Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Excellent for mapping the full customer journey to prove the value of content"
5/5
What do you like best about WhatConverts?

- We are a content marketing agency. So for, WhatConverts has been excellent for helping us prove the value of our work to clients by fully exploring the customer journey.

- I think the UI is fairly easy to navigate

- I've found integrating it with new clients to be simple

- Support has always been very fast and helpful Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

- Some automatic features on 'blog' detection would be useful. I.e if we could just click a button and see 'multi-touch' blog leads etc. We have set that up though!

- Our process has been quite manual but I've now realised WhatConverts has a looker integration: this should speed us up signifciantly Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Thanks for the review! Untangling the customer journey has been one of our most important goals because it's such a struggle for marketers. But it's also so so important to understanding the true value of your marketing. Great to hear WhatConverts is helping you do that!

Also we love incorporating user feedback into our product roadmap. Could you submit your feature request so our team can add it to our list of improvements?

https://www.whatconverts.com/blog/product-update-help-center-request-features/

Thanks again!

Jonathan C.
JC
Jonathan C.
Director
Small-Business (50 or fewer emp.)
"Amazing Support and Fantastic Product"
5/5
What do you like best about WhatConverts?

The support team is amazing at looking into any bespoke issues that arise with our clients' accounts. We have many clients running through our agency account now with an array of different website builds and bespoke features to them. The team, especially Francisco and Kit on support tickets are always more than happy to help and get us moving in the right direction when issues arise.

We default to setting up what converts now with all new clients as a standard to our service, with clients loving checking the dashboard on a daily basis. The majority of the sites that are running WordPress it takes around 30 seconds to install and have everything setup, making it super frictionless to integrate. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Nothing coming to mind, we use the whitelabeled service and have no issues with it. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Thanks for the review Jonathan! So glad our Support Team has been able to help you all move in the right direction. We take a lot of pride in our support and your words show that it's paying off. Also great to hear your clients enjoy checking the dashboard on a daily basis. The more they use it—reviewing, qualifying, and valuing leads—the better the software becomes. Don't hesitate to reach out if you have any questions!

Marcela C.
MC
Marcela C.
Marketing Director
Mid-Market (51-1000 emp.)
"Outstanding Support and Effortless Integrations"
5/5
What do you like best about WhatConverts?

I love the support team, how efficient they are and the ease of use of the platform. Integrations are also easy to setup, but what I value the most is that whenever implementation is challenging I can just message support and they always help. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

It's not that I dislike it, but I would love it there was an integration with HighLevel. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Marcela, thanks so much for the review! Ease of use and a rockstar Support Team are so important for any software. But you hit on the real differentiator – marketing proof. You can't put a price on being able to see the truth behind the numbers. And we're so happy you're unlocking that kind of value with the platform.

Joy M.
JM
Joy M.
Director of Marketing
Small-Business (50 or fewer emp.)
"Great Support, Easy Implementation, and Cost-Effective Value"
5/5
What do you like best about WhatConverts?

Great customer support, easy implementation, cost effective. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Some features paywalled when it feels like it could've just been as easily included with base plan. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Thank you for the positive feedback on our customer support, easy implementation, and cost-effectiveness. We appreciate your feedback on the paywalled features and will take it into consideration for future updates. It's great to hear that WhatConverts is solving your marketing attribution challenges and providing value to your business.

JP
Jonathan P.
Marketing Director
Small-Business (50 or fewer emp.)
"WhatConverts Makes Lead Attribution and Campaign Results Crystal Clear"
5/5
What do you like best about WhatConverts?

WhatConverts makes it easy to see exactly where leads are coming from and which campaigns are driving real results. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

The interface can feel a bit cluttered at times, especially when managing multiple accounts and certain integrations take a little extra configuration compared to other tools. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

We're thrilled to hear that WhatConverts is providing you with clear lead attribution and helping you track the success of your marketing efforts. We appreciate your feedback about the interface and integrations, and we're continuously working to refine the user interface and simplify integrations. If you have any other feedback we'd love to hear it. You can submit it right from the tool (here's how: https://www.whatconverts.com/blog/product-update-help-center-request-features/). Thank you for choosing WhatConverts and for sharing your insights with us.

Michelle D.
MD
Michelle D.
Account manager
Small-Business (50 or fewer emp.)
"Quick Responses and Friendly Staff Who Always Resolve Issues"
5/5
What do you like best about WhatConverts?

Quick response times and friendly, professional staff. They’re always able to resolve my issues. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

I don't have anything to say, I don't dislike anything Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

We're happy to hear that you have had a positive experience with our quick and friendly support team. Thank you for your feedback!

KV
Kaitlyn V.
Sr Manager, Marketing Services
Small-Business (50 or fewer emp.)
"Quick and Decisive Help"
5/5
What do you like best about WhatConverts?

They are extremely responsive and always quick to resolve any issues. I also appreciate that they go above and beyond to help find solutions, even when nothing is technically broken and I’m just looking for additional functionality.

I work with a lot of different tech companies and their support teams, and WhatConverts is hands down the best support team I’ve ever dealt with. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

The only minor issue I occasionally run into is when I try to add a call tracking number and there aren’t any available. I believe this is more related to certain areas where there’s higher demand for numbers rather than an issue with the platform itself. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Thanks for the review Kaitlyn! You've zeroed in perhaps the most important feature—the ability to push only quality leads back to Google Ads. This gives the algorithm the data it needs to target better leads for less budget. Best of all, the more you do this, the faster it optimizes. It gives agencies a huge differentiator and makes it easy to earn stronger results for their clients.

SW
Sandi W.
Owner
Small-Business (50 or fewer emp.)
"Empowers Marketers with Actionable Insights and Outstanding Support"
5/5
What do you like best about WhatConverts?

As a marketer, to actually see the results of a client's Google Ads and to be able to optimise their conversions to increase their ROI AND POAS Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Only getting used to the set-up and reports - it takes a bit of getting used to but the support team are amazing and always respond swiftly and helpfully. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Sandi, thank you for the kind words! Great to hear that WhatConverts is helping you move towards a ROAS bidding strategy. Don't hesitate to reach out if you have any questions, our team is always around to help!

Dustin J.
DJ
Dustin J.
CEO and CIO
Small-Business (50 or fewer emp.)
"WhatConverts has been a game changer for us!!!"
5/5
What do you like best about WhatConverts?

The ability to see the value of our google ad conversions is extremely critical for us now. Before WhatConverts, we knew we were flying the plane blind, but we had no idea how hard it was. Plus their customer support group is absolutely AMAZING.

I'm editing my initial review to double down on the quality of the support team at WhatConverts. I've spent several years in the technology space and their support team is by far the best support team of any service in any area and discipline. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

The only downside or weakness we have right now is that I need to get the data out of WhatConverts and into various spreadsheets and things. It's possible and the reporting options give a workaround, but I know it could be better. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Thanks for the great review Dustin! You're pointing out the exact pain points we built the software to solve. When you know exactly which marketing is working—and how WELL it's working—you can make smarter optimization decisions that bring the best results. As for getting the data out of WhatConverts the way you're describing, the best option is lead export. You can access it from the Lead Manager (button with down arrow above "Save View"). Don't hesitate to reach out to support if you need another solution though!

Verified User in Health, Wellness and Fitness
EH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"WhatConverts is a Game-Changer — Incredible Product and Even Better People"
5/5
What do you like best about WhatConverts?

“WhatConverts is a Game-Changer — Incredible Product and Even Better People”

From start to finish, my experience with WhatConverts has been nothing short of exceptional.

Sales & Onboarding Excellence:

Antonio Gomez set the tone from the beginning — a salesperson who actually listens, sets realistic expectations, and follows through. He answered every question with clarity and made sure we had a solid understanding of what to expect. Once we moved into onboarding, Kaila and John were outstanding in helping us truly get our heads around how the platform works.

World-Class Support:

WhatConverts support is truly in a league of its own. They’ve gone above and beyond to solve complex issues, even addressing on-the-fly integration challenges with embedded iframes that initially didn’t show leads correctly. Every interaction has been fast, professional, and genuinely pleasant. Kit Cabena deserves special recognition — an absolute world-class resource.

Team That Cares:

I’ve also had great experiences with Francisco Janeiro and Matt Lennox, who have both gone the extra mile to ensure everything runs smoothly. The entire team clearly cares about our success and takes pride in delivering top-notch service.

Results That Matter:

We now have clear visibility into how marketing spend ties directly to revenue — even down to the category level. This insight has been transformative for our decision-making. Honestly, I wish we had implemented WhatConverts years ago; it would have saved us six figures in wasted spend. Now, I can confidently identify which campaigns to pause tomorrow without fear of losing valuable leads.

Final Thoughts:

If you’re serious about connecting marketing dollars to real business outcomes — and want to work with a team that makes you feel supported every step of the way — WhatConverts is the answer. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

The only improvement I can think of would be the ability to schedule reports that automatically email results (assuming they don’t contain PHI/PII). That would make things even smoother and save a few extra logins. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts
Edit edit

Wow! Thanks so much for the kind words, we love seeing reviews like this. Great to hear the team has been bringing you value every step of the way. And even greater to hear the platform is delivering on our promise: giving marketers clear visibility into the ROI of their efforts.

One note: we do actually allow users to schedule reports that get emailed automatically. Check out this article for more: www.whatconverts.com/blog/did-you-know-scheduled-reports/.

Thanks again for the great review and for being a WhatConverts user!