SA

Sanjeev A.

SDE - 1

Computer Software

Mid-Market (51-1000 emp.)

11/11/2024

"One platform for the Easy and Effective Event Tracking & User Engagement"

5/5

What do you like best about WebEngage?

The Customer Data Platform (CDP) is really helpful, it lets us bring data from different sources together and get a full view of our users.

Setting up and tracking transactional emails is simple, which saves time and reduces mistakes.

Marketing automation has gotten much better. We can now create complex workflows with multiple triggers and conditions without needing extra tools.

The platform also has improved analytics dashboards, giving more insights into user behavior and how campaigns are performing.

Overall, WebEngage feels faster and smoother when handling large amounts of data and campaigns. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

The dashboard can be a bit confusing for new users. Grouping similar features together would make it easier to find things.

Sometimes, reports take a little longer to load, especially when working with large datasets.

Some parts of the interface, like the campaign builder, aren’t very intuitive. Some options are hidden under multiple clicks, which can be frustrating.

Having more ready-to-use templates for campaigns and emails would make it quicker and easier for beginners to get started. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Boosting User Retention with Personalized Engagement - [As without the personalized notifications and user interaction, we have to treat the all users same, which we can't ]

Using WebEngage, we send personalized notifications and messages that match each user’s interests and activity. This helps us keep users coming back to the app by offering them exactly what they’re looking for. Personalization has made our connection with users stronger and more meaningful.

Using Automated Campaigns to Keep Users Engaged

WebEngage’s campaign automation tools make it easy to engage users at the right times. Automated messages and reminders ensure users don’t miss updates, feel connected, and stay interested in the app. It’s also more efficient for us since we can focus on more complex strategies while these campaigns run on their own.

Tracking Behavior to Create Tailored Experiences

WebEngage lets us see patterns in how different groups of users interact with the app. This helps us design more relevant experiences for each segment, like new users, regular users, or those who might be at risk of losing interest. This way, we’re able to make the app feel more personalized, which keeps users happier.

Mapping User Journeys to Offer What Users Want

By tracking user actions and mapping their journeys, we can understand what users are looking for at each stage. This helps us improve app features and create offers that align with their expectations. The data we gather makes it clear how we can make their experience more enjoyable, building loyalty and satisfaction.

In short, WebEngage helps us connect with our users on a deeper level, making the app more engaging and improving long-term user loyalty. Review collected by and hosted on G2.com.

BD

Beena D.

Sr Growth & Revenue Manager

Mid-Market (51-1000 emp.)

10/16/2024

"Webengage is not just a martech tool but a marketing genius"

4/5

What do you like best about WebEngage?

Provides free-trial for paid features to encourage try first before buy scenario. I love the product flow & design (much easier for a newbie to adapt soon) Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Quicker AI adaption in content & automation would be appreciated. Review collected by and hosted on G2.com.

VR

Vivek R.

1/18/2026

"Powerful Engagement and Retention Platform"

4.5/5

What do you like best about WebEngage?

I think WebEngage is really powerful for engagement and retention. It helps me create personalized campaigns across multiple channels like emails, push notifications, and WhatsApp. The analytics and segmentation features are strong and easy to use. I like how it supports multi-channel engagement, helping improve customer engagement and conversion rates. The tool also enables building complex automation flows and triggers. Overall, it's a great tool for business focus and user retention and growth. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Setting up WebEngage is manageable but not super simple. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage is a powerful engagement and retention platform. It solves issues like lower user retention, lack of personalization, and poor customer engagement. It helps create personalized campaigns across channels and supports multi-channel engagement, improving customer engagement and conversion rates. Review collected by and hosted on G2.com.

MS

maged s.

CRM Manager

Mid-Market (51-1000 emp.)

5/9/2026

"Excellent Segmentation and an Easy, Simple Journey Builder"

5/5

What do you like best about WebEngage?

Very very good segmentation

And easy interface and simple in creating customer journeys Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Pricing becomes expensive as MAUs and event volumes grow. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage helps us solve customer engagement and retention challenges by centralizing customer data, segmentation, analytics, and omnichannel communication in one platform. It benefits us through better personalization, automated customer journeys, improved retention, higher conversion rates, and faster campaign execution with less manual effort. Review collected by and hosted on G2.com.

VR

Vivek R.

Marketing Head

Mid-Market (51-1000 emp.)

11/8/2025

"Powerful Multi-Channel Platform for Personalized Journeys"

5/5

What do you like best about WebEngage?

As someone new to Webengage, I have found it to be a highly capable and useful platform. What I appreciate most is its ability to unify multiple channels, allowing for personalized journeys—this feature is what I enjoy most about using LiveLaw. Because of this, I find myself using the platform quite frequently.

Although I am not from a technical background, I have an interest in technology, and I found the interface to be user-friendly. However, there are still some technical aspects that I struggle to grasp. During those times, the POC, Vineeth, has been very helpful and provided valuable support.

Once you find your way around the software, it is very easy to implement campaigns. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

I would've loved to have sample case studies where can refer to for creating journeys and campaigns with webegage. there isn't much content out there to help me do this. Also, as a non-technical person, it was slightly difficult for me to integrate webengage with our website. Review collected by and hosted on G2.com.

UP

Verified User in Pharmaceuticals

Small-Business (50 or fewer emp.)

2/5/2026

"Effortless CRM with Outstanding Support"

5/5

What do you like best about WebEngage?

I like WebEngage for its good insights and the fact that it is easy to track. Their on-time support is really appreciated. The initial setup of WebEngage was very easy. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Work around static list Review collected by and hosted on G2.com.

SP

Shubham P.

Growth Product Manager

Mid-Market (51-1000 emp.)

12/25/2025

"Effective Platform for Lifecycle Communication"

3.5/5

What do you like best about WebEngage?

WebEngage opens up multiple opportunities to reach our users across different stages of their journey, whether at the start, in between, or at the end. It significantly improves the way we communicate with users. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

The UX can be improved in a few areas, but I have attended a recent event from WE and understand that enhancements are already in progress, and we are looking forward to those updates. Review collected by and hosted on G2.com.

G

Verified User

Mid-Market (51-1000 emp.)

6/19/2026

"AI-Powered Efficiency Boost with WebEngage"

5/5

What do you like best about WebEngage?

I really like WebEngage's new AI features, especially the one prompt journey and segment creation which significantly cuts down execution time from 30 minutes to just 5 minutes. The initial setup was very easy and fluent, and they helped out at each step. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Segment creation takes time Review collected by and hosted on G2.com.

VD

Viswajith D.

Team Lead - Marketing Automation

Education Management

Small-Business (50 or fewer emp.)

2/20/2025

"The best CRM Tool"

5/5

What do you like best about WebEngage?

- Ease of use

- Real time sync

- personalisation

- AI powered predictive insight Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

- Support Team availability

- Higher Cost for scaling

- UI / UX Review collected by and hosted on G2.com.

G

Verified User

Mid-Market (51-1000 emp.)

6/21/2026

"Efficient Analytics, Slow Performance"

5/5

What do you like best about WebEngage?

I like WebEngage for its super efficient way to manage the analytics. The initial setup was very smooth and easy. I also appreciate how it integrates with our CRM and CMS, which adds to its functionality. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

It's slow. Many times, the queued comms deliver late, and also the searching user base is very slow. Review collected by and hosted on G2.com.