Cure D.
CD
Cure D.
Senior Marketing Manager
Small-Business (50 or fewer emp.)
"Outstanding Support"
5/5
What do you like best about WhatConverts?

WhatConverts has been a huge help for our marketing. It gives us real clarity on our leads.

We love its Comprehensive Lead Tracking. It captures every lead type – calls, forms, chats – showing us the full journey from start to finish. This helps us pinpoint exactly where our valuable leads are coming from.

The Call Recording & Transcription is fantastic. For phone-heavy businesses like ours, being able to listen to calls and read transcripts is a game-changer. It helps us understand lead quality and improve our sales approach.

And the Integration Capabilities are solid. It links up smoothly with GA4, Google Ads, and our CRM. This means all our lead data is in one place, helping us make smarter decisions and fine-tune our marketing.

The support is particulary good. We have had robust assistance with every issue we've had no matter how complex. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

It can get quite pricey if you received a lot of calls. I wish the customer journey feature was available on the lower tier. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Thanks for the kind words! It sounds like you're using the platform exactly how it was intended. One thing to check out is the Lead Analysis features. They use AI to uncover valuable call insights like mentioned keywords, caller buying intent, call summaries, and more. Other users love them!

Nancy O.
NO
Nancy O.
Vice President
Small-Business (50 or fewer emp.)
"Accurate Lead Attribution, but Needs Clearer Guidance for Nuanced Industrial Scenarios"
3.5/5
What do you like best about WhatConverts?

The accuracy of detailed attribution for leads. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

A better explanation on how to handle nuanced situations .. especially common in industrial sector where we work. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Hi Nancy, thank you for the thoughtful review!

We’re glad to hear the lead attribution accuracy has been valuable, especially for supporting your sales enablement efforts.

You’re absolutely right that industrial and B2B scenarios can get more nuanced, particularly with longer sales cycles, repeat touchpoints, and offline conversions. That’s an area where having the right setup and guidance makes a big difference.

It looks like your Customer Success Manager has already reached out, which is great. They can help tailor your tracking and reporting to match those more complex journeys so you can continue tying marketing efforts back to real revenue.

If there are specific scenarios you’d like to see covered in more detail, either in the platform or in our documentation, we’d love to hear them. You can share feedback or feature ideas through the “Request a Feature” section in the Help Center (see link below), and we regularly use that input to guide product updates and new resources.

Thanks again for taking the time to share your experience. We really appreciate it and are always here to help you get the most value from your data.

https://www.whatconverts.com/blog/product-update-help-center-request-features/

Verified User in Health, Wellness and Fitness
AH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Amazing Support Experience from Day One"
5/5
What do you like best about WhatConverts?

Amazing client service from my first connection to interactions with support. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

I have been using WhatConverts for six weeks and do not have any dislikes so far. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Thanks for the kind words! So glad you're getting value from the platform. Don't hesitate to reach out if you have any questions at all, we're here to help!

Chris W.
CW
Chris W.
President
Small-Business (50 or fewer emp.)
"The Best Lead Tracking SaaS Platform Period!"
5/5
What do you like best about WhatConverts?

There approach to continually making the platform better is awesome. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

The only thing I would love is more native app connectors and a direct Hubspit integration. Review collected by and hosted on G2.com.

Odette M.
OM
Odette M.
Director of Operations
Small-Business (50 or fewer emp.)
"Exceptional Support Team and an Easy-to-Use Platform"
5/5
What do you like best about WhatConverts?

Their support team is exceptional. They make the platform easy to use, easy to understand, easy to integrate, and when you have questions the team, THE WHOLE TEAM, is rooted in excellence. Fast turn around, most times within hours, and they are always willing to dig in and help. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

I wish we could set a cap per client for calls. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Thanks for the great review Odette! So great to hear you're getting value from the platform and from our stellar Support Team. We appreciate the feedback about what you'd like to see in WhatConverts too. Be sure to let us know using the new Request a Feature tool inside WhatConverts: https://www.whatconverts.com/blog/product-update-help-center-request-features/. Plus you can see what's on the horizon with the feature roadmap. Thanks again Odette!

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Effortless Lead Tracking and Insightful Reporting"
5/5
What do you like best about WhatConverts?

WhatConverts is an impressive platform for businesses and agencies that want complete clarity on where their leads are coming from and which marketing efforts are actually driving results. One of the standout aspects of WhatConverts is how easy it makes lead tracking across calls, forms, chats, and e-commerce. The dashboard is intuitive, the reporting is clear, and the ability to tie every lead back to a specific ad, keyword, or campaign helps eliminate guesswork when optimizing marketing spend. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

While the interface is fairly user-friendly, some sections, especially advanced reporting and filtering, can feel a bit overwhelming for beginners. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Thank you for the review! So happy to hear WhatConverts is helping you eliminate guesswork when optimizing your marketing spend. With regards to Call Recordings, give Lead Analysis a look. It uses AI to summarize calls, evaluate intent (interested or not interested), gauge caller emotions, and much more. Plus, it all happens automatically. See more here: https://www.whatconverts.com/blog/did-you-know-lead-analysis-automated-lead-qualification/

Added to that, our reports just got a major overhaul, perfect for showing clients the value of your efforts. See more here: https://www.whatconverts.com/blog/product-update-marketing-spend-reports-overhaul/

Thanks again for the review!

Andrew S.
AS
Andrew S.
Owner
Small-Business (50 or fewer emp.)
"Digital Marketer's Best Friend"
5/5
What do you like best about WhatConverts?

The setup is incredibly straightforward, the support is top tier, and their accuracy and functionality is amazing for the price. All around one of my favorite tools to use as a marketer. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Its hard to find a down side. If anything, it's that they could use some bulk functionality, but their team is amazing at helping with just about anything I've thrown at them. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Andrew, so happy to hear you love the platform! We built it with marketers in mind (our founders come from an agency background), so your review title really hit the spot with us. If you ever have any questions or want to learn more about how to get more value from the tool, just reach out to support or attend one of our regular webinar training sessions.

Ivan H.
IH
Ivan H.
PPC Specialist
Small-Business (50 or fewer emp.)
"Extremely helpful tool for call and form tracking"
5/5
What do you like best about WhatConverts?

Couple of things that I love about WhatConverts are:

- easy to implement

- variety of lead import options

- straightforward integration with GAds, GA4 and other services

- super helpful tool that I use on a daily basis

- support team is the best

- it evolves constantly Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

I honestly cannot think of anything that I dislike. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Thanks for the kind words Ivan! So happy to hear you're getting a lot of value from the platform. Don't hesitate to reach out if you have any questions or want to know how else WhatConverts can help with your marketing optimization!

Verified User in Professional Training & Coaching
AP
Verified User in Professional Training & Coaching
Small-Business (50 or fewer emp.)
"Stellar Product, Reasonable Price, and Rock-Star Support"
5/5
What do you like best about WhatConverts?

My experience so far has been stellar. You provide a great product at a reasonable price, and your employees are rock stars. From sales to support, we are happy and recommending your products. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Nothing so far, but I suppose with high volumes, Zapier could get expensive. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Thanks for the stellar review! Love hearing you've had a great experience every step of the way. If you're looking to get even more value from the platform, be sure to check out our free training course: https://learn.whatconverts.com/. Lots of great tips and strategies in there to help you prove and grow your ROI, then scale it. Thanks again!

Daniel G.
DG
Daniel G.
Managing Director
Small-Business (50 or fewer emp.)
"Revolutionizes Ad ROI Tracking for Agencies"
5/5
What do you like best about WhatConverts?

As a marketing agency it solves a huge issue for our clients, seeing the actual financial ROI from our ads. We no longer see just leads generated, but revenue as well and this allows us to feed it back to the ad platforms leading to massive growth. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Set up is 9/10 rather 10/10 due to call tracking being a little awkward but still it's not bad. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Daniel, you perfectly encapsulated our goal: to help marketers tie their marketing to revenue. When you can do that, you can easily prove to clients the value of what you do and optimize based on ROI, not just clicks. So glad you're getting value from the platform!