Mauricio G.
MG
Mauricio G.
Small-Business (50 or fewer emp.)
"Efficiency and Simplicity With Wati, But With Some Complications"
4/5
What do you like best about Wati?

I like the way it groups the chats, it's easy to make implementations and how problems are solved with Wati. Review collected by and hosted on G2.com.

What do you dislike about Wati?

They can improve the way the history is being made within the same conversation. That part where a bot is placed and then a person is placed and they are reassigned, then it becomes a bit confusing. Review collected by and hosted on G2.com.

PG
Prabhu G.
Senior Marketing Associate
Mid-Market (51-1000 emp.)
"Easy WhatsApp Templates and AI Refinement, but Limited Multi-Segment Campaigns"
3.5/5
What do you like best about Wati?

Creating WhatsApp templates is easy for both marketing and utility use. It also includes an AI feature that can refine the content and improve how it looks. Review collected by and hosted on G2.com.

What do you dislike about Wati?

When setting up segmentation, you can’t include multiple segments within a single campaign. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati
Edit edit

It's great to hear that our template builder and AI assistant are making your marketing and utility broadcasts easy to design and launch.

However, your point about segmentation is entirely fair. Being restricted to a single segment per campaign adds extra manual steps when you're trying to run efficient retargeting workflows. We’ve logged this targeting limitation directly with our product team to highlight the need for more flexible campaign setup options.

Thank you for the honest and constructive feedback!

Best regards,

Team Wati

Sushmeet S.
SS
Sushmeet S.
Business Development Specialist
Small-Business (50 or fewer emp.)
"Streamlined WhatsApp Communication for Sales Teams"
4.5/5
What do you like best about Wati?

I love that with Wati, multiple salespeople can use the same WhatsApp number to communicate with different prospects simultaneously. It's fantastic that it identifies who is responsible for each chat, with tags for each representative. The mobile apps are great too. I also appreciate the automations for setting up auto-responses when needed. It's an awesome tool for our team communication. Review collected by and hosted on G2.com.

What do you dislike about Wati?

I think it is not Wati's fault though but more on WhatsApp API end. It has a problem that if your customer does not text you for 24 hours, we will not be able to send them a message normally like we do on WhatsApp because WhatsApp API has a restriction, which is a huge bummer. We had to actually buy WhatsApp Business and have to manage multiple devices manually now because of that problem. Although a lot of people are using that template system with well-defined processes, it is too time-consuming for us. Also, Wati does become slow sometimes and takes too much time to load in certain cases, so that is what they might want to work on. Review collected by and hosted on G2.com.

Antony P.
AP
Antony P.
"Professional, Reliable, with Room for Improvement"
4/5
What do you like best about Wati?

I like using Wati because it helps in keeping communication with our customers professional and reliable. The user-friendly interface is so effective that even interns can handle it well. Wati reduces repetitive manual messaging by providing automated reply templates, which is very helpful in managing leads and tracking WhatsApp inquiries we receive from our website and social media pages. It's also great that I can integrate our Instagram and Messenger, so we receive social media messages directly in Wati. The transition from Gupshup to Wati was smooth, as Wati is user-friendly and affordable. The initial setup was perfect with no issues. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Most of their features are disabled for basic users, and the upgrade costs more than we could afford as a medium-sized business as we need only a few selected features rather than a complete upgrade. Reporting has a lot of scope for improvement. Automation setups are a bit rigid. Review collected by and hosted on G2.com.

Juan Camilo U.
JU
Juan Camilo U.
Small-Business (50 or fewer emp.)
"Efficient for Marketing with Excellent Support"
5/5
What do you like best about Wati?

I really like the usability of Wati and its support; moreover, the metrics are a plus. Direct communication and faster conversion are also aspects I value. Review collected by and hosted on G2.com.

What do you dislike about Wati?

functions of the plans and support material in Spanish Review collected by and hosted on G2.com.

JB
Juned B.
"Streamlined Client Communication, Needs Faster Approvals"
4/5
What do you like best about Wati?

I appreciate how Wati helps us streamline communication with clients through WhatsApp by enabling structured message campaigns, automated replies, and timely follow-ups during peak filing periods. The platform is especially useful for reaching a large number of clients simultaneously while still maintaining a personalized communication flow. I found the initial setup to be stress-free. Review collected by and hosted on G2.com.

What do you dislike about Wati?

At times, message template approvals take longer than expected, which becomes a challenge during time-sensitive campaigns. The feedback for rejected templates is often generic and not actionable, which doesn't clearly explain what needs to be changed and leads to multiple trial and error submissions. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati
Edit edit

It’s great to hear that Wati is helping you seamlessly handle high-volume outreach and automated replies during your peak filing periods. Keeping communication personalized while scaling up your campaigns is exactly what the platform is designed for.

However, hitting a bottleneck with template approvals during time-sensitive campaigns is incredibly frustrating. Because message template approvals and rejection feedback are managed directly by Meta rather than Wati, the reasons provided can unfortunately be quite vague and non-actionable, leading to that exhausting trial-and-error process. To help bypass this friction, we are continuously updating our internal compliance guides to flag potential triggers before submission, and our support team is always ready to step in to help decode or appeal a stubborn rejection.

Thank you for the honest feedback!

Best regards,

Team Wati

MOC I.
MI
MOC I.
"Enhances Patient Interaction with Easy Automation"
4/5
What do you like best about Wati?

I like Wati for its easy navigation and the ability to create easy templates. The automation process is simple, and automation handles help track patient flow with a given keyword. This feature has helped us interact with and engage patients actively and efficiently, get the necessary reports, and send the required details for visits. Wati has been helpful in a lot of aspects, including automations and broadcast automation. The initial setup was also easy from the beginning. Review collected by and hosted on G2.com.

What do you dislike about Wati?

It can improve the automation process approval, just things on marketing gets approved easily, but utility, like, a lot of time, we have time dates for utility, but it does not get approved. Review collected by and hosted on G2.com.

Nagesh S.
NS
Nagesh S.
Sociail Media Expert
Small-Business (50 or fewer emp.)
"Effortless and User-Friendly Experience"
5/5
What do you like best about Wati?

Wati is easy to use and fast. The interface is simple, so our team can respond to customers quickly and manage chats smoothly without confusion. Review collected by and hosted on G2.com.

What do you dislike about Wati?

I don’t have any major dislikes so far. The platform has been stable for our daily use, and it covers everything we currently need for WhatsApp customer communication. Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Verified User in Education Management
Mid-Market (51-1000 emp.)
"Easy Backend Messaging Integration and Flexible Ad Hoc Campaigns"
4.5/5
What do you like best about Wati?

It’s been an easy tool to integrate with our backend for messaging, and it has also helped us send ad hoc campaigns to our users when needed. Review collected by and hosted on G2.com.

What do you dislike about Wati?

I have not come across anything not likeable. Our use case have been catered perfectly. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati
Edit edit

Keeping students aligned with their class schedules and payment deadlines is critical, so we're thrilled that our backend integration has made that daily communication seamless for your team. It's awesome to know that the ad hoc campaigns give you the exact flexibility you need on the fly, and that the platform is catering perfectly to your educational workflow.

Thank you for taking the time to share such a fantastic review!

Cheers,

Team Wati

Manoj Kumar G.
MG
Manoj Kumar G.
Growth Manager
Enterprise (> 1000 emp.)
"Automation and Chatbot Features at Competitive Pricing"
5/5
What do you like best about Wati?

Automation, Chatbot Feature and competitive Pricing Review collected by and hosted on G2.com.

What do you dislike about Wati?

User Interface, No direct live customer support and chatbot creation assistancce Review collected by and hosted on G2.com.