--- title: Waymark Reviews meta_title: 'Waymark Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 178 reviews by the users' company size, role or industry to find out how Waymark works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 178 scale: '5' date_modified: '2026-07-17' parent_category: name: Synthetic Media url: https://www.g2.com/categories/synthetic-media --- # Waymark Reviews **Vendor:** Waymark **Category:** [AI Video Generators](https://www.g2.com/categories/ai-video-generators) **Average Rating:** 4.6/5.0 **Total Reviews:** 178 ## About Waymark Waymark AI gives you the power to scale custom video production without sacrificing quality. Win new customers and thrill existing ones with our high-performance AI video generation and effortless editing. With video for broadcast TV, streaming, social media, and web, Waymark is the only AI platform with video certified for every channel. Try our interactive demo today at https://waymark.com/marketing/interactive-demo. ## Waymark Pros & Cons **What users like:** - Users appreciate the **ease of use** of Waymark, allowing quick and simple creation of commercial specifications and videos. (42 reviews) - Users appreciate the **speed of video creation** with Waymark, making it easy to impress prospects quickly. (33 reviews) - Users commend the **game-changing AI capabilities** of Waymark, enabling effortless creation of beautiful commercials. (28 reviews) - Users love the **ease of video creation** , enabling quick designs and seamless client collaboration for compelling presentations. (18 reviews) - Users love the **high quality** of Waymark's videos, praising its polished results and professional appearance. (15 reviews) - Users value the **quick creation** capabilities of Waymark, streamlining video production for diverse client needs. (15 reviews) - Users love the **widespread selection of engaging templates** that simplify creating professional-quality videos for various industries. (15 reviews) - Quality (14 reviews) - Users value the **AI integration** of Waymark, simplifying content creation and enhancing creativity for efficient commercials. (13 reviews) - Ease of Creation (13 reviews) **What users dislike:** - Users find the **limited templates** restrict their creativity, seeking more customization options and flexibility in design. (33 reviews) - Users feel **limited customization** options restrict their creative control over video editing and template flexibility. (30 reviews) - Users are frustrated by **template issues** , noting limited customization options and a lack of variety in choices. (30 reviews) - Users express concerns about **AI limitations** in template customization and voice diversity, craving more creative control. (22 reviews) - Users desire **more control over templates** , seeking enhanced options for media customization and higher resolution downloads. (15 reviews) - Voice Features (13 reviews) - Limited Options (11 reviews) - Limited Voice Options (9 reviews) - Text Issues (8 reviews) - Unnatural Voices (8 reviews) ## Waymark Reviews ### 1. Close to Instant Quality Commercial **Rating:** 4.5/5.0 stars **Reviewed by:** David H. | Local Sales Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Waymark?** It delivers quick, easy and low cost TV quality commercials for a reasonable price **What do you dislike about Waymark?** It's still very much a templated commercial. The AI feature has dramatically improved, the stock video beta footage needs continued improvement. **What problems is Waymark solving and how is that benefiting you?** Helping to turn around fast creative that works as a bridge gap to more comprehensive campaigns. ### 2. New Waymark feature make closing a client easy **Rating:** 5.0/5.0 stars **Reviewed by:** Courtney L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Waymark?** The automated voiceover you ad on the spot. **What do you dislike about Waymark?** I do wish some of the voices were more upbeat. Even some of the ones that say upbeat sound a little down. **Recommendations to others considering Waymark:** I would say if you don't like what you first see, just try a couple of edits. The fun thing is that its not your commercial. It is just an opportunity to start a conversation about what a client wants. **What problems is Waymark solving and how is that benefiting you?** I loved Waymark before but with the updates it has never been easier to land a client. The way it can auto generate based on the business makes it so easy to mock up an ad before a meeting. I love having my ad ready to go so the new client can take ownership of it and start making changes. It is a great tool to have at our fingertips. ### 3. Take creative control of your messaging! **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** I love working within the platform! It is so easy to use. The fact that your changes remain and you can go back to look at it in different eyes allows for growth in your talents. **What do you dislike about Waymark?** I wish there were more AI voices open to my account. Working on a multicultural ad only allowed for "Gia's" voice though a lovely one. I see improvements each time I am in, and even "dislikes" are being addressed and solved continuously. **Recommendations to others considering Waymark:** Sign up TODAY and start working with the tools. It's an easy learning process; even a novice can produce a professional-looking video. **What problems is Waymark solving and how is that benefiting you?** Waymark makes it easy to produce precisely the product you need to promote your company or product attractively and professionally. Whether you want to make something for television, online platform or social, it's just steps away. ### 4. Very Useful In the Job that we do **Rating:** 5.0/5.0 stars **Reviewed by:** Joni G. | Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2023 **What do you like best about Waymark?** I like that I can instantly make your commercials and use that sample spot as a strong element in my presentations to client. **What do you dislike about Waymark?** I am not a fan of the AI voice over. I like the fact that you dont have to wait for the VO with AI but the phrasing and timing most of the time is not very nice with AI. **What problems is Waymark solving and how is that benefiting you?** Waymark gives client an immediate look on their Creative without the complication, time delay and cost. ### 5. Using Waymark for commercials **Rating:** 5.0/5.0 stars **Reviewed by:** Ava B. | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Waymark?** Super fast and easy to use. User friendly **What do you dislike about Waymark?** I wish there were more editing options or being able able use to a templete and then esit that template. Adding text boxes would also be nice. **What problems is Waymark solving and how is that benefiting you?** Fast and easy commercials for my clients. ### 6. Waymark is the secret weapon when onboarding small business clients. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Waymark?** My favorite feature of Waymark is the AI VO capability that allows you to edit and update scripts on the fly. **What do you dislike about Waymark?** The challenge I have found using Waymark ads is that you cant manipulate timing, graphic placement or font size. **What problems is Waymark solving and how is that benefiting you?** Waymark allows me to create high-quality videos for small business clients with a limited production budget. This tool levels the field for those clients with professional looking and sounding creative who otherwise would not have the funds for production. ### 7. Great Product but could use some fine tuning **Rating:** 5.0/5.0 stars **Reviewed by:** Byron P. | Multimedia Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** It's a good product but could be better, i appreciate the way you can change the music. **What do you dislike about Waymark?** Needs more templates and user should be able to add more clips. I had to work through things and figure out most. It needs to be more user friendly. One project I had to use Waymark and Adobe Premiere. I am still trying to figure out how to change the font to increase the size and change the colors of what I write for the video **Recommendations to others considering Waymark:** I recommend others start getting hands on and dive in head first with this product. You have to play around with it and once you get it down, it is fun to use **What problems is Waymark solving and how is that benefiting you?** Quick resource for a product to represent to a client. The benefit is that it is easily accessible. ### 8. Creative Bliss **Rating:** 4.5/5.0 stars **Reviewed by:** Anna F. | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** The multiple templates and the new AI feature. The automatic script writing and voiceover options. **What do you dislike about Waymark?** On many of the voiceovers, there are mispronunciations. I try to correct them and it doesn't work, so i end up changing the script. **Recommendations to others considering Waymark:** Be patient with the process and play around with it. Try the different templates and use them to change the messaging. Potential and current clients are typically open to new ideas and welcome the suggestions. **What problems is Waymark solving and how is that benefiting you?** Waymark helps overcome the creative burden. Since it now incorporates AI and automatically script writes, it saves time and removes a step in the process. As an AE at Charter, we are required to cold call new businesses. As an incentive to learn more about our product portfolio, offering complimentary creative presents a great opportunity to earn business. ### 9. Great product that gets better and better!!! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Waymark?** The new AI is incredible. It's great that you can pull all the images from website and create a script in seconds **What do you dislike about Waymark?** Sometimes if the customer doesn't have a decent website or social presence, images are tough to find **Recommendations to others considering Waymark:** be patient in finding the right templates. Remember that you an edit just about anything. **What problems is Waymark solving and how is that benefiting you?** having the ability to create commercials for people that don't have their only ability to do so. Creating spec spots for clients ### 10. Waymark changed the game for turn-key production **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel F. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Waymark?** Waymark is extremely easy to use- and it's fun! It's amazing to see how advanced the technology has gotten since we started using it. The stock images and video are extremely high quality and new the AI feature is insane! **What do you dislike about Waymark?** You have to really work within the template you choose. Sometimes it takes a bit to find the right template to fit your style/needs. **Recommendations to others considering Waymark:** Give it a try, you won't be dissapointed! **What problems is Waymark solving and how is that benefiting you?** Waymark is perfect for businesses that have low to no budget for production, or businesses that do not have any existing video assets. Waymark allows new businesses to get on the air asap and makes them look professional without spending all of the advertising on production. This allows my clients to spend more on reaching their customers! ### 11. Easy, user friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Waymark?** One of the objections of using TV vs radio is the cost of production this helps to eliminate that. Commercials can readily be changed to work for specific event **What do you dislike about Waymark?** Sometimes the saving had been an issue I believe that has been resolved. Going back in to revise once the client has given their input can be challenging. I wish that access to photos to be switched out could be done more readily. Every photo that is loaded for an advertiser to be kept in the library for that advertiser for future use. **Recommendations to others considering Waymark:** Play with it and you will find it a remarkable tool **What problems is Waymark solving and how is that benefiting you?** The added AI voice over has been a good addition that could always use some further updates. Overall a good experience for the user ### 12. Amazing Tool for Businesses and Brands **Rating:** 5.0/5.0 stars **Reviewed by:** Will S. | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Waymark?** The AI tool to get me started. It helps me break through any creative wall to start off **What do you dislike about Waymark?** I wish there were more fonts, and better background music. **What problems is Waymark solving and how is that benefiting you?** Quick turn creatrive for clients. Quick turn persomal promotion. ### 13. From Idea To Complete In Minutes **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan M. | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Waymark?** The speed that I can get something done for a client. **What do you dislike about Waymark?** No dislike other than time can get away from you if you're not careful. **What problems is Waymark solving and how is that benefiting you?** Creating commercials for small businesses. ### 14. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2024 **What do you like best about Waymark?** Extremeley helpful in answering any questions and enhancing my samples. **What do you dislike about Waymark?** I haven't had any dislike with Waymark.. **What problems is Waymark solving and how is that benefiting you?** Helping with prospecting for new local business. ### 15. Astonishingly fast, easy to use and versatile **Rating:** 5.0/5.0 stars **Reviewed by:** Adrian R. | Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Waymark?** Templates, integration with shutterstock, ability to share projects and collaborate with other users. Speed and ease of use. **What do you dislike about Waymark?** Downloading video clips from shutterstock and integrating into a commercial seems slow. Occassionally the website is buggy and freezes or tells me, "Oops something went wrong" which delays and frustrates me. **Recommendations to others considering Waymark:** It's an excellent tool that checks a lot of the boxes. **What problems is Waymark solving and how is that benefiting you?** I use WayMark to quickly and efficiently generate a commercial or concept with a client and get them on air asap. The multitude of templates, integration with shutterstock and ability to customise are phenomenal. I've made over 50 commercials using WayMark in the last month, and it seems more accessible and intuitive the more I use it. Big fan! ### 16. Waymark has significantly helped me with the creative process in servicing my clients. **Rating:** 5.0/5.0 stars **Reviewed by:** Wendy B. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Waymark?** The simplicity in using the tools. The AI feature has been in incredible development to what was already a very helpful interface. **What do you dislike about Waymark?** I wish there were a few more customization tools within the templates. Movement of text boxes, etc. **Recommendations to others considering Waymark:** Use the AI tool; play around with different fonts and templates. **What problems is Waymark solving and how is that benefiting you?** Waymark has assisted me in creating and developing creative for my clients in a way that is neither cumbersome or adversely time-consuming. I no longer dread developing creative because it seemed daunting and would take up a boatload of my time in a day. With Waymark, the process is simple, enjoyable and the results are something I'm proud to share with my client and they're proud to have on air. ### 17. Waymark is the next generation of commercial creation. AI is a game changer. **Rating:** 5.0/5.0 stars **Reviewed by:** Kim F. | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about Waymark?** Everything. I know that seems simplistic, but this tool is definately one of our best in our arsenal. **What do you dislike about Waymark?** Nothing. Any time I have an issue or question the team is right there to fix it or to add in the upgrade suggestion. **What problems is Waymark solving and how is that benefiting you?** Smaller businesses do not have commercials so that is usually a roadblock. Waymark has cleared the trail for these companies. ### 18. Innovative and necessary for business **Rating:** 5.0/5.0 stars **Reviewed by:** leah h. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** I love that they are always looking ahead on their offerings! I love seeing their team engage with me on linked in. They truly make their clients feel like family! **What do you dislike about Waymark?** There's nothing to dislike! Great product t! **Recommendations to others considering Waymark:** If you aren't using waymark you need to log in and browse around. Their team is more than willing to speak with you when you have questions or needs while using their product! Top notch team and product! **What problems is Waymark solving and how is that benefiting you?** Waymark allows me to have a quick sample commercial that can be done within the hour, which helps when prospecting. It allows me to update creative for clients for sales quickly and efficiently. Overall it can help me gain, maintain and grow business! ### 19. Waymark is an incredible and powerful tool for making great commercials using AI technology. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Waymark?** Waymark is most helpful with their new AI technology, which helps build a great base spot. Then the tools in the editor are easy to understand and use so you can customize quickly and expertly. **What do you dislike about Waymark?** The only downsides to the templates are that some are not as customizable as say, having a human editor move things around, include/exclude graphics, or make certain elements larger or smaller. Being in contact with our friends at Waymark I know they are working on solutions all the time and I can't wait to see what's next! **Recommendations to others considering Waymark:** Be ready to be blown away by this fast, easy and intuitive tool! Have high quality images, logos and videos on hand - but you won't need much else. Especially with the AI tool to give you a great base with which to start building your brand. **What problems is Waymark solving and how is that benefiting you?** Waymark is allowing small businesses to easily and cost-effectively produce their own commercials. The tool is fast and effective and has increased the ability for advertisers to put their messages out there for their consumers with a professional and slick-looking ad. ### 20. Love the new AI feature. It takes what was already good to another level. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Waymark?** Intuitive. Flexibile. Makes it easy to create quality spots in a market where we have no local production team. **What do you dislike about Waymark?** No dislikes, but would like a little more flexibility...like removing a picture if I want to (maybe I can but haven't figured it out yet!). For example, I created a spot yesterday that had 4 or 5 quick photos. I would have liked to be able to just use three there. Would like the option to remove one or two that I don't feel I need. **Recommendations to others considering Waymark:** Use it! Work through a few templates. You won't break it! It produces really good spots and can open some doors by leading with creative. **What problems is Waymark solving and how is that benefiting you?** Seems to be a little more flexibility than when I first started using it. AI seems to select a good template that matches what I am looking for when creating a spot. Gets me closer to something that looks good quicker. ### 21. Waymark for easy content creation and helpful support **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher G. | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** I like the ease of workflow for content creation, its fast and easy **What do you dislike about Waymark?** I only have found a few things about Waymark that are current flaws including that there are no voice overs appropriate for other languages and then also that I cant drag things around on my video/ change font size and placement **Recommendations to others considering Waymark:** Take a look at other commercials out there in the industry for the client you are working on, but dont be afraid to put a new spin on it. **What problems is Waymark solving and how is that benefiting you?** I have used Waymark for nearly a year and a half and every issue that I have run into has been addressed by their support team in a fast and friendly way! ### 22. Quickest & easiest way to get professional advertising! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Waymark?** Service is so easy to use it makes me look like I'm an advertising genius! It is fast, intuitive, and so easy to use. **What do you dislike about Waymark?** Takes creating a few videos to really get the hang of it. Once you understand how to use the platform, the options are endless! **Recommendations to others considering Waymark:** If you need a fast, easy, and customizable way to make professional social media commercials/posts/videos - Waymark should be your #1 choice! The AI function is amazing and helps when I'm tight on time or can't think of anything to create a promotional video about. I create videos for my clients to highlight their business and it WORKS to generate new business for them - the ROI is ten-fold! 100% would recommend. **What problems is Waymark solving and how is that benefiting you?** Waymark allows me to provide my clients with professional video advertising in a fast and easy way! I can customize videos to support my clients and help them grow their business. The AI function helps me create fun and dynamic advertising even when I'm not feeling creative. My clients LOVE Waymark and LOVE how big of an impact it has on their business. 100% MUST USE THIS SERVICE! ### 23. Lori Carrese Waymark Review **Rating:** 5.0/5.0 stars **Reviewed by:** Lori C. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** I love being able to manage the script and upload images. Static and video options are really nice. I like all of the template options. **What do you dislike about Waymark?** I'd like to see more voiceover options. I use "Tobin" ALL the time! He's great, and need more fast talking youthful voices, more women options, please. I do not like that when it's completed, and I determine it's not the best template, that I cannot go in and just make a template change w/out updating the script and starting over. Sometimes just a template change is needed. I'm also not understanding the libraries quite yet for the downloaded images. **Recommendations to others considering Waymark:** Great DIY tool **What problems is Waymark solving and how is that benefiting you?** martial arts, summer camp, dining, B2B, salon ### 24. everyone can be a video producer with Waymark **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** It's a breeze, especially with the new AI engine that creates completely customized commercials almost out of thin air. Imagine a magic eight ball for video creation. **What do you dislike about Waymark?** There is a degree of trial and error involved. Just like that magic eight ball may require another shake to provide the answer you seek, it's a walk in the park compared to highly complex editing software that requires weeks to master. You can get started in minutes, and I've never spent more than 30 minutes to acheive a highly satisfying result. **Recommendations to others considering Waymark:** If you are a content creator, advertising sales rep, business owner, or anyone wanting to tell a story in video, you should try Waymark. It has unlimited applications in today's video-centric world. If you have a website - Waymark's AI engine will search it out and dynamically create a video story based on your web content, seamlessly integrating images. You can then choose one of a dozen AI voices that sound authentic and non-robotic. I've used the AI voiceovers to pitch client ideas as a stand-alone, and they always complement the voice talent. **What problems is Waymark solving and how is that benefiting you?** Waymark provides a fast and highly accessible one-stop tool kit to create video messaging from a concept sketch pad to a broadcast or internet-ready final product. ### 25. Great software; Excited to see how it grows moving forward **Rating:** 4.0/5.0 stars **Reviewed by:** Austin M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Waymark?** I like the integration of AI, the Brand It and the ability build a client profile with their colors, image and video assets **What do you dislike about Waymark?** Need search tab for template names. AI voice over needs more diversity. Would love more customization with templates, especially with images. **What problems is Waymark solving and how is that benefiting you?** It's great for providing customers with a free spot or to make a quick mock-up with leads. ### 26. It is easy to use, allows for creativity and quick to execute! **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah D. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Waymark?** The library of photos/videos and the VO being automatic. **What do you dislike about Waymark?** I wish there were more voices to choose from. The AI isn't that great and I cannot use the ad straight from AI, but it's a good starting point and helps me write the scripts. **Recommendations to others considering Waymark:** Don't get discouraged with the AI, just use it as a guidance to help you write the script you want. **What problems is Waymark solving and how is that benefiting you?** They have added video which has been a GAME CHANGER! Commercials no longer resemble power point presentations...but actual commercials with footage. The voice over addition has also leveled up my offerings for clients...no more waiting! ### 27. waymark review **Rating:** 5.0/5.0 stars **Reviewed by:** katherine l. | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Waymark?** The time that saves me, and the different templates that offer me, also the fact that gives beautiful stock images and videos that help you to finalize the video and provide high value content, **What do you dislike about Waymark?** i dislike that they are very limited in terms of the templates it would be best if you can manipulate more the template in terms of the design and the transitions **What problems is Waymark solving and how is that benefiting you?** Waymark helps me to create high-value videos for my clients and provide beautiful results with a very updated and modern template forms, also it takes so much time of edition from me. ### 28. I think that it's a valuable tool for anyone with any type of video editing experience to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Catherine B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Waymark?** The AI function that gives me a great starting point or sometimes, a great final product! **What do you dislike about Waymark?** I sometimes wish that videos were more customizable, but I understand that not everyone that uses it has had experience with video editing. **Recommendations to others considering Waymark:** It's been a great asset for our team and a time-saver! We are able to create compelling creative in a short amount of time and it's a tool that is looking to the future. **What problems is Waymark solving and how is that benefiting you?** It's taking out a creative middleman and allowing myself to work directly with a client to make quick creative that is effective and quality. ### 29. Easy To Use **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Waymark?** The voice-over feature is very cool and very helpful to make the videos sound professionally made. **What do you dislike about Waymark?** Not as customizeable as I would like. You can't move the text around on the screen. **What problems is Waymark solving and how is that benefiting you?** We did not have a way to create videos for clients before. ### 30. My Experience With Waymark **Rating:** 5.0/5.0 stars **Reviewed by:** Melody L. | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** I love the quick turn-around time and the attention to detail. **What do you dislike about Waymark?** Sometimes the AI can be a little off with word pronunciation and speed of delivery. **Recommendations to others considering Waymark:** Definitely give Waymark a try! You have nothing to lose, and everything to gain. **What problems is Waymark solving and how is that benefiting you?** Waymark allows me to have professional creative ready for a client in a matter of minutes. It also is a great incentive for clients who aren't at a spend that includes production - no problem! I have this great product called Waymark that is free to my clients and allows them to make as many commercials as they need. ### 31. Love Love Love Waymark! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** I like that there are a lot of templates and the new voiceover feature is great! **What do you dislike about Waymark?** I dislike that you cannot change the size of photos or text on a template. Some clients would like more or less photos or for a photo to be full screen or even just a bit bigger. I also think stock video footage would be nice....unless it's there and I missed it? **Recommendations to others considering Waymark:** Waymark is a nice, easy to use template option that has the ability to be customized to help a client who needs a creative on a quick turnaround time **What problems is Waymark solving and how is that benefiting you?** Allows me to create a custom commercial for clients when if using our company production company would be nice, the lead time to have a commercial is usually to long for clients that want to start sooner. ### 32. Waymark review **Rating:** 5.0/5.0 stars **Reviewed by:** Glory F. | Advertising Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Waymark?** The voiceover gives it that extra wow factor that some clients needed to be more confident in the spot. **What do you dislike about Waymark?** Some of the templates are not versatile. I don't particularly appreciate that they limit where I can include a video or picture and the timeframes between the switch. I would like to have more voices to choose from also in the future **Recommendations to others considering Waymark:** its a great tool to utilize for cliesnts and AI feature makes it better **What problems is Waymark solving and how is that benefiting you?** I can provide a faster free alternative to clients that don't have the budget or time to wait for the production ### 33. Takes a really long time to learn the quirks of the program and get proficient at it. **Rating:** 4.0/5.0 stars **Reviewed by:** Gina E. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Waymark?** Scripts are written and sound pretty good! Really gets the just of the client's business. **What do you dislike about Waymark?** You have to take the time to learn the program and choose the BEST templates to get the right point across for the client. It's definitely a process. **Recommendations to others considering Waymark:** Find blocks of time to spend with the program. You cannot learn the ins and outs unless you commit to learning the program. **What problems is Waymark solving and how is that benefiting you?** I really like the new AI because it rights terrific scripts . There could be a few more choices of male / female voice overs. ### 34. Excellent Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Waymark?** Waymark is easy to use, gives you professional results and keeps getting better. **What do you dislike about Waymark?** Some limits in customization and the ability to switch templates without losing your progress. **What problems is Waymark solving and how is that benefiting you?** Helping our customers that have zero or low budget for production. ### 35. AE **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Waymark?** The speed at which you can produce a spot once you are taught to use it. **What do you dislike about Waymark?** The learning curve and the inability to give it details search instructions for better first time outcomes. Like Chat GPT provide a script section for detailed instructions for better results. Also, for changes this would be good. More voice and music options if possible **Recommendations to others considering Waymark:** This is a great starting point and I am sure the AI will get even more user friendly with future developments **What problems is Waymark solving and how is that benefiting you?** The more user friendly you can make it the better. Don't assume it is easy to use. How easy can you make it should always be your goal. Dont have time to figure things like this out as demand for time is at a premium. ### 36. Waymark is awesome and has come a long way. **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren C. | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Waymark?** Right now the AI VO feature. How it writes mutilple scripts, how you have mutliple voice options. **What do you dislike about Waymark?** I wish you could download a higher res version on the spot or have options in that department ie ProRes 422LT. Maybe it emails you a link when ready to download. **Recommendations to others considering Waymark:** Try it as you have nothing to lose. **What problems is Waymark solving and how is that benefiting you?** We are in advertising -- helps ud with lower spending clients be able to create their own commercials which gives us the space to focus on ad creation for larger spending clients. ### 37. Waymark is over the top **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Waymark?** My favorite part I find most helpful is storing Brand information for multiple video creation. The best thing about it is fast video production. **What do you dislike about Waymark?** I wish the image libraries would transfer with each video when it's shared. **Recommendations to others considering Waymark:** Try it out; it will blow your mind! It's over the top in the best way possible. **What problems is Waymark solving and how is that benefiting you?** I have used Waymark heavily to create streamlined, professional commercials for clients needing quick-turn creative at their fingertips. Access to the AI integration has put Waymark over the top in producing high-end commercials including voiceovers. ### 38. Waymark AI was a game changer for my advertising clients. **Rating:** 5.0/5.0 stars **Reviewed by:** Corinne M. | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** Waymark is easy to use and the staff is helpful if I do run into challenges. **What do you dislike about Waymark?** Finding the right template can be hard. I wish I could build one with a custom number of video and picture slots. **Recommendations to others considering Waymark:** Waymark is very user friendly. It allows for creativity. It shortens the time to make a commercial by about 90%. THe videos look very professional and there are so many options. **What problems is Waymark solving and how is that benefiting you?** Waymark makes TV advertising easy for small businesses. This is making it easy for me to get new customers on TV fast. ### 39. Waymark AI Expert **Rating:** 5.0/5.0 stars **Reviewed by:** Renee F. | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** It offers so many templates to generate multiple creative ideas. **What do you dislike about Waymark?** The only downside I see is that the business is not getting the personal touch from a professional producer one on one with the client. But I don't think this is a negative at all. I worked with 20+ businesses these past 2-3 months who loved their commercials! **Recommendations to others considering Waymark:** Get it. It is a fantastic tool. **What problems is Waymark solving and how is that benefiting you?** Waymark is solving the time spent on creative for businesses and allowing us to close business sooner and get them on air. ### 40. Great tool to create a TV ready spot quickly. **Rating:** 4.0/5.0 stars **Reviewed by:** Susan T. | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Waymark?** The Waymark tool is user friendly and allows me to create a commercial quickly. **What do you dislike about Waymark?** I wish that we were able to add overlays for the purposes of coop opportunities where the brand(s) need to be on screen at all times. **Recommendations to others considering Waymark:** Give it a try; it's a great way to add value to proposals **What problems is Waymark solving and how is that benefiting you?** This tool allows us to create compelling commercials very quickly and not have to pass on any production costs to our advertisers, which helps close many businesses that do not have production budgets. ### 41. Current User with Commercials Currently on Air **Rating:** 5.0/5.0 stars **Reviewed by:** elizabeth o. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** Takes a lot of hassle away from starting from scratch with an ad. **What do you dislike about Waymark?** Only real downside is that the templates don't allow for movement of banners or overlays **Recommendations to others considering Waymark:** If you're looking to cut down on production time this is the ticket. ALSO our AE's find it incredibly useful in selling ad's by being able to produce spec spots on demand or on the spot. **What problems is Waymark solving and how is that benefiting you?** Our typical wait time with a traditional production team was cut from days to hours. It's been a life saver for our local advertising. ### 42. Easy to Use & Time Saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Ralphy P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** I love the AI tool, especially for voiceovers. It spits out a great commercial in seconds and most of the time the spot only needs minor tweaks. **What do you dislike about Waymark?** Sometimes the templates are too rigid and they are not as customizable as you would like. **Recommendations to others considering Waymark:** If you are looking for a way to create professional-quality videos with little effort and a quick turnaround, Waymark is your tool to use! **What problems is Waymark solving and how is that benefiting you?** Waymark made it easy for business owners who are not that creative-savvy develop a TV commercial with little trouble. ### 43. Waymark has helped me get quick creative on TV **Rating:** 5.0/5.0 stars **Reviewed by:** Ray M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Waymark?** Versital, Fast, Responsive and the on-line chat team is quick and helpful. **What do you dislike about Waymark?** I with the templates could have slight variations possible. Bolding and Italic type is an example that would be helpful. **Recommendations to others considering Waymark:** Give it a try. My customers have used it with success. The process, particularly with the new AI feature can be used on "spec" to gain customers. **What problems is Waymark solving and how is that benefiting you?** It can weeks to get full creative, shot, edited, approved and aired. Waymark has been a great source of "bridge creative" to start campaings. ### 44. Easy Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Marie C. | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Waymark?** I like the ease of picking up on how to use. No real skill needed! **What do you dislike about Waymark?** It could use a little more diversity of options. **Recommendations to others considering Waymark:** Best and easiest tool for making short marketing videos and at a great price! **What problems is Waymark solving and how is that benefiting you?** Waymark gives me a way to connect with prospects. Business owners and financial institution leaders are impressed with the marketing videos I create via Waymark and send to them. Easy way to make very crisp and professional short promo videos! Great Tool! ### 45. Incredible videos to help you WIN more business. **Rating:** 5.0/5.0 stars **Reviewed by:** Eric A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Waymark?**

How quick and easy it is to make a video and post it!

**What do you dislike about Waymark?** Sometimes it takes a while to render the video before you can download and post it. **Recommendations to others considering Waymark:** Get out of your comfort zone and give it a try. This incredible tool will wow your potential clients/prospects. Gives you the upper hand when posting social media content - because it looks incredibly professional and well done. **What problems is Waymark solving and how is that benefiting you?** Helping interact more with our potential partners. Giving them the WOW factor that potential partners want! ### 46. Waymark is an incredible tool **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsay W. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** The videos come out very professional, the AI technology is better than my hired talent. **What do you dislike about Waymark?** I haven't had any bad experiences with Waymark. Sometimes I will need a template that has less images or more video combinations, other than that it's great! **Recommendations to others considering Waymark:** It's affordable and very easy to use. Highly recommend! **What problems is Waymark solving and how is that benefiting you?** The quick and ease of creating a :30 TV commercial for my clients. This has helped me grow my book of business as well as help my clients' revenue! ### 47. Make Me Famous Videography **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin C. | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Waymark?** It is SO EASY to use! Just add some photos - videos, and Waymark does the rest. **What do you dislike about Waymark?** I haven't had much to complain about. Maybe more AI voices to choose from in the library. **Recommendations to others considering Waymark:** TRY IT! You will be AMAZED at what you can do with photos and videos of your business! **What problems is Waymark solving and how is that benefiting you?** Bringing businesses to life. Telling their story with such ease. Businesses are amazed at what we can create and customize for them. ### 48. Good foundation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Waymark?** I love the speed at which Waymark's AI and voiceover features can generate scripts. It also does a great job of parsing the web and finding the essence of a business. Their tools are powerful and their templates are good! **What do you dislike about Waymark?** I wish it was easier in Waymark to edit specific text sizes and colors without changing the entire theme of the Waymark template. While the templates are a great guide, I wish there was more freedom in personalization and customization. **What problems is Waymark solving and how is that benefiting you?** Waymark has done a really good job of making easy to use templates, that both our clients and our internal team can utilize. I think it's a great jumpstart into video creation that everyone can learn. ### 49. AI makes it so easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Nichole L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Waymark?** Customization to the spots allows us to create generic spots for our smaller clients. **What do you dislike about Waymark?** I wish there we more templates coming out of the AI system. **Recommendations to others considering Waymark:** Play around with it! With a little customization, you can create a great spot! **What problems is Waymark solving and how is that benefiting you?** Waymark has made it so easy to support our customers no matter what their marketing budget it! With the AI system, we can turn production around super fast and get our clients on the air ASAP. ### 50. Waymark is a great option for an advertiser who has a smaller budget **Rating:** 4.5/5.0 stars **Reviewed by:** Brian D. | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Waymark?** Huge choice of templates. Quick turnaround time **What do you dislike about Waymark?** Rigid templates. It would be helpful if some photo and video in-lays could have different size options. Also, we can't always get video from clients so templates that require video are a challenge. **Recommendations to others considering Waymark:** Do it! **What problems is Waymark solving and how is that benefiting you?** Quickly and efficiently creating commercials for clients who would rather spend their budget on ad time and not production. It's resulted in several new clients who, otherwise, wouldn't have been able to advertise on TV ## Waymark Discussions - [What do you recommend for marketers considering Waymark for video creation?](https://www.g2.com/discussions/what-do-you-recommend-for-marketers-considering-waymark-for-video-creation) - [What is Waymark used for?](https://www.g2.com/discussions/what-is-waymark-used-for) - [View Waymark pricing details and edition comparison](https://www.g2.com/products/waymark/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+05%3A18%3A37+-0500&secure%5Bsession_id%5D=9cb38da0-3bd6-45e4-81dd-ccaf08b6583c&secure%5Btoken%5D=4421e703148b93a39f02781d7fa32ae4cb390e878f8927dac75f897abd37b4f8&format=llm_user) ## Waymark Features **Editing** - Audio Mixing - Text Animation - Clip Editing - Titles and Captions **Audio** - Range of Tones **Video Creation - AI Video Generation** - Video Creation - Text to Speech - Voice Control - Content Creation - Custom Avatars - Avatar Quality **Platform** - Operating System - Format Compatibility - Team Review **Video** - Video Editing Capabilities **Generative AI - AI Video Generation** - AI Text-to-Video **Image** - Text to Image **Generative AI** - AI Text Generation - AI Text-to-Speech **Editing - AI Video Generation** - Content Editing - File Exporting **Text** - Range of Sentiments **Storage & Management - AI Video Generation** - File Uploading - File Storage - Metadata - Video Distribution **Agentic AI - Video Editing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Platform** - Speed of Generation ## Top Waymark Alternatives - [Synthesia](https://www.g2.com/products/synthesia/reviews) - 4.6/5.0 (2,758 reviews) - [Creatify AI](https://www.g2.com/products/creatify-labs-inc-creatify-ai/reviews) - 4.8/5.0 (1,622 reviews) - [VEED](https://www.g2.com/products/veed/reviews) - 4.6/5.0 (2,146 reviews)