--- title: WebEngage Reviews meta\_title: 'WebEngage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 768 reviews by the users' company size, role or industry to find out how WebEngage works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 768 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### WebEngage Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes. [(61 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1216807&qs=pros-and-cons#reviews) Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights. [(47 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1212938&qs=pros-and-cons#reviews) Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly. [(43 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1212537&qs=pros-and-cons#reviews) Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement. [(42 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1216222&qs=pros-and-cons#reviews) Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools. [(39 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1214148&qs=pros-and-cons#reviews) Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively. [(23 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1213486&qs=pros-and-cons#reviews) Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient. [(20 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1215908&qs=pros-and-cons#reviews) Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient. [(17 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1214695&qs=pros-and-cons#reviews) Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience. [(16 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1215738&qs=pros-and-cons#reviews) Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate. [(14 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1213541&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of WebEngage ##### 1. Ease of Use Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes. [ See 61 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1216807&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless CRM with Outstanding Support" What do you like about WebEngage? I like WebEngage for its good insights and the fact that it is easy to track. Their on-time support is really appreciated. The initial setup of WebEng ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.") MK Monika K. Enterprise (\> 1000 emp.) 4.5/5 "Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration" What do you like about WebEngage? I use WebEngage for communicating with customers, analyzing behavior, and optimizing their journey. I like that it's one place for analyzing, finding, ##### 2. Analytics Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights. [ See 47 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1212938&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless CRM with Outstanding Support" What do you like about WebEngage? I like WebEngage for its good insights and the fact that it is easy to track. Their on-time support is really appreciated. The initial setup of WebEng ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.") MK Monika K. Enterprise (\> 1000 emp.) 4.5/5 "Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration" What do you like about WebEngage? I use WebEngage for communicating with customers, analyzing behavior, and optimizing their journey. I like that it's one place for analyzing, finding, ##### 3. Journey Creation Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly. [ See 43 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1212537&qs=pros-and-cons#reviews) See Related User Reviews ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.") MK Monika K. Enterprise (\> 1000 emp.) 4.5/5 "Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration" What do you like about WebEngage? I use WebEngage for communicating with customers, analyzing behavior, and optimizing their journey. I like that it's one place for analyzing, finding, ![Faizan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faizan K.") FK Faizan K. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Marketing Automation tool with in-depth analytics" What do you like about WebEngage? The In-App notification feature has been a great channel for increasing retention and engaging users at critical junctures to win them back using winb ##### 4. Helpful Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement. [ See 42 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1216222&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless CRM with Outstanding Support" What do you like about WebEngage? I like WebEngage for its good insights and the fact that it is easy to track. Their on-time support is really appreciated. The initial setup of WebEng ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.") MK Monika K. Enterprise (\> 1000 emp.) 4.5/5 "Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration" What do you like about WebEngage? I use WebEngage for communicating with customers, analyzing behavior, and optimizing their journey. I like that it's one place for analyzing, finding, ##### 5. Features Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools. [ See 39 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1214148&qs=pros-and-cons#reviews) See Related User Reviews ![Faizan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faizan K.") FK Faizan K. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Marketing Automation tool with in-depth analytics" What do you like about WebEngage? The In-App notification feature has been a great channel for increasing retention and engaging users at critical junctures to win them back using winb ![Ritwik S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ritwik S.") RS Ritwik S. Small-Business (50 or fewer emp.) 4.0/5 "Great marketing platform" What do you like about WebEngage? The dashboard structure is great and the new features added over the past year have been of good use. ### 5 Cons or Disadvantages of WebEngage ##### 1. Learning Curve Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively. [ See 23 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1213486&qs=pros-and-cons#reviews) See Related User Reviews ![Viswajith D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Viswajith D.") VD Viswajith D. Small-Business (50 or fewer emp.) 5.0/5 "The best CRM Tool" What do you dislike about WebEngage? - Support Team availability - Higher Cost for scaling - UI / UX ![Pradyumn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pradyumn G.") PG Pradyumn G. Enterprise (\> 1000 emp.) 4.5/5 "Easy-to-Use WebEngage for Effective Targeting and Actionable Insights" What do you dislike about WebEngage? Some of its features needs technical knowledge to use smoothly. ##### 2. Slow Performance Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient. [ See 20 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1215908&qs=pros-and-cons#reviews) See Related User Reviews ![Beena D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Beena D.") BD Beena D. Mid-Market (51-1000 emp.) 4.0/5 "Webengage is not just a martech tool but a marketing genius" What do you dislike about WebEngage? Quicker AI adaption in content & automation would be appreciated. ![Faizan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faizan K.") FK Faizan K. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Marketing Automation tool with in-depth analytics" What do you dislike about WebEngage? The Campaign analytics only include click-through revenue, and there can be a feature to show a more detailed view of the revenue, including view-thro ##### 3. Time-Consuming Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient. [ See 17 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1214695&qs=pros-and-cons#reviews) See Related User Reviews ![Faizan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faizan K.") FK Faizan K. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Marketing Automation tool with in-depth analytics" What do you dislike about WebEngage? The Campaign analytics only include click-through revenue, and there can be a feature to show a more detailed view of the revenue, including view-thro ![Anupam  J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anupam  J.") AJ Anupam  J. Enterprise (\> 1000 emp.) 4.0/5 "WebEngage is an effective platform for marketing automation and one-time campaigns." What do you dislike about WebEngage? The reports are not as precise and easy to understand as they should be. Conversion tracking across some channels is also inaccurate, and sometimes it ##### 4. Missing Features Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience. [ See 16 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1215738&qs=pros-and-cons#reviews) See Related User Reviews ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.") MK Monika K. Enterprise (\> 1000 emp.) 4.5/5 "Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration" What do you dislike about WebEngage? I find WhatsApp as a channel is not very efficient through WebEngage. It should be smooth, rather than adding templates twice. WebEngage should focus ![Beena D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Beena D.") BD Beena D. Mid-Market (51-1000 emp.) 4.0/5 "Webengage is not just a martech tool but a marketing genius" What do you dislike about WebEngage? Quicker AI adaption in content & automation would be appreciated. ##### 5. Steep Learning Curve Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate. [ See 14 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1213541&qs=pros-and-cons#reviews) See Related User Reviews SA Shobhit A. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Customer Engagement with Room for Improvement" What do you dislike about WebEngage? While WebEngage is a powerful platform, there are a few areas that could be improved. The initial learning curve is quite steep, especially for new us ![Md I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Md I.") MI Md I. 4.5/5 "Powerful Omnichannel Automation That Bridged Our Engagement Gap" What do you dislike about WebEngage? One area for improvement is the dashboard performance, particularly when loading large datasets or live segments; it can sometimes feel a bit sluggish ![Biplav D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Biplav D.") BD Biplav D. Media Marketing Manager Mid-Market (51-1000 emp.) 1/6/2026 "Feature-Rich Platform with Excellent Support and Usability" 4.5/5 What do you like best about WebEngage? WebEngage has depth in features, offer a wide range of integrations and the dashboard is quite user-friendly. Their team is quite cooperative, hence its easy to get the ball rolling. Review collected by and hosted on G2.com. What do you dislike about WebEngage? Live segments take a while to load, which gets inconvenient at times. Other than this, they're a little slow with feature enhancements and new advancements. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? Great tool for CRM messaging, understanding customer journey, curating automations in the marketing funnel and enable omni channel marketing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Davinder S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davinder S.") DS Davinder S. Assistant Manager - Digital Marketing Mid-Market (51-1000 emp.) 8/3/2025 "Great tool for Marketing Automation" 5/5 What do you like best about WebEngage? I have been using WebEngage from last six months for my organization. Its user friendly dashboard is all what i loved the most. Sending marketing communications to target audience is very easy, it offers various channels like Whatsapp, RCS, SMS, Email and WebPush Notifications. Moreover, it is very easy to create various types of Audience Segments. The most important thing is it has capability to reach unknown users via Onsite Notifications. And those users can further be used for remarketing purposes via Google and Meta Ads. I highly recommend WebEngage to Marketers who want to go with Automation. Review collected by and hosted on G2.com. What do you dislike about WebEngage? Sometimes it takes time to approve the Whatsapp templates. I don’t know whether it is from Meta side or WebEngage. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? There were various data feeds related pages on our website where displaying a lead capture form was not possible due to shared server from our developers. With the help of WebEngage, we created a Onsite Survey and implemented on those pages as a lead capture form. It makes our lead capturing job possible on our Next.js platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jeevanand S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeevanand S.") JS Jeevanand S. Retention Manager Small-Business (50 or fewer emp.) 12/25/2025 "Impressive Platform with Outstanding Support" 4/5 What do you like best about WebEngage? WebEngage Black has truly impressed me. In addition, I am very satisfied with the support I receive from the team. Review collected by and hosted on G2.com. What do you dislike about WebEngage? The user interface would benefit from a cleaner design, as it currently feels a bit cluttered. Additionally, I think there should be more flexibility available at the beginning of journeys. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? For me, the primary purpose of using WebEngage is marketing automation. I also appreciate how it allows for straightforward data analysis without needing to use SQL. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Neelesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neelesh S.") NS Neelesh S. Software Development Engineer - 2 Mid-Market (51-1000 emp.) 7/22/2025 "Feature-rich and reliable platform for user engagement" 5/5 What do you like best about WebEngage? The platform brings a lot of value with its wide number of features—push notifications, emails, journeys, segmentation, everything works well together. I found the ease of use to be very good, especially once things were up and running. We use it regularly, and it’s helped us improve communication with users across different channels. The journey builder is especially well-designed and easy to work with. Review collected by and hosted on G2.com. What do you dislike about WebEngage? The ease of implementation could be better. Setting things up, especially for web, needed some back and forth. The documentation wasn’t very clear in some places, and the ease of integration depends a lot on your setup. It wasn’t super difficult, but I did expect it to be smoother. Also, customer support was helpful, but responses could have been a little quicker during the setup phase. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? We’re mainly using WebEngage for marketing automation, push notifications, and customer journey analytics, and it’s been a big help. Earlier, we had to rely on separate tools or manual processes to send campaigns, track engagement, and understand user behaviour. Now, with WebEngage, we can manage everything from one place. It’s solving the problem of scattered communication and helping us engage users in a more timely and personalised way. Whether it’s onboarding journeys, transactional nudges, or re-engagement campaigns—it’s all automated. Also, the mobile marketing part is solid, especially with push and in-app notifications. Plus, the marketing analytics help us track what’s working and what needs improvement, which has really helped us make smarter decisions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Piyush S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piyush S.") PS Piyush S. CRM Excutive Mid-Market (51-1000 emp.) 7/14/2025 "Experience with Webengage" 5/5 What do you like best about WebEngage? 1. Accurate campaign metrics & analytics: WebEngage’s dashboard provides precise, real-time campaign data—funnels, cohorts, paths, and more—so I always know what's working and can optimize quickly. 2. Easy and smooth campaign execution The journey builder and campaign manager are intuitive and user-friendly, enabling me to set up multi‑channel campaigns (email, SMS, WhatsApp) with minimal effort. 3. Excellent customer support WebEngage’s support is proactive and responsive, helping me troubleshoot and refine campaigns swiftly 4. User-friendly and growth-oriented platform The interface is clean and easy to navigate, even when building complex workflows. It's helped me grow professionally by enabling me to design and execute sophisticated, data-driven campaigns independently. Review collected by and hosted on G2.com. What do you dislike about WebEngage? 1. Slow performance during peak times: I often experience noticeable slowdowns, especially around 6 pm each day when the platform seems to lag. It affects my workflow and campaign setup process. 2. Segmentation limitations While WebEngage allows segmentation based on inclusion or exclusion criteria, it doesn't support combining both for more advanced, nuanced audience targeting. This restricts the flexibility in crafting precise segments. 3. Lack of control over email A/B test timing: In email A/B testing, I can't specify how long the experiment should run before selecting a winner. The tool doesn't let me wait for a custom duration; it just picks the winning variant based on default criteria and immediately applies it. This limits my ability to make data-driven decisions over a chosen time frame. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? WebEngage solves the challenges of fragmented customer engagement by providing a unified, drag‑and‑drop journey builder for seamless omnichannel automation (email, SMS, WhatsApp), empowering me to personalize and time campaigns more effectively. It also delivers real-time analytics and live segmentation, enabling me to monitor performance instantly and optimize campaigns on the fly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Nauman ( Nathan ) S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nauman ( Nathan ) S.") NS Nauman ( Nathan ) S. Senior Researcher Mid-Market (51-1000 emp.) 9/16/2025 "Powerful Customer Engagement Platform with Excellent ROI" 4.5/5 What do you like best about WebEngage? What I appreciate most about WebEngage is how seamlessly it turns user data into actionable insights. Its advanced analytics and segmentation help me understand user behaviour across channels, while the intuitive interface makes it easy to test and optimize strategies. It’s a powerful tool for making informed, data-driven decisions without the usual complexity. Review collected by and hosted on G2.com. What do you dislike about WebEngage? I find that integrating WebEngage data with external tools can be a bit clunky, which makes deeper analysis harder than it should be. Also, setting up advanced event tracking often needs developer support, which slows down quick testing and iteration. A bit more flexibility would go a long way. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? WebEngage helps me make sense of complex user behaviour by bringing all the data together in one place. It makes it easier to see how customers interact across different channels, spot important trends, and create meaningful segments. This means I can base my research on real, up-to-date insights, which helps the team make smarter decisions and improve how we engage and retain customers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Pradyumn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pradyumn G.") PG Pradyumn G. Project Engineer Enterprise (\> 1000 emp.) 2/26/2026 "Easy-to-Use WebEngage for Effective Targeting and Actionable Insights" 4.5/5 What do you like best about WebEngage? WebEngage is simple to use and it also helps the target users effectively by providing some useful insights to improves the engagement and communication process. Review collected by and hosted on G2.com. What do you dislike about WebEngage? Some of its features needs technical knowledge to use smoothly. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? WebEngage platform helps me to improve the customer engagement by sending the targeted messages and tracking the user behavior. It increases the retention also which improves the communication and overall campaign effectiveness. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerSource: G2 invite ![Sadaf S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sadaf S.") SS Sadaf S. Senior Manager Small-Business (50 or fewer emp.) 1/13/2026 "AI-Driven Engagement, Seamless Setup" 4.5/5 What do you like best about WebEngage? I appreciate WebEngage for helping us engage with our clients on our website and other social media platforms. I like its AI-driven approach that targets and optimizes our search, markets, and engages clients based on their preferences and needs. It takes a proactive marketing approach for customers. Also, the initial setup of WebEngage was simple. Review collected by and hosted on G2.com. What do you dislike about WebEngage? Nothing Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? WebEngage helps us engage with clients on our website and social media, connecting and marketing based on their preferences. Its AI-driven approach targets and optimizes engagement, taking a proactive marketing approach. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Savy P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Savy P.") SP Savy P. Marketing Specialist Mid-Market (51-1000 emp.) 12/20/2025 "User-Friendly Interface and Outstanding Support" 5/5 What do you like best about WebEngage? I appreciate the user-friendly interface and the quick, responsive support. Review collected by and hosted on G2.com. What do you dislike about WebEngage? At the moment, nothing specific comes to mind, but I am interested in finding a more affordable alternative to Sinch. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? We have implemented some automated journeys that help reduce our reliance on agents for follow-ups, while also ensuring that there are no missed follow-ups and that business revenue remains unaffected. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Anuj G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anuj G.") AG Anuj G. Marketing Automation Executive Mid-Market (51-1000 emp.) 2/17/2026 "Feature-Rich and Easy for New Users" 5/5 What do you like best about WebEngage? The tool itself has many features that help even new users access it easily. Review collected by and hosted on G2.com. What do you dislike about WebEngage? The GC team seems very demotivated. They’ve said that a client emergency is not their emergency, which is disappointing and makes it hard to rely on them when urgent issues come up. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? All communication is in one place, and adding BigQuery also makes it a more reliable platform. Review collected by and hosted on G2.com. 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