NK

Nikhil K.

Assistant Vice President

Mid-Market (51-1000 emp.)

4/13/2026

"Real-Time Omnichannel Tracking That Elevates the Customer Journey"

4/5

What do you like best about WebEngage?

Real-time event tracking, along with nudge integration across omnichannel touchpoints, is possible through every medium in the customer journey. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Sometimes it takes too long to provide datapoints for the journey report. Review collected by and hosted on G2.com.

OM

Onyinye Love M.

Content Creator

Mid-Market (51-1000 emp.)

1/30/2026

"Boosts Revenue with OmniChannel Magic"

4/5

What do you like best about WebEngage?

I use WebEngage for omnichannel campaign management, and it really helps me boost my revenue from existing clients. One of the best features is how it lets me gain unified customer data, which is so valuable. I can personalize and automate campaigns easily, and it consolidates customer data from multiple sources. This helps bring data to the forefront, allowing me to decode customer behavior effectively and design my engagement strategy with precision. Plus, the initial setup was easy, which was a nice bonus. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

The AI feature could be improved as it needs to work faster. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

I use WebEngage for omnichannel campaign management, which helps boost revenue from existing clients. It provides unified customer data, allowing me to personalize and automate campaigns effectively. It helps design my engagement strategy by consolidating data from multiple sources and decoding customer behavior. Review collected by and hosted on G2.com.

AD

Avishek D.

Brand Manager

Insurance

Mid-Market (51-1000 emp.)

5/20/2026

"Seamless Multi-Channel Marketing Automation Platform"

5/5

What do you like best about WebEngage?

ability to create highly personalized customer journeys and automate engagement seamlessly across channels, making marketing communication more targeted and effective. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Nothing as such, but the event analytics can be made better Review collected by and hosted on G2.com.

RD

Raja D.

Asst. Marketing Manager

Mid-Market (51-1000 emp.)

6/27/2026

"Seamless Integration and Rich Features"

5/5

What do you like best about WebEngage?

Seamless integration process with rich features. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

At times, page load time is high. Although, support has helped a lot to overcome this Review collected by and hosted on G2.com.

SC

Sandesh C.

CRM Manager

Small-Business (50 or fewer emp.)

11/9/2025

"Effortless Multi-Channel Campaigns with Excellent Support"

4.5/5

What do you like best about WebEngage?

It shows spam alert in webengage emails subject lines, live segmentation and also can edit live journeys Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Takes too much of time in live segments like more than 20 minutes Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage helps us centralize all our communication channels—email, push, SMS, and WhatsApp—under one platform, which makes campaign execution and tracking much more efficient. It allows us to automate user journeys, segment audiences based on behavior, and personalize communication at scale. This has improved our engagement rates, reduced manual effort, and helped us reactivate dormant users more effectively. Overall, it’s made our CRM process more data-driven and streamlined. Review collected by and hosted on G2.com.

GV

Gautam V.

Chief Digital Officer

Airlines/Aviation

Mid-Market (51-1000 emp.)

12/29/2025

"Unified User Data and Effortless Multi-Channel Campaigns"

4.5/5

What do you like best about WebEngage?

The ability to unify user data and engagement in one platform. Making segmentation, journey creation, and multi-channel communication (email, push, WhatsApp, on-site) straightforward, scalable and giving us the visibility for campaign execution.

from execution to reporting - it saves time. Setting up campaigns and triggers without tech's intervention saves time and energy. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Missing integrations with other products/marketing channels like Zoho crm. I feel its a constant innovation for Webengage to integrate other marketing platforms and the team should stay ahead of the curve like it does for product enhancements. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage helps us focus our energies to retain uses by enabling multi-channel approach. Instead of focusing our ener

directly address revenue leakage and low repeat behavior after user acquisition. In travel and e-commerce, users often browse, drop off, or delay decisions due to price sensitivity and comparison behavior. WebEngage allows us to re-engage these high-intent users with timely, behavior-based nudges across email, push, WhatsApp, and on-site channels. This improves funnel recovery, increases repeat visits and bookings, lifts conversion rates, and maximizes lifetime value from the same traffic—making growth more efficient without increasing acquisition spend. Review collected by and hosted on G2.com.

UC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

6/19/2026

"Friendly Support, but Documentation and API Discovery Need Improvement"

3.5/5

What do you like best about WebEngage?

Good support centre. Friendly and replies on time. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Hard to get knowledge about the platform. Documentation could be much better. Very hard to find APIs within documentation. I would suggest making a separate documentation just for apis.

Also it takes lot of time to reflect changes on webengage website. Like it takes 15-20 minutes to reflect a newly created user. Review collected by and hosted on G2.com.

AS

Aishwarya S.

2/14/2026

"Effortless Integration with Superior Omnichannel Marketing"

4/5

What do you like best about WebEngage?

I like WebEngage's Omnichannel feature and customer event mapping, as it allows us to target our customers through different channels like RCS and SMS, and map our store orders, making it easy to target store-only customers. I also appreciate the easy integration process with most major tools. The platform facilitates deeper segmentation possibilities and gives the flexibility of easy integration with third-party tools. The initial setup was very easy, taking a maximum of 3 to 4 days. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

I find creating reply-based campaigns on WhatsApp challenging. They could improve by having an inbuilt bot like Kwikengage BIK. Review collected by and hosted on G2.com.

AK

Akshay K.

Retention Manager

Small-Business (50 or fewer emp.)

12/21/2025

"Powerful Segmentation and Analytics with Excellent Support."

4.5/5

What do you like best about WebEngage?

I like the segmentation part, especially the live segment feature & refresh list. New analytics event dashboard, which i use everyday. it was very easy to switch from the previous tool to the webengage. Implementation was very smooth.

Last but not the least, great customer support. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

WebEngage missing the segment creation feature while setting up a campaign, instead, i have first create a segment, wait till its finished and then set up the campaign.

It could helpful if webengage team integrate it in the coming days. Review collected by and hosted on G2.com.

RM

Rohit M.

Product designer

Information Technology and Services

Small-Business (50 or fewer emp.)

1/20/2023

"A fantastic tool for analysis and customer insights"

5/5

What do you like best about WebEngage?

Recommendation Templates & Visual Previews

They’ve added visual pre-built templates for product recommendations (e.g., “Top Items”, “Personalised Suggestions”, “Relevant Products”) so you don’t always have to start from scratch.

Collections with Advanced Criteria Builder

More flexibility in filtering & sorting recommendations via “Collections” — you can use nested conditions (AND/OR logic), combine user attributes, events, campaign inputs in real time.

Collapse Key for Push Notifications

If you have multiple push notifications that are related (e.g., different status updates of an order), the new collapse key ensures only the latest relevant message is shown, not clutter.

Upgrades to Funnels UI / Event Analytics

The Funnels experience has been made more intuitive, featuring quick edits to funnel steps, the ability to view conversion times, filters by user attributes / segments / control groups, as well as the option to switch between views (charts/tables). Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Learning Curve & Onboarding

The platform is feature-rich, but first-time users often feel overwhelmed.

More interactive walkthroughs, contextual tooltips, or an AI-driven setup assistant could help reduce friction.

Pricing Transparency

WebEngage’s pricing is not openly listed and can be perceived as expensive for startups/SMBs.

Tiered, transparent pricing or modular plans could attract a wider audience.

UI/UX Consistency

While the platform has improved its analytics and journey builders, some users report that different modules (dashboards, campaign setups, reports) feel disjointed.

A more consistent design system across all modules could smooth the experience. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage is a customer engagement tool that helps businesses improve customer retention and increase conversions. The platform provides a wide range of features such as personalization, segmentation, and communication triggering options that allow businesses to communicate effectively with their customers.

One of the main problems that WebEngage is solving is the ability for businesses to understand how users interact with their website and mobile app and make data-driven decisions. The platform offers detailed analytics and reporting that can help businesses understand how users interact with their website and mobile app, and make data-driven decisions.

Another problem that WebEngage is solving is the ability for businesses to personalize communication with customers. The platform allows businesses to segment users and personalize communication with them, which helps to ensure that the right message is delivered to the right user at the right time.

In terms of how it benefits you, it depends on your specific needs and goals. If you are a business looking to improve customer engagement and drive conversions, WebEngage could be a valuable tool for you. It provides a wide range of features such as personalization, segmentation, and communication triggering options that allow businesses to communicate effectively with their customers. Additionally, the detailed analytics and reporting can help you understand how users interact with your website or mobile app and make data-driven decisions. Review collected by and hosted on G2.com.