--- title: WideOrbit Reviews meta\_title: 'WideOrbit Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 50 reviews by the users' company size, role or industry to find out how WideOrbit works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 50 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # WideOrbit Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by WideOrbit but has limited features. Are you part of the WideOrbit team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder. * * * Seller [Lumine Group](https://www.g2.com/sellers/lumine-group) Discussions [WideOrbit Community](https://www.g2.com/products/wideorbit/discuss) Languages Supported English Solution Type All-in-One Overview by Theresa Peoples Show More ## Top-Rated Alternatives [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Celtra](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Celtra") Celtra 4.4/5(409) ](https://www.g2.com/products/celtra/reviews) [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ View All Alternatives ](https://www.g2.com/products/wideorbit/competitors/alternatives) ## User Insights Average based on 50 real user reviews. [Log in to unlock pricing and user insights](/login) ![Robbie V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robbie V.") RV Robbie V. Podcast Host/ Freelance MC Mid-Market (51-1000 emp.) 1/1/2020 "Use it for radio work. Excellent" 5/5 What do you like best about WideOrbit? The ease of things on the program is simple. I love the use of HotKeys and preview while I'm on the show. It is incredibly easy for me to perform a show with the best of it all. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? There are so many functions. Which means it's easy to get lost in the program. I never knew that you could have so many great features in a huge section of things. Also, when it updates - it's easy enough to get rid of things but it can reset the entire system deleting the entire memory of the computer. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: I really do recommend Wide Orbit to anyone who works for an organization that is in media. I absolutely love it, and it really means the best and has the best things and features for everyone. Just do not get overwhelmed when using, because that is when you can start getting frustrated with yourself and others around. It is incredible to see how easy it can be to use. But at the same time, how rough it can be. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? It has been so nice to be able to run my radio show with absolute ease. I have noticed that it switches between military time and a twelve hour clock. It has been very helpful to run a smooth show. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite RL Rachel L. Account Executive Small-Business (50 or fewer emp.) 9/18/2019 "Wide Orbit for TV Sales" 4/5 What do you like best about WideOrbit? There's total transparency when using W.O. You have full access to invoices, order input/order changes, campaign building, aging manager, revenue reports. It's so nice to have everything in one place. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? The loading time can be a bit lengthy. Also, the platform can freeze up on you, so it's important to save changes often. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: If you currently don't have a system that staff can look up orders, invoices, bill payments, etc, then you NEED WideOrbit Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Streamlining TV sales - account executives can be independent and work faster without needed assistance to pull information Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Scott H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott H.") SH Scott H. Marketing Advisor and Advertising Sales Marketing and Advertising Mid-Market (51-1000 emp.) 5/7/2019 "Growing To Meet Our Needs" 3.5/5 What do you like best about WideOrbit? Our radio stations use Wide Orbit for order and billing of our clients. We just started using the On Demand software to schedule our podcasts and it is easy to customize. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Nothing yet as I am just getting started on the podcast platform and there is a bit of a learning curve. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? We were using another platform for hosting our podcasts and they were getting too expensive, Wide Orbit's On Demand software has made it easy and less expensive again. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ronnie K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronnie K.") RK Ronnie K. VP of Sales Luxury Goods & Jewelry Mid-Market (51-1000 emp.) 9/28/2019 "User friendly from the planning to booking stage" 5/5 What do you like best about WideOrbit? Very user friendly. One system for both planning and booking, so everything is very cohesive Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Default grid style is very cluttered and hard on the eyes Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Sales assistants and planners can work easily together since everything is in one system. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite JM John M. Sales Manager Enterprise (\> 1000 emp.) 3/16/2019 "Great tools, too much extraneous info" 3.5/5 What do you like best about WideOrbit? The ability to manipulate data in many forms, generating a large variety of reports. Compared to our old system, Wide Orbit makes changing orders easy. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? There’s too much extraneous info cluttering up the order screens - and it’s my understanding that this cannot be customized to eliminate the clutter. Lack of prompts to let user know that a field or option hasn’t been completed. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: Training is essential and lengthy. Company supplied training modules are frustrating and lengthy. Not intuitive or very user adaptive/friendly, but once you work with it a while, it becomes much easier and useful. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Analytics are very good, enabling user to look at data and sort it any number of ways. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 9/28/2019 "Great for media planning and booking" 5/5 What do you like best about WideOrbit? Very user friendly program for both media planning and booking Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Grid styles are sometimes cluttered and difficult to decipher Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Seamless transition from planning stage to booking ads Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 9/10/2019 "User friendly " 5/5 What do you like best about WideOrbit? User friendly from the planning stage to the booking stage Review collected by and hosted on G2.com. What do you dislike about WideOrbit? The standard grid style is very cluttered looking Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Seamless integration among the planning team, sales team, and inventory team Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music") UM Verified User in Music Mid-Market (51-1000 emp.) 5/15/2019 "Gets the job done" 3.5/5 What do you like best about WideOrbit? It’s an easy to use interface that will get the job done. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? You have to use math to figure out whether you’ll be going over time. It won’t time things out for you. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: Do your research Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? No problems. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Enterprise (\> 1000 emp.) 1/25/2019 "My Favorite Traffic System" 5/5 What do you like best about WideOrbit? I've worked with Wide Orbit for 6 years, the system is user friendly and efficient to use. I've used other traffic systems in the past that just don't compare. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Sometimes glitchy or slow when multiple people are in the system Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Benefits are quick and easy ways to pull up orders, pre-empts, and aging Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Enterprise (\> 1000 emp.) 2/21/2019 "Gets the job done" 3.5/5 What do you like best about WideOrbit? Pretty easy to use and find the information you’re looking for. WO Support is very helpful. Doesn’t take too long to learn. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? It can be slow at times and freeze up. It can be very particular when using it Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Billing, cash application, managing aging. Very easy to look up accounts and keep track of payments. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/wideorbit/pricing) ##### ##### WideOrbit Features Channel Functionality Display Functionality Campaign Management Campaign Dashboard Campaign Optimization Reach Platform API / Integrations Custom Reports Performance and Reliability [ View More Features ](https://www.g2.com/products/wideorbit/features) ##### Categories on G2 [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising) [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)[Media Sales Software](https://www.g2.com/categories/media-sales-software) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best budget-friendly audit management system](https://www.g2.com/discussions/what-s-the-best-budget-friendly-audit-management-system)[Which AI legal assistant integrates best with document management systems?](https://www.g2.com/discussions/which-ai-legal-assistant-integrates-best-with-document-management-systems)[What content curation platforms offer reliable cross-platform aggregation for higher education and media companies?](https://www.g2.com/discussions/what-content-curation-platforms-offer-reliable-cross-platform-aggregation-for-higher-education-and-media-companies) [Order Fulfillment](https://www.g2.com/articles/order-fulfillment)[Which integration platforms reduce interface implementation time by up to five times compared to manual coding?](https://www.g2.com/discussions/which-integration-platforms-reduce-interface-implementation-time-by-up-to-five-times-compared-to-manual-coding)[Pros and Cons Details](https://www.g2.com/products/wideorbit/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)