Avinash S.
AS
Avinash S.
Mid-Market (51-1000 emp.)
"Intuitive Interface, Exceptional Marketing Tool"
5/5
What do you like best about Wati?

I really like Wati's UI because it's so close to the original WhatsApp interface, making the learning curve extremely flat and easy to understand for both me and my teammates. The fast development cycles keep Wati up-to-date with new features, and I particularly love the introduction of drip campaigns. I also appreciate the multiple ways to import contacts, which are all really easy to use. The initial setup was pretty straightforward, with helpful support from the sales rep, including an onboarding call. Review collected by and hosted on G2.com.

What do you dislike about Wati?

None so far. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati
Edit edit

We’re really glad the familiar UI helped your team hit the ground running without a steep learning curve. Transitioning to a new platform can be a lot, so keeping that "WhatsApp feel" was a priority for us.

It’s also great to see you’re already making use of the drip campaigns and lead qualification tools for your broadcasts. We’ll definitely pass your feedback along to our team—they’ll be happy to know the onboarding call helped make your setup process straightforward.

Regards,

Team Wati

Aditya S.
AS
Aditya S.
Founder's Office
Small-Business (50 or fewer emp.)
"Seamless Social Media Integration, Some Lag Issues"
4.5/5
What do you like best about Wati?

I like the ability to connect all the social media accounts like WhatsApp, FB, and Instagram together on a single platform with Wati. It integrates all the chats from Meta platforms, making it my single source of truth for all customer-related information. I also appreciated that the initial setup of Wati was quite easy, taking only a couple of hours. Review collected by and hosted on G2.com.

What do you dislike about Wati?

There is some lag in Wati sometimes. The messages do not sync properly. They will have to check with Meta API for doing this better. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati
Edit edit

Getting your entire Meta ecosystem hooked up and acting as a single source of truth in just a few hours is a huge win. We built Wati to eliminate the headache of jumping between endless browser tabs, so it's awesome to know the platform is keeping your customer data streamlined in one place.

That said, intermittent lag and message sync issues completely defeat the purpose of a unified inbox. Meta's API updates and rate limits can definitely throw a wrench in data delivery, but our engineering team is actively working on making our background syncing tighter and faster so you don't experience those delays.

Thank you for giving us a clear look at what's working and where we need to sharpen the performance.

Best regards,

Team Wati

Sruthi M.
SM
Sruthi M.
Brand Manager
Mid-Market (51-1000 emp.)
"Amazing Customer Support and a User-Friendly UI"
4.5/5
What do you like best about Wati?

Customer support is amazing. User friendly UI Review collected by and hosted on G2.com.

What do you dislike about Wati?

Subscription price range can be flexible Review collected by and hosted on G2.com.

Alexander Quinzinho V.
AV
Alexander Quinzinho V.
Analista de Recaudaciones
Mid-Market (51-1000 emp.)
"Very interactive and with constant new features"
4/5
What do you like best about Wati?

How interactive it is and that they constantly add new features Review collected by and hosted on G2.com.

What do you dislike about Wati?

Lack of intermediate plans. There are only 2 paid ones with big differences between them. Regarding automations and promotions, they charge a surcharge on the official meta support rates. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati
Edit edit

It’s great to hear that our constant feature updates are helping you manage your B2C communication smoothly across the WhatsApp API.

We completely understand where you're coming from regarding the pricing. It really can feel like a big leap between our plans when you're looking for that perfect middle ground, and we know those extra messaging costs can definitely add up quickly when you're running large campaigns. We always want our pricing to feel fair and sustainable for your business, so your note about needing more flexible plan options is incredibly helpful to us.

Thank you so much for sharing your honest thoughts and helping us improve!

Best regards,

Team Wati

Cantika M.
CM
Cantika M.
Management Trainee
Small-Business (50 or fewer emp.)
"Effortless Team Collaboration and Customer Engagement"
4.5/5
What do you like best about Wati?

I find Wati really helpful for business, especially because it allows effective collaboration with other members, which is a huge plus. I like that it helps in preventing overlap, making coordination smoother. My favorite feature is the ability to set automation and chatbots, which streamlines customer interactions significantly. The initial setup of Wati was very easy and understandable, making the transition seamless for my team. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Cannot rechat the expired chat Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati
Edit edit

It’s great to hear that Wati is keeping your team tightly coordinated and preventing agents from stepping on each other's toes. Onboarding a team seamlessly is exactly the kind of start we hope for!

We totally get how that 24-hour cutoff can be tricky when you need to follow up with a customer. Because of WhatsApp's global rules, regular text chatting does pause after 24 hours of inactivity. To help you jump right back in, you can easily send a quick pre-approved template message from your Wati dashboard to reopen the conversation. Once they reply, your normal chat window opens right back up.

Thank you for the review and for using Wati to keep your team aligned!

Best regards,

Team Wati

ME
Muaz E.
Small-Business (50 or fewer emp.)
"Excellent, but it needs better support for Arabic."
5/5
What do you like best about Wati?

I love that Wati is very excellent, everything about it is excellent, and it was very easy to set up, especially with the continuous support from their support team. Review collected by and hosted on G2.com.

What do you dislike about Wati?

There are some issues when importing or exporting the contact list if it is written in Arabic, as it appears as squares, indicating that it does not support Arabic in export and import. I want the connection method to be easy through an API, especially in connecting Wati in Grafana. Review collected by and hosted on G2.com.

AY
Arwa Y.
Small-Business (50 or fewer emp.)
"Streamlined WhatsApp API with Ease"
4.5/5
What do you like best about Wati?

I use Wati for WhatsApp automations, broadcasting, and sales. It streamlines my WhatsApp Business API, helping with team inbox and faster communications. I love the ease of use and the automations are really good and easy to set up. Campaign analytics are also a big plus for me. Running an ecommerce business means my customers are on WhatsApp, so Wati really helps in increasing sales and sending important communications and updates. It also improves customer support. The initial setup of Wati was very easy. Review collected by and hosted on G2.com.

What do you dislike about Wati?

The pricing is comparatively high, support can be better Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati
Edit edit

It's fantastic to hear that Wati is directly driving sales and streamlining updates for your eCommerce business. Knowing that the team inbox, quick setup, and campaign analytics are giving you a clear edge on WhatsApp is exactly what we aim for.

Your feedback on our pricing and customer support is well taken. When you're running a fast-moving online store, you need support that is just as quick as your customer interactions. We are focusing heavily on improving our support response times and ensuring our platform's value aligns with the investment you put into it.

Thank you for the honest review and for partnering with us to grow your shop!

Best regards,

Team Wati

Mufaddal K.
MK
Mufaddal K.
Social Media Marketing and Digital
Enterprise (> 1000 emp.)
"Great WhatsApp Management, But Needs Design Improvements and Feature Enhancements."
3.5/5
What do you like best about Wati?

This is a centralized platform that allows you to manage all your WhatsApp chats and handle WhatsApp marketing in one place. Additionally, it offers integration with CRM platforms such as Salesforce and HubSpot. Review collected by and hosted on G2.com.

What do you dislike about Wati?

The tool is in need of a significant redesign to incorporate more modern design elements.

Additionally, topping up the balance for broadcasting is not automated, which is inconvenient.

When uploading contacts for broadcasting, they are merged into the main contacts tab, requiring you to use filters to find specific entries.

Another limitation is the lack of support for multiple accounts; for instance, I am unable to have a single admin email address managing three separate accounts for three different companies.

Also, it lacks custom roles. Review collected by and hosted on G2.com.

Abdelrahmen M.
AM
Abdelrahmen M.
digital marketer
Small-Business (50 or fewer emp.)
"User-Friendly Dashboard with Effective Instagram Management"
5/5
What do you like best about Wati?

I like Wati so much because the dashboard is easy to use and user-friendly. The new Instagram feature is an effective tool that manages all DMs from my Instagram account. Everything is working well with Wati, and the initial setup was very easy for my team. I also use Wati in conjunction with my WhatsApp Business account, which helps me reach thousands of my audience. Review collected by and hosted on G2.com.

What do you dislike about Wati?

The cost of messaging Egyptian numbers is so expensive, about 0.10 cents. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati
Edit edit

Scaling your outreach to thousands of users across both WhatsApp and Instagram is no small feat, so it's great to know the dashboard has made that transition smooth and straightforward for your team, Abdelrahmen.

We also hear you on the high cost of messaging Egyptian numbers. Navigating Meta's regional rate structures can definitely be a challenge when managing large-scale campaigns, and we appreciate you giving us this feedback on how those specific destination fees impact your budget.

Cheers,

Team Wati

Divija R.
DR
Divija R.
Small-Business (50 or fewer emp.)
"Reliable, User-Friendly WhatsApp Automation with Supportive WATI Team"
5/5
What do you like best about Wati?

Using WATI provides reliable WhatsApp API access, chatbot automation, a shared team inbox, broadcast messaging, analytics, and integrations, making it extremely important for a service-oriented business like ours as it is user-friendly, dependable, and helps us derive insights for strategic decision-making while ensuring smooth customer communication; additionally, the WATI team is very supportive, Review collected by and hosted on G2.com.

What do you dislike about Wati?

One area of improvement could be developing a stronger in-house CRM. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati
Edit edit

Thank you, Divija! It’s incredibly rewarding to hear that Wati has made a tangible difference — helping you manage large communication volumes efficiently and gain the insights needed for strategic decision-making. That kind of real-world result is exactly why we do what we do.

We also appreciate your feedback regarding the development of a stronger in-house CRM. We are always looking for ways to expand our platform's capabilities, and we’ve shared this suggestion with our product team for future consideration.

We're rooting for your business and excited to keep being part of your growth journey!