# Top 10 Whatso Alternatives & Competitors
**Average Rating:** 4.0/5
**Total Number of Reviews:** 52
Whatso is not the only option for WhatsApp Marketing Software. Explore other competing options and alternatives. Other important factors to consider when researching alternatives to Whatso include customization and videos. The best overall Whatso alternative is ActiveCampaign. Other similar apps like Whatso are Wati, Insider One, Twilio, and Brevo Marketing Platform. Whatso alternatives can be found in [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing) but may also be in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) or [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas).


## Best Paid & Free Alternatives to Whatso
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  - [Wati](https://www.g2.com/products/wati/reviews)
  - [Insider One](https://www.g2.com/products/insider-one/reviews)
  - [Twilio](https://www.g2.com/products/twilio/reviews)
  - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews)
  - [Braze](https://www.g2.com/products/braze/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [Dotdigital](https://www.g2.com/products/dotdigital/reviews)
  - [Iterable](https://www.g2.com/products/iterable/reviews)
  - [WebEngage](https://www.g2.com/products/webengage/reviews)

## Top 10 Alternatives to Whatso Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Whatso stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Computer Software, and Health, Wellness and Fitness, and find the best product for your business.


  ### 1. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
By ActiveCampaign
**Average Rating:** 4.4/5
**Total Reviews:** 14,761
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster.


Reviewers say compared to Whatso, ActiveCampaign is:
- Slower to reach roi
- More expensive
- Easier to do business with
Categories in common with Whatso: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)

**Compare:** [Whatso vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-whatso)
**Compare ActiveCampaign with other alternatives:**
- [ActiveCampaign vs Wati](https://www.g2.com/compare/activecampaign-vs-wati)
- [ActiveCampaign vs Insider One](https://www.g2.com/compare/activecampaign-vs-insider-one)
- [ActiveCampaign vs Twilio](https://www.g2.com/compare/activecampaign-vs-twilio)
- [ActiveCampaign vs Brevo Marketing Platform](https://www.g2.com/compare/activecampaign-vs-brevo-marketing-platform)
- [ActiveCampaign vs Braze](https://www.g2.com/compare/activecampaign-vs-braze)
- [ActiveCampaign vs Klaviyo](https://www.g2.com/compare/activecampaign-vs-klaviyo)
- [ActiveCampaign vs Dotdigital](https://www.g2.com/compare/activecampaign-vs-dotdigital)
- [ActiveCampaign vs Iterable](https://www.g2.com/compare/activecampaign-vs-iterable)
- [ActiveCampaign vs WebEngage](https://www.g2.com/compare/activecampaign-vs-webengage)

  ### 2. [Wati](https://www.g2.com/products/wati/reviews)
By Wati
**Average Rating:** 4.6/5
**Total Reviews:** 500
Wati is an AI-native customer engagement platform built on the WhatsApp Business API, designed to help businesses automate and streamline communication with their customers. Trusted by over 14,000 businesses globally, Wati enables teams to manage conversations across WhatsApp, Instagram, Facebook, SMS, and web chat from a unified inbox. It empowers businesses to automate workflows, qualify leads, and deliver personalized customer experiences at scale. Key Features and Functionality: - Unified Inbox: Centralize incoming and outgoing messages from multiple channels, including WhatsApp, Instagram, Facebook, SMS, and web chat, into a single platform for efficient team collaboration. - No-Code Chatbot Builder: Create AI-powered chatbots without any coding knowledge to automate responses and handle customer inquiries 24/7. - AI Support Agents: Deploy AI agents to qualify leads, uncover customer intent, and resolve support queries, enhancing response times and customer satisfaction. - Broadcast and Campaigns: Run targeted marketing campaigns and send personalized bulk messages to engage customers effectively. - Custom Notifications: Re-engage customers by sending timely and relevant notifications to increase conversions and customer retention. - Developer-Friendly API: Integrate Wati seamlessly with existing tech stacks using industry-standard development tools, allowing for custom workflows and automation. - Native Integrations: Connect with popular CRM systems, payment gateways, and analytics tools to personalize and manage customer interactions at scale. Primary Value and Solutions Provided: Wati addresses the need for businesses to engage with customers through their preferred messaging platforms, particularly WhatsApp, which boasts a vast user base. By offering a comprehensive suite of tools, Wati enables businesses to: - Enhance Customer Engagement: Automate and personalize communication, ensuring timely responses and fostering stronger customer relationships. - Improve Operational Efficiency: Streamline sales, support, and marketing processes through automation, reducing manual workload and response times. - Scale Communication Efforts: Manage high volumes of customer interactions seamlessly, allowing businesses to grow without compromising service quality. - Gain Actionable Insights: Utilize analytics to monitor performance, understand customer behavior, and make data-driven decisions to optimize engagement strategies. By leveraging Wati, businesses can transform their customer communication strategies, leading to increased satisfaction, loyalty, and revenue growth.


Reviewers say compared to Whatso, Wati is:
- Slower to reach roi
- More expensive
- Easier to set up
Categories in common with Whatso: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)

**Compare:** [Whatso vs Wati](https://www.g2.com/compare/wati-vs-whatso)
**Compare Wati with other alternatives:**
- [Wati vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-wati)
- [Wati vs Insider One](https://www.g2.com/compare/insider-one-vs-wati)
- [Wati vs Twilio](https://www.g2.com/compare/twilio-vs-wati)
- [Wati vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-wati)
- [Wati vs Braze](https://www.g2.com/compare/braze-vs-wati)
- [Wati vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-wati)
- [Wati vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-wati)
- [Wati vs Iterable](https://www.g2.com/compare/iterable-vs-wati)
- [Wati vs WebEngage](https://www.g2.com/compare/wati-vs-webengage)

  ### 3. [Insider One](https://www.g2.com/products/insider-one/reviews)
By Insider One
**Average Rating:** 4.8/5
**Total Reviews:** 1,414
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement.


Reviewers say compared to Whatso, Insider One is:
- Slower to reach roi
- More expensive
- Better at support
Categories in common with Whatso: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)

**Compare:** [Whatso vs Insider One](https://www.g2.com/compare/insider-one-vs-whatso)
**Compare Insider One with other alternatives:**
- [Insider One vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-insider-one)
- [Insider One vs Wati](https://www.g2.com/compare/insider-one-vs-wati)
- [Insider One vs Twilio](https://www.g2.com/compare/insider-one-vs-twilio)
- [Insider One vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-insider-one)
- [Insider One vs Braze](https://www.g2.com/compare/braze-vs-insider-one)
- [Insider One vs Klaviyo](https://www.g2.com/compare/insider-one-vs-klaviyo)
- [Insider One vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-insider-one)
- [Insider One vs Iterable](https://www.g2.com/compare/insider-one-vs-iterable)
- [Insider One vs WebEngage](https://www.g2.com/compare/insider-one-vs-webengage)

  ### 4. [Twilio](https://www.g2.com/products/twilio/reviews)
By Twilio
**Average Rating:** 4.1/5
**Total Reviews:** 529
Twilio lets you use standard web languages to build voice, VoIP and SMS applications via a web API. Build the next generation of communications with us.


Reviewers say compared to Whatso, Twilio is:
- Slower to reach roi
- More expensive
Categories in common with Whatso: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)

**Compare:** [Whatso vs Twilio](https://www.g2.com/compare/twilio-vs-whatso)
**Compare Twilio with other alternatives:**
- [Twilio vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-twilio)
- [Twilio vs Wati](https://www.g2.com/compare/twilio-vs-wati)
- [Twilio vs Insider One](https://www.g2.com/compare/insider-one-vs-twilio)
- [Twilio vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-twilio)
- [Twilio vs Braze](https://www.g2.com/compare/braze-vs-twilio)
- [Twilio vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-twilio)
- [Twilio vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-twilio)
- [Twilio vs Iterable](https://www.g2.com/compare/iterable-vs-twilio)
- [Twilio vs WebEngage](https://www.g2.com/compare/twilio-vs-webengage)

  ### 5. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews)
By Brevo
**Average Rating:** 4.5/5
**Total Reviews:** 2,616
Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform.


Reviewers say compared to Whatso, Brevo Marketing Platform is:
- Slower to reach roi
- Easier to set up
- Easier to admin
Categories in common with Whatso: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)

**Compare:** [Whatso vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-whatso)
**Compare Brevo Marketing Platform with other alternatives:**
- [Brevo Marketing Platform vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-brevo-marketing-platform)
- [Brevo Marketing Platform vs Wati](https://www.g2.com/compare/brevo-marketing-platform-vs-wati)
- [Brevo Marketing Platform vs Insider One](https://www.g2.com/compare/brevo-marketing-platform-vs-insider-one)
- [Brevo Marketing Platform vs Twilio](https://www.g2.com/compare/brevo-marketing-platform-vs-twilio)
- [Brevo Marketing Platform vs Braze](https://www.g2.com/compare/braze-vs-brevo-marketing-platform)
- [Brevo Marketing Platform vs Klaviyo](https://www.g2.com/compare/brevo-marketing-platform-vs-klaviyo)
- [Brevo Marketing Platform vs Dotdigital](https://www.g2.com/compare/brevo-marketing-platform-vs-dotdigital)
- [Brevo Marketing Platform vs Iterable](https://www.g2.com/compare/brevo-marketing-platform-vs-iterable)
- [Brevo Marketing Platform vs WebEngage](https://www.g2.com/compare/brevo-marketing-platform-vs-webengage)

  ### 6. [Braze](https://www.g2.com/products/braze/reviews)
By Braze
**Average Rating:** 4.5/5
**Total Reviews:** 1,687
Create powerful customer engagement with ease, at any scale


Reviewers say compared to Whatso, Braze is:
- Slower to reach roi
- More expensive
- Easier to do business with
Categories in common with Whatso: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)

**Compare:** [Whatso vs Braze](https://www.g2.com/compare/braze-vs-whatso)
**Compare Braze with other alternatives:**
- [Braze vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-braze)
- [Braze vs Wati](https://www.g2.com/compare/braze-vs-wati)
- [Braze vs Insider One](https://www.g2.com/compare/braze-vs-insider-one)
- [Braze vs Twilio](https://www.g2.com/compare/braze-vs-twilio)
- [Braze vs Brevo Marketing Platform](https://www.g2.com/compare/braze-vs-brevo-marketing-platform)
- [Braze vs Klaviyo](https://www.g2.com/compare/braze-vs-klaviyo)
- [Braze vs Dotdigital](https://www.g2.com/compare/braze-vs-dotdigital)
- [Braze vs Iterable](https://www.g2.com/compare/braze-vs-iterable)
- [Braze vs WebEngage](https://www.g2.com/compare/braze-vs-webengage)

  ### 7. [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
By Klaviyo
**Average Rating:** 4.6/5
**Total Reviews:** 1,358
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.


Reviewers say compared to Whatso, Klaviyo is:
- Slower to reach roi
- More expensive
- Easier to admin
Categories in common with Whatso: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)

**Compare:** [Whatso vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-whatso)
**Compare Klaviyo with other alternatives:**
- [Klaviyo vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-klaviyo)
- [Klaviyo vs Wati](https://www.g2.com/compare/klaviyo-vs-wati)
- [Klaviyo vs Insider One](https://www.g2.com/compare/insider-one-vs-klaviyo)
- [Klaviyo vs Twilio](https://www.g2.com/compare/klaviyo-vs-twilio)
- [Klaviyo vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-klaviyo)
- [Klaviyo vs Braze](https://www.g2.com/compare/braze-vs-klaviyo)
- [Klaviyo vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-klaviyo)
- [Klaviyo vs Iterable](https://www.g2.com/compare/iterable-vs-klaviyo)
- [Klaviyo vs WebEngage](https://www.g2.com/compare/klaviyo-vs-webengage)

  ### 8. [Dotdigital](https://www.g2.com/products/dotdigital/reviews)
By Dotdigital
**Average Rating:** 4.4/5
**Total Reviews:** 1,235
Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.


Reviewers say compared to Whatso, Dotdigital is:
- Slower to reach roi
- More expensive
- Better at support
Categories in common with Whatso: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)

**Compare:** [Whatso vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-whatso)
**Compare Dotdigital with other alternatives:**
- [Dotdigital vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-dotdigital)
- [Dotdigital vs Wati](https://www.g2.com/compare/dotdigital-vs-wati)
- [Dotdigital vs Insider One](https://www.g2.com/compare/dotdigital-vs-insider-one)
- [Dotdigital vs Twilio](https://www.g2.com/compare/dotdigital-vs-twilio)
- [Dotdigital vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-dotdigital)
- [Dotdigital vs Braze](https://www.g2.com/compare/braze-vs-dotdigital)
- [Dotdigital vs Klaviyo](https://www.g2.com/compare/dotdigital-vs-klaviyo)
- [Dotdigital vs Iterable](https://www.g2.com/compare/dotdigital-vs-iterable)
- [Dotdigital vs WebEngage](https://www.g2.com/compare/dotdigital-vs-webengage)

  ### 9. [Iterable](https://www.g2.com/products/iterable/reviews)
By Iterable
**Average Rating:** 4.4/5
**Total Reviews:** 825
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.


Reviewers say compared to Whatso, Iterable is:
- Slower to reach roi
- More expensive
- Easier to do business with
Categories in common with Whatso: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)

**Compare:** [Whatso vs Iterable](https://www.g2.com/compare/iterable-vs-whatso)
**Compare Iterable with other alternatives:**
- [Iterable vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-iterable)
- [Iterable vs Wati](https://www.g2.com/compare/iterable-vs-wati)
- [Iterable vs Insider One](https://www.g2.com/compare/insider-one-vs-iterable)
- [Iterable vs Twilio](https://www.g2.com/compare/iterable-vs-twilio)
- [Iterable vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-iterable)
- [Iterable vs Braze](https://www.g2.com/compare/braze-vs-iterable)
- [Iterable vs Klaviyo](https://www.g2.com/compare/iterable-vs-klaviyo)
- [Iterable vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-iterable)
- [Iterable vs WebEngage](https://www.g2.com/compare/iterable-vs-webengage)

  ### 10. [WebEngage](https://www.g2.com/products/webengage/reviews)
By WebEngage
**Average Rating:** 4.5/5
**Total Reviews:** 768
WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.


Reviewers say compared to Whatso, WebEngage is:
- Slower to reach roi
- More expensive
- Easier to admin
Categories in common with Whatso: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)

**Compare:** [Whatso vs WebEngage](https://www.g2.com/compare/webengage-vs-whatso)
**Compare WebEngage with other alternatives:**
- [WebEngage vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-webengage)
- [WebEngage vs Wati](https://www.g2.com/compare/wati-vs-webengage)
- [WebEngage vs Insider One](https://www.g2.com/compare/insider-one-vs-webengage)
- [WebEngage vs Twilio](https://www.g2.com/compare/twilio-vs-webengage)
- [WebEngage vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-webengage)
- [WebEngage vs Braze](https://www.g2.com/compare/braze-vs-webengage)
- [WebEngage vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-webengage)
- [WebEngage vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-webengage)
- [WebEngage vs Iterable](https://www.g2.com/compare/iterable-vs-webengage)


---
## Whatso Alternatives FAQs

### How does Whatso compare to ActiveCampaign?

According to G2 data, [Whatso](https://www.g2.com/products/whatso/reviews) holds a 4.0/5 average rating from 52 reviews, while [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) has a higher average rating of 4.4/5 based on 14,699 reviews. In dimension scores, Whatso leads slightly in meeting requirements (9.0 vs 8.8) by 0.2 points and usability (8.7 vs 8.2) by 0.5 points, and is easier to set up by 0.1 points (8.1 vs 8.0). ActiveCampaign, however, has a 0.1-point advantage in ease of administration (8.4 vs 8.3) and a 0.3-point lead in ease of doing business with (8.8 vs 8.5), while both tie in support (8.5 each). User sentiment heavily favors ActiveCampaign, with over 1,270 mentions of ease of use and 1,254 mentions of automation capabilities, highlighting its powerful and flexible automation features, extensive integrations, and strong customer support. Conversely, Whatso's pros include engagement and marketing strategies. ActiveCampaign's extensive feature set, robust automation, and integration capabilities make it a more mature and reliable platform for marketing automation and CRM needs, supported by a significantly larger user base and review volume, reflecting broader adoption and trust.



### What are the best alternatives to Whatso?

According to G2, the best alternatives to Whatso in WhatsApp marketing tools are [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) (4.4/5 stars, 14,699 reviews), [Wati](https://www.g2.com/products/wati/reviews) (4.6/5 stars, 485 reviews), [Insider One](https://www.g2.com/products/insider-one/reviews) (4.8/5 stars, 1,367 reviews), and [Twilio](https://www.g2.com/products/twilio/reviews) (4.1/5 stars, 522 reviews). These platforms outperform Whatso’s 4.0/5 star rating across 52 reviews, offering higher user satisfaction and more extensive review volume, indicating stronger market presence and reliability.



### Which WhatsApp Marketing tools do reviewers recommend instead of Whatso?

Reviewers recommend [Wati](https://www.g2.com/products/wati/reviews) for its user-friendly interface, powerful WhatsApp automation, AI-assisted chatbot builder, and seamless integrations with CRM systems like HubSpot, which streamline customer communication and marketing campaigns. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) is favored for its advanced marketing automation, AI-powered workflows, and comprehensive omnichannel capabilities including WhatsApp, email, and SMS, enabling personalized customer journeys and efficient campaign management. [Insider One](https://www.g2.com/products/insider-one/reviews) is praised for its unified platform that integrates customer data, personalization, and omnichannel journey orchestration across WhatsApp, email, web, and app channels, supported by AI-driven insights and strong customer support. [Twilio](https://www.g2.com/products/twilio/reviews) is recommended for its developer-friendly APIs, reliable global messaging infrastructure, and flexibility to integrate SMS, voice, and WhatsApp communications into custom applications, suitable for businesses with technical resources seeking scalable communication solutions.



### Why do users choose ActiveCampaign over Whatso?

Users choose [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) over Whatso primarily due to its superior ease of use, powerful automation features, and extensive integrations. With 1,270 mentions praising its user-friendly interface and 1,254 mentions highlighting automation, ActiveCampaign enables users to build complex, personalized customer journeys efficiently. Its visual automation builder, advanced segmentation, and integrated CRM capabilities streamline marketing and sales workflows, saving significant time and improving engagement. Additionally, ActiveCampaign offers robust customer support and a comprehensive learning library, which help users overcome its learning curve. Despite some critiques about pricing and complexity, users find the platform delivers strong value and scalability, accommodating growth without needing to switch tools. The platform's ability to centralize communication, automate workflows, and provide actionable insights makes it the preferred choice for businesses seeking a reliable, all-in-one marketing automation solution.




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