--- title: WebEngage Reviews meta\_title: 'WebEngage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 768 reviews by the users' company size, role or industry to find out how WebEngage works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 768 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

### WebEngage Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes. [(61 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1216807&qs=pros-and-cons#reviews)

Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights. [(47 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1212938&qs=pros-and-cons#reviews)

Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly. [(43 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1212537&qs=pros-and-cons#reviews)

Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement. [(42 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1216222&qs=pros-and-cons#reviews)

Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools. [(39 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1214148&qs=pros-and-cons#reviews)

Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively. [(23 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1213486&qs=pros-and-cons#reviews)

Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient. [(20 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1215908&qs=pros-and-cons#reviews)

Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient. [(17 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1214695&qs=pros-and-cons#reviews)

Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience. [(16 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1215738&qs=pros-and-cons#reviews)

Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate. [(14 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1213541&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of WebEngage

##### 1. Ease of Use

Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes.
[
See 61 mentions
](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1216807&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Effortless CRM with Outstanding Support"

What do you like about WebEngage?

I like WebEngage for its good insights and the fact that it is easy to track. Their on-time support is really appreciated. The initial setup of WebEng

 ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.")
MK

Monika K.

Enterprise (\> 1000 emp.)

4.5/5

"Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration"

What do you like about WebEngage?

I use WebEngage for communicating with customers, analyzing behavior, and optimizing their journey. I like that it's one place for analyzing, finding,

##### 2. Analytics

Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights.
[
See 47 mentions
](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1212938&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Effortless CRM with Outstanding Support"

What do you like about WebEngage?

I like WebEngage for its good insights and the fact that it is easy to track. Their on-time support is really appreciated. The initial setup of WebEng

 ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.")
MK

Monika K.

Enterprise (\> 1000 emp.)

4.5/5

"Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration"

What do you like about WebEngage?

I use WebEngage for communicating with customers, analyzing behavior, and optimizing their journey. I like that it's one place for analyzing, finding,

##### 3. Journey Creation

Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly.
[
See 43 mentions
](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1212537&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.")
MK

Monika K.

Enterprise (\> 1000 emp.)

4.5/5

"Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration"

What do you like about WebEngage?

I use WebEngage for communicating with customers, analyzing behavior, and optimizing their journey. I like that it's one place for analyzing, finding,

 ![Faizan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faizan K.")
FK

Faizan K.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Marketing Automation tool with in-depth analytics"

What do you like about WebEngage?

The In-App notification feature has been a great channel for increasing retention and engaging users at critical junctures to win them back using winb

##### 4. Helpful

Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement.
[
See 42 mentions
](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1216222&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Effortless CRM with Outstanding Support"

What do you like about WebEngage?

I like WebEngage for its good insights and the fact that it is easy to track. Their on-time support is really appreciated. The initial setup of WebEng

 ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.")
MK

Monika K.

Enterprise (\> 1000 emp.)

4.5/5

"Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration"

What do you like about WebEngage?

I use WebEngage for communicating with customers, analyzing behavior, and optimizing their journey. I like that it's one place for analyzing, finding,

##### 5. Features

Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools.
[
See 39 mentions
](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1214148&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Faizan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faizan K.")
FK

Faizan K.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Marketing Automation tool with in-depth analytics"

What do you like about WebEngage?

The In-App notification feature has been a great channel for increasing retention and engaging users at critical junctures to win them back using winb

 ![Ritwik S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ritwik S.")
RS

Ritwik S.

Small-Business (50 or fewer emp.)

4.0/5

"Great marketing platform"

What do you like about WebEngage?

The dashboard structure is great and the new features added over the past year have been of good use.

### 5 Cons or Disadvantages of WebEngage

##### 1. Learning Curve

Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively.
[
See 23 mentions
](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1213486&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Viswajith D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Viswajith D.")
VD

Viswajith D.

Small-Business (50 or fewer emp.)

5.0/5

"The best CRM Tool"

What do you dislike about WebEngage?

- Support Team availability - Higher Cost for scaling - UI / UX

 ![Pradyumn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pradyumn G.")
PG

Pradyumn G.

Enterprise (\> 1000 emp.)

4.5/5

"Easy-to-Use WebEngage for Effective Targeting and Actionable Insights"

What do you dislike about WebEngage?

Some of its features needs technical knowledge to use smoothly.

##### 2. Slow Performance

Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient.
[
See 20 mentions
](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1215908&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Beena D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Beena D.")
BD

Beena D.

Mid-Market (51-1000 emp.)

4.0/5

"Webengage is not just a martech tool but a marketing genius"

What do you dislike about WebEngage?

Quicker AI adaption in content & automation would be appreciated.

 ![Faizan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faizan K.")
FK

Faizan K.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Marketing Automation tool with in-depth analytics"

What do you dislike about WebEngage?

The Campaign analytics only include click-through revenue, and there can be a feature to show a more detailed view of the revenue, including view-thro

##### 3. Time-Consuming

Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient.
[
See 17 mentions
](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1214695&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Faizan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faizan K.")
FK

Faizan K.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Marketing Automation tool with in-depth analytics"

What do you dislike about WebEngage?

The Campaign analytics only include click-through revenue, and there can be a feature to show a more detailed view of the revenue, including view-thro

 ![Anupam&nbsp; J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anupam&nbsp; J.")
AJ

Anupam&nbsp; J.

Enterprise (\> 1000 emp.)

4.0/5

"WebEngage is an effective platform for marketing automation and one-time campaigns."

What do you dislike about WebEngage?

The reports are not as precise and easy to understand as they should be. Conversion tracking across some channels is also inaccurate, and sometimes it

##### 4. Missing Features

Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience.
[
See 16 mentions
](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1215738&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.")
MK

Monika K.

Enterprise (\> 1000 emp.)

4.5/5

"Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration"

What do you dislike about WebEngage?

I find WhatsApp as a channel is not very efficient through WebEngage. It should be smooth, rather than adding templates twice. WebEngage should focus

 ![Beena D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Beena D.")
BD

Beena D.

Mid-Market (51-1000 emp.)

4.0/5

"Webengage is not just a martech tool but a marketing genius"

What do you dislike about WebEngage?

Quicker AI adaption in content & automation would be appreciated.

##### 5. Steep Learning Curve

Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate.
[
See 14 mentions
](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1213541&qs=pros-and-cons#reviews)

See Related User Reviews

SA

Shobhit A.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Customer Engagement with Room for Improvement"

What do you dislike about WebEngage?

While WebEngage is a powerful platform, there are a few areas that could be improved. The initial learning curve is quite steep, especially for new us

 ![Md I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Md I.")
MI

Md I.

4.5/5

"Powerful Omnichannel Automation That Bridged Our Engagement Gap"

What do you dislike about WebEngage?

One area for improvement is the dashboard performance, particularly when loading large datasets or live segments; it can sometimes feel a bit sluggish

 ![Suchitra D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Suchitra D.")
SD

Suchitra D.

Manager Retention and Customer Lifecycle Management

Enterprise (\> 1000 emp.)

2/4/2025

"Webengage Review"

4.5/5

What do you like best about WebEngage?

WebEngage’s interface feels warm and intuitive, the kind that lets you settle in quickly and get things moving without any learning labyrinths Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Automated monthly/weekly campaign reports on the dashboard. Just a click to download. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

The platform excels in campaign management and designing customer journeys. I find it easy to use, and its data analytics capabilities are quite strong. Review collected by and hosted on G2.com.

Show More

11/10/2025
Current UserValidated ReviewerSource: Organic

 ![Prasenjit K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prasenjit K.")
PK

Prasenjit K.

Head Digital Marketing

Mid-Market (51-1000 emp.)

11/9/2024

"Comprehensive and Effective Marketing Automation for B2B Lifecycle Management"

4.5/5

What do you like best about WebEngage?

WebEngage stands out as a powerful, user-friendly platform that enables seamless campaign execution for both marketing and product teams. The interface is intuitive, which makes setting up and managing campaigns straightforward. Additionally, WebEngage adapts impressively to our B2B e-commerce use case, delivering features that align well with our customer lifecycle management needs. It’s an ideal solution for driving engagement in a B2B context. I also appreciate their prompt customer support and agile account management team, who are proactive in recommending solutions and efficiently handling account-related use cases and issues. This level of support has been invaluable in optimizing our campaigns. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

One area for improvement is in conversion attribution, where it can be challenging to accurately attribute conversions to their respective channels. Additionally, I’d appreciate having more attributes available for offsite surveys, allowing us to gather user information without needing custom development. Enhancing these aspects would make the platform even more robust and versatile for B2B use cases. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage addresses several key challenges for us, especially in customer data management and cross-channel communication. Its Customer Data Platform (CDP) unifies user data, enabling us to create highly targeted and personalized experiences across our e-commerce platform. The mobile marketing capabilities are robust, making it easy to reach our users on mobile with relevant messages that enhance engagement and retention. Cross-channel communication is seamless, allowing us to coordinate email, SMS, push notifications, and web messaging from one central platform, which is essential for delivering consistent messaging. Additionally, WebEngage’s personalization tools are tailored to e-commerce needs, letting us customize user journeys based on individual preferences and behaviors. These features together are driving stronger user engagement and higher conversions for our B2B business. Review collected by and hosted on G2.com.

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5/3/2025
Current UserValidated ReviewerSource: Organic

 ![Harsh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harsh T.")
HT

Harsh T.

Marketing Expert

Small-Business (50 or fewer emp.)

4/27/2025

"A powerful platform that transformed our customer engagement strategies"

4/5

What do you like best about WebEngage?

The best part about WebEngage is how easy it is to create complex, multi-channel customer journeys without needing any technical expertise. The interface is user-friendly, and their journey builder gives us complete flexibility to automate customer communications across email, SMS, WhatsApp, push notifications, and more. Plus, the segmentation tools are extremely powerful, allowing us to target the right users at the right time. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Initially, there was a bit of a learning curve when setting up complex journeys, especially with advanced triggers and conditions. However, once we got familiar with the platform and utilized their onboarding support and documentation, it became much easier. Also, some dashboard load times could be improved when handling very large datasets. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

ebEngage is helping us create highly personalized and timely communication with our users across multiple channels. Earlier, managing different communication channels separately was time-consuming and inconsistent. Now, with WebEngage, we have a single platform that handles email, SMS, push, and WhatsApp campaigns seamlessly. This has helped us increase customer retention, boost repeat purchases, and improve customer satisfaction. The journey builder and segmentation capabilities allow us to deliver the right message at the right time, which has made a big difference to our engagement metrics. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Pulkit S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pulkit S.")
PS

Pulkit S.

1/17/2026

"User-Friendly but Needs Legacy Feature Improvements"

3/5

What do you like best about WebEngage?

I find WebEngage easy to use, and I like the quality of customer support. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

I don't like the lack of information about new features and the information about legacy setup. I also noticed a lot of duplication and unusable attributes and events after joining. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

I use WebEngage for setting up campaigns and lifecycle journeys, enabling omni-channel marketing. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Gaurav P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gaurav P.")
GP

Gaurav P.

Marketing team lead

Small-Business (50 or fewer emp.)

2/9/2023

"Best software for growth marketing"

5/5

What do you like best about WebEngage?

Targeting through custom journeys is quite remarkable. Creating custom data segments is top-notch. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

The website data model visualisation can be improved. Still hard for newbies to analyse user data as compared to Google Analytics. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

The platform has successfully enabled our business to communicate with our customers effectively and gather insights to improve our customer experience. Webengage key features integration to our app, including push notification, in-app, email, SMS, WhatsApp really helped us scale our business and generate more revenue. Review collected by and hosted on G2.com.

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9/17/2025
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Shashank S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shashank S.")
SS

Shashank S.

Associate Product Manager

Small-Business (50 or fewer emp.)

4/23/2025

"Perfect tool to build segments and send out personalised marketing campaigns"

3.5/5

What do you like best about WebEngage?

The way to create segments is straightforward, in the case of sending out personalised campaigns to the users via different mediums, creating segments is very easy and also these segments keep on updating real time hence it saves time. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Though creating on-site and web-push notifications is quite similar, the ui and user flow are very different. The former one is more difficult to follow, which thus increases the product learning curve. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

We need to create very diverse and personalised segments to send out communication message through different channels with various other parameters like different timelines etc and here webengage helps in creating the segments which gets updated in real time very fast, also the test campaign feature is another great thing, before rolling out to the entire users it's best to test it internally and webengage allows to do so which I feel is another great feature of the platform. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Gajendra S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gajendra S.")
GS

Gajendra S.

Manager of Sales

Small-Business (50 or fewer emp.)

11/15/2022

"customer retention and marketing automation at its best"

5/5

What do you like best about WebEngage?

They have also add next gen conversional channel like Whats app and RCS which enable there customer to send multimedia communication and engage them more effectively. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

They have to focus more on implementing a process which enables them to connect with other vendors which there customer is already connected. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

They provide a customer retention tool that helps enterprises engage their existing and churned customers and improve to help the enterprises achieve sales numbers. Review collected by and hosted on G2.com.

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12/8/2025
Validated ReviewerIncentivizedSource: G2 invite

AA

Ashwin A.

Digital Marketing Executive

Enterprise (\> 1000 emp.)

11/13/2025

"Smart, User-Friendly Dashboard Makes Daily Tasks a Breeze"

5/5

What do you like best about WebEngage?

The UI and the dashboard is smart and easy to look through it on everyday basis. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

It takes time to refresh a segment. Whenever I pause a campaign and then restart it it does not shoot. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

The easy of choosing the cohorts and faster reflection. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Rishabh P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rishabh P.")
RP

Rishabh P.

Retention Marketing Manager

Enterprise (\> 1000 emp.)

4/21/2025

"One of the best user engagement and retention tool in the market."

5/5

What do you like best about WebEngage?

The tool interface is user-friendly, making it simple to use. The Analytics & Funnel section and dashboards can aid in the efficient analysis of customer data as well as the development of an effective customer retention segmentation plan. The application of AI in the segmentation phase to create predictive segmentation results in a high conversion rate. The WebEngage CSM team provides excellent support from start to finish, from tool integration to improved campaign performance. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

The user path analysis can be improved as well if we can get insights into that. Also, the use of Gen-AI APIs in the content creation part can be very helpfull. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

We are primarily focused on client retention and engagement, and the tools are really useful in both areas. We employ channel marketing, which is really effective. Automation of journeys across several channels aids in lead nurturing and conversion in subscription-based products. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Saurav N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurav N.")
SN

Saurav N.

CRM Executive

Mid-Market (51-1000 emp.)

11/8/2025

"Intuitive and User-Friendly Interface"

4/5

What do you like best about WebEngage?

The user interface is well-designed; it's straightforward, intuitive, and easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

At times, the system can be slow when loading data, especially during tasks such as creating segments or journeys.

onsite part can be improved (Description area) Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Communication

Engagement & retention

optimise our CRM communication Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

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