---
title: Willow Reviews
meta_title: 'Willow Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 12 reviews by the users' company size, role or industry to
  find out how Willow works for a business like yours.
aggregate_rating:
  rating_value: 5.0
  review_count: 12
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: Sales Tools
  url: https://www.g2.com/categories/sales-tools
---


# Willow Reviews
**Vendor:** Willow AI  
**Category:** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)  
**Average Rating:** 5.0/5.0  
**Total Reviews:** 12
## About Willow
Willow automates the work created following every customer call, giving back an average of 5 hours per week. Get; 1. Pre-call prep done for you: Summary of previous conversations and people you&#39;ve met before every call 2. Transcripts turned into shareable recaps: What you heard, how you solve it, next steps 3. Follow-up actions done for you: Emails written, docs and links shared, next meeting booked 4. CRM updated: Push contacts, notes and tasks into the CRM so your data is always up-to-date If your biggest pain is your sales reps drowning in admin after every call, you have deals slipping because follow-ups are missed or your CRM data is incomplete — Willow is built for you. Used by sales, support and customer success pros to boost productivity and spend more time on revenue-driving pursuits.



## Willow Pros & Cons
**What users like:**

- Users value Willow for its **time-saving capabilities** , enabling quicker follow-ups and more focus on sales goals. (8 reviews)
- Users commend the **automation capabilities** of Willow, significantly reducing administrative workload and enhancing productivity across teams. (5 reviews)
- Users find Willow **incredibly helpful** for streamlining follow-ups and saving valuable time for their sales team. (3 reviews)
- Users value Willow&#39;s **accuracy** in capturing key details, significantly enhancing productivity for sales teams. (1 reviews)
- Users appreciate the **pre-call prep analysis** of Willow, finding it helpful for summarizing past conversations. (1 reviews)
- CRM Integration (1 reviews)
- Customer Support (1 reviews)
- Data Accuracy (1 reviews)
- Ease of Use (1 reviews)
- Features (1 reviews)

**What users dislike:**

- Users note the **AI&#39;s evolving understanding** of writing styles requires frequent double-checking of outputs for accuracy. (1 reviews)
- Users desire improved **integration issues** with tools like Slack or Gong for smoother cross-team updates. (1 reviews)
- Users find the **limited customization** in Willow requires additional manual updates to match their unique needs. (1 reviews)



- [View Willow pricing details and edition comparison](https://www.g2.com/products/willow-ai-willow/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-08-08+14%3A31%3A46+-0500&secure%5Bsession_id%5D=aee58c3e-a794-4056-8edc-2721c93a14b3&secure%5Btoken%5D=5cc8253e43021ece3b0c3874cdef95512229550859d0658db9d75f9cce44d593&format=llm_user)
## Willow Integrations
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)

## Willow Features
**Additional Functionality**
- Tagging
- Natural Language Processing
- Data Extraction
- Multi-Language
- Predictive Analytics
- Drag & Drop
- Speech Recognition
- Reporting/Analytics
- Data Storage Management
- Virtual Personal Assistant (VPA)
- AI Copilot
- Customer Segmentation
- Collaboration Tools
- Data Import/Export
- Generative AI
- For eCommerce
- Role-Based Permissions
- Customizable Branding
- Search/Filter
- Monitoring
- Document Management
- API
- Data Visualization
- Trend Analysis
- Machine Learning
- Access Controls/Permissions
- Alerts/Escalation
- Performance Metrics
- Real-Time Data
- Third-Party Integrations
- Mobile App
- Multiple Data Sources
- For Sales Teams/Organizations
- Sentiment Analysis
- Activity Dashboard
- Chatbot
- Workflow Automation

**Lead Facilitation**
- Customer-facing Chatbot
- Lead Qualification
- Lead Follow-up
- Meeting Scheduling 

**Action Item Detection - AI Note-taking Software**
- Action Item extraction
- Summary Generation

**Organization**
- Opportunity and Pipeline Management 
- Data Entry
- Integrations / APIs
- Third-Party Integrations
- Meeting Management
- Calendar Management
- Call Management
- Document Management
- Contact Management
- Task Management
- Lead Management
- Content Management
- Notes Management
- Sales Activity Management
- Email Management

**Automatic Transcription - AI Note-taking Software**
- Speech-to-text Transcription

**Performance Analysis**
- Coaching 
- Peformance Tracking
- Email Tracking
- Call Tracking

**Collaboration & Sharing - AI Note-taking Software**
- Team-based Access

**Sales Analysis**
- ROI Forecasting 
- Sales Forecasting 

**Language & Accent Support - AI Note-taking Software**
- Multi-Language and Accent Support

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Multi-Platform Integration - AI Note-taking Software**
- Integrations

**Agentic AI - AI Sales Assistant**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- AI/Machine Learning

**Privacy & Security Controls - AI Note-taking Software**
- Access Control

**Additional Functionality**
- Email Response Control
- Speech Recognition
- Customer Engagement
- Dashboard
- Chat/Messaging
- AI Writing Assistant
- For Sales Teams/Organizations
- Sales Automation
- Alerts/Notifications
- CRM
- Predictive Analytics
- Lead Scoring
- Templates
- Reminders
- Email Templates
- SMS Messaging
- Personalization
- Reporting/Analytics
- Conversation Intelligence
- Lead Engagement
- Customer Database
- AI Copilot
- Omnichannel Outreach
- Workflow Automation

**Searchable Note Archives - AI Note-taking Software**
- Semantic Search

**Speaker Identification - AI Note-taking Software**
- Speaker Recognition

## Top Willow Alternatives
  - [Fathom](https://www.g2.com/products/fathom-video/reviews) - 5.0/5.0 (6,968 reviews)
  - [Fellow](https://www.g2.com/products/fellow/reviews) - 4.7/5.0 (2,422 reviews)
  - [Avoma](https://www.g2.com/products/avoma/reviews) - 4.6/5.0 (1,350 reviews)

