
My favourite part is looking into the analytics to see what campaigns are performing well and how much our conversion rate goes up with personalisation! Then we can make an action plan to improve the result based on the data. Review collected by and hosted on G2.com.
If your website changes, you have to delete and redo a lot of your campaigns to pull in the new version of your web page, which can be time consuming. If your website changes a lot by different people, it can also be challenging to track when to do this. Review collected by and hosted on G2.com.