We can customize our account to have automated replies and quick responses when a customer interacted through Whatsapp. That will help to keep customer engaged with the business by replying even if we are not present to reply with frequently asked questions according to nature of the business. Also with business catalogs and labels make customers insight about the business more accurate, efficient and the business picture will be more clear. API integrations with other platforms such as service desks or ticketing systems or any other platform which support, can use whatsapp to make communications with customers more swiftly and at their fingertips Review collected by and hosted on G2.com.

For large scale organizations, using Whatsapp business will be bit hectice since it can only be used on single phone and can link few devices. Lacks some in depth analytics such as conversation tracking, funnel analysis and customer segmentation. For API messeges, the costs can be higher for months time depending on the number of user chat sessions that interact with the business account. Also API configurations can be bit complex which will need more technical help in setting up an API Review collected by and hosted on G2.com.

Nowadays, WhatsApp is ubiquitous. Everyone uses WhatsApp because it is user-friendly and offers a variety of features, such as catalogue management and group creation, which are extremely useful. Review collected by and hosted on G2.com.

The platform lacks in-depth insights into customer behavior and campaign performance, especially when compared to other CRM tools. Additionally, the process of getting templates approved by Meta often takes considerable time, which can delay campaign launches. Review collected by and hosted on G2.com.

Features like auto-replies, greeting messages, quick replies, and chatbots allow faster responses while still keeping the interaction personalised Review collected by and hosted on G2.com.

API onboarding is complex, often needing technical expertise and additional integration costs. Review collected by and hosted on G2.com.

I really like the auto reply feature on the WhatsApp Business Platform. It's probably my favorite part. The paid broadcast feature is another favorite. Setting everything up was super easy, which was a nice surprise. Review collected by and hosted on G2.com.

I don't like the ads on WhatsApp Business and there needs to be an easier way for WhatsApp Business status advertising. I also wish there was a feature to schedule messages. Review collected by and hosted on G2.com.

immediacy of contact and practicality of using the archive Review collected by and hosted on G2.com.

there is nothing I don't like. I use it regularly to keep in touch with my clients Review collected by and hosted on G2.com.

It helps you connect with people all over the world and boost your business. Review collected by and hosted on G2.com.

It doesn't gives you feature of spam message detection which in turn spam your inbox. Review collected by and hosted on G2.com.

it gives businesses a direct, trusted communication channel where customers are already highly engaged Review collected by and hosted on G2.com.

Businesses rely heavily on Meta’s ecosystem, policies, and API changes. Review collected by and hosted on G2.com.

this app is good for the instant conversation, limited data sharing, voice calls and video call . as of not this app is becoming a part of our life as a basic needs.

you can add status as per sour mood or feelings, and can share your though instantly. Review collected by and hosted on G2.com.

for app nothing is bad but for web there is an issue , while using the web if the app is not in a good network or internet so the web will also leg til the app gets better network or internet , i would like to suggest that these two thing have to be seprated Review collected by and hosted on G2.com.

I find the WhatsApp Business Platform incredibly simple to use without being disturbed by too many features from other apps. The speed at which everything gets processed is also impressive, and I appreciate how I can easily send updates, making the interactions feel really personalized. The initial setup was very easy, and it integrates well with CRM tools. Review collected by and hosted on G2.com.

Messages can get cluttered fast when you're answering customer chats, and I believe this could be improved by WhatsApp getting tools for organization. Review collected by and hosted on G2.com.

It is easy to understand and very useful for communication, besides being great for my business. I can talk to anyone, anytime, and anywhere in the world. Review collected by and hosted on G2.com.

When a bug occurs while trying to send an audio or video, sometimes the file doesn't upload or simply disappears. Review collected by and hosted on G2.com.