--- title: WebEngage Reviews meta\_title: 'WebEngage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 768 reviews by the users' company size, role or industry to find out how WebEngage works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 768 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# WebEngage Reviews & Product Details

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WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

* * *

Product Website
WebEngage
Seller
[WebEngage](https://www.g2.com/sellers/webengage)
Discussions
[WebEngage Community](https://www.g2.com/products/webengage/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Karan Ashta

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

2 months

[
View More Pricing Information
](https://www.g2.com/products/webengage/pricing)

## WebEngage Integrations
(20)

What do users say about integrations?

Verified by WebEngage

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Adjust

](https://www.g2.com/products/adjust/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Chat360

](https://www.g2.com/products/chat360/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Data Studio

](https://www.g2.com/products/data-studio/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Gupshup

](https://www.g2.com/products/gupshup/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Interakt

](https://www.g2.com/products/haptik-interakt/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Looker

](https://www.g2.com/products/looker/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Meta Audience Network

](https://www.g2.com/products/meta-audience-network/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Mixpanel

](https://www.g2.com/products/mixpanel/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Nector

](https://www.g2.com/products/nector/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

RudderStack

](https://www.g2.com/products/rudderstack/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Shopify

](https://www.g2.com/products/shopify/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Shopify Plus

](https://www.g2.com/products/shopify-plus/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Sinch

](https://www.g2.com/products/sinch/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Sitecore Digital Experience Platform

](https://www.g2.com/products/sitecore-digital-experience-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WhatsApp Business Platform

](https://www.g2.com/products/whatsapp-business-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zoho CRM

](https://www.g2.com/products/zoho-crm/reviews)

Show More

 ![Pulkit S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pulkit S.")
PS

Pulkit S.

1/17/2026

"User-Friendly but Needs Legacy Feature Improvements"

3/5

What do you like best about WebEngage?

I find WebEngage easy to use, and I like the quality of customer support. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

I don't like the lack of information about new features and the information about legacy setup. I also noticed a lot of duplication and unusable attributes and events after joining. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

I use WebEngage for setting up campaigns and lifecycle journeys, enabling omni-channel marketing. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/6/2025

"New yet challenging experience"

3/5

What do you like best about WebEngage?

The detailed analysis of the user event where I can see every activity of the user and according to that I can create my journey to retain the customer. Also the AI powered suggestions also help a lot. Features enabled in journeys are very useful for example segregating users through UTM Source and UTM Content. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Data discrepancy. We are still not ready to fully shift to webengage due to this. Also there are extra clicks to run campaigns which i feel is not a good customer experience. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Helps us understand user events in depth and features of journey are good. We can now target users on utm medium/content which we were not able to do earlier. Also data which we get on every block. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Manikandan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manikandan K.")
MK

Manikandan K.

Operations Manager

Mid-Market (51-1000 emp.)

7/20/2023

"WebEngage in Campaign Optimization"

2.5/5

What do you like best about WebEngage?

The infrastructure and the ability to connect multiple channels in one streamlined alignment, along with the multi-outcome feature, are the aspects I like most about the WebEngage platform. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

The support and responses provided by their tech and onboarding team are the main aspects I dislike about the WebEngage platform. Additionally, there are a few features that are lacking on this platform Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Instead of using multiple panels for various channels, WebEngage allows us to work on a unified platform with multiple outcomes. This greatly aids us in marketing automation. Review collected by and hosted on G2.com.

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Response from Deepak Ruchandani of WebEngage

[Editedit](https://www.g2.com/survey_responses/webengage-review-8341294/official_response/edit)

Hi Manikandan,

Thanks for sharing your feedback.

I appreciate your feedback, and rest assured, our commitment to delivering the best experience is unwavering.

We're actively working on enhancing our responses. Would you be open to a call to discuss the missing features?

Thanks

Deepak Ruchandani

Product Marketing Manager, WebEngage

7/5/2024
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Prrasad S B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prrasad S B.")
PB

Prrasad S B.

Corporate General Manager - Electronic Distribution & Revenue management 

Mid-Market (51-1000 emp.)

10/11/2024

"It's great system but needs proper set up"

2.5/5

What do you like best about WebEngage?

It's has better crm capabilities compare few other crm in market Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Support needs to improve - customer wants immidiate support Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Customer retention Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Kirtan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kirtan D.")
KD

Kirtan D.

Digital Marketing Executive

Mid-Market (51-1000 emp.)

10/15/2024

"It`s good but download reports is difficult task on web engage"

2.5/5

What do you like best about WebEngage?

easy to use and fast services and resolve this issues Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

as such don`t have anything but as mentioned above reporting is difficult Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

to reach out to detail users which we want to target Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Sonal V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sonal V.")
SV

Sonal V.

Senior Manager - Retention Marketing & Alliance

Mid-Market (51-1000 emp.)

5/30/2024

"User Friendly Dashboard & Supportive Team"

3/5

What do you like best about WebEngage?

The ease to which a user can understand the dashboard, non-complications. Simple to use. All at one place for Data. The easily available Customer Support team Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

Sometimes glitches which are unidentified by the team & takes longer to get resolved. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Personalised Comms to the audience with a single click & Easy User Journey creation Review collected by and hosted on G2.com.

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Response from Karan Ashta of WebEngage

[Editedit](https://www.g2.com/survey_responses/webengage-review-9723875/official_response/edit)

We're glad to hear that you find our dashboard user-friendly and our support team helpful. We strive to make it easy for our users to navigate the platform and provide timely assistance.

Current UserValidated ReviewerSource: Organic

 ![Nandini R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nandini R.")
NR

Nandini R.

Mid-Market (51-1000 emp.)

7/25/2023

"Evolving product, does the job for retention"

2.5/5

What do you like best about WebEngage?

1. Being able to create customer segments and campaign trees

2. Having the flexibility to choose various delivery partners for various channels such as email, SMS, WhatsApp. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

1. Not the most cutting edge features available in the market

2. Post-implementation service can be better.

3. Analytics can be better. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage solved our problem of having to send campaigns manually and not being able to A/B test different content across segments.

We have now created a campaign tree which allows us to differentiate campaign flow based on customer's response and also A/B test with various content, creatives, time and vendors. Review collected by and hosted on G2.com.

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Response from Deepak Ruchandani of WebEngage

[Editedit](https://www.g2.com/survey_responses/webengage-review-8353751/official_response/edit)

Hi Nandini,

Thanks for sharing your feedback.

Delighted to hear WebEngage is addressing your campaign management and A/B testing needs. Your feedback is invaluable, and we're committed to continuously enhancing your experience with us. Thanks.

Deepak Ruchandani

Product Marketing Manager, WebEngage

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Anjani Kumar A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anjani Kumar A.")
AA

Anjani Kumar A.

Small-Business (50 or fewer emp.)

7/23/2023

"Lot more useful features could be added and price can be cut down"

3/5

What do you like best about WebEngage?

The way they can track starting from a product/page viewed to post purchase is the biggest positive Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

They collect and store a lot of data in terms of pages visited, buttons clicked etc but nothing comes out of it unless you manually search through all that stuff. Along with half boiled features comes a hefty bill every month. Just because they're in the market for a long time doesn't mean they can charge whatever they want. There are recent players who have better features for a lesser price Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

Retention is the way to go if you want to survive long term and web Engage provides solution to make automations easier for someone who already made a purchase with us and that communicaiton can be about an upsell or cross sell or a reorder nudge Review collected by and hosted on G2.com.

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Response from Deepak Ruchandani of WebEngage

[Editedit](https://www.g2.com/survey_responses/webengage-review-8348921/official_response/edit)

Hi Anjani,

Thanks for sharing your feedback.

It's great to see your recognition of the effectiveness of Retention marketing. Your feedback is valuable, and I want to assure you that we're fully dedicated to providing a world-class experience. Would you be interested in a call to delve deeper into this?

Thanks

Deepak Ruchandani

Product Marketing Manager, WebEngage

Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning")
UE

Verified User in E-Learning

Mid-Market (51-1000 emp.)

7/25/2023

"WebEngage Marketing Automation"

3/5

What do you like best about WebEngage?

WebEngage enables a marketer to use multi-channel approach to target and nurture its user base. The interface is easy to use, and one can set up, execute and monitor campaigns with ease. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

WebEngage is able to provide campaign level details but does not provide top-level insights on the efficacy of campaigns and the need for full measures to be taken to reach out to the target audience. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage is a one-stop shop for all the necessary channels required to nurture the existing user base and acquire new users. With a multi-channel approach, a marketer can nudge a user to the right place in the funnel to drive business outcomes. Review collected by and hosted on G2.com.

Show More

Response from Deepak Ruchandani of WebEngage

[Editedit](https://www.g2.com/survey_responses/webengage-review-8354498/official_response/edit)

Hi,

Thanks for sharing your feedback.

Glad to know that WebEngage is acting as a One-stop shop for all the retention marketing efforts for you.

I have noted your feedback and will share it with the product team.

Thanks

Deepak Ruchandani

Product Marketing Manager, WebEngage

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness")
UH

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

10/8/2023

"Diverse but slow"

2.5/5

What do you like best about WebEngage?

The thing I like the best about WebEngage is the diversity of options available to choose from. You can choose multiple communication channels for your audience. From push notifications to SMS to emails and more. There's ease of everything available under one umberella. Review collected by and hosted on G2.com.

What do you dislike about WebEngage?

The fact that it is very slow to use. The software takes forever to load and it's not very user friendly. Review collected by and hosted on G2.com.

What problems is WebEngage solving and how is that benefiting you?

WebEngage helps me automate a lot of communication for the company I work in. I work in healthcare and our audience is doctors. What we communicate to them can be automated to a great extent with help of push notifications, emails and journeys. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

## Questions about WebEngage? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about WebEngage
](https://www.g2.com/products/webengage/discussions/new)

 ![Omar H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omar H.")
OH

Omar Hamed
•
Last activity over 4 years ago

How can I keep track my mobile app activities like uninstalling it

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/35421-how-can-i-keep-track-my-mobile-app-activities-like-uninstalling-it)

 ![Yashashree V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yashashree V.")
YV

Yashashree Vhadadi
•
Last activity over 1 year ago

Can we get a detailed day to day report of a journey?

1 Upvote

2

[
Join the conversation
](https://www.g2.com/discussions/webengage-can-we-get-a-detailed-day-to-day-report-of-a-journey)

[
View all Discussions
](https://www.g2.com/products/webengage/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

2 months

### Return on Investment

12 months

### Average Discount

12%

[
View More Pricing Information
](https://www.g2.com/products/webengage/pricing)

WebEngage Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d8e7be6a5c46339aed06777e766c5d4d/moengage.png "Product Avatar Image")

MoEngage

4.5/5(525)

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CleverTap

4.6/5(670)

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Insider One

4.8/5(1,415)

[
Compare Now
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##### 
##### WebEngage Features

Integration

Integration APIs

Platform

Customization 

Workflow Capability

Email Marketing

Building and Personalizing Emails

Sending Outbound Emails

Manage Email Deliverability

Online Marketing

Dynamic Content

A/B Testing

Mobile Optimized

[
View More Features
](https://www.g2.com/products/webengage/features)

## Top-Rated Alternatives

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MoEngage

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##### Categories on G2

[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)

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