[
WHATO CRM Reviews
](https://www.g2.com/products/whato-crm/reviews)

[
WHATO CRM Reviews
](https://www.g2.com/products/whato-crm/reviews)

# WHATO CRM Features

##### 
## WhatsApp Messaging - WhatsApp Marketing (6)

Transactional Messages

Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications

Bulk WhatsApp Messaging

Enables users to send mass WhatsApp marketing campaigns

Conversational Messaging

Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty

Personalization

Offers features for personalizing WhatsApp messages based on customer information or past behavior

Promotional Messages

Allow users to share promotions with subscribers via WhatsApp

Automated Replies

Provides automated WhatsApp message replies to recipients

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##### 
## WhatsApp Business Platform - WhatsApp Marketing (4)

Segmentation

Deliver tailored promotions to specific audience segments

API Integration

Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API

WhatsApp Commerce

Allow customers to browse, discover, research, purchase, and complete payment in real-time

Analytics

Provides analytics on opt-ins, open and delivery rates, and click-throughs

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## Top-Rated Alternatives

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Brevo Marketing Platform

4.5/5(2,621)

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Braze

4.5/5(1,688)

](https://www.g2.com/products/braze/reviews)

[
View All Alternatives
](https://www.g2.com/products/whato-crm/competitors/alternatives)

##### Categories on G2

[
WhatsApp Marketing
](https://www.g2.com/categories/whatsapp-marketing)

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