# Who's Mailing What! Reviews **Vendor:** Who's Mailing What! **Category:** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) **Average Rating:** 4.8/5.0 **Total Reviews:** 11 ## About Who's Mailing What! Being the world's most complete online collection of direct mail samples, sales letters, postcards, and flyers, Who’s Mailing What! is the go-to resource for direct marketers, copywriters, designers, and everyone involved in direct mail marketing. WMW! provides information on 260,000+ direct mail packages sent by 35,600+ mailers from across U.S. markets since 1984. ## Who's Mailing What! Pros & Cons **What users like:** - Users value the **in-depth competitor analysis** features of Who's Mailing What!, aiding their market research and inspiration. (1 reviews) - Users appreciate the **responsive customer support** of Who's Mailing What!, enhancing their overall experience with the platform. (1 reviews) - Users find the **dashboard usability** of Who's Mailing What! excellent for competitor research and easy navigation. (1 reviews) - Users find the **setup easy and quick** , allowing for efficient use of the platform and data access. (1 reviews) ## Who's Mailing What! Reviews ### 1. Using it for a long time and working great for me **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2025 **What do you like best about Who's Mailing What!?** I am using whos mailing what for a long a time and I can say I am 100% happy with the way the product is. I can use the platform for multiple referance across emails to understand what others are doing in the market and getting inspiration by it. The platform is one of the oldest one and have a good backend database of direct mails across different use cases. The setup is easy and quick. It have a good dashboard and helpful in creating competitor research. Have a fair customer support through emais **What do you dislike about Who's Mailing What!?** I have nothing to dislike or say as a con about this software **What problems is Who's Mailing What! solving and how is that benefiting you?** Using it to understand the market trends with respect to mails and it is giving a clear idea of what my competitors are doing good or bad. Helpful and worth for each dollar ### 2. Great database that's super helpful! **Rating:** 5.0/5.0 stars **Reviewed by:** James B. | Senior Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Who's Mailing What!?** Unique way to get intelligence and competitive information! I also appreciate the customer service and response times. **What do you dislike about Who's Mailing What!?** In our use of the database we didn't come up with many dislikes. **What problems is Who's Mailing What! solving and how is that benefiting you?** We have been able to track things that we never thought we would be able to track. ### 3. A goldmine of direct mail intelligence. **Rating:** 4.5/5.0 stars **Reviewed by:** Brian S. | President and Chief Creative Officer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Who's Mailing What!?** The platform is very easy to use and quite comprehensive. Very impressed with the depth and quality of the information. There is simply no other product/service in the world that gives you such a targeted and precise listing of past and recent mailings. In just a few seconds you can filter by industry, type of mail piece, size of organization and more. You can see a PDF of the mail pieces your prospect or competitor is sending out, along with the company name and decision maker - including a link to their LinkedIn. A must-prospecting tool for anyone looking to sell to mailers. **What do you dislike about Who's Mailing What!?** Like any business database, the contact names will not be 100% accurate. Also, compared to other business lists, it can be a bit pricey, However, other lists do not have this type of direct mail-specific intelligence. **What problems is Who's Mailing What! solving and how is that benefiting you?** In short: KNOWLEDGE AND SPEED. Provides a fast way to build a prospect list in your desired vertical. Provides intelligence on what they are mailing which allows you to better position your solutions to them. Also allows you to see what others are doing in the same vertical so you can make better recommendations to your prospects. ### 4. Review for Who's Mailing what! **Rating:** 5.0/5.0 stars **Reviewed by:** Vergel C. | Off-Page SEO Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2024 **What do you like best about Who's Mailing What!?** Who's Mailing What! is very useful for my email marketing campaigns. With this tool, I can easily find prospect's contact information. Additionally, this tool has a user-friendly interface and is easy to navigate. **What do you dislike about Who's Mailing What!?** The downside of who's mailing what! is that the contact information is not 100% accurate. **What problems is Who's Mailing What! solving and how is that benefiting you?** This tool benefits me for my email marketing campaigns and for finding the right contact information. Moreover, it's helpful to see the creative trends. ### 5. Best resource for direct mail - Best way to impress clients **Rating:** 5.0/5.0 stars **Reviewed by:** Ari G. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2024 **What do you like best about Who's Mailing What!?** besides the ton of information that WMW has which allows for smart prospecting, my clients, new and old are amazed at how resourceful I am when providing them with mail pieces and campaign and stats information about the industry as a whole and their competition in particular. **What do you dislike about Who's Mailing What!?** I am not sure this is an issue with the application, but, to utilize the program and its many features, it requires a lot of time and focus. i feel that I need to hire a person just to harvest all the info I want from the system. **What problems is Who's Mailing What! solving and how is that benefiting you?** Pitching direct mail to a business that has not used this marketing channel before, is an uphill battle. Providing them with data about others in their vertical that mail continuously including details about their campaign and creatives, turns shooting in the dark to a very focused and targeted pitch. ### 6. Print and Mail's Secret Weapon **Rating:** 5.0/5.0 stars **Reviewed by:** Maddison L. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Who's Mailing What!?** The data is so valuable it's kind of insane how much of a cheat code it is. I am pretty scared other might catch on soon. I have not found any others like WMW. **What do you dislike about Who's Mailing What!?** Faster website and UX would be awesome, it's workable though and shouldn't deter anyone from signing up. **What problems is Who's Mailing What! solving and how is that benefiting you?** As an organization selling direct mail products, WE MUST know what our competitors are doing and no other organization can provide data like WMW. ### 7. My experience utilizing the Who's Mailing What tool has been exceptional! **Rating:** 5.0/5.0 stars **Reviewed by:** Amy L. | Senior Client Partner, D1 Partnership Development, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2022 **What do you like best about Who's Mailing What!?** Who's Mailing What is very easy to use and It's so helpful to see how frequently advertisers are mailing and to be able to review mail pieces. **What do you dislike about Who's Mailing What!?** I find that many of the emails for contact are Gmail accounts. I'd prefer to see work email addresses instead. **What problems is Who's Mailing What! solving and how is that benefiting you?** It's helpful to see creative trends and what format various advertisers are mailing for example catalog vs postcard etc. ### 8. Long-time industry analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Heidi T. | Publisher, Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2021 **What do you like best about Who's Mailing What!?** I never fully understood what Who's Mailing What! was until I started using it. Once I did, I thought, "Wow! This is crazy. Who would take on such an ambitious project? This is nuts!" The brilliance of WMW! is using a growing team of industry enthusiasts in all 50 states to scan mail and submit it monthly to the searchable creative database. Because WMW! uses AI to analyze each piece, the database is fully searchable by company name, region, search terms (such as CTAs or keywords) and a ton more. Even search by most effective (called "controls"). Additional features, such as performance scores, provide more insight into effectiveness. So see very quickly what is working best for mailers. Get inspiration. Printers, agencies, and other vendors, research your prospects before a presentation. Research prospects' competitors before a presentation. Research your own competitors to adjust your business and mailing strategy. But it's not just the database. The blog posts and reports are incredibly detailed. There is so much information here that it's mind-boggling. I can't tell you how much I've learned by using these tools. **What do you dislike about Who's Mailing What!?** This is a pricey service, but used right, the value is outstanding. The ability to win one new client based on the insights here would more than pay for the annual subscription. The only real drawback is that the database, while massive and rapidly growing, is based on what gets scanned by the team members in each state based on the mail they, themselves, receive at the office or at home. Thus, not every mailer may be represented, and there will be an over-representation of the types of mail being received by the team submitting their scans. Not every prospect or competitor will be in here, and the sampling is weighted to the types of mail received by the teams. However, you can search the database before subscribing, so you'll get a sense of the types of pieces that it contains. The database is always growing, and so is the scanning team (which is already nationwide), so the number of companies included in the database is always growing, too. Once you get a sense of what this database is, the limitations seem very small. **What problems is Who's Mailing What! solving and how is that benefiting you?** I'm an industry analyst, not a vendor, so that is my perspective. But as an analyst, I have the opportunity to explore a wide variety of benefits of the database for articles and posts, and, frankly, I'm blown away. ### 9. Great for getting new leads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Who's Mailing What!?** This is really easy to use and we have had good success using it to obtain new patients and make contact with other potential patients and past patient **What do you dislike about Who's Mailing What!?** I would say the only factor that is a dislike is the cost it's expensive however compared to other direct mail solutions it's not terrible and we have had good luck so I can't complain too much **Recommendations to others considering Who's Mailing What!:** Helped with lead generation the new patients and the staff is amazing for customer service **What problems is Who's Mailing What! solving and how is that benefiting you?** All patients new patients and generate new leads to make the practice flourish ### 10. Direct Mail's Library of Congress **Rating:** 4.5/5.0 stars **Reviewed by:** Bruce M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2021 **What do you like best about Who's Mailing What!?** It's a valuable source of ideas and competitive intelligence for any business that seeks to improve direct mail performance. The interface is easy to use, and the brands that WMW captures comprise the vast majority of the nation's premier mailers. **What do you dislike about Who's Mailing What!?** Users need to be aware that it is impossible for any service to capture all mailing activity. The WCM panel covers virtually every state, but as direct mailers get better at refining their targeting, they mail fewer pieces which reduces the likelihood that WCM can capture all mail activity. **What problems is Who's Mailing What! solving and how is that benefiting you?** Our goal in using WMW is to see how other direct marketers are using offers, design advances, format tests, and copy tactics. Every time we visit WMW , we come away with several interesting ideas to test for our clients. ### 11. Easy to Use Mechanism to Power New Ideas **Rating:** 5.0/5.0 stars **Reviewed by:** Karla C. | Director of Annual Giving, Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2021 **What do you like best about Who's Mailing What!?** There are so many ways to sort. Everything is intuitive. Searches are fast. I can download the best ideas for use later when I'm planning my own campaigns **What do you dislike about Who's Mailing What!?** I don't have enough time in my week to search as much as I'd like to. **What problems is Who's Mailing What! solving and how is that benefiting you?** Who's Mailing What helps me keep my ideas fresh. Just seeing the way other people do things means helps me generate new, inspiring campaigns. ## Who's Mailing What! Discussions - [What is Who's Mailing What! used for?](https://www.g2.com/discussions/what-is-who-s-mailing-what-used-for) - [View Who's Mailing What! pricing details and edition comparison](https://www.g2.com/products/who-s-mailing-what/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+11%3A49%3A46+-0500&secure%5Bsession_id%5D=403cccb0-83ef-4206-9cf1-a324fa8a7f2c&secure%5Btoken%5D=203d89f58f957cf9b658630c0e251294cb1359aed5f83fab3874ca726f1cb004&format=llm_user) ## Who's Mailing What! Features **Platform Basics** - Centralized Platform - Web Tracking **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Platform Content ** - Battlecards **Platform Reporting** - Customizable Dashboard - Benchmark Reporting ## Top Who's Mailing What! Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,283 reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) - 4.6/5.0 (2,405 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.8/5.0 (1,480 reviews)