--- title: WideOrbit Reviews meta\_title: 'WideOrbit Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 50 reviews by the users' company size, role or industry to find out how WideOrbit works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 50 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # WideOrbit Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by WideOrbit but has limited features. Are you part of the WideOrbit team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder. * * * Seller [Lumine Group](https://www.g2.com/sellers/lumine-group) Discussions [WideOrbit Community](https://www.g2.com/products/wideorbit/discuss) Languages Supported English Solution Type All-in-One Overview by Theresa Peoples Show More ## Top-Rated Alternatives [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Celtra](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Celtra") Celtra 4.4/5(409) ](https://www.g2.com/products/celtra/reviews) [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ View All Alternatives ](https://www.g2.com/products/wideorbit/competitors/alternatives) ## User Insights Average based on 50 real user reviews. [Log in to unlock pricing and user insights](/login) ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") US Verified User in Sports Mid-Market (51-1000 emp.) 5/4/2018 "WideOrbit 9.0 Review" 5/5 What do you like best about WideOrbit? WideOrbit 9.0 is very user friendly. The newest feature to partially unfinalize a log in progress is very useful to sports networks to accommodate day of changes. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? There is not much to dislike about WideOrbit. The software is easy to use, the support team is very easy to work with, and they are constantly coming out with new versions and personalizing our playlists. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: I've seen many demos from other Traffic Software companies. WideOrbit has the best easy of use, clarity, and user friendly system that I have seen. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? We are a 24 hour sports network that has to maximize clearance on ROS/InGame spots on a daily basis. The optimizer is very useful in accomplishing that goal. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Enterprise (\> 1000 emp.) 11/29/2017 "WideOrbit is a stand out in the industry" 4/5 What do you like best about WideOrbit? I do like the access to running many different reports and how using the same template across the system. I've been able to help management gain the information they need in a more timely fashion using some of the more stand reports. I also really like how knowledgeable they customer service team seems to be when I call. They are able to help me get to the bottom of issues with solutions rather quickly. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? It sometimes is very slow to respond. If multiple users are on the software at the time, it takes forever to load. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: Have patience at first as it takes some getting used to. It does have features that we don't use, but overall it is a great product for what we utilize it for. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? We use WideOrbit as the traffic system for our TV Station. It is certainly a lot more user friendly than traffic systems we've had in the past. Review collected by and hosted on G2.com. Show More 1/29/2018 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 6/20/2018 "A good program but can be unusually confusing" 2.5/5 What do you like best about WideOrbit? I like the fact that you can complete all of your orders and also tract your statuses and all other orders, event, digital and on-air through the system Review collected by and hosted on G2.com. What do you dislike about WideOrbit? It can be very confusing without needing to be. If you forgot to click one button the whole order can be wrong and the need to ready your orders multiple times is also very frustrating. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: I would recommend utilizing the help and support team with WideOrbit. They have helped our office many times and are always very quick to be on board with anything we need. Though the system can be hard to understand, they are always willing to help! Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? We used to use Salesforce which was a much simpler system to use but it didn't have all of the ability that WideOrbit has so I guess the best part is being able to put orders in for any given scenario and also track the where they are in the sytem, i.e, traffic, accounting, production and when they are approved. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Cassie F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cassie F.") CF Cassie F. Media Sales Coordinator - Marketing Partnerships Entertainment Enterprise (\> 1000 emp.) 5/4/2018 "I am an ad sales coordinator for an RSN." 4/5 What do you like best about WideOrbit? Electronic order ingesting, ease of booking orders manually, being able to check on traffic instructions Review collected by and hosted on G2.com. What do you dislike about WideOrbit? How slow spot manager is, look of the software, Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: Software seems slightly outdated Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? We have recently learned how to order ingest, which is very beneficial for both us and the client because there is very little room for human error. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite RC Robert C. Mid-Market (51-1000 emp.) 5/4/2018 "Efficient" 4/5 What do you like best about WideOrbit? Customization of layouts Task bar layout Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Slow refresh rate at times. Want an auto promo filler Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Easy to work with sales team in another location, but still be able to see the same things. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") AB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 3/20/2018 "Wide orbit user friendly" 4.5/5 What do you like best about WideOrbit? The layout seemed small to begin with, but the more I got comfortable with it the more it was evident the small size was condusive to efficiency Review collected by and hosted on G2.com. What do you dislike about WideOrbit? In the payment section, pressing "enter" selects OK which closes the window instead of electing APPLY Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: Adjust the tabs and search functions to make it customized! Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? The missing instructions emai l to the AEs is a very effective function that has made getting traffic so much easier and on time Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Enterprise (\> 1000 emp.) 5/3/2018 "Great for media sales" 5/5 What do you like best about WideOrbit? Very user friendly, eliminates human error, manages media buys correctly and efficiently Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Sometimes can run slow, sometimes can crash Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: It is a great product for managing media deals Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Incorrect order entry being resolved, ability to run reports and capture revenue Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") US Verified User in Sports Mid-Market (51-1000 emp.) 5/4/2018 "WideOrbit Review" 5/5 What do you like best about WideOrbit? User Friendly, easy to access and navigate throughout the software. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Possibly More shortcuts within the software would be beneficial. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Able to access quicker reports that co-workers, clients need. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") AB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 10/24/2017 "Bumpy Start" 4/5 What do you like best about WideOrbit? Having everything in one place for our entire company. All billing is handled in WO so it makes tracking and reporting more efficient. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? We had a rocky start with their new digital orders service. We like to complicate things so we had a long on boarding process to be able to get where we are today 2 years later. They should have been a little more buttoned up in order to release. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: If you're a TV client, then this will be a great product for you. it is very efficient. I still believe they have some kinks to work out for the digital product, however, if you do not have a super complicated website, it would be a great product! Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Company wide billing in one place. Integration with our AdServer that has a seamless transition. Review collected by and hosted on G2.com. Show More 10/31/2017 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Events Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Events Services") UE Verified User in Events Services Small-Business (50 or fewer emp.) 3/20/2018 "Nightmare" 1/5 What do you like best about WideOrbit? I liked that it was little easier to put orders in. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Everything, it would take forever to find a report i needed, that you had to special power to look at something’s, I hated that our hub was a hour ahead of us. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: Don’t get Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? We use it for all order for tv stations, for reports, everything for a tv station. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/wideorbit/pricing) ##### ##### WideOrbit Features Channel Functionality Display Functionality Campaign Management Campaign Dashboard Campaign Optimization Reach Platform API / Integrations Custom Reports Performance and Reliability [ View More Features ](https://www.g2.com/products/wideorbit/features) ##### Categories on G2 [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising) [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)[Media Sales Software](https://www.g2.com/categories/media-sales-software) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best budget-friendly audit management system](https://www.g2.com/discussions/what-s-the-best-budget-friendly-audit-management-system)[Which AI legal assistant integrates best with document management systems?](https://www.g2.com/discussions/which-ai-legal-assistant-integrates-best-with-document-management-systems)[What content curation platforms offer reliable cross-platform aggregation for higher education and media companies?](https://www.g2.com/discussions/what-content-curation-platforms-offer-reliable-cross-platform-aggregation-for-higher-education-and-media-companies) [Order Fulfillment](https://www.g2.com/articles/order-fulfillment)[Which integration platforms reduce interface implementation time by up to five times compared to manual coding?](https://www.g2.com/discussions/which-integration-platforms-reduce-interface-implementation-time-by-up-to-five-times-compared-to-manual-coding)[Pros and Cons Details](https://www.g2.com/products/wideorbit/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)