--- title: VWO Testing Reviews meta_title: 'VWO Testing Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 929 reviews by the users' company size, role or industry to find out how VWO Testing works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 929 scale: '5' date_modified: '2026-09-02' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # VWO Testing Reviews **Vendor:** VWO AB Tasty **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 929 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About VWO Testing Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise brands like WMG, eBay, Ubisoft, Qualicorp, and others look to VWO for running and scaling their digital experimentation. VWO is the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience. Gathering user insights, prioritizing hypotheses, planning a roadmap, conducting tests, analyzing results - VWO lets you cover the whole 9 yards. VWO is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT. With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by design and default. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay and has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. ## VWO Testing Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of VWO Testing, facilitating straightforward management and quick access to test results. (148 reviews) - Users value the **responsive customer support** of VWO Testing, providing quick help whenever needed for testing success. (113 reviews) - Users highlight the **intuitive interface** of VWO Testing, enabling quick and easy A/B test management for all skill levels. (108 reviews) - Users love the **easy setup** of VWO Testing, making test management seamless for everyone, including non-technical users. (93 reviews) - Users value the **intuitive analytics integration** in VWO Testing, streamlining A/B testing and enhancing decision-making capabilities. (74 reviews) - Experimentation (65 reviews) - Features (62 reviews) - Intuitive (62 reviews) - Users appreciate the **testing efficiency** of VWO, enabling quick A/B tests with seamless implementation and robust features. (59 reviews) - Helpful (55 reviews) **What users dislike:** - Users highlight the **missing features** in VWO, such as incomplete traffic analytics and limited data sharing options. (40 reviews) - Users find VWO's **limited features** hinder effective testing, requiring extra adjustments and impacting analysis capabilities. (37 reviews) - Users note the **limitations in reporting and integration** with other analytics tools hinder data accessibility and usability. (28 reviews) - Users experience **slow performance** with VWO Testing, particularly when managing complex experiments or large datasets. (28 reviews) - Users find the **learning curve steep** with VWO Testing, which can be overwhelming for newcomers to navigate effectively. (27 reviews) - Users find VWO Testing has **complex features** that require coding knowledge and can complicate setup and functionality. (26 reviews) - Slow Loading (26 reviews) - Technical Issues (25 reviews) - Users face **testing difficulties** with VWO, often needing to restart experiments due to bugs and complex features. (24 reviews) - Expensive (23 reviews) ## VWO Testing Reviews ### 1. Website A/B Testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 14, 2025 **What do you like best about VWO Testing?** The tool interface is very user-friendly and easy to use, especially the integrated AI (Copilot). Also, the customer support is very good in terms of any special requirement. **What do you dislike about VWO Testing?** None as of now. Everything is good according to the requirement. **What problems is VWO Testing solving and how is that benefiting you?** VWO is reducing my tech efforts for the required A/B experiment over the website and giving attributed results focused on the goal which we are targeting through the test with clear visibility by plotting heatmaps, which provide a clearer picture of the experiments. ### 2. Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Christine D. | Web Marketing Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 12, 2024 **What do you like best about VWO Testing?** VWO customer support is exceptional, with our dedicated Customer Success Manager consistently going above and beyond. They’ve been instrumental in keeping our projects on track, offering valuable test ideas, and even assisting with test setup and tracking. Their proactive approach and expertise have made a significant difference, making our testing process smooth and efficient. **What do you dislike about VWO Testing?** The tool can be a bit tricky at times, and we’ve experienced occasional loading issues. While these problems aren’t deal-breakers, they do affect the overall user experience. **What problems is VWO Testing solving and how is that benefiting you?** VWO simplifies the process of setting up A/B tests and making updates directly in its intuitive editor. This ease of use allows us to focus on optimizing our experiments rather than wrestling with complex setups. Additionally, VWO’s robust data tracking provides accurate insights, saving us time by automatically calculating test winners and losers. ### 3. Great software ease to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 21, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about VWO Testing?** the fact the team are really helpful in supporting you no matter the hour **What do you dislike about VWO Testing?** i like everything so far about the software **What problems is VWO Testing solving and how is that benefiting you?** it helps that its a all in one solution with test creation and it integrates easiliy with GTM and GA4 ### 4. Helpful platform to perform better **Rating:** 4.5/5.0 stars **Reviewed by:** Marvin F. | Marketing Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 08, 2025 **What do you like best about VWO Testing?** VWO can manage a several type of A/B and the variations that we can test is a lot. **What do you dislike about VWO Testing?** At first, maybe it's not very user friendly to use. **What problems is VWO Testing solving and how is that benefiting you?** VWO help us to get better performance on our website. ### 5. VWO is an easy tool for A/B testing and insights of your webpage. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 13, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about VWO Testing?** The account manager is easy to reach, responds quickly, and the tool is user-friendly. **What do you dislike about VWO Testing?** Sometimes the integration of tests works a bit harder than other times **What problems is VWO Testing solving and how is that benefiting you?** Easy set up for a/b tests and quick results ### 6. A valued partner in A/B testing and web strategy with an unmatched customer support team **Rating:** 5.0/5.0 stars **Reviewed by:** Shina H. | Sr. Conversion Rate Optimization Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 19, 2024 **What do you like best about VWO Testing?** Once we integrated VWO into our CRO workflow, the way we approach data-driven decision-making completely transformed. Jo (client success consultant) and her top-tier customer support team have been instrumental in our testing insights and abilities. They've become valued partners in A/B testing and web strategy as we move to test across our entire site as we build. The tool's simplicity has enabled us to learn and prioritize tests quickly with detailed reports and real-time analytics. **What do you dislike about VWO Testing?** You cannot reset the metrics on a test, you must clone the test and start a new one. Users cannot delete unused metrics - this causes a little clutter in the archived list **What problems is VWO Testing solving and how is that benefiting you?** We were unable to see how users were interacting with our page elements - with the help of VWO we can see not only how they are interacting with them, but what they are doing after the interaction. This has helped us decide how pages are designed and how to improve user experience. ### 7. VWO is a very good testing platform enabling tech & non-tech people **Rating:** 3.5/5.0 stars **Reviewed by:** Tim H. | Head of Technical Growth & Innovation, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 20, 2025 **What do you like best about VWO Testing?** VWO is a very good testing platform to replace Google Optimize. It is very good for both technical and non-technical people. **What do you dislike about VWO Testing?** Preview can be a bit buggy at times plus sometimes refuses to save **What problems is VWO Testing solving and how is that benefiting you?** Easily frontend changes ### 8. One of the best A/B testing tools in terms of price-performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 23, 2025 **What do you like best about VWO Testing?** We received amazing support, positive energy, and valuable advice throughout the subscription period from our Customer Success Manager, Priyanka Arun Kasture. **What do you dislike about VWO Testing?** The page editor and tracking options weren't entirely sufficient for advanced use cases, which led to us investing more time and effort. However, the VWO team is very open to feedback and is working hard on improvements. **What problems is VWO Testing solving and how is that benefiting you?** Optimization of conversion rates and user engagement, along with offering personalized journeys throughout our website. ### 9. My rep is Awesome **Rating:** 4.0/5.0 stars **Reviewed by:** Lindsey R. | Ecommerce Specialist, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 23, 2025 **What do you like best about VWO Testing?** I love collecting the data and then making data driven results based off the tests we run **What do you dislike about VWO Testing?** I dont thing the program is very user friendly **What problems is VWO Testing solving and how is that benefiting you?** We need to test before we just implement changes ### 10. Implement tests quickly and easily, but you have to put some thought in analysis yourself. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 14, 2025 **What do you like best about VWO Testing?** VWO convinces with a wide range of test features at a comparatively fair price. It enables a quick start into testing thanks to an easy-to-use interface and quickly accessible support team. **What do you dislike about VWO Testing?** The implementation in the site initially caused flickering, but we were able to get this under control. The tool's analysis capacities are limited, which is why we validate the results with additional data sources. **What problems is VWO Testing solving and how is that benefiting you?** Implement tests quickly and seamlessly, saving our own development resources. ### 11. A/B testing platform that is rich in function **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 15, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about VWO Testing?** Mutually exclusive feature has allowed the team to test multiple tests at the same time without interferring with each other. **What do you dislike about VWO Testing?** Since there are a lot of features packed in the platform, at times it may be challenging to navigate what is included in our plan. **What problems is VWO Testing solving and how is that benefiting you?** VWO has allowed us to conduct multiple A/B tests at once with ease, and modifying the traffic required for each test. ### 12. My experience with VWO **Rating:** 4.5/5.0 stars **Reviewed by:** Siddharth J. | CRO Lead, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 12, 2025 **What do you like best about VWO Testing?** Robust feature filled platform and great support **What do you dislike about VWO Testing?** I wish I didnt feel forced to upgrade to enterprise level plans **What problems is VWO Testing solving and how is that benefiting you?** VWO helps us give visibility into the impact of the changes we make on our digital product ### 13. Excellent tool with impeccable service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** May 22, 2025 **What do you like best about VWO Testing?** The tool is quite intuitive and easy to use. We can use it daily and we also have very active support to help us. **What do you dislike about VWO Testing?** Today we have nothing that is concerning. **What problems is VWO Testing solving and how is that benefiting you?** Today we have more than 120 digital products and we need to be innovative and agile in our solutions. VWO helps us optimize resources and achieve the best results without having to put anything into production before its time. ### 14. Good price for a good product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 29, 2024 **What do you like best about VWO Testing?** VWO is very simple software to use. I've been using it for about 3 years and it's suited my needs perfectly. If you're just beginning in Optimisation the basic package is fine and can get you testing, but then as you progress in your optimisation journey there are lots and lots of packages you can upgrade to and add on. Aside from the actual software, the support from VWO is very good. Their Support team is excellent and very responsive to my requests. If I'm struggling with building a test I can send off a request to the team and usually they'll have fixed and built it within a day or so. This is such a good aspect of VWO that I cannot praise highly enough. **What do you dislike about VWO Testing?** There are 2 things I dont like about the current set up: - AB tests and Split URL tests are in 2 different sections, so you have to remember which tests are in which section and navigate between them. I'm not sure why they cant be in the same section and then filters used to separate out the tests. - When you're creating a variant and have made changes to it you cant make a copy of it as it is within the test - you have to create a new Clone of the whole test. **What problems is VWO Testing solving and how is that benefiting you?** VWO enables us to test out marketing initiatives on a scale we're comfortable with, to see whether they meet the goals that we set. ### 15. Powerful Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 01, 2025 **What do you like best about VWO Testing?** Powerful platform with evolving features. **What do you dislike about VWO Testing?** Negative Impact on the page speed performance and no integration with popular Ads platform **What problems is VWO Testing solving and how is that benefiting you?** Testing the new design and hypothesis on the website. ### 16. Great website insights and lift in conversions **Rating:** 4.0/5.0 stars **Reviewed by:** Holly P. | Ecommerce Project Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 12, 2024 **What do you like best about VWO Testing?** VWO has given our website team many insights into what works best to drive the most conversions. We've been able to leverage the AB testing data to make meaningful updates to our website and customer flows. The VWO interface is an easy drag and drop overlay making for quick updates when prepping a test. In addition to the easy interface, our CSM Bipin has been a great point person for all our teams questions. **What do you dislike about VWO Testing?** When running into glitches with the interface it can sometimes take a week or more for a response. **What problems is VWO Testing solving and how is that benefiting you?** VWO has lifted our conversions around 4% for all sites. It has allowed us to understand our customer segments and how they shop/what they respond to. ### 17. Excellent experience with the platform and support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** June 03, 2025 **What do you like best about VWO Testing?** The platform is very intuitive, easy to learn to use. In addition to having excellent support to assist us with more technical questions. It is also flexible to customize features to the client's needs. **What do you dislike about VWO Testing?** I have no negative points to report. **What problems is VWO Testing solving and how is that benefiting you?** Help us direct a better experience in the products for the users. ### 18. VWO has helped us greatly to improve the conversion rate of our website **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastian H. | Online marketeer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 22, 2024 **What do you like best about VWO Testing?** After working with Google Optimize for a couple of years, it's sunset date turned out to be a blessing in disguise, since we're now working with VWO for a couple of years. VWO's visual editor is very easy to use, but the true power lies within the code editor. If you're efficient in HTML/CSS/JS, the options to build new experiments are almost limitless. Another great thing about VWO is their customer support. Even with our timezone difference, they have always been quick to respond and they've helped out on numerous occasions with both implementation issues, as also reviewing our code when building new experiments. VWO has helped us greatly with our CRO roadmap and to improve the conversion rate of our website. **What do you dislike about VWO Testing?** The only downside of VWO for me is the pricing. They're not the cheapest tool out there and some cool functionality is only available in the most expensive plans. **What problems is VWO Testing solving and how is that benefiting you?** VWO is giving us the tools to experiment with all kinds of elements on our website - even up to testing complete redesigns or different landing pages. This has helped our company to improve our conversion rate and therefore our revenue. ### 19. VWO has helped us kick off our experimentation program and get up to speed. **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley B. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 20, 2024 **What do you like best about VWO Testing?** As a first-time user of experimentation platforms, Bipin has helped us get up to speed - quickly responding to our questions, pulling in support where needed, and providing a thorough response with our inquiries- often offering a live demo. The interface was a learning curve, but Bipin helped get us acquainted with the product. We've enjoyed the number of features that are available and the consistent new updates that we've been able to test out (like co-pilot). Implementation has been mostly easy. **What do you dislike about VWO Testing?** Integrations with Marketo or GTM have been more difficult than we anticipated. Although some of this is due to our custom configurations, it would have been helpful to know these watch-outs when we started the integration process. Certain metrics have been specific to VWO rather than consistent with industry accepted definitions (such as bounce rate), which is slightly difficult to navigate, but Bipin has helped to clarify along the way. **What problems is VWO Testing solving and how is that benefiting you?** VWO is helping us understand user behavior on our webpages so we can optimize for the behavior we desire- ultimately, hopefully increasing our site's performance and metrics. ### 20. Been using VWO for almost a year at my clients webstack, loved it from the start! **Rating:** 4.5/5.0 stars **Reviewed by:** Nicky R. | UX/UI architect, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 20, 2024 **What do you like best about VWO Testing?** The fact that either developers (technical audience) as well as marketeers (non-technical most of the time) can use the tool to setup powerful experiments is a true game changer. As I'm a big advocate of testing and learning, VWO enables companies to get into the game in a quick and intuitive way without much hassle. Especially setting up A/B tests and split URL campaigns are some of the most powerful features. Recently we've implemented form analytics as well to see in detail where in (larger) forms users tend to drop off. These insights are a god given present for every product team and will enable better decision taking. **What do you dislike about VWO Testing?** The cost of VWO can get pretty steep when combining multiple modules or when implemented on higher traffic websites **What problems is VWO Testing solving and how is that benefiting you?** Quickly gaining insights with little IT investment is the biggest advantage we get from working with VWO. VWO allows us to experiment with webpages without development. ### 21. Comprehensible and Worthwhile! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 13, 2024 **What do you like best about VWO Testing?** The tools are really intuitive and feel endless. I am in awe of the amount of customization that can be used in configuring a test. Moreover, I truly have enjoyed the amount of support from our VWO correspondent, Rashika. This has helped myself and the team feel confident as we began building our first few tests. **What do you dislike about VWO Testing?** There is not much to dislike regarding the service. Nonetheless, if I was too nitpick, I would enjoy having access to some features locked behind the pricier plan. Although, we certainly have many great tools/features available to us in our current plan. Also, I would enjoy more capabilities to run A/B test for email. **What problems is VWO Testing solving and how is that benefiting you?** For my team, the VWO platform allows us to primarily test/experiement with elements of our website. We are currently undergoing a huge redesign and shift in our company direction. It is very important that quickly make the right changes and VWO helps us achieve this. ### 22. Ease of use and accessibility **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 12, 2025 **What do you like best about VWO Testing?** VWO is a very easy to use platform even for junior practitioners. Also, if you want to activate more advanced campaigns, VWO will allow it! **What do you dislike about VWO Testing?** So far, nothing but I never experienced the "insights" features. **What problems is VWO Testing solving and how is that benefiting you?** Optimizing user journeys on several KPIs as well as secondary indicators (bounce rate, number of pageviews etc...) ### 23. Good tool, great support. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 07, 2025 **What do you like best about VWO Testing?** The tool does what it says and more. 10/10 for functionality. Other than the tool being pretty intuitive; proactive and prompt support from Siddhant Salil (CSM) made it a breeze. **What do you dislike about VWO Testing?** The up-and-coming AI features are good but can use some improvements so they can move beyond just giving generic suggestions. **What problems is VWO Testing solving and how is that benefiting you?** A/B testing and tracking ### 24. Seamless Transition and Exceptional Support: Our Experience Moving from Google Optimize to VWO **Rating:** 4.5/5.0 stars **Reviewed by:** Taciana S. | CRO Specialist, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 22, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about VWO Testing?** I greatly appreciate the ease of use that the tool provides. When we transitioned from Google Optimize to VWO, our main concern was the learning curve. However, we received comprehensive support from the team, including training that significantly enhanced our understanding of the tool. The platform is robust and meets our current testing demands. Beyond features like statistically guided winner selection, detailed reporting, and GA4 integration, the standout aspect for me is the exceptional support from the team. This support has enabled us to discover new ways to leverage the tool's potential and its integrations. **What do you dislike about VWO Testing?** Initially, we faced some challenges with the language barrier. However, the company promptly addressed this by including professionals who speak our native language to support us. Beyond this, there is nothing significant that I can mention as a drawback of the tool. Perhaps there are some features we do not utilize due to our internal processes, such as the backlog and calendar functionalities. We prefer to use our own tracking tools for these purposes. **What problems is VWO Testing solving and how is that benefiting you?** VWO Testing allows us to efficiently conduct A/B tests, which helps us identify which variations of our web pages generate better results in terms of engagement and conversion. ### 25. Great product and support **Rating:** 4.5/5.0 stars **Reviewed by:** Lucas M. | Sr Growth Product Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2024 **What do you like best about VWO Testing?** VWO has taken our growth experiments to the next level. The Split URL feature has enabled us to quickly test new user flows, and we’ve also been using it as an alternative to feature toggle products. In addition, their customer support has been exceptional, providing timely and effective assistance whenever needed, making the entire experience even smoother. **What do you dislike about VWO Testing?** While VWO is a powerful tool, I would like the ability to add more filters to my segmentations and run multiple tests simultaneously. Unfortunately, these features are only available in higher-tier plans, which makes the pricing structure a bit limiting. **What problems is VWO Testing solving and how is that benefiting you?** VWO provides us with an easy and efficient way to test alternatives for our user flows, which has helped us achieve significantly higher conversion rates. It has also allowed us to deliver a more delightful experience to our customers and quickly test our hypotheses. ### 26. Good to decision to go with VWO **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 06, 2024 **What do you like best about VWO Testing?** - Clear interface to add and configure tests - Ability to define A/B/C/.... tests - Code snippets for easy implementation into our environment - Good customer experience with dedicated and fast support - Quickly answered all our questions - Fair price policy - Possibility to do a free trial period without contacting a sales person first(!) - Positive response to our feature requests for the VWO tool - Active development of the VWO tool behind the scenes **What do you dislike about VWO Testing?** - If you are not IT the entry barrier is not very low - Tool offers more functionalities than we use / need **What problems is VWO Testing solving and how is that benefiting you?** Because we sell products that can easily be sold by everybody, we must have a clear vision about our customers and the customers' behavior in our webshop. With VWO, we do feature testing on our webshops to understand the usage better and improve the experience for our customers. Additionally, we improve the sales by optimizing the customer experience based on the results we received from the testing with VWO. ### 27. VWO is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 21, 2025 **What do you like best about VWO Testing?** It calculates statistical significance for me, so I know how long tests need to run. Also, it's a very intuitive system that makes changes easy. **What do you dislike about VWO Testing?** I would appreciate a bit cheaper of a cost for higher tiers. **What problems is VWO Testing solving and how is that benefiting you?** It is helping us to refine our messaging and images, so we can maximize fundraising potential. ### 28. Proactive Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 06, 2025 **What do you like best about VWO Testing?** They proactively supported us in utilizing many of VWO's features across various areas such as usage, idea planning, and more, to help improve our website. **What do you dislike about VWO Testing?** Communication was a bit difficult due to the language difference. **What problems is VWO Testing solving and how is that benefiting you?** It allows us to check customer reactions in advance when introducing new designs, features, etc. ### 29. Super easy testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 20, 2025 **What do you like best about VWO Testing?** It's so simple to build tests and understand results. **What do you dislike about VWO Testing?** Not sure on the recommended way to implement tests. We do have some variety across the business and not sure what's optimal. **What problems is VWO Testing solving and how is that benefiting you?** So quick to test - especially with minimal tech knowledge. Makes it so easy for anyone to get tests live. ### 30. Really good tool with a lot of useful and valuable resources **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan C. | Senior Technical Project Manager - Marketing / Martech & Data, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 21, 2024 **What do you like best about VWO Testing?** VWO offers state-of-the-art testing tools, catering to both beginners and advanced users. It provides primary and custom metrics, dimensions, and a wealth of resources to monitor your tests. It's a dream for every CRO team, as well as for any team needing to test ideas and gain valuable insights. The support is excellent, and it's easy to implement and integrate into daily routines. It's a true win. **What do you dislike about VWO Testing?** The heatmaps and click tracking are the only areas where, compared to competitors (not from testing, but from heatmap analytics tools, etc.), there are some difficulties and limitations. **What problems is VWO Testing solving and how is that benefiting you?** With VWO, we can test a wide range of ideas to optimize two of our sales models. We can test both campaigns and always-on pages, generating insights from both areas. These valuable insights not only help make our ideas more effective but also eliminate bad guesses and reinforce a data-driven mindset. ### 31. VWO enables our company to prove or reject many hypothesis **Rating:** 4.5/5.0 stars **Reviewed by:** Adam R. | Digital Media Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 14, 2024 **What do you like best about VWO Testing?** I like how easy it is to implement the smartcode on our website, the customer support is easy to reach and available to support us when we have questions or doubts. We are overall satisfied with the tool and plan to use it. It was not our priority recently, but we are getting back on the track. **What do you dislike about VWO Testing?** When implementing testing for dynamic components, we ran into issues, which require Java script edits, and we don't have any expert directly in our team. **What problems is VWO Testing solving and how is that benefiting you?** How to decide which option of CTA or contact option to use, position of buttons and CTAs on the web, etc. ### 32. Great UX, lack of features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 13, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about VWO Testing?** I like how easy it is to use VWO testing, customer support is great **What do you dislike about VWO Testing?** It misses a lot of features other tools have (e.g., compared to Qualtrics), sometimes the preview doesn't work **What problems is VWO Testing solving and how is that benefiting you?** We do a lot of A/B testing at my company. ### 33. Great tool, easy to use, and has very helpful support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Portuguese using AI. **Reviewed Date:** May 23, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about VWO Testing?** Ease of use of the tool and intuitive interface. The tool allows autonomy for building A/B tests, without a dependency on development teams. Additionally, the integration with other tools and the clear visualization of results greatly help when communicating the learnings from experimentation. **What do you dislike about VWO Testing?** For now, I have nothing to complain about, the tool meets my needs well. **What problems is VWO Testing solving and how is that benefiting you?** Impact of our tools on users, purchase funnel, and engagement ### 34. Great support, easy to use and value of money! **Rating:** 4.5/5.0 stars **Reviewed by:** Jash P. | Head of Marketing, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 06, 2024 **What do you like best about VWO Testing?** VWO is pretty easy to use for any type of user - beginner vs advanced. We have been using it now for over a year and it's great for testing, insights into buyer behavior and for us to make tactical decisions. Apoorva has been a great support for us as our account manager and has been able to help guide us in the right direction as well when needed. Shoutout to their technical team as well for helping us sort out our sampling issues. **What do you dislike about VWO Testing?** Nothing to note as of now. All things good. **What problems is VWO Testing solving and how is that benefiting you?** Prospect insights, testing, improving conversion rates ### 35. Easy to Use Experimentation Tool both for Website and App **Rating:** 5.0/5.0 stars **Reviewed by:** Simone S. | Senior Growth Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 05, 2024 **What do you like best about VWO Testing?** Flexible, easy to use and implement with a stellar customer support. Ok support for cross-domain tracking **What do you dislike about VWO Testing?** Nothing major, small errors occur from time to time but it's normal. The support is always fast in fixing or providing a better resolution. **What problems is VWO Testing solving and how is that benefiting you?** After implementing VWO and getting used to it, we're able to quickly test, measure and iterate on multiple aspects of our app/websites with ease and without having to rely on engineering resources. This allowed us to already gather some significative wins for multiple metrics and we're seeing people understand and appreciate the experiment-led approach also outside the Growth team. ### 36. Very Easy to Use Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 22, 2025 **What do you like best about VWO Testing?** I find the resources helpful, and the UI is easy to navigate **What do you dislike about VWO Testing?** The visual editor can be a bit buggy at times, but not more than similar tools I've used **What problems is VWO Testing solving and how is that benefiting you?** There are a lot of design choices or changes we've made in the past, based on what we think would be most beneficial, but were largely flying blind. This has helped us go back and test those design choices and refine our approach. ### 37. Overall a really good platform and product, a few things that are annoying. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 20, 2025 **What do you like best about VWO Testing?** - Learning fast - Being able to get a fairly accurate view of the performance. **What do you dislike about VWO Testing?** can be temperamental, sometimes the save button doesn't work, or the code doesn't implement on preview. **What problems is VWO Testing solving and how is that benefiting you?** Learn quickly what drives conversion ### 38. The most complete A/B testing tool and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas T. | Growth UX/UI Designer, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 21, 2024 **What do you like best about VWO Testing?** VWO is incredibly easy to use with an intuitive interface. The Editor stands out as the best compared to other A/B testing tools, allowing basic UI changes without needing developers. The metrics are highly accurate, and VWO is committed to providing reliable data. They’re also rolling out several AI-powered features to enhance usability. Plus, the support from the VWO team is excellent. **What do you dislike about VWO Testing?** The price isn’t the cheapest. To access all the top features, you’ll need a intermediate or high-tier plan. **What problems is VWO Testing solving and how is that benefiting you?** VWO helps us quickly test and validate hypotheses about user behavior. This agility means we can implement improvements faster, leading to a more efficient and effective website optimization process. VWO also allows us to personalize our website for different audience segments, so we can understand how different groups interact with our site. ### 39. Positive experience so far **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 19, 2025 **What do you like best about VWO Testing?** Easy to implement stuff with good amount of tracking features. Good multi-variant tests and freedom of customising is great. **What do you dislike about VWO Testing?** The UI might be sometimes misleading. Organisation of the layout of the single A/B backend test could be organised better. The top bookmarks are not ideal and sometimes it's hard to find specific content. **What problems is VWO Testing solving and how is that benefiting you?** Quick setup and variety of testing options makes it easy to use and allows to spend time on different problems. ### 40. A great tool for AB testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 12, 2024 **What do you like best about VWO Testing?** It enables a quick way to create AB tests, takes care of dividing the target group into test groups, offers good reporting and with its help it is possible to get behavioral data. We have quickly received professional and great support from the VWO team when we have needed it. **What do you dislike about VWO Testing?** In order to get an optimal user experience for the AB test (no flickering), the cookie settings are not fully compliant with the GDPR, if it is interpreted strictly. **What problems is VWO Testing solving and how is that benefiting you?** How to optimize the conversation and customer experience. It gives information about customer behavior with heatmap and session recording tools too. ### 41. VWO has provided us deeper insights to our UX than ever before! **Rating:** 4.0/5.0 stars **Reviewed by:** Nilo L. | UX/UI Specialist, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 19, 2024 **What do you like best about VWO Testing?** The A/B testing capabilities in VWO I find are extremely robust and customizable at all sub tiers. Mayank Gupta has also been extremely helpful when any troubleshooting or contact with the support team is needed. **What do you dislike about VWO Testing?** I have noticed some bugs that have made it difficult to preview the changes we make via the visual editor. **What problems is VWO Testing solving and how is that benefiting you?** VWO is making it easier to create metrics that we can customize to provide us with more detailed insights as to how some changes are impacting our user journeys and experiences. ### 42. Great all-round testing platform with responsive customer support **Rating:** 4.5/5.0 stars **Reviewed by:** George C. | Optimisation Director, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 23, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about VWO Testing?** - VWO is a quick, responsive, and user-friendly CRO testing tool that has helped us to scale up testing extensively. - The preview mode is robust and makes it easy to QA tests - The segmentation and targeting is easy to set up and provides many opportunities to personalise tests. - Their customer and technical support is fantastic - thorough and quick. - The insight capabilities provide many insights through heatmaps, session recordings, surveys, form and funnel analysis. **What do you dislike about VWO Testing?** - A smaller issue - occasionally heatmaps may not load as expected unless clearing cache or opening VWO in incognito mode - It'd be good to have scrollmaps on test variants - Any other ad-hoc issues have been solved quickly by support **What problems is VWO Testing solving and how is that benefiting you?** Quick and scaled up experimentation and personalisation **Official Response from VWO Reviews:** > Hi George, Thanks for sharing your feedback. I am glad that you liked the product and found it useful. I will pass on the feedback regarding Heatmaps to the Insights team so that they can look into it. -Aditi from VWO ### 43. Great tool for quick testing. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 20, 2025 **What do you like best about VWO Testing?** Easy-to-use and friendly user platform. Helpful lay-out. **What do you dislike about VWO Testing?** User guides when first starting to use the system. **What problems is VWO Testing solving and how is that benefiting you?** It helps solve quick landing page tests that may otherwise take a lot of engineer work. ### 44. Solid platform at a great price point and value **Rating:** 5.0/5.0 stars **Reviewed by:** Chris P. | Director, Digital Experience, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 22, 2024 **What do you like best about VWO Testing?** After being shut out of the free Google Optimize offering, we were happy to find an affordable, feature-complete alternative in VWO that ticks all of our boxes.

I'm impressed by the speed at which the client-side experiments run, with little to no flicker.

Our account manager meets with us frequently to help refine our ideas and make sure we have implemented everything properly.

We've been able to run all of our testing ideas so far, even if not always 100% straightforward in the implementation. **What do you dislike about VWO Testing?** We have run into limitations on how we can insert new blocks of content into experiment variations using the visual editor. We've had to work around this with less than ideal content replacement or completely custom JavaScript code. **What problems is VWO Testing solving and how is that benefiting you?** Website messaging and functionality experimentation ### 45. A fast and straightforward way to improve website performance **Rating:** 4.0/5.0 stars **Reviewed by:** Paul A. | Senior Digital Marketing Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 04, 2024 **What do you like best about VWO Testing?** VWO makes it easy to test different designs and processes on a website. You can survey users to understand needs/preferences & challenges before designing a test. This saves time and can take some of the guesswork out of testing. **What do you dislike about VWO Testing?** Limited personalization features on some packages **What problems is VWO Testing solving and how is that benefiting you?** Makes it easy to test bottom of the funnel activity to see what impacts conversion good and bad. The support is also great and helps solve technical issues ### 46. Best Tool for A/B Testing! **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah U. | Product Marketer, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 20, 2024 **What do you like best about VWO Testing?** I love the ease of setting up A/B tests and seeing results in a clear way that can help us determine the best content updates. The heat map is also exceptional and helps us see how people are using our site. Based on this information, we've been able to make informed decisions about cta's, content, etc. **What do you dislike about VWO Testing?** I'm not sure there's much to dislike. I haven't had the need to view documentation because our Customer Success Manager helps us in so many ways! **What problems is VWO Testing solving and how is that benefiting you?** We just rebranded and have a beautiful website. However, we're not always converting people and our homepage doesn't necessarily tell people what we do and who we are. VWO's AB Testing has allowed us to make those changes to see what's working better. ### 47. Ease in day-to-day use. **Rating:** 4.0/5.0 stars **Reviewed by:** Mariana P. | CRO Specialist, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 13, 2024 **What do you like best about VWO Testing?** I like VWO because it's a comprehensive tool that enables everything from test or survey configuration to results with graphs and audience filters. Having a tool like this greatly facilitates our internal process. Additionally, whenever we have any questions, the support team, especially Bipin, assists us promptly. I’m a heavy VWO user and use the platform daily. **What do you dislike about VWO Testing?** Sometimes I have doubts about the test results, particularly whether the sample size is truly sufficient. I’ve compared it with other sites and gotten different results. In the end, I rely on VWO for this. **What problems is VWO Testing solving and how is that benefiting you?** We conduct several A/B tests on our site, and VWO helps make this process easier by enabling the configuration of the solution and metrics directly within the platform. ### 48. Very good in general but lacks one essential feature for Ecommerce **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 06, 2024 **What do you like best about VWO Testing?** Ability to customize test with various levels of depth like target audience, ip address, traffic source etc. Pricing is also very good and support is truly exceptional, I have received responses in a record time and our account manager is virtually available 24 hours. **What do you dislike about VWO Testing?** You'll have to include URL's each time for a goal if you need goals to be tracked on a single page. UI and UX could be improved and be made more professional. **What problems is VWO Testing solving and how is that benefiting you?** VWO lets us quickly test out the changes that we want to do to a product using A/B testing tool, highly customizable with single link for multiple websites that you own. Biggest solution which VWO helps us to achieve is to make product level decisions quickly. ### 49. Great A/B testing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sheryl B. | Director of Retention Marketing, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 30, 2024 **What do you like best about VWO Testing?** VWO is an excellent A/B testing tool that combines ease of use with powerful features. I enjoy the ability to measure multiple KPIs in a single test as it provides clear insights into performance across metrics. The analytics are detailed and actionable, helping us make data-driven decisions with confidence. Special props to our CSM who consistently provides results analysis along with thought leadership. **What do you dislike about VWO Testing?** After a test is completed, implementation by our development team is not always as easy as it was for VWO developers to create the test. **What problems is VWO Testing solving and how is that benefiting you?** Understanding and optimizing lower funnel user experience ### 50. Great tool, super powerful and intuitive to use **Rating:** 4.5/5.0 stars **Reviewed by:** Rich S. | Technical Account Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 06, 2024 **What do you like best about VWO Testing?** VWO Testing provides advanced tools for A/B testing variations - you can do much more than A/B including multi-variate tests of multiple combinations and also split URL tests when you want to try out 2 variations of page layouts. **What do you dislike about VWO Testing?** One minor downside is the integration of content for A/B tests from my CMS but this doesn't stop the tool from being able to do what I want it to. **What problems is VWO Testing solving and how is that benefiting you?** Identifying the most impactful messaging for conversion and proving out internal debates about content/imagery. ## VWO Testing Discussions - [How scalable is Visual Website Optimizer?](https://www.g2.com/discussions/scale) - 1 comment, 3 upvotes - [What is the best way to track elements hidden behind signup wall?](https://www.g2.com/discussions/what-is-the-best-way-to-track-elements-hidden-behind-signup-wall) - 1 comment, 1 upvote - [How can I get the heatmap load faster?](https://www.g2.com/discussions/how-can-i-get-the-heatmap-load-faster) - 1 comment, 1 upvote - [How do I set up click and scrollmaps?](https://www.g2.com/discussions/25556-how-do-i-set-up-click-and-scrollmaps) - 1 comment, 1 upvote - [Will there be any improvement of setting up goals?](https://www.g2.com/discussions/24482-will-there-be-any-improvement-of-setting-up-goals) - 1 comment, 1 upvote - [View VWO Testing pricing details and edition comparison](https://www.g2.com/products/wingify-vwo-testing/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-09-10+08%3A51%3A02+-0500&secure%5Bsession_id%5D=7e3560eb-fdbd-4f07-9fc4-20c435175b14&secure%5Btoken%5D=3c8877834c4dda0dd008da1039f566b129ead16b602075f616d1bae7e9d7de7e&format=llm_user) ## VWO Testing Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top VWO Testing Alternatives - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (404 reviews) - [Kameleoon](https://www.g2.com/products/kameleoon/reviews) - 4.6/5.0 (132 reviews) - [Monetate](https://www.g2.com/products/monetate/reviews) - 4.1/5.0 (127 reviews)