--- title: WebEngage Reviews meta\_title: 'WebEngage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 768 reviews by the users' company size, role or industry to find out how WebEngage works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 768 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### WebEngage Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes. [(61 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1216807&qs=pros-and-cons#reviews) Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights. [(47 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1212938&qs=pros-and-cons#reviews) Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly. [(43 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1212537&qs=pros-and-cons#reviews) Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement. [(42 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1216222&qs=pros-and-cons#reviews) Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools. [(39 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1214148&qs=pros-and-cons#reviews) Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively. [(23 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1213486&qs=pros-and-cons#reviews) Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient. [(20 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1215908&qs=pros-and-cons#reviews) Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient. [(17 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1214695&qs=pros-and-cons#reviews) Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience. [(16 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1215738&qs=pros-and-cons#reviews) Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate. [(14 mentions)](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1213541&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of WebEngage ##### 1. Ease of Use Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes. [ See 61 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1216807&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless CRM with Outstanding Support" What do you like about WebEngage? I like WebEngage for its good insights and the fact that it is easy to track. Their on-time support is really appreciated. The initial setup of WebEng ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.") MK Monika K. Enterprise (\> 1000 emp.) 4.5/5 "Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration" What do you like about WebEngage? I use WebEngage for communicating with customers, analyzing behavior, and optimizing their journey. I like that it's one place for analyzing, finding, ##### 2. Analytics Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights. [ See 47 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1212938&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless CRM with Outstanding Support" What do you like about WebEngage? I like WebEngage for its good insights and the fact that it is easy to track. Their on-time support is really appreciated. The initial setup of WebEng ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.") MK Monika K. Enterprise (\> 1000 emp.) 4.5/5 "Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration" What do you like about WebEngage? I use WebEngage for communicating with customers, analyzing behavior, and optimizing their journey. I like that it's one place for analyzing, finding, ##### 3. Journey Creation Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly. [ See 43 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1212537&qs=pros-and-cons#reviews) See Related User Reviews ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.") MK Monika K. Enterprise (\> 1000 emp.) 4.5/5 "Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration" What do you like about WebEngage? I use WebEngage for communicating with customers, analyzing behavior, and optimizing their journey. I like that it's one place for analyzing, finding, ![Faizan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faizan K.") FK Faizan K. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Marketing Automation tool with in-depth analytics" What do you like about WebEngage? The In-App notification feature has been a great channel for increasing retention and engaging users at critical junctures to win them back using winb ##### 4. Helpful Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement. [ See 42 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1216222&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless CRM with Outstanding Support" What do you like about WebEngage? I like WebEngage for its good insights and the fact that it is easy to track. Their on-time support is really appreciated. The initial setup of WebEng ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.") MK Monika K. Enterprise (\> 1000 emp.) 4.5/5 "Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration" What do you like about WebEngage? I use WebEngage for communicating with customers, analyzing behavior, and optimizing their journey. I like that it's one place for analyzing, finding, ##### 5. Features Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools. [ See 39 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1214148&qs=pros-and-cons#reviews) See Related User Reviews ![Faizan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faizan K.") FK Faizan K. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Marketing Automation tool with in-depth analytics" What do you like about WebEngage? The In-App notification feature has been a great channel for increasing retention and engaging users at critical junctures to win them back using winb ![Ritwik S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ritwik S.") RS Ritwik S. Small-Business (50 or fewer emp.) 4.0/5 "Great marketing platform" What do you like about WebEngage? The dashboard structure is great and the new features added over the past year have been of good use. ### 5 Cons or Disadvantages of WebEngage ##### 1. Learning Curve Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively. [ See 23 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1213486&qs=pros-and-cons#reviews) See Related User Reviews ![Viswajith D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Viswajith D.") VD Viswajith D. Small-Business (50 or fewer emp.) 5.0/5 "The best CRM Tool" What do you dislike about WebEngage? - Support Team availability - Higher Cost for scaling - UI / UX ![Pradyumn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pradyumn G.") PG Pradyumn G. Enterprise (\> 1000 emp.) 4.5/5 "Easy-to-Use WebEngage for Effective Targeting and Actionable Insights" What do you dislike about WebEngage? Some of its features needs technical knowledge to use smoothly. ##### 2. Slow Performance Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient. [ See 20 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1215908&qs=pros-and-cons#reviews) See Related User Reviews ![Beena D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Beena D.") BD Beena D. Mid-Market (51-1000 emp.) 4.0/5 "Webengage is not just a martech tool but a marketing genius" What do you dislike about WebEngage? Quicker AI adaption in content & automation would be appreciated. ![Faizan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faizan K.") FK Faizan K. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Marketing Automation tool with in-depth analytics" What do you dislike about WebEngage? The Campaign analytics only include click-through revenue, and there can be a feature to show a more detailed view of the revenue, including view-thro ##### 3. Time-Consuming Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient. [ See 17 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1214695&qs=pros-and-cons#reviews) See Related User Reviews ![Faizan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faizan K.") FK Faizan K. Small-Business (50 or fewer emp.) 5.0/5 "Excellent Marketing Automation tool with in-depth analytics" What do you dislike about WebEngage? The Campaign analytics only include click-through revenue, and there can be a feature to show a more detailed view of the revenue, including view-thro ![Anupam  J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anupam  J.") AJ Anupam  J. Enterprise (\> 1000 emp.) 4.0/5 "WebEngage is an effective platform for marketing automation and one-time campaigns." What do you dislike about WebEngage? The reports are not as precise and easy to understand as they should be. Conversion tracking across some channels is also inaccurate, and sometimes it ##### 4. Missing Features Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience. [ See 16 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1215738&qs=pros-and-cons#reviews) See Related User Reviews ![Monika K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monika K.") MK Monika K. Enterprise (\> 1000 emp.) 4.5/5 "Empowers Campaigns with Advanced Analytics, Needs Better WhatsApp Integration" What do you dislike about WebEngage? I find WhatsApp as a channel is not very efficient through WebEngage. It should be smooth, rather than adding templates twice. WebEngage should focus ![Beena D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Beena D.") BD Beena D. Mid-Market (51-1000 emp.) 4.0/5 "Webengage is not just a martech tool but a marketing genius" What do you dislike about WebEngage? Quicker AI adaption in content & automation would be appreciated. ##### 5. Steep Learning Curve Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate. [ See 14 mentions ](https://www.g2.com/products/webengage/reviews?filters%5Bsentiment_snippet%5D=1213541&qs=pros-and-cons#reviews) See Related User Reviews SA Shobhit A. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Customer Engagement with Room for Improvement" What do you dislike about WebEngage? While WebEngage is a powerful platform, there are a few areas that could be improved. The initial learning curve is quite steep, especially for new us ![Md I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Md I.") MI Md I. 4.5/5 "Powerful Omnichannel Automation That Bridged Our Engagement Gap" What do you dislike about WebEngage? One area for improvement is the dashboard performance, particularly when loading large datasets or live segments; it can sometimes feel a bit sluggish ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 11/8/2023 "Easy to Use and Reliable Customer Engagement Platform" 5/5 What do you like best about WebEngage? Over the past few months, I have been using WebEngage more for customer journeys and user segmentation. It makes it easy to target the right users with the right message. I also like how everything is available in one place, which makes campaign management much simpler. The platform is easy to navigate, and creating campaigns doesn’t take much time. Review collected by and hosted on G2.com. What do you dislike about WebEngage? The platform works well overall, but it can still be a bit slow at times, especially when opening dashboards or large campaigns. It would also be great if event data and analytics updated a little faster, as there can sometimes be a delay. Improving the overall speed and performance would make the experience even better. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? WebEngage is helping in analyzing user journey using which we can Identify if users are having any difficulties at any point of the product usage. We can easily send out mails to our customers offering them discounts etc. We are using webengage for all the marketing related tasks and we can automate it. We also use webengage for analysing user journey funnels and user lifetime engagement metrics. It provided 360 degree view of each individual users. Review collected by and hosted on G2.com. Show More 7/4/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Rahul S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul S.") RS Rahul S. Senior Executive Enterprise (\> 1000 emp.) 6/19/2026 "Powerful Automation and Analytics for Personalized Customer Engagement" 5/5 What do you like best about WebEngage? WebEngage is an excellent customer engagement platform with powerful automation, segmentation, and multi-channel marketing capabilities. It helps us deliver personalized customer experiences, improve conversions, and track campaign performance effectively. The user-friendly interface and strong analytics make it a valuable tool for growth and retention. Review collected by and hosted on G2.com. What do you dislike about WebEngage? The platform can be a bit complex for new users, and some advanced features require time to learn. Occasionally, reporting and data synchronization could be more intuitive and faster. However, overall WebEngage remains a highly effective customer engagement platform. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? WebEngage helps us automate customer engagement, personalize communication, and improve retention across multiple channels. This has led to better user engagement, increased conversions, and more efficient marketing campaigns. Review collected by and hosted on G2.com. Show More 6/26/2026 Current UserValidated ReviewerSource: Organic ![Preeti B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Preeti B.") PB Preeti B. Tech Lead Information Technology and Services Enterprise (\> 1000 emp.) 8/14/2023 "A Reliable Tool for Personalized Marketing Campaigns" 4/5 What do you like best about WebEngage? My experience with WebEngage has improved over time. The platform makes it easy to segment users, organize leads, and create targeted campaigns with personalized variables. The journey builder and automation features are especially helpful in running multiple campaigns efficiently without much manual effort. I also appreciate the analytics and reporting, which give clear insights into campaign performance and help with optimization. The UI has become more intuitive compared to earlier, making navigation smoother. That said, there is still some scope for improvement in terms of speed and occasional lag while handling large datasets. A few advanced features could also be more user-friendly. Overall, it’s a solid tool for marketing teams looking to scale personalized engagement and improve campaign effectiveness. Review collected by and hosted on G2.com. What do you dislike about WebEngage? While the platform is feature-rich, there is still room for improvement in performance and real-time updates. Dashboard data and lead journey updates sometimes take 5–10 minutes to reflect, which can impact quick decision-making during active campaigns. Improving data refresh speed and real-time visibility would greatly enhance usability. Additionally, simplifying some advanced configurations and improving UI responsiveness would make the platform more user-friendly, especially for new users. Faster customer support turnaround for critical issues would also be beneficial. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? Creating distinct segments without revealing customer data. Review collected by and hosted on G2.com. Show More 4/6/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") IF Verified User in Financial Services Small-Business (50 or fewer emp.) 6/19/2026 "WebEngage Powers Activation with Journey Automation, Segmentation, and Omnichannel Reach" 4.5/5 What do you like best about WebEngage? WebEngage for a fintech product like GoPaisa, the most helpful capabilities are the ones that directly improve activation, retention, and revenue. Most Helpful Features in WebEngage 1. Journey Automation Create automated user journeys based on user actions. Example for Instant Money: User enables Instant Money → doesn't complete KYC within 24 hours. Automatically send: Push notification WhatsApp reminder Email reminder SMS fallback This reduces manual campaign effort and improves conversion rates. 2. User Segmentation Create audiences based on behavior, demographics, transactions, app activity, and more. Examples: KYC Started but Not Completed Credit Card Users High Cashback Earners App Installed but Never Transacted Uninstalled Users This enables highly targeted campaigns instead of sending the same message to everyone. 3. Omnichannel Engagement Reach users across: Push Notifications WhatsApp Email SMS Web Push In-App Messages Users who ignore one channel can be reached on another, improving overall campaign performance. 4. Personalized Campaigns Use customer attributes and behavior to personalize messages. Example: "Hi Ankur, complete your KYC today and unlock Instant Money transfers." Personalization generally drives higher open and conversion rates. 5. Funnel & Drop-off Analytics Identify where users leave the flow. Instant Money Funnel Landing Page View Enable Instant Money Start KYC Complete KYC First Transfer You can see exactly where users drop off and optimize that step & many more Review collected by and hosted on G2.com. What do you dislike about WebEngage? Journey nodes need a more attractive and intuitive design. Data loading performance should also be improved, as both data retrieval and segment-building processes take too long, leading to delays in campaign setup and execution. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? WebEngage helps solve customer engagement and retention challenges by providing a single platform to understand user behavior, segment audiences, automate communication, and track conversions across multiple channels. For GoPaisa, WebEngage helps: Increase KYC completion rates through automated reminder journeys. Improve Instant Money activation by targeting users based on their stage in the funnel. Re-engage inactive and uninstalled users through personalized campaigns. Reduce manual effort by automating lifecycle communications. Improve campaign performance through segmentation and A/B testing. Track user behavior and identify drop-off points to optimize conversions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![sayan d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "sayan d.") SD sayan d. Senior Product Manager Mid-Market (51-1000 emp.) 7/20/2023 "Good Mark-ops tool" 5/5 What do you like best about WebEngage? 1. The new 'Ask via AI' section in Create list is a very efficient way of creating lists with just prompts which is a very nice addition in the Webengage tool. 2. Webengage has comeup with Service accounts API key which solves for API keys maintained on a common level rather than user level. Review collected by and hosted on G2.com. What do you dislike about WebEngage? 1. Although we are hearing about CDPX being taken live and beta testing being happening. We need to have a primary key to secondary key in a single dashboard concept. As, an User is a single entity but biforcating its data into separate dashboards creates confusion on user customer engagement maintainance. Where from Dashboard 1 and Dashboard 2 doesnot talk to each other and thus we end up sending loads of customer engagement to the poor customer. 2. Although Webnengage says the time taken from an event triggered to automated sms, whatsapp, email delivery is between 0-30 secs. When checked in real time the average time duration was coming to \>= 5 mins which is a lot. When asked it is told its a pipeline issue. But at the end it is a infra issue which they need to solve. We need to engage with the customer when they are interested and hot. That's when your conversion rate goes higher. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? So we have tracking events on a lead id level not user level so Webengage has solved that by introducing new dashboard called dashboard 2 which helps me track events on a lead level which has helped the business a lot. Review collected by and hosted on G2.com. Show More 4/3/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Mohammad A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad A.") MA Mohammad A. Assistant Manager- Product Marketing Mid-Market (51-1000 emp.) 4/3/2026 "Flexible Journey Builder and Segmentation for Precise Lifecycle Messaging" 4.5/5 What do you like best about WebEngage? One feature I really value is the user journey builder. It makes it much easier to map out lifecycle communication in a way that is practical. For example, if a user signs up, explores a feature, but drops off before completing a key action, I can create a targeted journey with nudges across email, push, or WhatsApp without making it feel forced. That kind of flexibility is genuinely useful. I also like the segmentation capabilities. Being able to build cohorts based on behavior, recency, or funnel stage helps make campaigns much more precise. Instead of blasting the same message to everyone, I can reach users with something that actually matches where they are in the product experience. Review collected by and hosted on G2.com. What do you dislike about WebEngage? There are a lot of features packed (a lot of them you won't be using) into the product, which is great in theory, but in practice it can take time to understand. For a new user, it’s not always the most intuitive experience. AMP templates (using drag and drop) is a useful feature which is still missing. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? Journey creation, user segmentation, native integration with industry-relevant tools are some of the key benefits of using WebEngage for me. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Faizan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faizan K.") FK Faizan K. QA Manager E-Learning Small-Business (50 or fewer emp.) 11/7/2023 "Excellent Marketing Automation tool with in-depth analytics" 5/5 What do you like best about WebEngage? The In-App notification feature has been a great channel for increasing retention and engaging users at critical junctures to win them back using winback campaigns. Also, the Rich Push notifications, including banner and carousel layouts, have been very useful in communicating the campaign intent through visual creatives and increasing our click-through rates. Review collected by and hosted on G2.com. What do you dislike about WebEngage? The Campaign analytics only include click-through revenue, and there can be a feature to show a more detailed view of the revenue, including view-through and overall revenue generated per campaign Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? WebEngage is helping us in gathering the user level event data and analytics using their Custom Event and parameters along with user attributes to map out specific marketing automation journeys for different user states such as a subscriber, free user, and churned user. we can curate our marketing automation journeys and the communication accordingly by using this data. Review collected by and hosted on G2.com. Show More 4/6/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Aashif R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aashif R.") AR Aashif R. Digital Marketing Specialist Hospitality Mid-Market (51-1000 emp.) 3/12/2026 "Simple and Effective CRM Tool with Room for Advanced Targeting" 4/5 What do you like best about WebEngage? I use WebEngage primarily for CRM tasks and appreciate its ease of use. It's very simple and straightforward. I also enjoy using the email function for sending out campaigns through WebEngage. Review collected by and hosted on G2.com. What do you dislike about WebEngage? It could become a bit more complex in terms of targeting because the current options are very limited. It would be helpful if audience segmentation could be more flexible, such as targeting users based on booking behavior, travel intent, route interest, loyalty status, past purchases, abandoned searches, or app/web engagement. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? I use WebEngage to target segmented customers and reach out to those who drop out during the booking flow, making my marketing more efficient. Review collected by and hosted on G2.com. Show More 6/30/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Shubham J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shubham J.") SJ Shubham J. CRM Strategist Mid-Market (51-1000 emp.) 6/19/2026 "Data-Driven Personalization and Multichannel Engagement in One Platform" 4.5/5 What do you like best about WebEngage? WebEngage helping business build with the personalization and customer relationship through data-driven engagement. The platform combines with multichannel communication, analytics, customer data, automation in one ecosystem Review collected by and hosted on G2.com. What do you dislike about WebEngage? Webengage is a challenging tool with having a lot of features in a single platform and it will be difficult to manage by any new users without having a proper training sessions Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? Webengage helps understand their customer better and communicate with them in personal ways. This benefits the brand because this solves a real time business problems and make the task easier. Review collected by and hosted on G2.com. Show More 8/4/2026 Current UserValidated ReviewerSource: Organic ![Rohan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohan K.") RK Rohan K. Digital Marketing Retail Mid-Market (51-1000 emp.) 6/19/2026 "Opens New Avenues for Campaign Solutioning with Ever-Expanding Features" 4.5/5 What do you like best about WebEngage? It opens a lot of avenues for me to provide solutioning for my day to day campaigns. There are still tons of things to explore, plus more & more coming in terms of product features. Review collected by and hosted on G2.com. What do you dislike about WebEngage? a couple of limitations in terms of conversion tracking. The journey builder has become a bit slower since a few months. The analytics module can be better in terms of both UI, Reports and Depth. Review collected by and hosted on G2.com. What problems is WebEngage solving and how is that benefiting you? multi-channel communication, automation, nurturing journeys, activating leaking customers, gamifications, API configurations with our systems. Most importantly having mostly all tools in a single fully integrated platform Review collected by and hosted on G2.com. 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