Recommendations to others considering Weld:
Think about the essential use cases first and ensure you have the data in place for those. Once you're connected, you'll find out what other types of data you may want to make accessible, but it will be easier to visualize once you're up and running. Make sure to have your developer on board during the setup pahse to align on any missing data and agree on appropriate actions. If you're using UTM stamps, consider registering those in your database so that you can use this information for your modeling as well. Review collected by and hosted on G2.com.
What problems is Weld solving and how is that benefiting you?
Minimizing data loss
Connecting spend to conversions and lifetime value
Customizing funnels and cohorts across different conversion actions
Getting support from a data scientist in building our models Review collected by and hosted on G2.com.