Welect is an ad-tech company that enables advertisers to display video ads on the Internet in a user-friendly and effective manner. To achieve this, Welect develops and operates a technology for self-determined advertising consumption in digital media. Consumers can choose which ads they want to watch on different ad spaces. This self-determination enables cookie-free targeting, a very high advertising impact and ensures significantly more satisfied users. Welect works with numerous high-reach publishers and delivers very large reach in many target groups. More and more advertisers rely on Welect for successful digital video campaigns.