SW
Sara W.
Account Manager
Small-Business (50 or fewer emp.)
"WhatConverts is an incredible platform!"
5/5
What do you like best about WhatConverts?

Honestly, one of the best things about WhatConverts is their customer service. If I ever had any issues, they are always immediately there to assist. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

I don't think there's anything I dislike! Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thank you for your review Sara! Feeding lead quality back to Google Ads is one of the best ways we're helping marketers achieve standout ROI for their clients. Let us know if you ever have any questions! Our awesome Support Team is here to help.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"WhatConverts is amazing"
5/5
What do you like best about WhatConverts?

As an agency owner, WhatConverts helps us paint the full picture of exactly what leads were generated for clients and what turned into quotes and sales instead of just blindly recording "conversions" in google ads Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

The only thing I wish it had was more reporting metrics like clicks, CTR, etc... Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thanks for the review! Removing the manual work of lead tracking (filling out sheets, keeping track of which ad leads to which page, etc.) is one of our biggest goals. Another is helping marketers connect their work to real sales and quotes, which it sounds like you're doing too. Glad you're getting value from it!

VY
Vince Raphael Y.
Google Ads Manager
Small-Business (50 or fewer emp.)
"WhatConverts is not able to capture ALL GCLID even if it is available. (Rarely happens)"
5/5
What do you like best about WhatConverts?

Customer service is exceptional. Kit Cabena has been very helpful and patient in resolving my issue. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

There are times where WhatConverts is not able to capture the whole URL resulting to not capturing the GCLID. Instead, WhatConverts will use GBRAID and submit it to Google ads. In return, the lead will result into an error and will not be passed over to Google ads. Although this happened on a very small number of leads only. Most of the time, it is working perfectly.

We had to use Microsoft Clarity and Unbounce script to double check if WhatConverts has captured the right GCLID on all of the leads that are 'error'. I've submitted this investigation to WhatConverts Support, and we were able to prove that there are times that WhatConverts is not capturing the whole URL (including the GCLID) and the system will just use the GBRAID and submit it to Google Ads. Review collected by and hosted on G2.com.

BS
Ben S.
CEO & Founder
Small-Business (50 or fewer emp.)
"Most Robust and Well Integrated Conversion Tracking Tool"
5/5
What do you like best about WhatConverts?

We spent a lot of time and effort researching numerous tools for conversion tracking. Most of the other tools we tested did one or two things well, but could not track all types of conversions that we needed. We love that WhatConverts tracks phone calls, form submissions, chats, purchases, appointments, and more. Additionally, it's really helpful that their system has so many third-party integrations with extensive documentation on setup. This was a big selling point since our small business clients (and our own firm) needed a solution that can effectively track what feels like a limitless list of systems and platforms.

I've also got to brag about the ease of setup. The onboarding experience was unbelievably smooth. With such a feature loaded tool, I'm impressed, and honestly a bit surprised, that WhatConverts was able to make their platform so easy to use. Additionally, support is exceptionally responsive to any requests or questions we have. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

WhatConverts is definitely not the cheapest solution. But it's the best solution in my opinion and is paired with top tier support. As such, it's well worth the higher price tag in my book. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thanks for the glowing review Ben! So glad to hear the onboarding process was a breeze and that you're getting value from the platform. So many users tell us WhatConverts has replaced a handful of tools and systems in their business, and it sounds like you've done the same. Don't hesitate to reach out if you have any questions or need some guidance on how to get the most from our features!

Elijah M.
EM
Elijah M.
Principal, Digital Marketing
Small-Business (50 or fewer emp.)
"Top-Notch Product, Even Better Support"
5/5
What do you like best about WhatConverts?

Their platform is incredibly easy to use and display specific data sets. But WhatConverts really shines with their above-and-beyond customer support. Not only are they incredibly quick to respond to a ticket, but they also continue to follow-up to provide status updates, even if the issue to still being resolved (issues mostly stemming from third-party vendors when porting numbers in, not WhatConverts themselves). Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

The only negative aspect of the platform is the inability to sets date range filters which exceed 1 year. For instance I can only view Sept 2023 - Sept 2024 data and do not have the ability to view data between Sept 2023 - Dec 2024. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thank you for the kind words Elijah! So good to hear you've had a great experience with customer support—we put a lot of time into finding the perfect people for the team. And thanks for your feedback about the date ranges, I'll bring it back to the team. Feel free to reach out if you have any questions at all!

Verified User in Automotive
AA
Verified User in Automotive
Mid-Market (51-1000 emp.)
"Best Customer Service in the SaaS Industry"
5/5
What do you like best about WhatConverts?

The API is super easy and you can be up and running in minutes. The data we got from tracking was critical to helping us focus on the right marketing strategy. Customer support was next level good Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Keeping up with all of my unique tracking numbers & Cost Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thanks for the review and the kind words! Glad your Support experience has been next level and you were set up in minutes. We've tried to design the platform to be as easy as possible to use so marketers like you can get the data they need to optimize.

TB
Tom B.
Founder
Small-Business (50 or fewer emp.)
"Amazing experience from start to finish, great product, and even better team"
5/5
What do you like best about WhatConverts?

The whole service has been incredibly helpful, and personal throughout the journey. I've set up a new client account ever few days and Kaila in the support team has walked me through it step by step with easy, it's been great. To be fair, the intergration is incredibly easy, but having Kaila walk me through it each time is very helpful. Trey what also incredibly helpful in terms of the initial sales. Every time I log in I seem to find a new feature, it's become a key part of our day to day business Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Slight issue when web forms are held in an iFrame but that's not really what converts fault. Other than that it's been great. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Great to hear it Tom and thanks for the review! We're always looking for ways to help marketers show off their ROI to clients, especially when it comes to Google Ads. We also know how important the human touch can be with Sales as well as Support and Customer Success, so we're glad you've had a great experience (we'll pass on the kudos to Kaila and Trey!). If you have any questions at all, don't hesitate to reach out!

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Amazing tool, amazing support."
5/5
What do you like best about WhatConverts?

Reporting on quote value, 1st click capi imports of quotable conversions only.

Amazing customer support, the best I've received from any company. All the time. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

Like all things tracking related, limited by user privacy settings sometimes, but nobody can change that. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thank you for the great review! We put a lot of effort into building an attentive and knowledgeable (and human) support team. And we love hearing that they're helping marketers like you. If you have any questions at all, don't hesitate to reach out.

Matt R.
MR
Matt R.
Google Ads Manager
Small-Business (50 or fewer emp.)
"Great service and support"
5/5
What do you like best about WhatConverts?

I like that I can track phone and form conversions without complicated code. It provides a dashboard where I can review the quality of the leads to dial in my marketing. If I ever have an issue their chat response is sub 1 minute and are always very helpful. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

There some issues with forms on wix, but they can resolve it with code they implement. There's also times where certain area codes aren't available. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thank you for the review Matt! So glad you're digging into the quality of your leads using the platform. This is one of our core differentiators—removing the black box of lead data so marketers like you can see which leads are worth the budget and which aren't. Don't hesitate to reach out if you have any questions and be sure to give our free course a look! https://learn.whatconverts.com/

Verified User in Consulting
AC
Verified User in Consulting
Small-Business (50 or fewer emp.)
"Robust Lead Tracking with Superior Multi-Client Management"
5/5
What do you like best about WhatConverts?

After switching from CallRail, WhatConverts immediately proved more intuitive for our agency's needs. Their platform excels at managing client sub-accounts, making it significantly easier to organise and track leads across multiple clients. The Google Ads integration is comprehensive and robust, particularly the Enhanced Conversions functionality which provides more accurate attribution.

Their support team consistently exceeds expectations—responding quickly with helpful solutions for both general account questions and technical issues. Unlike many support experiences, their team demonstrates genuine knowledge of their product and takes ownership of problems until resolution. Review collected by and hosted on G2.com.

What do you dislike about WhatConverts?

At this stage, very little. WhatConverts delivers on what it promises with minimal limitations or frustrations. The platform performs as advertised without hidden drawbacks. Review collected by and hosted on G2.com.

Response from Alex Thompson of WhatConverts

Thanks so much for the review! Our founders (who come from the agency world) built WhatConverts with marketing agencies in mind. So it's great to see the platform is bringing value to yours. Especially glad to hear you're getting the most from the Google Ads integration, which really shines when you send lead quality data back to Google. This is what trains the algorithm to attract even better leads. Don't hesitate to reach out if you have any questions, our team is always happy to help!