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AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/3/2025

"Our Go-To Lead Tracking and Reporting Platform for our PPC Agency"

5/5

What do you like best about WhatConverts?

We’re a paid media agency and have used WhatConverts for a few years. Implementation is quick, the tracking is reliable, and it captures every lead type in one place. Calls, forms, live chat and eCommerce orders all flow into a single, easy to use dashboard that our team and our clients can work from without training. The native integrations with Google Ads, Microsoft Ads, Meta, GA4 and our CRMs make sending clean conversion data effortless, which has been a game changer for how we measure and optimise campaigns. Reporting is clear and actionable, so clients can qualify leads, add values, and see which channels and keywords are driving quotable revenue. Support is outstanding. The team are fast, knowledgeable and happy to jump in when we need help. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

There is nothing I actively dislike. The only wish list item is more granular routing of different lead types to separate Google Ads conversion actions on lower plans. Today this level of control requires the Elite plan with Lead Intelligence, which is excellent, but sometimes we only need that one feature and not the full set that comes with Elite. Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

We used to wrestle with fragmented tracking - calls in one system, forms in another, chat in a third - and no reliable way to tie leads back to the ad, keyword, or campaign that drove them. WhatConverts gives us a single source of truth. Every call, form and chat is captured in one dashboard, de-duplicated, recorded and attributed to the correct channel, campaign, ad group and keyword. Clients can qualify leads, mark quotable vs non-quotable, add deal values and notes, and our team can score and route leads with Lead Intelligence. The big benefit is cleaner optimisation signals. We push only qualified leads back into Google Ads and Microsoft Ads as conversions, so Smart Bidding optimises toward real outcomes rather than soft events. That’s reduced wasted spend, improved CPL/ROAS, and made budget decisions faster and more defensible. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

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Thank you for the kind words! I think you've hit on every single problem we are trying to solve with the platform. And it sounds like you're using it EXACTLY how it was meant to be used. If you're open to it, I'd love to feature your experience in one of our Customer Stories (you can see more here: https://www.whatconverts.com/customer-stories/). Just shoot an email over to support@whatconverts.com and we can connect. Thanks for being a WhatConverts customer!

SG

Seth G.

Marketing Lead

Small-Business (50 or fewer emp.)

8/4/2025

"Great Customer Service and Support"

5/5

What do you like best about WhatConverts?

Working with WhatConverts has been an outstanding experience. Their team sets a gold standard when it comes to responsiveness and customer care. Every time I had a question no matter how small they responded promptly, with clear, actionable guidance.

What truly sets them apart is their commitment to making sure clients fully understand their platform. They go above and beyond by offering Q&A sessions that are thorough, well-organized, and tailored to your specific needs. Whether it was walking through a new feature or clarifying a reporting workflow, they consistently broke things down in a way that was easy to grasp, without rushing the process.

This level of personal attention and clarity is rare to find. If you're looking for a team that not only delivers a powerful product but also ensures you feel confident using it, I highly recommend WhatConverts. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

We don't use the master account so for our role we don't have complaint. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

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Seth, thank you for the kind words! We put a lot of effort into finding the right people for our Support Team because we know how important it is for our users. So glad you're able to get your questions answered and if you have any others, don't hesitate to reach out. It's our job to help you see success from your marketing!

AH

Verified User in Hospital & Health Care

Small-Business (50 or fewer emp.)

12/1/2025

"Unmatched Tracking and Attribution for Digital Marketers"

5/5

What do you like best about WhatConverts?

The sheer amount of tracking and attribution the system provides is unmatched. I have been working in digital marketing for 20 years, and nothing comes close to this. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

I'm having difficulty suggesting anything about the product that could be improved. I suppose, if anything, it would be good to see an increase in the number of direct integrations rather than having to use Zapier for those not on the list. But at least you can use Zapier. The problems there lie more with Zapier than with What Converts. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

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Thanks for the review! Our goal has always been to help marketers get clear insights so they can make smarter decisions. But we're always looking for ways to improve. If you have any direct integrations you'd like to see on the platform, we'd love to hear about them. You can easily suggest an integration within your account using the Request a Feature option here: https://app.whatconverts.com/user/settings?help=open. Thanks again!

JV

Jason V.

Owner

Small-Business (50 or fewer emp.)

2/4/2026

"Above-and-Beyond Customer Service for a SaaS"

5/5

What do you like best about WhatConverts?

The customer service is above and beyond for a SaaS company. It's a rare experience in this day and age and I'm super glad to have it with them! Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

I would like a better way to segment leads. Currently they have qualified or not qualified but I need to know if people are sales qualified, marketing qualified, or just not qualified. That's a starting point but would like to expand further. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

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Thanks for the kind words Jason! So glad you're getting value from the platform. We're always looking for ways to improve the user experience, and feedback from current users is the best place to get it. Could you submit your feedback to our Request a Feature platform? Here users can vote on features for us to work on next, see the product roadmap, and let us know what we can be doing better. Thanks again Jason!

Here's how to find the feature: https://www.whatconverts.com/blog/product-update-help-center-request-features/

AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/20/2026

"Great Call Recording & Lead Summaries, but Support Can Be Slow to Resolve Issues"

3.5/5

What do you like best about WhatConverts?

Call recordings and summaries on leads coming in for clients Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Sometimes support doesn't have the real solution and when something is broken it takes a while to resolve the problem Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

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Thank you for the feedback, and we're glad call recordings, lead summaries, and source tracking have been valuable for your clients.

We're sorry to hear about the support experience you described. It doesn't reflect what we typically see from our team, and we take that seriously. Our average resolution time is typically greater than industry standards, and we hold a 100% customer satisfaction rating across support interactions, so we'd genuinely like to understand what happened and make it right. If you're open to it, please reach out to us directly at support@whatconverts.com and we'll prioritize getting you to the right person.

CM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/19/2026

"Flexible Options, Helpful Docs, and Outstanding Support"

5/5

What do you like best about WhatConverts?

Lots of options and flexibility. Helpful documentation. And very helpful support. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

No downsides for my limited requirements. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

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Thank you for your kind words! We're glad to hear that our support and documentation have been beneficial to you. We appreciate your feedback.

AC

Verified User in Construction

Small-Business (50 or fewer emp.)

6/18/2026

"User-Friendly, Adaptable, and Backed by Fast Email Support"

5/5

What do you like best about WhatConverts?

User friendly

Adaptable

The reports

The fast and quality of the customer service offered via email Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Nothing that I can think of... although it would be nice to have a chat option to answer questions live. With that being said, all the customer support representatives have answered my questions via email in a timmely manner. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

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Thank you for the review and so great to hear you're getting value from the platform! We do have the option to chat live with our Support Team (use the little orange button in the lower right part of the screen). Though sometimes our representatives are working on another ticket and will just follow-up via email if you've already logged off. Thanks for being a WhatConverts user!

RB

Reid B.

Mid-Market (51-1000 emp.)

3/5/2026

"Intuitive Call Tracking with Stellar Support"

4.5/5

What do you like best about WhatConverts?

I like how the support team helps a lot with WhatConverts, especially when the initial setup was a bit tricky. People like Caroline Walsh really made it easier. I also find WhatConverts to be intuitive, which makes using it a pleasant experience. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Tracking numbers get messy sometimes, like not having any in my client's area code. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

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Hi Reid, thanks so much for the review! We're thrilled to hear that our Support Team was able to help you with the initial setup. And thank you for your feedback, it really does help our team make the product even better. If you ever have any questions at all, be sure to reach out—and we'll pass on your kind words to Caroline!

BH

Brian H.

Digital Marketer

Small-Business (50 or fewer emp.)

7/14/2025

"Powerful Lead Tracking Tool That Connects Marketing to Results"

5/5

What do you like best about WhatConverts?

Pros:

• Easy setup and integration with ad platforms

• Detailed lead tracking by source, keyword, and landing page

• Lead classification/tagging is incredibly useful

• Excellent customer support Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Cons:

• Some advanced features have a learning curve

• Reporting customization could be more flexible Review collected by and hosted on G2.com.

What problems is WhatConverts solving and how is that benefiting you?

WhatConverts has become an essential part of how I manage marketing campaigns for my clients. It provides clear visibility into which channels, campaigns, and keywords are actually generating good leads — not just form fills or phone calls, but qualified prospects.

The ability to tag and classify leads by quality has helped me fine-tune campaigns and justify ad spend decisions with real data. I especially appreciate the flexibility of the platform: it works with Google Ads, Bing, Facebook, and more, and integrates seamlessly with my workflow.

Their support team is responsive and knowledgeable, and the platform keeps getting better. If you run lead gen campaigns and need to prove ROI (or optimize it), WhatConverts is a game-changer. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

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Thanks for the review Brian! Having all the data you need to separate qualified leads from low-value or spam contacts is a core differentiator for us. So it's great to hear you're doing just that (and more) with the platform. And when you combine that with the ability to send only qualified leads back to Google etc. as conversions, that's when you start to see the power of the optimization flywheel. Don't hesitate to reach out to support if you have any questions!

AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/20/2026

"Great Call Transcripts, But UX Is Hard to Test"

2.5/5

What do you like best about WhatConverts?

Phone call transcripts and Phone call transcripts Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

There isn't a great way to test the user experience for account setup or changes Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

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Thank you for the feedback on call transcripts, and for flagging the account setup experience.

We want to make sure we understand your concern correctly. If you're referring to the ability to preview or test how configuration changes will behave before they go live, that's genuinely useful feedback and something we'd like to hear more about. We'd welcome the chance to understand your specific workflow and either walk you through options that might help or take it back as a product note. Feel free to reach out at support@whatconverts.com anytime.