Verified User in Utilities
UU
Verified User in Utilities
Enterprise (> 1000 emp.)
"Marketing Analyst"
3/5
What do you like best about WhatCounts?

Easy to use platform and navigation. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

Wasn't as robust when it came to reporting, create campaigns and segmentation. Review collected by and hosted on G2.com.

NS
Noah S.
Digital Editor
Newspapers
Mid-Market (51-1000 emp.)
"Not user friendly"
1/5
What do you like best about WhatCounts?

It has decent analytics and the ability to do A/B testing. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

We use this service to send out our e-mail alerts. It has all of the common benefits of your average e-mail blast provider -- analytics, a/b testing -- but many drawbacks as well. The interface is clunky and unintuitive. We frequently lose work because it crashes and doesn't have any auto-save mechanisms. The response time for support tickets is, to put it charitably, variable. It can't be used in multiple tabs. Last month they managed to get blacklisted by Google which meant our users were told they were getting malware.

After one particularly egregious customer service failure I was contacted by a VP who promised to listen to how they could improve, but after a few rounds of phone tag he disappeared and hasn't replied to my subsequent emails. Review collected by and hosted on G2.com.

Stacy J.
SJ
Stacy J.
Director of Marketing
Newspapers
Mid-Market (51-1000 emp.)
"A robust tool"
2.5/5
What do you like best about WhatCounts?

It's very robust...reporting is excellent. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

Not easy to master! The product is not intuitive. Review collected by and hosted on G2.com.

Verified User in Fine Art
AF
Verified User in Fine Art
Mid-Market (51-1000 emp.)
"WhatCounts review"
5/5
What do you like best about WhatCounts?

Flawlessly handles highly complex email marketing campaigns. Our account rep Amy is absolutely brilliant and irreplaceable. Conditional statements in emails work exactly as described. You can choose between WC's responsive email templates or it will allow client's use of their own customized templates - this has been a necessity, since some mobile operating systems and email clients have been temperamental during testing. API for updating lists is perfect for our needs. Review collected by and hosted on G2.com.

What do you dislike about WhatCounts?

There is nothing I see as a negative about this product. Review collected by and hosted on G2.com.