I like WhatsApp Business Platform's privacy, messaging, and time-saving features. Its privacy features secure our personal as well as professional details, which I find reassuring. The messaging capabilities allow me to instantly send any information to others at any location without major effort and within a fraction of a second, making it incredibly efficient for business purposes. Also, I found the initial setup to be very understandable, which made using the platform even easier. Review collected by and hosted on G2.com.

I think the security pin feature can be improved because in my phone it rarely asks for a pin when opening WhatsApp, so it should regularly ask for a pin for security measures. Review collected by and hosted on G2.com.

I really like WhatsApp because the user interface is very simple and clean. Sending messages, photos, videos and large PDF documents is very fast. The voice and video call quality is great even on normal network . Review collected by and hosted on G2.com.

Sometimes managing too many chats and groups becomes a bit messy.I think they should improve the chat organisation or filter system also sending very large video files without loosing quality can be improved. Review collected by and hosted on G2.com.

Extremely useful to be able to use this on Desktop and add out of office options when on annual leave. Review collected by and hosted on G2.com.

You don't get full functionality on the desktop such as adding new contacts. Integration options with excel or HRIS would be great too, this would improve our performance as a company. Review collected by and hosted on G2.com.

I like that I can create catalogs with prices and put all the company information inside the WhatsApp profile. It helps people find us and check more information about us outside of WhatsApp. This feature makes it easier for people to trust us and assures them that we are a real company. The initial setup of WhatsApp Business Platform was easy, especially since it keeps updating all the time, making it simpler to use. Review collected by and hosted on G2.com.

I think that everything is good, but the only thing that I would like to have is the opportunity to avoid calls so people can only write messages. Review collected by and hosted on G2.com.

I find it easier to communicate with customers in real-time using WhatsApp Business Platform since everyone has a smartphone now. The engagement is better compared to other tools. I appreciate that it allows instant responses while customers are engaged, which speeds up issue resolution and makes everything more fluid. Review collected by and hosted on G2.com.

Some setup and integration parts can be complex, and message template approvals can take time and feel restrictive. The app setup and connecting the CRM can take time and hard work. For templates, clearer guidelines and faster approvals would make the process smoother. The API and integrations required technical specialized help. Review collected by and hosted on G2.com.

I appreciate that the WhatsApp Business Platform allows me to reach out to potential clients in a more personal way, unlike regular advertising on other social platforms. I like being able to advertise my services while still looking human instead of a full corporation. The platform uses familiar elements like profile picture frames and text bubbles, which makes it feel more warm, inviting, and familiar. As a personal user of WhatsApp, the initial setup was easy for me since I already knew a lot of stuff. Review collected by and hosted on G2.com.

Nothing in particular Review collected by and hosted on G2.com.

I use the WhatsApp Business Platform for connecting with my customers because it is easy to use and has a high impact on customers. I can react to customer needs as soon as possible, and it also acts as a reminder. I like its user-friendliness, and it has high acceptability among customers with 100% of them using it. Review collected by and hosted on G2.com.

The money part keeps me updated on recent activities going on. Review collected by and hosted on G2.com.

I like that WhatsApp Business Platform helps me separate my personal chats from work-related conversations in one place. The labels feature is useful because it lets me mark chats for follow-ups or reminders without losing track, and quick replies help me respond faster whenever I get similar messages. Overall, it keeps things organized and saves time in day-to-day communication. Review collected by and hosted on G2.com.

I dislike about WhatsApp Business Platform is that some features feel limited for regular use. For example, the broadcast messages only reach people who have saved my number, which reduces the usefulness of sending updates. I also think the app could provide more detailed message insights, like delivery and read statistics, instead of just basic info. Apart from that, everything works smoothly for normal communication, but a little more flexibility in these areas would improve the experience. Review collected by and hosted on G2.com.

Integration with the company website and social media, so that business hours are linked. Secure communication is offered with customers. Additionally, just the ease of use. Review collected by and hosted on G2.com.

Updates to the products sometimes remove functionality; for example, there was an update that disabled/removed the drag-and-drop integration with Windows. The user had attached the image using multiple clicks, rather than just dragging across the window. Review collected by and hosted on G2.com.

It works the same way as WhatsApp, but for businesses. I really like that I don’t have to use my personal WhatsApp for business chats. Review collected by and hosted on G2.com.

I really dislike the new Channel feature thingy. Since I’m in B2B sales, I can’t send WhatsApp bulk messaging to CXOs and end up having to use third-party apps, which I’m not comfortable with. Review collected by and hosted on G2.com.