--- title: WideOrbit Reviews meta\_title: 'WideOrbit Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 50 reviews by the users' company size, role or industry to find out how WideOrbit works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 50 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # WideOrbit Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by WideOrbit but has limited features. Are you part of the WideOrbit team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder. * * * Seller [Lumine Group](https://www.g2.com/sellers/lumine-group) Discussions [WideOrbit Community](https://www.g2.com/products/wideorbit/discuss) Languages Supported English Solution Type All-in-One Overview by Theresa Peoples Show More ## Top-Rated Alternatives [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(786) ](https://www.g2.com/products/adroll/reviews) [ ![Celtra](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Celtra") Celtra 4.4/5(409) ](https://www.g2.com/products/celtra/reviews) [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ View All Alternatives ](https://www.g2.com/products/wideorbit/competitors/alternatives) ## User Insights Average based on 50 real user reviews. [Log in to unlock pricing and user insights](/login) ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Small-Business (50 or fewer emp.) 12/20/2021 "WO Review" 4/5 What do you like best about WideOrbit? The functionality of the system is smooth and very informative. The ability to navigate from screen to screen makes the time using the system seem quicker than realized. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? It does a lot of time tend to run a bit slow or processing requests takes too long. If the developers could speed up the processing time, it would help and ease of use would increase. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: Very user-friendly and enjoy working with besides the occasional lag time, which is understandable with all of the users. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? I'm able to find information regarding content from my clients to better serve them. The ability to break down my sales goals to quarterly, even monthly is very useful. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite TT Taylor T. A Small-Business (50 or fewer emp.) 5/10/2022 "WideOrbit is user friendly" 5/5 What do you like best about WideOrbit? WideOrbit Support is great and always available to help. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? The layout can be confusing. Adding an AE and inputting new customers can get confusing very easily. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: The support is great Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? order/traffic Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 5/10/2022 "A Great Ad Sales Tool!" 5/5 What do you like best about WideOrbit? I love that I can format my information to be viewed exactly the way I want. Makes my life so much easier! Review collected by and hosted on G2.com. What do you dislike about WideOrbit? That I can't see multiple demos at one time on the bottom grid Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Able to quickly pull information Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Small-Business (50 or fewer emp.) 11/30/2021 "A fantastic Radio Automation system" 4.5/5 What do you like best about WideOrbit? The ease of accessing our stations and database, both remotely and connecting with our sister stations over a VPN. Plus their support system is top notch and quick to respond. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? There isn't much to dislike about Wide Orbit Automation for Radio. Aside from some rare software bugs (which can happen anywhere and are sometimes Windows issues), we haven't had any major problems. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Having radio stations in two different locations is so easy using WideOrbit. It makes us all way more productive. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") UA Verified User in Accounting Enterprise (\> 1000 emp.) 2/19/2019 "Wide Orbit" 5/5 What do you like best about WideOrbit? Wide Orbit is so easy to use leaving training to be completed within 2 months to fully understand everything. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Small features such as grouping call letters (properties) together would be so helpful during payment application/aging review/batching and much much more. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: Highly recommend using Wide Orbit for any Media/Broadcasting industry for seamlessly integrated processes. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? It is the perfect software for us to use with Broadcasting Media company. It does everything we need with ease and they are willing to work with us to adapt to our needs. Review collected by and hosted on G2.com. Show More 10/19/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 4/4/2022 "Long Term user" 5/5 What do you like best about WideOrbit? The simplicity and ability to find information in multiple places Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Random quirks with no meaning that randomly appear in searches Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? Mainly just reconcilation problems. I haven't been able to see long term benefits as we are in an outdated system Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Small-Business (50 or fewer emp.) 12/14/2021 "Wide Orbit usages" 4/5 What do you like best about WideOrbit? Wideorbit is a user friendly system that makes it easy to get a good product onair for clients and the community. The support is responsive and actually helpful. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Wideorbit does have necessary updates, that when missed can be a bit chaotic. But as long as someone is watching, updating, and training on these updates, it should be a smooth transition. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? The software itself serves several studios and talent. It helps us have a streamlined process through all and we are able to quickly train and bring onboard new hires because of it. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/29/2021 "Wide Orbit Daily User" 2.5/5 What do you like best about WideOrbit? The direct connection to other software as well as the detail you can put into each order. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Very behind the curve asteticly, needs to be brought into the decade. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: Great to use if you have access to the suite of additional products. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? The benefit of Wide Orbit is that it is built to run alongside the sales side of things which makes things streamlined. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 4/6/2021 "Easy to use and excellent support." 4.5/5 What do you like best about WideOrbit? WO is an industry-standard. It helps to have standard business tools so everyone is on the same page. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? I wish that feature updates didn't take so long to implement. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? WO allows us to maximize revenue efficiently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller RC Robyn C. Mid-Market (51-1000 emp.) 8/31/2020 "Good traffic program" 4/5 What do you like best about WideOrbit? User friendly with good customer support. Review collected by and hosted on G2.com. What do you dislike about WideOrbit? Can sometimes run a little slow but could just be my system. Review collected by and hosted on G2.com. Recommendations to others considering WideOrbit: WO is a user friendly traffic system with good customer service. Review collected by and hosted on G2.com. What problems is WideOrbit solving and how is that benefiting you? I do television traffic and run various inventory and revenue reports. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/wideorbit/pricing) ##### ##### WideOrbit Features Channel Functionality Display Functionality Campaign Management Campaign Dashboard Campaign Optimization Reach Platform API / Integrations Custom Reports Performance and Reliability [ View More Features ](https://www.g2.com/products/wideorbit/features) ##### Categories on G2 [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising) [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)[Media Sales Software](https://www.g2.com/categories/media-sales-software) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best budget-friendly audit management system](https://www.g2.com/discussions/what-s-the-best-budget-friendly-audit-management-system)[Which AI legal assistant integrates best with document management systems?](https://www.g2.com/discussions/which-ai-legal-assistant-integrates-best-with-document-management-systems)[What content curation platforms offer reliable cross-platform aggregation for higher education and media companies?](https://www.g2.com/discussions/what-content-curation-platforms-offer-reliable-cross-platform-aggregation-for-higher-education-and-media-companies) [Order Fulfillment](https://www.g2.com/articles/order-fulfillment)[Which integration platforms reduce interface implementation time by up to five times compared to manual coding?](https://www.g2.com/discussions/which-integration-platforms-reduce-interface-implementation-time-by-up-to-five-times-compared-to-manual-coding)[Pros and Cons Details](https://www.g2.com/products/wideorbit/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)