--- title: Optimizely Content Marketing Platform Reviews meta\_title: 'Optimizely Content Marketing Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how Optimizely Content Marketing Platform works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 81 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Project, Portfolio & Program Management url: https://www.g2.com/categories/project-portfolio-program-management --- # Optimizely Content Marketing Platform Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Optimizely Content Marketing Platform but has limited features. Are you part of the Optimizely Content Marketing Platform team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Optimizely Content Marketing Platform (CMP) is an AI-powered workspace purpose-built for marketers. A leader in digital experience platforms, Optimizely CMP empowers organizations to leverage agentic AI to streamline content planning, creation, optimization, and delivery. The results? Effective collaboration, faster time to market and higher quality content and campaigns. * * * Seller [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) Discussions [Optimizely Content Marketing Platform Community](https://www.g2.com/products/optimizely-content-marketing-platform/discuss) Languages Supported English Solution Type All-in-One Overview by Emma Davis Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 16 months [ View More Pricing Information ](https://www.g2.com/products/optimizely-content-marketing-platform/pricing) ## Top-Rated Alternatives [ ![Asana](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Asana") Asana 4.4/5(13,850) ](https://www.g2.com/products/asana/reviews) [ ![monday AI Work Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "monday AI Work Platform") monday AI Work Platform 4.7/5(17,114) ](https://www.g2.com/products/monday-com/reviews) [ ![Wrike](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wrike") Wrike 4.2/5(4,539) ](https://www.g2.com/products/wrike/reviews) [ View All Alternatives ](https://www.g2.com/products/optimizely-content-marketing-platform/competitors/alternatives) ## User Insights Average based on 81 real user reviews. Implementation Time 5 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) BS Brigitte S. Digital Marketing Director Enterprise (\> 1000 emp.) 4/2/2025 "Great tool to manage your multi-segments & channels marketing campaigns" 4.5/5 What do you like best about Optimizely Content Marketing Platform? What is really great about the platform is that you can manage the whole workflow of a campaign, from teh brief to the results analyzis. It gathers in a single place all you need to know about a campaign, what are the deadlines, who is in charge of what, where we stand,if there is any issue. You can create a brief template to help the business provide you clear expectations, timeline, budget, existing assets, etc. to avoid any bad onboarding. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? For non digital mindset people, it can be a bit hard to dig in Optimizely and understand what they have to do (where to submit a brief, where to review an asset, etc.). Also if sevarel assets are to be approved on the same day, the approver receives one email per asset which can be a lot. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? When overseeing several campaigns with different stakeholders, the platform provides you a clear overview and avoid disconnection with the business. It also ease the project gouvernance which can be a showstopper. With Optimizely, as the gouvernance is clearly defined and set-up in the platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite TY Tara Y. SVP, Marketing Mid-Market (51-1000 emp.) 3/31/2025 "Has helped streamline our marketing efforts, workflow and project management" 4.5/5 What do you like best about Optimizely Content Marketing Platform? We've been using the Optimizely Content Marketing Platform for over 2 years, and it’s been a game changer for how we manage content, projects and workflows across our team. The ability to plan, collaborate, and execute campaigns all in one place has seriously improved our efficiency and visibility. The calendar and workflow features keep our projects on track, and the content briefs and approval process help ensure quality and consistency. It's also great for aligning internal and external teams—everyone knows what’s happening and when. The interface is intuitive, and the platform is flexible enough to fit our needs as they evolve. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? A few features could use deeper customization, but overall, the value it brings in streamlining content operations far outweighs any minor hiccups. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? 1. Siloed Teams & Lack of Visibility Before, it was hard to keep track of who was doing what and when. Optimizely brings all our content planning, creation, and publishing into one centralized place. Now, we have full visibility across teams, timelines, and deliverables, which means fewer surprises and better alignment. 2. Clunky Workflows Our content process used to feel like a game of email ping-pong. With Optimizely, workflows are clearly defined and automated. Content moves smoothly from brief to draft to approval, and we're spending way less time chasing down updates. 3. Missed Deadlines & Last-Minute Fire Drills The platform’s calendar and campaign planning tools give us a birds-eye view of everything in motion. We can plan smarter, anticipate bandwidth issues, and reduce the last-minute scrambles. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Martina K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Martina K.") MK Martina K. Product Marketing Manager Enterprise (\> 1000 emp.) 4/2/2025 "Optimizely CMP is a powerful tool for managing content & consent and ensuring compliance." 5/5 What do you like best about Optimizely Content Marketing Platform? I recently had the opportunity to explore and utilize the Optimizely Consent Management Platform (CMP) for my organization's compliance needs. Overall, I found the platform to be robust and feature-rich, facilitating the management of consent preferences efficiently. We use Optimizely CMP for blogs submission and other content and it makes the job much easier! It is very easy to track all the changes and process flow in the app. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? As with any software, there were aspects of Optimizely CMP that presented a slight learning curve, particularly for first-time users like myself. While I found the platform to be highly capable, the initial interaction with the UI was somewhat challenging. Certain fields and settings required a degree of familiarity to locate, which slowed down the customization process. However, this difficulty diminished considerably after the first couple of interactions and subsequent familiarization with the interface. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? Track the process and approval flows Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic LR Lyndsey R. Integrated Marketing Senior Manager Enterprise (\> 1000 emp.) 3/25/2025 "Optimizely CMP - helpful for multi-use/multi-channel marketing endeavors" 4/5 What do you like best about Optimizely Content Marketing Platform? I like that the ability to customize workflows and organize by Campaign, Tasks, etc. The hand off between stakeholders is more clear than in other tools. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? It can very difficult to find tickets if you didn't create the request. Comments are shown by version of documents so sometimes commentary can get lost depending on which version you're looking at. In the proofing and editing process it can be difficult to align because of this. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? We need a tool that enables us to create a plethora of assets/types of content across a wide range of channels. We have to work with stakeholders across the business and with external agencies/vendors and this tool has enabled us to have a clear platform for content/asset creation, editing, versioning, distribution, etc. It helps us to manage the day to day workflows and all in all helps us stay organized in ways that other tools fall short. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Melissa W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melissa W.") MW Melissa W. Senior Marketing Manager Enterprise (\> 1000 emp.) 3/25/2025 "Built for Flexibility and Growth" 4/5 What do you like best about Optimizely Content Marketing Platform? Optimizely grows as the needs of my company shift - the support of the reps and team as a whole has been incredible. I ask for something and they get it done. There's a 1,000 ways to use the CMP and every option is flexible. Learning the platform has been easy, teaching others how to use...also easy! Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? hard to say what i dislike. When i have a wish list of functions, they work to make it happen. The "library" could be designed more like a DAM (of course they are already working on that component!). Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? Our team is spread out all over North America, and several countries in the UK. Optimizely allows us to collaborate seamlessly across time zones to create content and hit deadlines, all while tracking KPIs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic MB Monica B. Content marketing manager Marketing and Advertising Small-Business (50 or fewer emp.) 2/4/2025 "A well-structured platform for managing content workflows" 4.5/5 What do you like best about Optimizely Content Marketing Platform? I am a big fan of Optimizely Content Marketing Platform is the ease in which content workflow was managed. Thanks to this, it is easier to assign tasks, track progress and make sure all of this moves as smoothly from idea to publication. With the editorial calendar in place, our team does not miss deadlines and stay on schedule. Plus, we use it along with our CRM to ensure everything from the content we send to our CRM is matched to our overall strategy. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? One of the drawbacks to Optimizely Content Marketing Platform is not optimal content modification in active campaigns due to approval process. Although it is beneficial to have certain set structures and routines to implement practice change it is not always effective when there is need to make sudden changes. It has occasionally been an inconvenience when it comes to launching or modifying time sensitive content. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? With the help of the Optimizely Content Marketing Platform, the work of the team is simplified regarding content creation and its marketing objectives. Previously, content planning was disintegrated, and a number of tools had to be used to monitor the development process. All is now done in a central place, thus increases organization and nobody is left confused by the deadlines that have passed. This has justified our way of finding efficiency in the stream in that marketing campaigns are implemented in an efficient manner. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Maritime](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Maritime") AM Verified User in Maritime Enterprise (\> 1000 emp.) 3/28/2025 "Great tool for effective marketing management and asset production, but challenging to set up." 4/5 What do you like best about Optimizely Content Marketing Platform? Being able to structure and streamline processes an,d having all in one place (raw materials, briefs, dialouge, assets...). And when set up, it is easy o use and understand. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? It was very challenging to set up. That was not communicated to us, and the onboarding process (especially the start) was very confusing. We nearly gave up. There are also a few things in the tool that should be better e.g. using Office tools in desktop version and delegating a step to several people. We would like to have a closer dialouge with product development. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? It is making the whole process of project management and asset production more effective because we can have everything related to that production in one place together with the dialouge. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![simon t.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "simon t.") ST simon t. Digital channel lead: SEO & MarTech Marketing and Advertising Enterprise (\> 1000 emp.) 3/26/2025 "A powerful platform for streamlined content planning and collaboration" 4/5 What do you like best about Optimizely Content Marketing Platform? The platform simplifies content planning and collaboration, making it easier to manage workflows, assign tasks, and track progress. Its integration with other Optimizely tools enhances content distribution and optimization. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? The interface has a learning curve, and some features require customization to fit specific workflows. Additionally, pricing can be a barrier for smaller teams. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? Optimizely Content Marketing Platform streamlines content planning, collaboration, and workflow management, reducing inefficiencies and improving team coordination. This leads to faster content production, better organization, and improved content performance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Enterprise (\> 1000 emp.) 3/31/2025 "We are very satisfied with the Optimizely CMP, and the Team´s collaborative approach and expertise" 5/5 What do you like best about Optimizely Content Marketing Platform? - Very comprehensive and powerful tool - Massive development of the platform over the years, reflecting voice of the customers - We appreciate the direct contact with Optimizely and opportunity to shape the product with our feedback - we are listened to (good example are Task Templates) - Ability to seamlessly connect with the whole Optimizely One marketing OS is very also very appealing, even though we use only CMP and don´t plan to change other platforms - Once you get through the training, it´s easy to use and very powerful, providing also great insights for the company - One of the main game changers for our adoption have been the Workflows, powering up the collaboration on the common communications activities (social posts, webpages...) - our campaign managers use CMP on daily basis Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? - Given it´s complexity, it take quite some time and effort to onboard new colleagues and seeing a reasonable adoption of the tool - I find it quite expensive if a company needs a lot of licenses, even though we have a discounted price (given the history and amount of users). Majority of our users need the Creator role to be able to collaborate efficiently. Would perhaps distinguish how much the users use the platform (e.g. power users, regular users, light users) - Clicking through the campaigns, tasks and views comes with a loading time which is a bit annoying (in particular to load a view in Plan module with the Hierarchy ON every time you change filters) - so one needs to rather open links in a new tab than clicking back and forth and waiting until it loads. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? - Overview of all communications activities (Plan module calendar view) - Streamlining the collaboration on comms activities (Workflows management) - Fostering adherence to the processes (e.g. dedicated Brief templates, Workflows, preloaded working docs in Task Templates) Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Enterprise (\> 1000 emp.) 3/27/2025 "A useful content management tool with hidden benefits" 4/5 What do you like best about Optimizely Content Marketing Platform? The platform is extremely intuitive to use and therefore useful to implement in mixed teams of various backgrounds. I use the content calendar daily which gives me a comprehensive view of what I'm working on and what is coming up. The integration with our local website through a json file was simple - if possible I'd publish all our content through Optimizely. This is a huge feature for users who aren't very digitally savvy - copying content from Word gives an immaculate HTML code. The workflows and templates expedite work on content - we align tasks in a team working on two continents with Optimizely. The support team is usually quick to respond and resolve issues. Review collected by and hosted on G2.com. What do you dislike about Optimizely Content Marketing Platform? Minor changes that are implemented in the CMP sometimes effect the way we work, becausewe are using some functions slightly differently than expected. But we've always been able to circumvent that. Review collected by and hosted on G2.com. What problems is Optimizely Content Marketing Platform solving and how is that benefiting you? With Optimizely we are coordinating content efforts in a multiple market group and easing content publishing. It's helping us to streamline content creation flow between two teams on two continents and two languages. It's also helping us as a international group in multiple markets create a content library we can all share. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Pricing Insights Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 16 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/optimizely-content-marketing-platform/pricing) Optimizely Content Marketing Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_593835df38a32937806f1009656f5167/contently.png "Product Avatar Image") Contently 4.6/5(96) [ Compare Now ](https://www.g2.com/compare/contently-vs-optimizely-content-marketing-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_be2d6d1d440225409fbfdd59ff7668e4/upland-kapost.gif "Product Avatar Image") Upland Kapost 4/5(42) [ Compare Now ](https://www.g2.com/compare/optimizely-content-marketing-platform-vs-upland-kapost) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d952846954f2b5edb0c15b28372aafb4/skyword360.png "Product Avatar Image") Skyword 4.3/5(197) [ Compare Now ](https://www.g2.com/compare/optimizely-content-marketing-platform-vs-skyword360) ##### ##### Optimizely Content Marketing Platform Features Asset Management File Types Administration Workflow Management User, Role, and Access Management Communication Discussions Content & Documents File Sharing Notes Search [ View More Features ](https://www.g2.com/products/optimizely-content-marketing-platform/features) ##### Categories on G2 [Work Management](https://www.g2.com/categories/work-management)[Project Collaboration](https://www.g2.com/categories/project-collaboration)[Marketing Calendar](https://www.g2.com/categories/marketing-calendar) [Work Management](https://www.g2.com/categories/work-management)[Project Collaboration](https://www.g2.com/categories/project-collaboration)[Marketing Calendar](https://www.g2.com/categories/marketing-calendar)[Content Creation](https://www.g2.com/categories/content-creation)[Marketing Resource Management](https://www.g2.com/categories/marketing-resource-management)[Content Analytics](https://www.g2.com/categories/content-analytics)[Digital Asset Management](https://www.g2.com/categories/digital-asset-management)[Content Distribution](https://www.g2.com/categories/content-distribution) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top session replay platform for analyzing customer behavior on my website](https://www.g2.com/discussions/top-session-replay-platform-for-analyzing-customer-behavior-on-my-website)[What data migration and system transition strategies matter most for IRCM implementation?](https://www.g2.com/discussions/what-data-migration-and-system-transition-strategies-matter-most-for-ircm-implementation)[What is the top-rated translation management system for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-translation-management-system-for-enterprises) [What sales enablement platforms best teach value-based selling to enterprise sales teams?](https://www.g2.com/discussions/value-selling-tools-what-sales-enablement-platforms-best-teach-value-based-selling-to-enterprise-sales-teams)[Which encryption key management platforms offer hardware security module integration and compliance support?](https://www.g2.com/discussions/which-encryption-key-management-platforms-offer-hardware-security-module-integration-and-compliance-support%20)[Pros and Cons Details](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)