I really like the quick replies, automated greeting messages, and labels features. It helps me organize customer chats perfectly, connect with clients instantly, and share product updates very easily. Review collected by and hosted on G2.com.

Sometimes the automated messages get delayed, and managing a large number of chats can become confusing without advanced filtering tools. Also, the media backup sometimes takes too much storage on the phone. Review collected by and hosted on G2.com.

What I like most about the WhatsApp Business Platform is how it lets us reach customers exactly where they already are, with near-perfect reliability. The 98% open rate is a real game-changer for time-sensitive alerts. From a technical standpoint, the API integration feels robust; the ability to sync our customer data with chat history helps ensure every interaction is personalized and consistent. I also appreciate the Product Catalog feature, which effectively turns the chat window into a functional storefront and has significantly shortened our conversion cycle. Review collected by and hosted on G2.com.

If we only need a simple way to text customers, the free app is fine. But if we need a scalable system with AI summaries, call recordings, and deep team collaboration, we might find the WhatsApp Business Platform too limiting and should look at an all-in-one hub like Zoom Workplace. Review collected by and hosted on G2.com.

We use whatsApp business daily to run our cloud kitchen orders. its catalog and quick AI Boot replies save us Delivery app commissions. custom lables help track pending and preparing orders very easily. Review collected by and hosted on G2.com.

The user interface is simple but Sometimes it lags when handling too many chats together.Finding old custmer lists need better design . The search Filter for old custmer orders need improvement. Review collected by and hosted on G2.com.

WhatsApp Business Platform (API) is widely useful for me as a powerful, necessary upgrade from the free Business App for handling high-volume customer service, marketing automation Review collected by and hosted on G2.com.

The problems I face are usually based on the confusing pricing model,Mainly the high cost just for small volume usage which is quite frustrating Review collected by and hosted on G2.com.

I really like the automation features, especially the quick replies and greeting messages. It makes managing customer queries incredibly fast and organized for small-scale business setups. The user interface is very clean and familiar. Review collected by and hosted on G2.com.

The approval process for some message templates can be slightly time-consuming, and setting up the API feels complex for a beginner without proper technical support. Also, the messaging costs can add up quickly. Review collected by and hosted on G2.com.

I use the WhatsApp Business Platform for the establishment and progress of my pharmacy. I love how it allows me to easily connect with both my vendors and customers. I can place orders with vendors and take orders from customers seamlessly. The fact that it's free and easy to use is a big plus. Having all my vendors' numbers on the platform makes communication straightforward, as they can send me catalogs and place orders just with a call, all without any charges. Setting it up was also very easy, which made the start quite smooth. Review collected by and hosted on G2.com.

WhatsApp is not very secure, I have been hacked twice. Review collected by and hosted on G2.com.

I really like the catalog feature in WhatsApp Business Platform. It's been super useful because instead of having to send individual message images and prices over and over, I can just organize products into categories and let customers browse directly through the app. This has made cataloging faster, cleaner, and much more professional. Customers can instantly view chair models, pricing, and product details without needing to go to an external website. Automated communication is another feature I appreciate a lot. The preset greetings, away messages, and quick replies save me a lot of time, especially since customers often message outside business hours. The automated responses make sure they still get immediate engagement even when I’m not available. This creates a more reliable customer experience and stops potential buyers from feeling ignored. Using the platform has also increased my reach considerably because many customers are more comfortable communicating through WhatsApp than through a website or traditional calls. Review collected by and hosted on G2.com.

I think that although the platform is highly practical, there are still some limitations to it. Well, managing a very large number of customers can occasionally become overwhelming because chats may get buried quickly, especially during busy periods. Or when I'm running a promotional campaign. Another drawback is that while the catalog system is useful, it is still somewhat limited compared to fully developed ecommerce platforms. Advanced inventory management, analytics, and product filtering are not as comprehensive as they could be. For businesses with rapidly changing stock, like mine or large product range, this can sometimes create additional manual work. So customers who like to negotiate usually want me to stay active and talk to them repeatedly. And WhatsApp Business has preset messages which is sent to them every single time they message. So a hassle because they start feeling that they're not talking to an actual person, but rather an AI bot. Review collected by and hosted on G2.com.

"Labels are my favorite feature because they keep my inbox organized. Managing 'New Orders' and 'Pending Payments' is so much faster now, especially with the high volume of chats we handle here in the UAE. Quick Replies also help me respond to FAQs in seconds, which my customers really appreciate." Review collected by and hosted on G2.com.

"Managing customer follow-ups used to be a mess, but the labels changed that. I can easily see who owes a payment or who just placed a new order. It’s perfect for the fast-paced UAE market. Plus, the quick replies are great for answering common questions without typing the same thing over and over." Review collected by and hosted on G2.com.

I use the WhatsApp Business Platform for my communications at work, and I really like the quick chats feature. It helps me and my team bridge the communication gap with clients by enabling quick responses to inquiries and sending quotations. I also appreciate the status options where I can put brochures and list available products. This feature allows customers to get notified quickly and send inquiries as soon as I update the status with product availability. The ability to add location and office timings is useful as well. It makes initial setup very easy since it's quick to download, install, and use, which reduces time consumption in general. Review collected by and hosted on G2.com.

I find adding contacts from the desktop version of WhatsApp Business Platform challenging. It would be much easier if there was an option to quickly add contacts and start chatting directly from the desktop. Review collected by and hosted on G2.com.

What I like best about WhatsApp Business is how easy it makes customer communication. Features like quick replies, automated messages, product catalogs, and labels help manage customer queries efficiently. It saves time, improves response speed, and makes small business communication feel more professional and organized. Review collected by and hosted on G2.com.

One downside of WhatsApp Business is that some of its more advanced features can feel limited compared with full CRM tools. When you’re handling a large volume of customer chats, it can quickly become hard to manage and stay organized. On top of that, occasional restrictions on broadcast messaging, along with delays in account verification, can be frustrating—especially for growing businesses. Review collected by and hosted on G2.com.