--- title: Whatagraph Reviews meta\_title: 'Whatagraph Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 283 reviews by the users' company size, role or industry to find out how Whatagraph works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 283 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Whatagraph Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend the **lightning-fast customer support** of Whatagraph, providing timely help directly from the dashboard. [(8 mentions)](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388615&qs=pros-and-cons#reviews) Users love the **automation** features of Whatagraph, significantly reducing time spent on manual reporting and enhancing efficiency. [(4 mentions)](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388373&qs=pros-and-cons#reviews) Users value the **customizability** of Whatagraph, enhancing report engagement and tailoring functionalities to meet specific needs. [(4 mentions)](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388503&qs=pros-and-cons#reviews) Users highlight the **ease of use** of Whatagraph, praising its simple report-building functionality and customizability. [(4 mentions)](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388523&qs=pros-and-cons#reviews) Users appreciate the **easy integrations** of Whatagraph, enabling quick and efficient reporting across multiple data sources. [(4 mentions)](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388706&qs=pros-and-cons#reviews) Users find Whatagraph's pricing **expensive** , making it hard for solopreneurs to sustain long-term usage. [(3 mentions)](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388888&qs=pros-and-cons#reviews) Users find the **slow loading** and self-reloading reports frustrating, especially during important presentations under tight deadlines. [(2 mentions)](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=2021143&qs=pros-and-cons#reviews) Users note a **lack of integration with some platforms** , which can limit the overall effectiveness of Whatagraph. [(1 mentions)](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388411&qs=pros-and-cons#reviews) Users face **connection issues** with Whatagraph, particularly regarding linking personal media accounts for data analysis. [(1 mentions)](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=2045257&qs=pros-and-cons#reviews) Users encounter **editing issues** with glitches when multiple users collaborate, impacting efficiency and campaign options. [(1 mentions)](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=2068714&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Whatagraph ##### 1. Customer Support Users commend the **lightning-fast customer support** of Whatagraph, providing timely help directly from the dashboard. [ See 8 mentions ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388615&qs=pros-and-cons#reviews) See Related User Reviews ![Brinda G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brinda G.") BG Brinda G. Small-Business (50 or fewer emp.) 5.0/5 "The Most Beautiful and Intuitive Reporting Tool" What do you like about Whatagraph? Over the past two months I've spent dozen of hours living inside the product: both, as a marketer and a product-led content writer. I've suffered t ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Whatagraph" What do you like about Whatagraph? The platform offers a multitude of metrics that cater to our various needs, making it very useful tool for our team. Moreover, I have found their su ##### 2. Automation Users love the **automation** features of Whatagraph, significantly reducing time spent on manual reporting and enhancing efficiency. [ See 4 mentions ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388373&qs=pros-and-cons#reviews) See Related User Reviews ![Bruhith I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bruhith I.") BI Bruhith I. Small-Business (50 or fewer emp.) 4.5/5 "Makes reporting actually enjoyable" What do you like about Whatagraph? The dashboards are clean, easy to build, and perfect for client reporting. It pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without a ![Brinda G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brinda G.") BG Brinda G. Small-Business (50 or fewer emp.) 5.0/5 "The Most Beautiful and Intuitive Reporting Tool" What do you like about Whatagraph? Over the past two months I've spent dozen of hours living inside the product: both, as a marketer and a product-led content writer. I've suffered t ##### 3. Customizability Users value the **customizability** of Whatagraph, enhancing report engagement and tailoring functionalities to meet specific needs. [ See 4 mentions ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388503&qs=pros-and-cons#reviews) See Related User Reviews ![Brinda G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brinda G.") BG Brinda G. Small-Business (50 or fewer emp.) 5.0/5 "The Most Beautiful and Intuitive Reporting Tool" What do you like about Whatagraph? Over the past two months I've spent dozen of hours living inside the product: both, as a marketer and a product-led content writer. I've suffered t ![Patrick C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patrick C.") PC Patrick C. Small-Business (50 or fewer emp.) 5.0/5 "Nothing better in the market, especially for the price." What do you like about Whatagraph? It is extremely flexible, the visuals are beautiful (which is important for having clients be engaged in the reports, very customizable to make comple ##### 4. Ease of Use Users highlight the **ease of use** of Whatagraph, praising its simple report-building functionality and customizability. [ See 4 mentions ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388523&qs=pros-and-cons#reviews) See Related User Reviews ![Bruhith I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bruhith I.") BI Bruhith I. Small-Business (50 or fewer emp.) 4.5/5 "Makes reporting actually enjoyable" What do you like about Whatagraph? The dashboards are clean, easy to build, and perfect for client reporting. It pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without a ![Brinda G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brinda G.") BG Brinda G. Small-Business (50 or fewer emp.) 5.0/5 "The Most Beautiful and Intuitive Reporting Tool" What do you like about Whatagraph? Over the past two months I've spent dozen of hours living inside the product: both, as a marketer and a product-led content writer. I've suffered t ##### 5. Easy Integrations Users appreciate the **easy integrations** of Whatagraph, enabling quick and efficient reporting across multiple data sources. [ See 4 mentions ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388706&qs=pros-and-cons#reviews) See Related User Reviews ![Brinda G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brinda G.") BG Brinda G. Small-Business (50 or fewer emp.) 5.0/5 "The Most Beautiful and Intuitive Reporting Tool" What do you like about Whatagraph? Over the past two months I've spent dozen of hours living inside the product: both, as a marketer and a product-led content writer. I've suffered t PM Paweł M. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive and Efficient Reporting Tool" What do you like about Whatagraph? Whatagraph is a highly intuitive reporting tool that makes it easy to monitor key marketing KPIs. The ability to integrate multiple data sources and c ### 5 Cons or Disadvantages of Whatagraph ##### 1. Expensive Users find Whatagraph's pricing **expensive** , making it hard for solopreneurs to sustain long-term usage. [ See 3 mentions ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388888&qs=pros-and-cons#reviews) See Related User Reviews ![Brinda G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brinda G.") BG Brinda G. Small-Business (50 or fewer emp.) 5.0/5 "The Most Beautiful and Intuitive Reporting Tool" What do you dislike about Whatagraph? As of now, as a solopreneur, I can't afford Whatagraph long-term. Also, I'd like to be able to connect my personal media accounts to pull data for ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great Software, Saves Us Time & Mistakes" What do you dislike about Whatagraph? It is a sizeable investment for the software but for the time saved it's worth it, We found it took our team a while to make the most of all the featu ##### 2. Slow Loading Users find the **slow loading** and self-reloading reports frustrating, especially during important presentations under tight deadlines. [ See 2 mentions ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=2021143&qs=pros-and-cons#reviews) See Related User Reviews ![Bruhith I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bruhith I.") BI Bruhith I. Small-Business (50 or fewer emp.) 4.5/5 "Makes reporting actually enjoyable" What do you dislike about Whatagraph? If two people are editing a report at the same time, the widgets can glitch or break which is frustrating on tight deadlines. There's also no option f ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Simple but able to go deep" What do you dislike about Whatagraph? Sometimes reports reload themselves in the middle of presentation. Can be annoying if you have bad network at the time. ##### 3. Compatibility Issues Users note a **lack of integration with some platforms** , which can limit the overall effectiveness of Whatagraph. [ See 1 mentions ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388411&qs=pros-and-cons#reviews) See Related User Reviews ![Emanuel S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emanuel S.") ES Emanuel S. Mid-Market (51-1000 emp.) 5.0/5 "Great platform & overall value" What do you dislike about Whatagraph? There is not much to dislike - if I had to pick it would probably be the lack of integration with some platforms (although generally speaking the leve ##### 4. Connection Issues Users face **connection issues** with Whatagraph, particularly regarding linking personal media accounts for data analysis. [ See 1 mentions ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=2045257&qs=pros-and-cons#reviews) See Related User Reviews ![Brinda G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brinda G.") BG Brinda G. Small-Business (50 or fewer emp.) 5.0/5 "The Most Beautiful and Intuitive Reporting Tool" What do you dislike about Whatagraph? As of now, as a solopreneur, I can't afford Whatagraph long-term. Also, I'd like to be able to connect my personal media accounts to pull data for ##### 5. Editing Issues Users encounter **editing issues** with glitches when multiple users collaborate, impacting efficiency and campaign options. [ See 1 mentions ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=2068714&qs=pros-and-cons#reviews) See Related User Reviews ![Bruhith I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bruhith I.") BI Bruhith I. Small-Business (50 or fewer emp.) 4.5/5 "Makes reporting actually enjoyable" What do you dislike about Whatagraph? If two people are editing a report at the same time, the widgets can glitch or break which is frustrating on tight deadlines. There's also no option f ## Top-Rated Alternatives [ ![AgencyAnalytics](https://images.g2crowd.com/uploads/product/hd_favicon/491ffc24550886572f36b0de7e64a082/agencyanalytics.svg "AgencyAnalytics") AgencyAnalytics 4.7/5(459) ](https://www.g2.com/products/agencyanalytics/reviews) [ ![Databox](https://images.g2crowd.com/uploads/product/hd_favicon/ffad6a4c66ff9af043b0dab8d65bc714/databox-databox.svg "Databox") Databox 4.4/5(194) ](https://www.g2.com/products/databox-databox/reviews) [ ![Data Studio](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Data Studio") Data Studio 4.4/5(476) ](https://www.g2.com/products/data-studio/reviews) [ View All Alternatives ](https://www.g2.com/products/whatagraph/competitors/alternatives) ![David B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David B.") DB David B. Account Manager Small-Business (50 or fewer emp.) 3/24/2022 "An invaluable resource for both our company and clients" 4.5/5 What do you like best about Whatagraph? The Whatagraph reports offer not only a snapshot of monthly performance for clients, but a way to document & track KPIs in a clear manner. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? It's not something I "dislike", rather something I wish was featured: the ability to generate a link for dynamic, real-time reports. Review collected by and hosted on G2.com. Recommendations to others considering Whatagraph: This is especially useful for companies with a range of clients who need to track multiple social media accounts and digital ad streams. A great client services tool for providing proof of performance on a monthly basis. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? We solve problems of long-term tracking, proof of performance, and clarity of KPIs for our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic MH madison h. director of digital strategy Small-Business (50 or fewer emp.) 12/2/2021 "The best tracking/reporting platform on the market - HANDS DOWN" 4.5/5 What do you like best about Whatagraph? I love the ease of the program, not only just on the backend of learning and connecting- but also our clients love the layout of it! If we are able to use this platform and not make it hurt our time and costs - then it's the one for us. I hope it works for everyone similarly. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? There's a few integrations that they do not support yet - and it's def on the pricier side of the market. We about doubled our price in the platforms cost from our previous one, but the time I was spending trying to constantly fix it all was worth more than the cost of the platform. Review collected by and hosted on G2.com. Recommendations to others considering Whatagraph: I love Whatagraph. We used other platforms and this has outperformed all others. I would highly recommend this to anyone who is wanting to have an all in one tool. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? I am creating a dashboard for every one of my clients to see all data and metrics in one place. it's made me more productive. I am not spending my time fixing things that I had to on previous platforms. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Biotechnology](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Biotechnology") AB Verified User in Biotechnology Small-Business (50 or fewer emp.) 7/1/2022 "Great reporting platform." 5/5 What do you like best about Whatagraph? How easy the integration has been, and the customisation of widgets. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? That you can not report on everything. For example, Shopify has returning customers but you can not show that in a report. Review collected by and hosted on G2.com. Recommendations to others considering Whatagraph: I have used all the big expensive platforms out there and Whatagraph is the best by far. Don't waste your time or money on other platforms that leave you worse off than when you started. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? being able to show all channel data easily in the one place Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Small-Business (50 or fewer emp.) 8/2/2021 "Excellent Customer Service" 5/5 What do you like best about Whatagraph? The customer service is excellent! Whenever I have a question, they respond quickly. They will also make a video showing me how to do something if I don't know how to do it. Being a visual learner, that is extremely helpful for me. It's easy to follow along to do what I need to do. They are also willing to set up a video call if I need to discuss something in-depth. When it became possible to attach PDFs to the automated report emails, they contacted us to let us know and worked with us to set it up. I can't say enough good things about Whatagraph customer services. I also really like how Whatagraph is constantly working to adapt its systems based on customer input. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? I don't really have a dislike. Whenever I have an issue, I contact them and they help me through it. I didn't realize there was a client report setting for automated report emailing. Whatagraph offered to help me manually correct all of our automated report settings. That saves me hours of work and appreciate it tremendously. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? We help businesses with their online presence and accurate information. Whatagraph helps us provide GMB Analytics to our businesses. Review collected by and hosted on G2.com. Show More 2/2/2022 Current UserValidated ReviewerSource: Organic WB Wassim B. Partner - Head of Comms Small-Business (50 or fewer emp.) 3/16/2022 "Whatagraph has all you need from a reporting tool and the customer service is simply amazing." 5/5 What do you like best about Whatagraph? The interface is simple to use. The visual output is great. And the customer service is absolutely great. Very responsive and thorough. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? So far nothing. As mentioned, everything needed from a reporting tool is provided clearly. Maybe the price could be somewhat lower but it's still decent. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? Instead of doing all the reports manually for my social media clients, Whatagraph does them quickly and easily. Other tools do not look as good, or can seem more complex to use, but with Whatagraph, it all looks great and dynamic and modern. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Olivier R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olivier R.") OR Olivier R. Chief Growth Officer Small-Business (50 or fewer emp.) 5/9/2022 "Approachable + powerful" 5/5 What do you like best about Whatagraph? Approachable for quick reports, but powerful if you need to dig in. Very user-friendly overall! Great customer support via Intercom chat, super responsive and helpful. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? Not sure. I really like the builder. Maybe more templates for my use case would be great. I want to do campaign-by-campaign comparison and performance review by creative. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? Ad reporting from Linkedin, Twitter, FB, Quora and Google ads. Comparing platform performance, but also channel by channel performance with campaign comparisons. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 3/7/2022 "Whenever I have questions or issues, the Whatagraph team saves the day in no time!" 4.5/5 What do you like best about Whatagraph? The functionality of Whatagraph is great but what really makes it stand out is the incredibly responsive and helpful support team! I also particularly like the option to set a different time for every widget separately. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? In Next Gen you need to take more of a detour to combine data from multiple campaigns in the same widget (filter function is not as straigtforward). Whereas before, you could just select the ones you wanted to include. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? Reporting is made easy and clients can always stay up-to-date on their accounts' latest developments. This saves time on communicating every new updates to the client. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Whitney R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Whitney R.") WR Whitney R. COO Small-Business (50 or fewer emp.) 3/21/2022 "Love the customization of Whatagraph" 4/5 What do you like best about Whatagraph? The customization, look overall of the reporting, the custom links I can send to clients, and the comparison tool. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? The loading speed, connecting sources to reports was a bit tricky, and the way automated reports look when sent out. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? We have solved the issue of clients always needing a report sent over on a one off basis. They can now go straight to the links and pull any dates they are interested in. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Casey D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Casey D.") CD Casey D. d Small-Business (50 or fewer emp.) 5/19/2022 "One thing" 4.5/5 What do you like best about Whatagraph? Ease of use and replicating templates... Review collected by and hosted on G2.com. What do you dislike about Whatagraph? I don't like that you have to create a folder first before you make a report. You can't move a report into a folder once it's been created....that's a bug that needs fixin. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? automation. saves me time Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 1/11/2022 "Expensive, low value, and predatory billing and customer service" 0/5 What do you like best about Whatagraph? Nothing, this service is incredibly over valued. They won't let you cancel your subscription. This is a sketchy company. Please be careful. Review collected by and hosted on G2.com. What do you dislike about Whatagraph? I hate that this company charges you like crazy for features that you shouldn't need to pay for. Then when you ask to cancel they then make you jump through a lot of hoops. Now I need to talk to 4 more people to explain why I want to cancel. Please never use this service. Review collected by and hosted on G2.com. Recommendations to others considering Whatagraph: Bad service, I would stick away from this company. Review collected by and hosted on G2.com. What problems is Whatagraph solving and how is that benefiting you? I am trying to solve for simple reporting and dashboards. But I have realized zero benefit from this service. Review collected by and hosted on G2.com. 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