The interface is very intuitive and easy to use compared to other media databases that I've used. It's also very easy to search for reporters you're looking for. It also has a great media monitoring tool. The media monitoring function is again very easy to use and has sped up my media monitoring process rapidly. It catches a lot of pickups and placements that Google doesn't catch.
The platform isn't always the most reliable. Sometimes it works very fast, but other times it take minutes for a new page to load or to perform a search. It freezes a lot as well when doing big searches, which is a pain because then you often have to start your search all over again. Also, if the search is too big for MMI, it won't show you all of the results and makes you perform multiple searches in order to see every reporter that might match your criteria. It's search function isn't always reliable either. Say I search business technology reporters, the results will include beauty and entertainment reporters who aren't relevant at all. It makes the search process more time consuming than necessary.
We're trying to build comprehensive media lists for clients in a timely fashion. Again, the platform is very easy to use, but it does have its flaws.