--- title: Windsor.ai Reviews meta_title: 'Windsor.ai Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 88 reviews by the users' company size, role or industry to find out how Windsor.ai works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 88 scale: '5' date_modified: '2026-07-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Windsor.ai Reviews **Vendor:** Windsor.ai **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 88 ## About Windsor.ai Founded in Switzerland in 2017, Windsor.ai is a leading data integration platform trusted by over 450,000 data professionals and global enterprises. We provide a secure, transparent, and automated data foundation that connects 350+ marketing and sales platforms to your preferred reporting tools, data warehouses, and AI, all from one place. While other tools offer individual native connectors (one fragment of your stack), Windsor.ai connects all 350+ sources, eliminating data silos and delivering normalized data into Power BI, Data Studio, Google Sheets, Snowflake, Tableau, BigQuery, Claude, ChatGPT, Copilot, Perplexity, and more. That's 'Swiss-engineered' precision: full SQL transparency, cross-channel analysis, and enterprise-grade security. Why Global Leaders Choose Windsor.ai: Windsor.ai is the trusted data backbone for the world’s most regulated and demanding industries. Our platform is engineered to meet the strict compliance and scalability needs of financial institutions, automotive manufacturers, consumer goods and retail companies, global media agency networks, pharmaceutical and energy providers, and non-profit organizations. Industry leaders who trust Windsor.ai: Financial Services & Insurance: UBS, AXA, BAC (Bank of America). Automotive & Manufacturing: Porsche AG, Whirlpool Corporation, Volvo. Consumer Goods & Retail: Unilever, Colgate-Palmolive, ASICS, The HEINEKEN Company, Cotton On Group. Media & Agency Networks: WPP, Omnicom Media Group, Publicis, Dentsu, Interpublic Group (IPG), PBS. Pharma, Energy & Utilities: Novo Nordisk, NextEra Energy. Non-Profit & Education: WWF, Syracuse University. Our Key Capabilities Include: Broadest Connectivity: Native connectors for 350+ sources, including Meta Ads, Google Ads, GA4, HubSpot, Salesforce, LinkedIn Ads, TikTok, Shopify, and Amazon; more than 2x the industry standard. Visualization Ready: Seamlessly integrates with Data Studio, Power BI, and Tableau for instant, automated dashboards. Data Warehouse Native: Stream large-scale data to Google BigQuery, Snowflake, Azure SQL, and Databricks with zero maintenance. Transparent Pricing: All 350+ connectors are included in every plan. No hidden fees for "premium" data sources. The AI & Data Science Edge: All your data, all your tools, visualized and streamed to whatever destination you use. Windsor.ai is built for the future of data connectivity. Our platform provides the granular, high-fidelity schemas required to power AI Assistants and advanced data science models. AI-Ready Data: Automates data normalization for Retrieval-Augmented Generation (RAG). Native MCP Integration: Windsor.ai is natively listed in the Claude connector directory and the ChatGPT app store. One click to connect. Your live business data flows directly into Claude, ChatGPT, Perplexity, Copilot, and Antigravity ready to analyze, answer questions, and act within the same AI chat. ## Windsor.ai Pros & Cons **What users like:** - Users appreciate the **ease of use** of Windsor.ai, facilitating quick setup and seamless integration of data sources. (27 reviews) - Users appreciate the **extensive integrations** of Windsor.ai, enabling seamless data connections across multiple platforms for efficiency. (24 reviews) - Users praise Windsor.ai's **outstanding customer support** , noting attentiveness, quick responses, and helpful assistance when needed. (22 reviews) - Users appreciate the **outstanding support** from Windsor.ai, noting the quick responsiveness and effective problem resolution. (15 reviews) - Users value the **easy integrations** of Windsor.ai, enabling seamless connections with various marketing platforms for efficient data analysis. (13 reviews) - Users appreciate the **quick and reliable connections** Windsor.ai offers between multiple marketing data sources for seamless integration. (12 reviews) - Users love the **powerful integration capabilities** of Windsor.ai, seamlessly blending data from multiple sources effortlessly. (11 reviews) - Time-saving (10 reviews) - Connectors Quantity (8 reviews) - Easy Setup (8 reviews) **What users dislike:** - Users report **missing features** like KPIs, better documentation, and connection saving, hindering a smooth experience. (10 reviews) - Users face **connector issues** that hinder data ingestion and freshness, affecting overall performance and usability. (7 reviews) - Users note a **significant learning curve** during initial setup, especially for specific use cases and data connections. (6 reviews) - Users report **API limitations** that hinder data freshness and complicate initial implementation, affecting overall user experience. (5 reviews) - Users find a **difficult learning curve** when first configuring Windsor.ai, especially with data connectors and APIs. (5 reviews) - Users report **limited connectors** as a major drawback, leading to frustrating setup issues and unreliable data integration. (5 reviews) - Limited Features (5 reviews) - Users report **poor customer support** with Windsor.ai, experiencing slow responses and unresolved issues over extended periods. (5 reviews) - Lack of Information (4 reviews) - Steep Learning Curve (4 reviews) ## Windsor.ai Reviews ### 1. Power BI Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Alex O. | E-Commerce Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2023 **What do you like best about Windsor.ai?** The ability to get GA4 readings directly into Power BI and have the data refreshed automatically is a time-saver! **What do you dislike about Windsor.ai?** Currently, lacking native connector to Power BI makes it difficult to schedule refresh dynamically and several workarounds are required. **What problems is Windsor.ai solving and how is that benefiting you?** Consolidating the GA4 readings directly with internal data enables the team to uncover valuable insights. ### 2. Great tool, fast support and easy to use service! **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksey S. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Windsor.ai?** Among all similar cloud services we stopped on windsor, because only this service had all the tools, data sources and data destinations, necessary for our team and our business goals. This is one of the best no-code solutions on market with very flexible pricing. The process of setting-up your data sources is super easy and fast. 5 stars to UX / UI of windsor connector!) And finally - one of the best customer support, that is ready not only to help you at any stage of creating connections to your data sources, give fast advice, but also is opened to discuss personal needs of your business (additional filters, data sources and more) . **What do you dislike about Windsor.ai?** Exactly what I need for my reporting. Everything is perfect! **What problems is Windsor.ai solving and how is that benefiting you?** Creating detailed marketing reports in Power BI from different data sources never was so easy and fast. ### 3. Brilliant system and amazing service **Rating:** 5.0/5.0 stars **Reviewed by:** Ben R. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Windsor.ai?** Windsor.ai has transformed our ability to attribute marketing activity to conversion. **What do you dislike about Windsor.ai?** There have been no downsides to the project thus far **What problems is Windsor.ai solving and how is that benefiting you?** Windsor.ai significantly improves our ability to attribute digital marketing activity to conversions, so we understand which parts of the marketing mix are effective. ### 4. In control of the data **Rating:** 5.0/5.0 stars **Reviewed by:** Ritchie H. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2022 **What do you like best about Windsor.ai?** Windsor does the heavy lifting of getting the data in the right place and mapping the attribution and then providing you access to the data through a bunch of different BI tools or their own platform. At last, a marketing attribution platform where you are truly in control of what data you want where and how you want to represent it. Access through SQL is a dream for those that want it and their base dashboards give you a great springboard to work from. Better than any other platform I have used giving you the insight that the other platforms do not have the server-side data and client-side data to make together. **What do you dislike about Windsor.ai?** The tools ae a little hard to get to know but as you build your expertise the true power is unlocked **What problems is Windsor.ai solving and how is that benefiting you?** Multi-step attribution using cross-platform data. We have been able to see the true attribution, use multiple attribution models available out of the box and map that to server-side data to see the true return on our ads and the multi-step clicks to conversion ### 5. really fast customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Windsor.ai?** their tools are useful and they act fast to fix bug **What do you dislike about Windsor.ai?** nothing that I can think of. Really nice tools I use for Looker Studio **What problems is Windsor.ai solving and how is that benefiting you?** They solved a bug with a public URL I could not connect to my analytics tools ### 6. Fantastic Range of Connectors that Boost Insight Potential **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2022 **What do you like best about Windsor.ai?** Windsor.ai has a fantastic range of connectors that have helped provide amazing insights. The set-up is very easy and the amount of value you can get out of the data is immense. A large range of connector locations too, providing the flexibility to tailor a query to any need. The support team has been very helpful and effective in answering questions and queries too. **What do you dislike about Windsor.ai?** Sometimes the interface is slightly clunky, plus queries built for each connector not saving once you leave the site is a minor inconvenience. **What problems is Windsor.ai solving and how is that benefiting you?** Simplifying the complexity of automating data feeds from popular platforms (e.g. Amazon). This has significantly reduced development time for custom-built dashboards and allows for more time analysing the data rather than trying to obtain and transform it. ### 7. Exceptional Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Lars H. | Senior Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Windsor.ai?** Very easy to use (I used Windsor to consolidate data in a self-built Google Sheets "data warehouse" for visualization, and was fascinated by the ease of use. The best part however was how quickly the Windsor-team responded to my requests (both when errors occur or I had technical questions), all issues were responded to & solved within minutes. **What do you dislike about Windsor.ai?** There were two bugs from the Criteo API when implementing, however these seem to be because of changes on Criteo-side, and the team responded timely, so no big issue for me. **What problems is Windsor.ai solving and how is that benefiting you?** Consolidation of data made easy, in addition the pricing seems to be more than fair and much cheaper than competitors in the market. Having a team in the EU is also definitely a plus when it comes to timely support. ### 8. Great Tool and Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Riley C. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2022 **What do you like best about Windsor.ai?** Matthias Kraaz at Windsor was very helpful in getting our account up and running! I highly recommend this tool for connecting Microsoft Ads Data to Data Studio. **What do you dislike about Windsor.ai?** This is a great tool! Appreciate the support **What problems is Windsor.ai solving and how is that benefiting you?** connecting Bing data to data studio ### 9. The best attribution software on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Conor M. | Head Of Performance Media, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2022 **What do you like best about Windsor.ai?** Windsor.AI has ticked all of the boxes that we were looking for when assessing which attribution software to use for our business. It integrates with all relevant platforms that we spend our marketing budget on. This allows for easy ROI and assessment of channels. It also has a very useful budget function which has made our previous budgeting file redundant. Couldn't recommend the platform enough. **What do you dislike about Windsor.ai?** It's an early day business so the UI isn't as friendly as some others though the features are overwhelmingly positive and we can push the data to any data place eg datastudio **What problems is Windsor.ai solving and how is that benefiting you?** Multi-channel Attribution ROI calculations for in platform spend vs customer lifetime value Budgeting ### 10. Great value, exceptional support **Rating:** 4.0/5.0 stars **Reviewed by:** Gael d. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Windsor.ai?** Excellent solution to connect PowerBI with the likes of Bing / GoogleAWs! Loads of filters and connectors available, excellent value for money and - more important - exceptional support! Indeed, I was missing several optional variables options from the connectors I was using (Big and GAdws): within weeks Windsor Team had added them in the list of options available. Not just once. Nor twice - but three times in less than a month: exceptional service indeed! **What do you dislike about Windsor.ai?** Only one connector per account / client. And interface still a bit clunky / takes a long learning curve... **What problems is Windsor.ai solving and how is that benefiting you?** Connecting Bing and Google adwords accounts to PowerBi for reporting / big data analysis... As well as permitting real-time access to data, allows also to add a layer of "in real time" to older data held in Google Big Buckets... ### 11. Great platform, excellent Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Dinesh A. | Audience Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2021 **What do you like best about Windsor.ai?** The ease of set-up combined with the transparent, thorough customer support has been fantastic. There also appears to be some clear actionable wins for us on attribution that will help us to optimise the right campaigns. Compared to some other service providers, the transparency through Trello and ability to arrange a meeting at a moment's notice has been a significant advantage of working with Windsor.ai **What do you dislike about Windsor.ai?** We are still in the early stages, however it will take a little bit of time to get up to speed on the platform. This is by no means a dislike or something that is disimilar to any other platform. Perhaps some additional online training guides might help as a recommendation. **What problems is Windsor.ai solving and how is that benefiting you?** Consistency in attribution across all platforms and not having to rely on a last click attribution but use the proven Markov model to give us a more accurate picture of what channels are driving performance and how they contribute to the overall marketing funnel ### 12. great tool and easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2022 **What do you like best about Windsor.ai?** The way it easily connects to PowerBI. How easy it is to connect to the different social media stats API's **What do you dislike about Windsor.ai?** There is not really a way to save your connections. You generate a url and thats it **What problems is Windsor.ai solving and how is that benefiting you?** Powerbi connections for Facebook, LinkedIn and Instagram ### 13. Great Support. Great Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2022 **What do you like best about Windsor.ai?** Excellent solution to connect multiple ad accounts and get blended data from our servers! Loads of filters and connectors available, excellent value for money and also exceptional support! I am a massive fan of Matthias where he understands what we need and quickly sets up the data to the way we need it. Robust multi-attribution calculation out of the box. **What do you dislike about Windsor.ai?** Its not a very easy platform to learn. So the support is really needed to get properly started else I can imagine lots of business would give up midway. **What problems is Windsor.ai solving and how is that benefiting you?** Multi-attribution Spend optimisation Clear visibility on acquisition results that is visible for any party in business to see. ### 14. Easy, reliable and cost-effective **Rating:** 5.0/5.0 stars **Reviewed by:** Meeno Z. | Head of Performance Marketing **Reviewed Date:** February 21, 2022 **What do you like best about Windsor.ai?** Out of all the solutions we tried so far, Windsor.ai has been by far the easiest and most reliable tool to accurately and consistently import data into Google Data Studio and Power BI. The support from the Windsor.ai team has also been amazing. I have no problem recommending it to anyone. **What do you dislike about Windsor.ai?** It's easy to use, but the UI needs more polish. **What problems is Windsor.ai solving and how is that benefiting you?** Importing data directly into Power BI and Google Data Studio ### 15. Great product with an even greater service offering **Rating:** 4.5/5.0 stars **Reviewed by:** Prashant M. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Windsor.ai?** Great service! Responsive and API first product. The promise of collating all spend from multiple platforms, as well as the flexibility to add any manual expenditure makes it a great product. The team is friendly, smart and open to the idea of adding more channels and automation to the product. **What do you dislike about Windsor.ai?** Nothing as yet. We are still early in the process of setting all the last mile details. **What problems is Windsor.ai solving and how is that benefiting you?** Attribution of marketing spend is a problem that every marketing team attempts to solve. For a multi-stage freemium SaaS product, it is imperative to track how their marketing campaigns and channels perform to allocate the proper budgets to the right channels. Before Windsor, this was a process of collating all costs from every platform we were using into a spreadsheet and then allocated spend via a built-in logic. Even after all the effort, we would attribute based purely on the last click model. After Windsor, we can see combined spend across all channels and platforms as of the previous day and attributed ROAS for every dollar spent. ### 16. Sophisticated data analytics platform to uplift your marketing performance **Rating:** 4.0/5.0 stars **Reviewed by:** Jenny Z. | Director of Marketing and Admissions, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2021 **What do you like best about Windsor.ai?** We have been using Windsor.ai for the past 3 years, and we love it! The platform is easy to use, and you can customize the dashboard to suit your analytic needs. The attribution modeling function allows us to trace the result back to the accurate marketing source, enables data science decision making. However, this is only the technical side of the Windsor.ai platform. As you would agree, often, the difference in uplifting performance comes down to having a consultant who understands your goal and willing to go out of the way to provide you the advice and support you need. **What do you dislike about Windsor.ai?** Nothing. Just a suggestion rather than dislike - would be good to have more sessions from Windsor.ai on new developments. **Recommendations to others considering Windsor.ai:** Keep an open mind, explore and enjoy! **What problems is Windsor.ai solving and how is that benefiting you?** Able to track enrolment to its original marketing channel. Help to invest budget in performing areas. ### 17. Look no further to make sense multi-touch attribution reporting with all our data **Rating:** 5.0/5.0 stars **Reviewed by:** Mickeel P. | Digital Asset Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2021 **What do you like best about Windsor.ai?** Great engineering support, Windsor helps us with unique cases in our data, besides doing an excellent job to source all our data in one roof. We've used many tools to make sense of our data, from open source tools to paid tools. But the problem is always: what happens when we had wrongly recorded our data in Google Analytics (where we cant make change), we cannot do reporting with conditional variables in most of these tools. But in Windsor, we can connect with the senior data engineer to help with our unique cases one by one, making it a became our main dashboard for multi-touch attribution ROAS for our executives. They also are very supportive of new marketplace data sources that only available in Indonesia, as opposed to other similar tools, which mostly only support globally popular data sources. **What do you dislike about Windsor.ai?** UI might not really interest the business team, but we can always ask the report to be exported as file or API to be shown in your own dashboard. **What problems is Windsor.ai solving and how is that benefiting you?** Our company runs ads in multiple channels and multiple onsite CRO efforts. With Windsor, we finally have a fair ROAS report that attributes to all of them. ### 18. Extremely helpful staff! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Windsor.ai?** Matthias from their support has repeatedly helped me with things I was unsure of. He is so helpful and quick to respond. **What do you dislike about Windsor.ai?** Nothing so far. The tool has accomplished exactly what I needed for my reporting. **What problems is Windsor.ai solving and how is that benefiting you?** I run ads on several different platforms and needed a way to pull in the data into one place. Windsor.ai has helped me do so in datastudio pretty easily. ### 19. Great Integration Across All Our Platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Peter B. | Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2021 **What do you like best about Windsor.ai?** Excellent support from the team at Windsor. Our use case involves lots of customized functionality making out of the box solutions difficult to implement, but Windsor was able to integrate well with our existing systems. **What do you dislike about Windsor.ai?** The interface and charts are great for marketing and data experts but not so friendly for top level executives. However, with the Windsor team’s help, we have solutions in the works to address this. **What problems is Windsor.ai solving and how is that benefiting you?** Cross departmental data integration and customer journey analysis. ### 20. Great Tool + Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Windsor.ai?** Definitely a viable alternative to supermetrics, providing more functionality for a fraction of the price. **What do you dislike about Windsor.ai?** There isn't to much that I would change. **What problems is Windsor.ai solving and how is that benefiting you?** Using it to pull in daily spend for paid advertising ### 21. Best solution for joining your ad data with Google Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Yalçın K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2021 **What do you like best about Windsor.ai?** I can use my data in Data Studio and BigQuery. Great value for price. Customer service is exceptional! There are a lot of connectors to choose from. We currently use few other data integration tools, Windsor.ai will likely to be the #1 go to tool. **What do you dislike about Windsor.ai?** Interface can be better. We can only create one Data Studio connection per account. **Recommendations to others considering Windsor.ai:** Book a session with one of the consultants to help you setup and answer your questions. **What problems is Windsor.ai solving and how is that benefiting you?** Windsor.ai help improve our clients marketing attribution capabilities ### 22. The team are great at Windsor.ai **Rating:** 4.5/5.0 stars **Reviewed by:** Jon W. | GM Marketing & Brands **Reviewed Date:** June 24, 2021 **What do you like best about Windsor.ai?** The team is excellent at helping set up the attribution tool to ensure you get the most out of it for your business. **What do you dislike about Windsor.ai?** It's still early days but nothing to not like far. **What problems is Windsor.ai solving and how is that benefiting you?** We advertise at all stages of the funnel, so understanding what was working and wasn't was very hard; Windsor.ai has enabled us to understand the customer journey and invest in the right area. ### 23. Necessary tool to get a clear picture of your customer's behavior across channels! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2021 **What do you like best about Windsor.ai?** Windsor.ai allowed my team to: - Optimize marketing spend (decreased CPA and increased ROI) of digital channels -Integrate all marketing data in one platform and analyse of customer journey with data-driven attribution **What do you dislike about Windsor.ai?** -The onboard process was a bit confusing, and I wish there were more materials (video tutorials etc.) at hand to familiarize with the different functions of the platform **What problems is Windsor.ai solving and how is that benefiting you?** - Connecting all data coming from different digital platforms and CRM into the same place --> understand better the life-time value and actual impact of different channels on our acquisition funnel. ### 24. Windsor is the backbone of all our cilent reporting. Makes connecting to many data sources easy. **Rating:** 5.0/5.0 stars **Reviewed by:** Tom H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2021 **What do you like best about Windsor.ai?** Connections to all of the marketing data sources Inbuilt markov model attribution Super helpful leadership **What do you dislike about Windsor.ai?** There's nothing that I dislike - but they could improve some of the UI for the onboarding. **What problems is Windsor.ai solving and how is that benefiting you?** Attribution and data pipelines. ### 25. Windsor.AI is an underrated product in the marketing data integration space **Rating:** 5.0/5.0 stars **Reviewed by:** Michel N. | BI developer **Reviewed Date:** March 22, 2021 **What do you like best about Windsor.ai?** Ease of use. Good design. Great customer support **What do you dislike about Windsor.ai?** None so far. Would need to use the tool more extensively. **What problems is Windsor.ai solving and how is that benefiting you?** Building campaign dashboards cross platform ### 26. Great Integration Assistance **Rating:** 5.0/5.0 stars **Reviewed by:** James P. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2021 **What do you like best about Windsor.ai?** 1 on 1 zoom call with founder to set-up for my particular need **What do you dislike about Windsor.ai?** Could be better video content on onboarding process **What problems is Windsor.ai solving and how is that benefiting you?** Improved real-time profitability reporting ### 27. A bit more than expected **Rating:** 4.5/5.0 stars **Reviewed by:** Djordje M. | Senior Advisor at POSITIVE Novi Sad, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2020 **What do you like best about Windsor.ai?** I like that software enables me to connect source data from Google or Facebook to my CRM software, while making great insights inside different modules of this software. What do you dislike? **What do you dislike about Windsor.ai?** I am a user only six months, so I did not yet come to something I don’t like. I hope that they will continue to improve software, because, as more I am using it, I will expect more functionalities. **Recommendations to others considering Windsor.ai:** This is the product for mid and large-sized companies who give considerable weight to the importance of collecting and analyzing data, from online as well as from offline sources. Both of the data you can integrate into your CRM software with ease. **What problems is Windsor.ai solving and how is that benefiting you?** Software is excellent in finding insights on every step of Customer journey and making suggestions on how to improve some of the online marketing actions. We have managed to increase our ROAS in a short time. ### 28. Really valuable insights, high level of customisation and great support **Rating:** 5.0/5.0 stars **Reviewed by:** James A. | Digital Performance Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2020 **What do you like best about Windsor.ai?** The support team at Windsor were great at understanding the challenge we had and then coming up with a solution to pull and combine the data we had access to. **What do you dislike about Windsor.ai?** Some of the customisation to charts and channel definition requires knowledge of basic programming languages. But the Windsor team very very helpful in supporting us when this was required and I did eventually teach myself how to do it. **What problems is Windsor.ai solving and how is that benefiting you?** Our client is in education and customer decision cycle from initial research to enrolment is quite long and involves many touches. Many of these touches are made online before the potential student enquires and starts communicating via phone and email with the school. Windsor allowed us to connect these website touches with CRM data and has enabled us to report on cost per enrolment by channel and attribute value to all touches along the journey. We've been able to use this data to inform our budget allocation and have seen improvement in performance as a result. ### 29. Champions of bidding - and customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Mads C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2020 **What do you like best about Windsor.ai?** It's hard to choose; beyond providing an expert platform with a massive impact on cost saving and conversions, Windsor also provides analytics insights via dashboards - and provides you with a total overview of your digital marketing activities, extending way beyond 'just adwords'. The single best thing however; they are always ready to help - and do so with both in-depth knowledge and with a big smile. Couldn't be more satisfied. **What do you dislike about Windsor.ai?** Some aspects of Windsor's interface, could be made more sexy - but if you have an inclination towards the nerdy - while not going full geek - there's absolutely nothing that should hold you back from getting in touch with Windsor for a demonstration/trial. **Recommendations to others considering Windsor.ai:** Yes. Go for it.It'll change your cost and conversions for ever. **What problems is Windsor.ai solving and how is that benefiting you?** Every digital problem known to man, from tracking to optimization to setup of analytics. ### 30. Unrivalled methodology in true attribution measurement & optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Sanchit S. | Digital Busines Consultant & Strategic Advisor, Quorev Pte. Ltd., Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2020 **What do you like best about Windsor.ai?** Multi-channel data ingestion & modeling which gives time-sensitive insights. Usually, attribution models run for days to give inputs that are not relevant as trends have passed. Windsor's use of machine learning, Artificial intelligence & custom algorithms makes it a unique solution provider for global advertisers **What do you dislike about Windsor.ai?** The client's inability to see the immense value Windsor brings to the table. Client education and understanding of this topic is very poor in the Asia Pacific region. They tend to drink the last-click attribution cool-aid provided by the walled gardens **Recommendations to others considering Windsor.ai:** Start using Windsor as your mandatory measurement and optimization tool for all media channels **What problems is Windsor.ai solving and how is that benefiting you?** ROI measurement across media channels & touchpoints. Deeper insights into consumer journeys, content engagements & clear view of what leads to consumer actions with brands. Helps optimize media across paid & content on owned media channels ### 31. Robust marketing tool by learned marketing scientists **Rating:** 5.0/5.0 stars **Reviewed by:** Aditya K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2020 **What do you like best about Windsor.ai?** A plug and play SaaS solution to derive data driven marketing strategies which directly impacts ROI. The dashboard gives a detailed understanding of every marketing efforts with a complete visibility on customer journeys. Their consistent communication offers strategies aligned to the business need. **What do you dislike about Windsor.ai?** So far in my experience there is nothing which I have disliked. The teams are extremely supportive, their processes are designed in a way that one get swift customer experience. **Recommendations to others considering Windsor.ai:** If you are a marketer in your organisation, just go for their solutions. Scale of realised benefits will be immense. **What problems is Windsor.ai solving and how is that benefiting you?** Optimising marketing budgets, media mix planning, keyword strategies, frequency capping, campaign saturation analysis were some of the feature used in trail period ### 32. Innovative, insightful and effective. **Rating:** 5.0/5.0 stars **Reviewed by:** Rob L. | Engagement Manager Asia, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2020 **What do you like best about Windsor.ai?** The attribution model increased our ROI by more than 50% in the first three months. Apart from the KPI improvement, it brings in transparency across your (digital) media spend. Very valuable, especially if you work with agencies managing your budgets. I'd absolutely recommend this vendor. **What do you dislike about Windsor.ai?** It's a challenge to let organizations understand attribution modeling vs. last-click conversions (what most agencies report on). Be prepared for some change management. **What problems is Windsor.ai solving and how is that benefiting you?** Insights in the ROI of your media spend. Increase ROI because the dashboard insights are very actionable Challenge your media agency on these insights ### 33. If you're looking for a quality attribution model, think of Windsor **Rating:** 5.0/5.0 stars **Reviewed by:** Sant Singh R. | Assistant Manager - Marketing Automation, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2019 **What do you like best about Windsor.ai?** I enjoyed customizable dashboard from Windsor which gives us flexibility to make the best use of the platform. Apart from this, it gives us option to monitor and optimize all the channels in one dashboard. We can integrate multiple channels with Windsor dashboard with super equipped support staff by Windsor. **What do you dislike about Windsor.ai?** I never found anything to dislike as they keep improving the dashboard for best user experience. **Recommendations to others considering Windsor.ai:** I don't have any recommendation for now but would surely give if any. **What problems is Windsor.ai solving and how is that benefiting you?** Windsor solved below problems for us: 1. Monitoring the campaign and optimizations 2. Reduced the CPL/CPA 3. Increased the quality leads ### 34. I enjoy the attributed conversion & insights from strategic PIC **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2020 **What do you like best about Windsor.ai?** The attributed conversions helps our company **What do you dislike about Windsor.ai?** We cannot do face to face meeting and sometimes it is difficult for us to discuss through the bad connection **Recommendations to others considering Windsor.ai:** If you are looking for insightful help from the pro, there you go **What problems is Windsor.ai solving and how is that benefiting you?** Budget recommendation ### 35. Insightful and great support for company! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2020 **What do you like best about Windsor.ai?** Easy to reach, quick response and always there to help! Working with Windsor.ai and the team throughout the whole process was amazing. **What do you dislike about Windsor.ai?** Nothing to say, but Windsor.ai did a great job! **Recommendations to others considering Windsor.ai:** I would recommend Windsor.ai to anyone who is looking for insightful software and a knowledgeable team. **What problems is Windsor.ai solving and how is that benefiting you?** Windsor.ai helps us to maintain our business stable with their great tools and services. ### 36. Easy solution that gives valuable attribution insights **Rating:** 5.0/5.0 stars **Reviewed by:** Stanislas A. | Display & Programmatic Team Leader, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Windsor.ai?** The platform tells you how to improve your performances in the marketing tools. The insights are easy to activate : and this is very valuable and not available in other platform. **What do you dislike about Windsor.ai?** Great product : maybe improve the Design of some pages of the dashbord **What problems is Windsor.ai solving and how is that benefiting you?** I understand the real impact of each digital touch point and I am available to invest more on the right channels and improve business figures. ### 37. Intelligent attribution across channels **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2020 **What do you like best about Windsor.ai?** Great design, quite intuitive to navigate. **What do you dislike about Windsor.ai?** Not much to dislike about this platform. **What problems is Windsor.ai solving and how is that benefiting you?** While scratching our heads to figure out which channels to attribute our results to, Windsor helped us figure out how to reallocate our budget ### 38. Excellent product and contact **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Windsor.ai?** The easy visualization supports a better understanding of our customers **What do you dislike about Windsor.ai?** Nothing in particular to dislike with Windsor. **Recommendations to others considering Windsor.ai:** If you would like to understand your customers better, choose Windsor.ai. **What problems is Windsor.ai solving and how is that benefiting you?** No problems at all. ## Windsor.ai Discussions - [What is Windsor.ai used for?](https://www.g2.com/discussions/what-is-windsor-ai-used-for) - 1 comment - [View Windsor.ai pricing details and edition comparison](https://www.g2.com/products/windsor-ai/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+06%3A07%3A29+-0500&secure%5Bsession_id%5D=0fa34453-c02d-4b8f-aa91-1c9c6cc01982&secure%5Btoken%5D=0a083b6811dc120ea386e8333cb1728987ca542b4a1da45bd6fb42a4417a6c27&format=llm_user) ## Windsor.ai Integrations - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) ## Windsor.ai Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Management** - Reporting - Auditing **Agentic AI - Google Workspace for Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Windsor.ai Alternatives - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - 4.5/5.0 (163 reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) - 4.8/5.0 (308 reviews)