Harinder S.
HS
Harinder S.
Data Analyst
Consulting
Mid-Market (51-1000 emp.)
"Effortless Product Catalog Management, Needs Better Contact Integration"
5/5
What do you like best about WhatsApp Business Platform?

I like how adding my product catalogue is very easy on the WhatsApp Business Platform. I also appreciate that I can directly call, chat, and share content without needing any other tool. The initial setup was very easy, which was a plus for us. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

The new number saving system is not good; it saves numbers only on the WhatsApp app, not in the phone's contact list or memory. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Best business communication tool for small retail shops."
5/5
What do you like best about WhatsApp Business Platform?

I really like the business profile features, especially the Catalog and Quick Replies. It allows me to showcase my gift items and chocolates to customers professionally. The Labels feature is also great for organizing wholesale and retail orders efficiently. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

The main limitation is the number of pinned chats, as I can only pin three important customer conversations. I also wish there were more advanced customization options for the product catalog to make it look even more aesthetic. Review collected by and hosted on G2.com.

MB
Manish B.
Compliance Coordinator
Enterprise (> 1000 emp.)
"Efficient Communication with Room for Improvement"
5/5
What do you like best about WhatsApp Business Platform?

I use the WhatsApp Business Platform as a key communication channel to connect with my customers quickly. I like the automation and API integration, as these provide major benefits in terms of efficiency, scalability, and consistency. Automation helps reduce the response time, solving the problem of slow and ineffective customer communication. The initial setup was very easy; we just needed an official WhatsApp number and some templates. I definitely give a 10 rating to WhatsApp Business and recommend it to my friends and colleagues. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

I feel that some areas could be improved, like having more advanced analytics and reporting, and better visibility into message performance. Review collected by and hosted on G2.com.

MR
Miguel R.
CTO
Small-Business (50 or fewer emp.)
"The best tool to communicate with our customers"
5/5
What do you like best about WhatsApp Business Platform?

The best part is how it helps us stay close to our clients in a natural and familiar way. Since most of our elderly users’ families already use WhatsApp, it’s incredibly easy to build trust and offer quick support. Having an official verified business profile with our Cuidado24 logo, website link, and catalog gives a professional image that helps customers feel safe when we reach out. I also appreciate how simple it is to share documents, installation guides, and videos directly through chats it makes communication fast and personal Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Sometimes the message template approval process takes too long or gets rejected without a clear explanation. It can delay our ability to send new campaign messages. I’d also like to have better analytics to measure conversation success and agent response performance directly in the platform without needing external tools Review collected by and hosted on G2.com.

João S.
JS
João S.
IT
Telecommunications
Small-Business (50 or fewer emp.)
"Essential communication tool for our sales and support team"
4.5/5
What do you like best about WhatsApp Business Platform?

What I like most is the professionalism and reliability it brings to our customer interactions. We use our verified Cuidado24 business account to contact clients, which adds credibility and builds trust, especially with elderly users and their families. The platform makes it very easy to handle both sales conversations and after-sales support without switching tools. The ability to set up automated greetings, quick replies, and use message labels (like “New Lead”, “Demo Sent”, or “Follow-up”) has really improved our workflow Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

The approval process for message templates can be a bit unpredictable sometimes templates that seem compliant still get rejected. Also, for teams with multiple agents, the platform could make user management simpler without needing an external solution Review collected by and hosted on G2.com.

MD Fojlul  H.
MH
MD Fojlul H.
Office Worker
Small-Business (50 or fewer emp.)
"Essential for Seamless Global Communication"
4.5/5
What do you like best about WhatsApp Business Platform?

I love WhatsApp Business Platform's free international calling and messaging, which help me stay connected without expensive phone bills. The instant file sharing is very useful for both work and personal use, and I really appreciate the end-to-end encryption that ensures my privacy. The app's simple interface and reliable message delivery are great, even on slow internet. The group features, like admin controls, the @mention feature, and the ability to reply to specific messages, make it easy to coordinate with my family, work teams, and friends. Setting up was very easy, taking less than 5 minutes with no complicated steps. It's a highly reliable and easy-to-use communication tool that I would recommend to anyone. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

I wish the video call participant limit could be improved. It'd be great to have a message scheduling feature. Also, it's inconvenient that the same account can't be used on multiple phones. Review collected by and hosted on G2.com.

Leah M.
LM
Leah M.
Branding Administration
Mid-Market (51-1000 emp.)
"Transforms Customer Interaction with Ease"
5/5
What do you like best about WhatsApp Business Platform?

I love using WhatsApp Business Platform for my spiritual business because it's the best way to show the products I sell and interact personally with my clients. The catalogue feature is fantastic, allowing me to display all my products, add promotions, and set timelines for them. I also appreciate the message tagging, which helps me keep track of what each chat is about, which product it's related to, or if I'm still waiting for payment. Additionally, being able to see if there’s been an uptake in catalogue views helps me understand if I need to share my catalogue more often. The initial setup was very easy, and any questions I had could be figured out with a quick Google search. Overall, I find these features make interacting with my clients straightforward and efficient. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Pinning chats, I need to be able to pin at least 5 or more at a time so I don't lose the work I am doing. Review collected by and hosted on G2.com.

Durgesh T.
DT
Durgesh T.
Growth Advisor
Small-Business (50 or fewer emp.)
"Boosts Outreach and Credibility Effortlessly"
4.5/5
What do you like best about WhatsApp Business Platform?

I find WhatsApp Business Platform incredibly valuable for my business operations. One of the features I appreciate most is the ability to display my business details on my profile, making it easier for customers to access essential information about my company, such as business timings and products. The blue tick verification is another aspect I love, as it adds a layer of credibility and trustworthiness to my business profile. Additionally, having my business name prominently displayed instead of just a phone number helps in strengthening my brand presence. The integration with CRM for bulk WhatsApp messaging has significantly enhanced my marketing efforts, allowing me to reach out to multiple prospects quickly and efficiently, enabling lead nurturing. The initial setup was very easy, making the transition to using this platform seamless. These elements combined with an overall ease of use make the WhatsApp Business Platform an excellent tool in my toolkit, reflected in my high likelihood of recommending it to others. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

I find that charging for WhatsApp Business is unnecessary and could be a drawback. Currently, I see everything else as perfect. Review collected by and hosted on G2.com.

Safety A.
SA
Safety A.
Safety Manager
Mid-Market (51-1000 emp.)
"WhatsApp Makes Business Chats and Video Calls Effortless"
4.5/5
What do you like best about WhatsApp Business Platform?

WhatsApp helps me have conversations and make video calls, whether it’s for onboarding, performance evaluations, or business video calls. No matter the situation, they have you covered. Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Nothing to dislike—this app works great for keeping my work life separate. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"Makes Customer Support and Outreach Smoother with WhatsApp Business"
5/5
What do you like best about WhatsApp Business Platform?

Whatsapp Business lets us connect to customers easier by being able to contact them directly through their registered Whatsapp number. Making support easier and operations smoother Review collected by and hosted on G2.com.

What do you dislike about WhatsApp Business Platform?

Its automation mistakes our reachout to customers as spam but we are only reaching out to customers to remind them of payments Review collected by and hosted on G2.com.