---
title: WhatCounts Reviews
meta_title: 'WhatCounts Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 14 reviews by the users' company size, role or industry to
  find out how WhatCounts works for a business like yours.
aggregate_rating:
  rating_value: 3.4
  review_count: 14
  scale: '5'
date_modified: '2026-07-14'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# WhatCounts Reviews
**Vendor:** Zeta Global  
**Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing)  
**Average Rating:** 3.4/5.0  
**Total Reviews:** 14
## About WhatCounts
WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.





## WhatCounts Discussions
  - [What is WhatCounts used for?](https://www.g2.com/discussions/what-is-whatcounts-used-for)

- [View WhatCounts pricing details and edition comparison](https://www.g2.com/products/whatcounts/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-21+11%3A25%3A23+-0500&secure%5Bsession_id%5D=b8e4b5b4-961f-4dc6-a618-0e4e00c3f2e2&secure%5Btoken%5D=33e2bf0653b3967e2f79d23b437af42c4b73383f593048d49359dbe01aca3a4a&format=llm_user)

## WhatCounts Features
**Email Marketing**
- Email and Mobile Preview
- Manage Email Lists
- High-Volume Sending
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
- Multi-user Account

**Diagnosis**
- IP Address 
- Domains
- Content 
- Policy Compliance

**Text Messaging**
- Bulk SMS
- Two-Way Text Messaging
- Text Scheduler
- Automatic Replies
- Automatic URL Shortening
- MMS Marketing
- Personalization

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Tracking**
- Processing Time
- Placement 
- Open Rate
- Time to Open
- Alerts

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Reporting**
- Campaign Performance
- Domain Reputation
- Brand Reputation
- Blacklist and Whitelist

**SMS Platform**
- Reporting
- Automation
- White Label
- API Integration

**Agentic AI - Email Deliverability**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Reporting & Analytics**
- A/B Testing
- Basic Reporting

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**AI Automation - SMS Marketing**
- AI SMS

**Generative AI**
- AI Text Generation
- AI Text Summarization

**AI Content Generation - SMS Marketing**
- AI SMS

**Agentic AI - Email Marketing**
- Autonomous Task Execution
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Cross-system Integration

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- CRM Integration
- Social Media Integration
- E-Commerce Integration

## Top WhatCounts Alternatives
  - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,672 reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews)
  - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,196 reviews)