It’s very easy to create feature-related events. It’s also very helpful for collecting customer feedback, and the reporting is accurate and clean. Review collected by and hosted on G2.com.

The theme is somewhat the same throughout, and there isn’t much customization. For example, I can’t add my brand colors to the graphs, so I ended up creating my own graphs, charts, and analysis from scratch. Review collected by and hosted on G2.com.

The Ease of Integration is a lifesaver. It’s incredibly developer-friendly: I just added the SDK dependency, created a single helper class to wrap the initialization, and that's it. The service handles event flushing and data syncing flawlessly in the background. The Ease of Use of the dashboard is also great for debugging; I can verify if the events I'm triggering in code are actually reaching the server in real-time. The Number of Features - especially the journey designer - saves me from writing complex backend logic to manage user states. I use this product frequently to monitor my app's event traffic Review collected by and hosted on G2.com.

The Ease of Implementation gets a bit tricky when customizing advanced UI elements. While the basic integration is smooth, styling the in-app notifications to match my app’s theme took some guesswork and wasn't straightforward. Customer Support is decent, but sometimes they struggle to answer deep technical queries regarding the SDK internals quickly. I also feel the documentation could be better for edge cases. Review collected by and hosted on G2.com.

It enables me to easily build email campaigns, select target audience lists and I find it very reliable for sending email newsletters to our customers and web visitors making it possible to engage with our customers seamlessly across multiple channels. Review collected by and hosted on G2.com.

There is no aspect of this platform that fails to accomplish our marketing automation needs effectively. Review collected by and hosted on G2.com.

I am a first time CRM user and WebEngage was the first tool that I have ever used. From the onboarding through Webengage Academy to the knowledge base, I have never felt lost with this software and how things work. All features just make sense! The potential is unlimited as we are actively adding new features while implementing BAU requirements as per our requirements. The Manager support is great as well with multiple offline meets schedule for planning alongwith that a great technical support is also provided where issues are usually resolved within 24 working hours. I have been using WebEngage daily for the past 2 months and I am able to apply all of my marketing knowledge using the tools available on here. Review collected by and hosted on G2.com.

While I have much nice things to say about the platform, I can still say that the server speeds can be a bit better(our database is way too big as well). But, apart from that I have had no complaints from the portal or the support team. Review collected by and hosted on G2.com.

It's easy to use and navigate, even the complicated processes like journey creation and campaign set up are also very intuitive. Almost all of our use cases are catered to as it has seamlessly been integrated with our sytem.The POC from the Webengage team is easy to reach and resolves issues quickly. Review collected by and hosted on G2.com.

Sometimes brewing of segments take longer than expected. Rest everything is better than expected. Review collected by and hosted on G2.com.

I like how easy WebEngage is to use, making it very user-friendly with quick actionable steps. Creating a campaign is straightforward and self-explanatory, so it didn't take me much time to understand how to edit and create journeys and campaigns. I also appreciate the analytics section which is easy to understand, allowing me to interpret the data effectively. Review collected by and hosted on G2.com.

I think WebEngage could be improved by adding more video content on how to fully use it instead of relying on just written content. Some use case examples and a small tutorial on how to create journeys, explaining what each button does with tooltips, would be beneficial. Also, the initial setup was a bit long for us due to some back and forth on a few system setups we had to complete. Review collected by and hosted on G2.com.

I like best about WebEngage is its powerful segmentation and journey building capabilities. The platform allows us to create highly granular user segments based on real-time behavior and events. WebEngage also provides robust analytics and campaign reporting, which help us measure performance and optimize campaigns continuously as we go. Its segmentation and journey building capabilities add significant value to our operations by allowing us to engage users in a highly targeted and contextual manner. The segmentation engine enables us to create dynamic user segments based on real-time events, historical behavior, user's demographics, and custom attributes, ensuring that each communication is relevant and on time. Review collected by and hosted on G2.com.

While WebEngage is a powerful platform, there are a few areas that could be improved. The initial learning curve is quite steep, especially for new users. Some workflows and settings are not intuitive. Reporting and dashboards, though detailed, could benefit from more customization options such as easier creation of custom reports and better export flexibility. Review collected by and hosted on G2.com.

I like WebEngage for its segmentation feature, which allows us to target the right audience efficiently when running campaigns or experiments. The journey flows are great for using multiple channels like push notifications, WhatsApp, and SMS to send communications effectively. I also appreciate the relays, as they help align our business logic with user attributes seamlessly. Review collected by and hosted on G2.com.

Editing live journeys is a challenge because although it's available as a feature, it's only in the paid version. Also, the load on the UI while making complex journeys could be improved. Review collected by and hosted on G2.com.

Having multiple sub-journeys within the primary journey. Detailed blocks that can be added to journeys. Native integration with BSPs Review collected by and hosted on G2.com.

Some features do not work as expected. Eg: Contains feature in analytics

Support team being defensive of the tool rather than solving customer issues and requiring too much data to do an RCA

Few key features missing which are available in other tools. Review collected by and hosted on G2.com.

I use WebEngage to automate omnichannel marketing campaigns which significantly improve user retention. I appreciate the Journey Designer, with its intuitive drag-and-drop interface that allows me to map out complex customer workflows without needing a technical background. I also value the omnichannel integration that saves a lot of time by having SMS, Email, and Web Push all in one place, providing us with a unified view of our users. The Split (A/B testing) feature in the Journey Designer is particularly beneficial as it enables me to test different communication branches in real-time. I also like that the initial setup was smoother than expected thanks to the well-documented SDK and the onboarding team. WebEngage is powerful enough for advanced automation but still intuitive, letting the marketing team run campaigns without relying heavily on developers. Review collected by and hosted on G2.com.

One area for improvement is the dashboard performance, particularly when loading large datasets or live segments; it can sometimes feel a bit sluggish. The UI can also feel slightly cluttered when you’re managing a high volume of campaigns, which leads to a bit of a learning curve for new team members. Additionally, I’d love to see more robust native reporting for deeper product analytics. While the marketing automation is top-tier, sometimes getting granular insights requires a bit more manual effort or external tools than I’d like. Improving the loading speeds and streamlining the navigation would make the daily experience much smoother. Review collected by and hosted on G2.com.