior—most visitors don’t scroll beyond the third tile on the page. This insight suggests that any content placed below that point is likely not being seen, and we should prioritize key messaging and CTAs above the fold or within the top three tiles. ### 18. All in one tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about VWO Testing?** I really like the fact it has a combination of insights and testing within one platform. So you can use the insights section to hypothesise tests, run surveys via the tool to identify friction points. Heatmaps and session replays, saves having to use different tools when everything is in one tool. **What do you dislike about VWO Testing?** Probably the sampling part, it is only a % of your traffic, so sometimes getting the full stats isn't possible. **What problems is VWO Testing solving and how is that benefiting you?** Allowing us to test what works best for our content pages and how to best optimise our checkout. ### 19. Great Partner for Success **Rating:** 5.0/5.0 stars **Reviewed by:** Dayton K. | CX Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about VWO Testing?** The VWO platform is simple to use but powerful in features. Their product team listens to customer feedback and regularly releases new features or updates. One thing I appreciate the most is the responsiveness in customer support. **What do you dislike about VWO Testing?** We had to create our own Adobe Analytics API since the native integration makes more calls than we wanted. **What problems is VWO Testing solving and how is that benefiting you?** Our operations processes involve A/B testing and experimentation to enable us to make data driven decisions. VWO platform has been one of the best ones we've used. ### 20. VWO **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about VWO Testing?** VWO is easy to setup and use on a day to day basis. Features such as heatmap, scrollmap give insight about the pages A/B experimentation platform on VWO is easy to use and provides clear metrics to test hypothesis. **What do you dislike about VWO Testing?** VWO core value proposition is A/B testing. It has live page edit feature that can be used to make changes to live pages without the need of developers. While it works well for small changes such as text updates, changing position of elements, it does not work very well when the changes are complex such as making changes to the images etc. **What problems is VWO Testing solving and how is that benefiting you?** - Running A/B experiments on landing pages - Low developer bandwidth ### 21. Makes A/B testing so much easier without needing dev help **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about VWO Testing?** VWO Testing significantly reduces the need for engineering involvement, especially when adjusting traffic percentages across different variants. Business team members, such as Delivery Managers or Product Managers, can independently manage these settings, enhancing agility. The consistent application of traffic percentages across local, staging, and production environments eliminates repetitive configurations, streamlining our testing processes. It's also easy to integrate into our existing workflows, making setup and rollout quick and hassle-free. **What do you dislike about VWO Testing?** A notable concern is the rapid accumulation of session counts, which can quickly reach the session threshold without clear visibility, especially since sessions from all environments—local, staging, and production—are counted. This can lead to unexpected limitations. Moreover, while VWO offers comprehensive testing capabilities, its response time is comparatively slower than some other split testing tools, though this is a minor issue in our workflow. It would be beneficial to have more granular control over session tracking to focus analysis solely on production data. **What problems is VWO Testing solving and how is that benefiting you?** VWO helps us make quick, data-driven decisions without relying on developers. Business users can easily manage and adjust experiments, saving engineering time. It simplifies variant testing, accelerates experimentation cycles, and removes the need for repeated configurations across environments, ultimately improving our ability to test ideas and optimise user experience efficiently. ### 22. Great! User-friendly and Intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about VWO Testing?** I like that VWO’s testing module is very user-friendly and easy to use, even for those without a technical background. I am particularly really enjoying the new Co-pilot feature which has meant that I've been able to build quite complex tests that I would usually need a developer for. I also really value being able to segment audiences and target tests based on detailed behavior or devices. The built-in reporting is clear and helps in quickly identifying winning variants, and the integration with GA4 is smooth, which adds value for deeper analysis. **What do you dislike about VWO Testing?** I still find some limitations with the reporting side. One of our key KPIs is around product performance, being able to drive a particular format (print Vs digital) or product type (subscription Vs single issue) which means I often need to rely on GA4, however the data is often very different to VWO which causes confusion and distrust in the results. **What problems is VWO Testing solving and how is that benefiting you?** VWO Testing is a great tool to get conclusive data on how our changes directly impact conversion. Combined with other modules, such as VWO Insights, we're able to make informed decisions on what the future of our web pages look like. We typically use VWO Testing to help increase customers adding to basket or complete checkout. Even when our tests are not successful, we are always learning about our users behaviour. ### 23. A great product with an even greater support team. **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan A. | Data Entry Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about VWO Testing?** VWO offers a wide array of user research and testing features that are designed with ease-of-use as a top priority. Its easy to set up, the toolbox is expansive, the data is easy to digest, and the insights they offer are relevant to any business with an internet presence. The very best of VWO, though, is their staff, who are as friendly as they are driven in their pursuit of our success with their product. **What do you dislike about VWO Testing?** I am satisfied overall with VWO, but it seems to me that their insights should include complete site traffic analytics, or at least an integration with GA4 that offers cleaned up dashboards to compensate for GA4's low usability. It'd be immensely helpful for my use case (and I imagine many others) to have all that user data under one roof. For a product about understanding user behavior, it seems an oversight to not have this be core feature of the product. The second point I have is that the data/insights from their different tools should be easier to explort/share. PDF's of the heat/click maps would really up their game, and with how usable their toolbox is, I was surprised it was so difficult to share our findings. **What problems is VWO Testing solving and how is that benefiting you?** All the insights lacking in GA4 (not to mention what it lacks in usability) are covered by VWO. The heat maps, click maps, a/b and multivariate testing allow us to make informed decisions on the brand / technical changes to our web presence that result in a growing pipeline of engaged users. ### 24. Powerful, User-Friendly Tool That Drives Real Conversion Results **Rating:** 4.0/5.0 stars **Reviewed by:** Vimlesh M. | Sr. Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2024 **What do you like best about VWO Testing?** After using VWO for over six months, I can confidently say it's been a game-changer for our conversion optimization efforts. With around 100 A/B tests under our belt, we’ve seen a solid 15% increase in our conversion rate, which has directly impacted our business growth. **What do you dislike about VWO Testing?** One limitation I don’t like about VWO is the Monthly Tracked Users (MTU) cap. It restricts the number of users you can track in experiments, which can be challenging for growing businesses or high-traffic sites. When we reach the MTU limit, it forces us to prioritize which tests to run, limiting our ability to fully optimize all areas. A more flexible MTU policy would make VWO even better. **What problems is VWO Testing solving and how is that benefiting you?** VWO Testing helps us identify what works best on our site by allowing us to run A/B tests, track user behavior, and analyze engagement patterns. It solves the problem of guesswork in our optimization process, letting data drive our decisions instead. This has directly benefited us by increasing our conversion rate by 15% over the past six months. With VWO, we can quickly identify high-impact changes and continuously improve our user experience, which has been essential for our growth and customer satisfaction. ### 25. Constant support from Monali Gupta **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Dairy | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about VWO Testing?** I like all the possibilities you can do with the tool and also the support you give to the clients from day 1. **What do you dislike about VWO Testing?** That the most interesting widgets are locked on the basic plan so then you have to keep adding trials/extras. **What problems is VWO Testing solving and how is that benefiting you?** Understand the journey of out visitors. ### 26. VWO Testing Feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about VWO Testing?** Intuitive interface and very quick & sufficient support system **What do you dislike about VWO Testing?** Maybe some limitations when it comes to some broaden targeting (like 360 Attributes - in our plan it's only 5, in enterprise it's 20, but it's still quite low for our team to run a more complexed target cam) **What problems is VWO Testing solving and how is that benefiting you?** We are testing things like components rearrangement, CTA text variations, CTA location, headline and description, we even run some personalization - helps us to take data driven decision and understand what to do to improve user experience and conversion on our website ### 27. Excellent flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about VWO Testing?** We have been able to massively scale up testing across the business, finding pockets of value in multiple places **What do you dislike about VWO Testing?** It's seemingly easy to accidentally burn credits **What problems is VWO Testing solving and how is that benefiting you?** enabling differnent business units to easily test across the site without dedicated engineering support ### 28. Helpful platform to perform better **Rating:** 4.5/5.0 stars **Reviewed by:** Marvin F. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about VWO Testing?** VWO can manage a several type of A/B and the variations that we can test is a lot. **What do you dislike about VWO Testing?** At first, maybe it's not very user friendly to use. **What problems is VWO Testing solving and how is that benefiting you?** VWO help us to get better performance on our website. ### 29. A valued partner in A/B testing and web strategy with an unmatched customer support team **Rating:** 5.0/5.0 stars **Reviewed by:** Shina H. | Sr. Conversion Rate Optimization Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2024 **What do you like best about VWO Testing?** Once we integrated VWO into our CRO workflow, the way we approach data-driven decision-making completely transformed. Jo (client success consultant) and her top-tier customer support team have been instrumental in our testing insights and abilities. They've become valued partners in A/B testing and web strategy as we move to test across our entire site as we build. The tool's simplicity has enabled us to learn and prioritize tests quickly with detailed reports and real-time analytics. **What do you dislike about VWO Testing?** You cannot reset the metrics on a test, you must clone the test and start a new one. Users cannot delete unused metrics - this causes a little clutter in the archived list **What problems is VWO Testing solving and how is that benefiting you?** We were unable to see how users were interacting with our page elements - with the help of VWO we can see not only how they are interacting with them, but what they are doing after the interaction. This has helped us decide how pages are designed and how to improve user experience. ### 30. Implement tests quickly and easily, but you have to put some thought in analysis yourself. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about VWO Testing?** VWO convinces with a wide range of test features at a comparatively fair price. It enables a quick start into testing thanks to an easy-to-use interface and quickly accessible support team. **What do you dislike about VWO Testing?** The implementation in the site initially caused flickering, but we were able to get this under control. The tool's analysis capacities are limited, which is why we validate the results with additional data sources. **What problems is VWO Testing solving and how is that benefiting you?** Implement tests quickly and seamlessly, saving our own development ressources. ### 31. VWO has helped us greatly to improve the conversion rate of our website **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastian H. | Online marketeer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about VWO Testing?** After working with Google Optimize for a couple of years, it's sunset date turned out to be a blessing in disguise, since we're now working with VWO for a couple of years. VWO's visual editor is very easy to use, but the true power lies within the code editor. If you're efficient in HTML/CSS/JS, the options to build new experiments are almost limitless. Another great thing about VWO is their customer support. Even with our timezone difference, they have always been quick to respond and they've helped out on numerous occasions with both implementation issues, as also reviewing our code when building new experiments. VWO has helped us greatly with our CRO roadmap and to improve the conversion rate of our website. **What do you dislike about VWO Testing?** The only downside of VWO for me is the pricing. They're not the cheapest tool out there and some cool functionality is only available in the most expensive plans. **What problems is VWO Testing solving and how is that benefiting you?** VWO is giving us the tools to experiment with all kinds of elements on our website - even up to testing complete redesigns or different landing pages. This has helped our company to improve our conversion rate and therefore our revenue. ### 32. VWO has helped us kick off our experimentation program and get up to speed. **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley B. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2024 **What do you like best about VWO Testing?** As a first-time user of experimentation platforms, Bipin has helped us get up to speed - quickly responding to our questions, pulling in support where needed, and providing a thorough response with our inquiries- often offering a live demo. The interface was a learning curve, but Bipin helped get us acquainted with the product. We've enjoyed the number of features that are available and the consistent new updates that we've been able to test out (like co-pilot). Implementation has been mostly easy. **What do you dislike about VWO Testing?** Integrations with Marketo or GTM have been more difficult than we anticipated. Although some of this is due to our custom configurations, it would have been helpful to know these watch-outs when we started the integration process. Certain metrics have been specific to VWO rather than consistent with industry accepted definitions (such as bounce rate), which is slightly difficult to navigate, but Bipin has helped to clarify along the way. **What problems is VWO Testing solving and how is that benefiting you?** VWO is helping us understand user behavior on our webpages so we can optimize for the behavior we desire- ultimately, hopefully increasing our site's performance and metrics. ### 33. A great tool for AB testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about VWO Testing?** It enables a quick way to create AB tests, takes care of dividing the target group into test groups, offers good reporting and with its help it is possible to get behavioral data. We have quickly received professional and great support from the VWO team when we have needed it. **What do you dislike about VWO Testing?** In ordeIn order to get an optimal user experience for the AB test (no flickering), the cookie settings are not fully compliant with the GDPR, if it is interpreted strictly.r to get an optimal user experience for the AB test (no flickering), the cookie settings are not fully compliant with the GDPR, if it is interpreted strictly. **What problems is VWO Testing solving and how is that benefiting you?** How to optimize the conversation and customer experience. It gives information about customer behavior with heatmap and session recording tools too. ### 34. Great tool, super powerful and intuitive to use **Rating:** 4.5/5.0 stars **Reviewed by:** Rich S. | Technical Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about VWO Testing?** VWO Testing provides advanced tools for A/B testing variations - you can do much more than A/B including multi-variate tests of multiple combinations and also split URL tests when you want to try out 2 varations of page layouts. **What do you dislike about VWO Testing?** One minor downside is the integration of content for A/B tests from my CMS but this doesn't stop the tool from being able to do what I want it to. **What problems is VWO Testing solving and how is that benefiting you?** Identifying the most impactful messaging for conversion and proving out internal debates about content/imagery. ### 35. Great CSM, Lots of Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about VWO Testing?** Our CSM is very attentive and great at ensuring we have a full testing roadmap at all times, even going so far as to help with test setup live on calls. The tool is quite robust for the cost, with lots of features and functionality available to add to your plan. Our tests generally load quickly without a flicker, and admin UX makes it easy to review results and understand impact. **What do you dislike about VWO Testing?** Our site is quite dynamic so the visual editor isn't great for many of the tests we want to run, however, I think this would be a limitation for most CRO tools. Simple things like swapping images, copy, and links are quick and easy in the platform, but moving blocks or adding elements causes issues. Invoicing is can be quite complicated and I sometimes struggle to understand our cost breakdowns with the documentation provided. **What problems is VWO Testing solving and how is that benefiting you?** CRO testing to improve performance of our website. Personalization to limit the number of landing pages we have to maintain. ### 36. Solid A/B Testing but Some Areas for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Beatris T. | UX Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about VWO Testing?** The number of features is fine, the new AI improvements are cool. The support is always there when we need it, special thanks to our customer support Monali Gupta ❤️who finds a solution to every issue we have! **What do you dislike about VWO Testing?** Difficulty in implementation for a designer without coding experience, the tool needs to be more flexible **What problems is VWO Testing solving and how is that benefiting you?** VWO provides concrete data to guide decisions rather than relying on assumptions. ### 37. Powerful tool with a dedicated and helpful support team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about VWO Testing?** - Intuitive to use - Incredible customer support who are available to help set up tests and help debug issues - Easy to get started and set up - Onboarding and training provided - Flexibility in plans, users and accounts compared to other options **What do you dislike about VWO Testing?** - Limited integrations with other software - Editor requires some HTML/development knowledge, making it difficult to set up more sophisticated tests without help **What problems is VWO Testing solving and how is that benefiting you?** VWO Testing is helping us set up A/B tests on our website to make data-driven decisions before investing in long-term development work ### 38. VWO is a comprehensive A/B testing platform for all business types **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about VWO Testing?** VWO tests are straightforward to launch and provide results in real time. Additionally, it's easy to streamline use of the platform by storing custom metrics and segments in your account for later use. The advanced heatmap and session recording features are a great way to evaluate overall performace of a page. **What do you dislike about VWO Testing?** The VWO editor can be slightly limiting at times and can increase the loading time of pages by a noticeable amount. **What problems is VWO Testing solving and how is that benefiting you?** Optimizing key elements of landing pages to increase conversion acorss our site ### 39. Useful platform for testing & good customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Tatyana S. | Senior Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about VWO Testing?** - Enables AB testing in an efficient way - Easy to set up and configure tests based on the goals of the campaign - Easy to deploy tests through VWO that are successful - Helpful customer support representative (Shilpa Barti) who is always willing to provide campaign guidance or advice **What do you dislike about VWO Testing?** - More complex tests are not as easy to configure and it can take a bit of effort trying to interpret the results **What problems is VWO Testing solving and how is that benefiting you?** Enabling organizations to be more data-driven when evaluating new digital features & enhancements ### 40. The VWO support team very helpful and knowledgeable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about VWO Testing?** The tool is continuously evolving, with the team actively listening to customer requests and working to update and add essential features based on feedback. The training provided by the dedicated training team has been incredibly helpful for a new user like me. The support from the account manager has been outstanding, offering us valuable insights! **What do you dislike about VWO Testing?** It's just the quota limit for insights. I hope this could potentially be unlimited for enterprise users. **What problems is VWO Testing solving and how is that benefiting you?** Identifying opportunities to improve user experience on low-converting pages across the site. ### 41. VWO testing **Rating:** 4.5/5.0 stars **Reviewed by:** Vasco C. | E-commerce Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2023 **What do you like best about VWO Testing?** The freedom to test almost anything you want. Nearly everything is possible. **What do you dislike about VWO Testing?** That being said. Some very important metrics do need a technical setup before you are able to use them. **What problems is VWO Testing solving and how is that benefiting you?** Seeing user behaviour and CRO. ### 42. User-friendly experimentation tool with exceptional support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about VWO Testing?** - Best-in-class support: VWO offers impeccable support with a dedicated CSM whenever you run into the wall. You also get a dedicated L&D specialist to bring you up to speed with the product if you're new. - Simple and easy UI: VWO doesn't complicate things with Testing. The setup is fairly straight forward and the in-built analytics is pretty accurate. **What do you dislike about VWO Testing?** - VWO Insights data retention is limited by plan: Pro plan users can only access heatmaps up to 60 days back. - HubSpot integration for tracking website interactions is available only on the Enterprise plan. **What problems is VWO Testing solving and how is that benefiting you?** Understanding user behavior, Improving Conversion Rates, Optimizing user journey ### 43. Easy to use tool for experimentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about VWO Testing?** The tool is very easy to use for A/B testing especially if you are looking to test designs without the need for a designer. My account manager is very reactive and has helped me with the set up many times. The support team was quite helpful when issues occured. **What do you dislike about VWO Testing?** I wish Experimentation and Insights were more integrated vs separate categories serving different pruposes. **What problems is VWO Testing solving and how is that benefiting you?** VWO helps us optimize our content for conversion purposes and it removes the need for a designer/developer for most the tests I run. ### 44. Great easy tool to use for AB testing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about VWO Testing?** the simple user interface, the AI recommendation, customer service **What do you dislike about VWO Testing?** some of the AI recommendation requires more work than expected **What problems is VWO Testing solving and how is that benefiting you?** Before we launch a new feature ### 45. EndNote VWO Testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about VWO Testing?** Easy page editing, ad-hoc reporting, quality results. **What do you dislike about VWO Testing?** End-to-end revenue tracking with third party payment processors could be easier. **What problems is VWO Testing solving and how is that benefiting you?** Website / eCommerce optimization ## VWO Testing Discussions - [How scalable is Visual Website Optimizer?](https://www.g2.com/discussions/scale) - 1 comment, 3 upvotes - [What is the best way to track elements hidden behind signup wall?](https://www.g2.com/discussions/what-is-the-best-way-to-track-elements-hidden-behind-signup-wall) - 1 comment, 1 upvote - [How can I get the heatmap load faster?](https://www.g2.com/discussions/how-can-i-get-the-heatmap-load-faster) - 1 comment, 1 upvote - [How do I set up click and scrollmaps?](https://www.g2.com/discussions/25556-how-do-i-set-up-click-and-scrollmaps) - 1 comment, 1 upvote - [Will there be any improvement of setting up goals?](https://www.g2.com/discussions/24482-will-there-be-any-improvement-of-setting-up-goals) - 1 comment, 1 upvote - [View VWO Testing pricing details and edition comparison](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bsentiment_snippet%5D=1476324&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+12%3A54%3A17+-0500&secure%5Bsession_id%5D=939d66c6-b02e-4d62-98a2-ecfd48749f1f&secure%5Btoken%5D=19d6778dd47d6eae8a328a3c1a8608600cdbbee4787053ce0ce3a9ddf8d76e30&format=llm_user) ## VWO Testing Integrations - [GA Insights](https://www.g2.com/products/ga-insights/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Microsoft Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## VWO Testing Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top VWO Testing Alternatives - 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