--- title: WideOrbit Reviews meta\_title: 'WideOrbit Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 50 reviews by the users' company size, role or industry to find out how WideOrbit works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 50 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # WideOrbit Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by WideOrbit but has limited features. Are you part of the WideOrbit team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder. * * * Seller [Lumine Group](https://www.g2.com/sellers/lumine-group) Discussions [WideOrbit Community](https://www.g2.com/products/wideorbit/discuss) Languages Supported English Solution Type All-in-One Overview by Theresa Peoples Show More ## Top-Rated Alternatives [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Celtra](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Celtra") Celtra 4.4/5(409) ](https://www.g2.com/products/celtra/reviews) [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ View All Alternatives ](https://www.g2.com/products/wideorbit/competitors/alternatives) ## User Insights Average based on 50 real user reviews. [Log in to unlock pricing and user insights](/login) ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Enterprise (\> 1000 emp.) 4/13/2018 "I utilize Wide Orbit on a daily basis for digital sales orders" 2.5/5 What do you like best about WideOrbit? The layout of the dashboard is easy to navigate Review collected by and hosted on G2.com. What do you dislike about WideOrbit? The time it takes to process information and load fields Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? I have been able to enter and share order details across my team so that we do not have to constantly communicate via email Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 12/21/2017 "A little too robust" 3.5/5 What do you like best about WideOrbit? You have the ability to set a schedule for a spot for virtually any situation. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? I personally didn't have to use WideOrbit extensively, but the launcher window still gives you a ton of options (and ways to get lost). It's one of those apps that I need every so often for my particular duties, but don't access often enough to fully remember my way around. It would be nice if the launcher could be simplified or show the last section I worked in. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? We use it to schedule spots and keep track of inventory. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 11/9/2017 "WideOrbit Review" 3.5/5 What do you like best about WideOrbit? WideOrbit is an easy to use system for entering digital orders. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? I dislike that you cannot change a digital line ones the TV logs are closed. Sometimes we have orders come in and need to be live the same day. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: I would recommend the product as it is efficient and easy to communicate with multiple people. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? WideOrbit keeps all of our billing in an organized manner. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Mid-Market (51-1000 emp.) 10/20/2017 "Not Good For Digital Management" 2.5/5 What do you like best about WideOrbit? It will integrate with DFP, but is flawed in doing so. If one line is entered incorrectly - it prevents the whole order from not integrating into DFP. I don't think it integrates into other ad trafficking systems yet. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Antiquated system, hard to input new products/ad server commands, doesn't really follow a logical path. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: Consider using other CRMs, trafficking or billing systems. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Billing digital orders and trafficking TV commercials. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 12/15/2017 "Wide Orbit is great for keeping track of Marketing $$" 5/5 What do you like best about WideOrbit? Creating revenue reports is easy and accurate! Review collected by and hosted on G2.com. What do you dislike about WideOrbit? If you don't know the software, it can look overwhelming. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: Take lots of training! Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? It helps us track marketing revenue that is actually on the books vs using a spreadsheet software Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Enterprise (\> 1000 emp.) 10/17/2017 "Not a great experience with WO" 1.5/5 What do you like best about WideOrbit? The ability to do digital sales there but it’s still a little more confusing then needed Review collected by and hosted on G2.com. What do you dislike about WideOrbit? The complexity of the entire program and the difficulty of knowing what the error messages mean. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? My office in particular has not had a good experience with the program. Compared to our old program, IBS, it is much more complex and you need approval from upper management for everything. It’s not very straight forward and there is a lot of small details that are hard to pick up on...in addition, there is always an error when submitting an order. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 11/7/2017 "Great for TV" 5/5 What do you like best about WideOrbit? I like the flexibility the software has. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Sometimes the system itself is slow, but for the most part it works great! Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Traffic in the broadcast world can be crazy and WO is very helpful. If the system is used correctly it surely does help. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 9/20/2017 "Diverse broadcast traffic system with many capabilities " 3.5/5 What do you like best about WideOrbit? As far as a traffic system, Wide Orbit allows you to do much more than most. It gives you hundreds of different options for sorting and running reports to better organize your broadcast inventory. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? While having a lot of options could be a great thing, sometimes it's overkill. Wide Orbit could be a little more simple and user friendly. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: Be sure to do the training's and modulus. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Wide Orbit allows you to sort your inventory a number of different ways and it also does a great job of placing commercials on the log, lowering the amount of manual work. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") EE Verified User in E-Learning Small-Business (50 or fewer emp.) 12/26/2017 "Wide orbit" 3.5/5 What do you like best about WideOrbit? Easy to implement; great customer service and support. Well supported Review collected by and hosted on G2.com. What do you dislike about WideOrbit? have not found anything yet that isnt up to standards Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: the mobile advertising we create links directly to our website; somehat cumbersome to implement according to our in house specialists Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Helping us create and publish media advertising Review collected by and hosted on G2.com. Show More 12/28/2017 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Enterprise (\> 1000 emp.) 1/9/2017 "User friendly " 4.5/5 What do you like best about WideOrbit? My work place recently switched Wide Orbit platforms and I love that the experience was exactly the same from platform to platform. I also like how cutomizable everything is so that it can be read as easily as possible by the user. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Dispite saving a users preferred layout, when a window is refreshed the layout automatically adjust to the default setting. It would be much nicer if the layout would stay the same. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Wide Orbit is very easy to use inside and outside the office. Review collected by and hosted on G2.com. Show More 1/26/2017 Validated ReviewerIncentivizedSource: G2 invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/wideorbit/pricing) ##### ##### WideOrbit Features Channel Functionality Display Functionality Campaign Management Campaign Dashboard Campaign Optimization Reach Platform API / Integrations Custom Reports Performance and Reliability [ View More Features ](https://www.g2.com/products/wideorbit/features) ##### Categories on G2 [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising) [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)[Media Sales Software](https://www.g2.com/categories/media-sales-software) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best budget-friendly audit management system](https://www.g2.com/discussions/what-s-the-best-budget-friendly-audit-management-system)[Which AI legal assistant integrates best with document management systems?](https://www.g2.com/discussions/which-ai-legal-assistant-integrates-best-with-document-management-systems)[What content curation platforms offer reliable cross-platform aggregation for higher education and media companies?](https://www.g2.com/discussions/what-content-curation-platforms-offer-reliable-cross-platform-aggregation-for-higher-education-and-media-companies) [Order Fulfillment](https://www.g2.com/articles/order-fulfillment)[Which integration platforms reduce interface implementation time by up to five times compared to manual coding?](https://www.g2.com/discussions/which-integration-platforms-reduce-interface-implementation-time-by-up-to-five-times-compared-to-manual-coding)[Pros and Cons Details](https://www.g2.com/products/wideorbit/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)