Gaurav K.
GK
Gaurav K.
Operations Manager
Small-Business (50 or fewer emp.)
"Good WhatsApp communication tool for managing customer queries"
4.5/5
What do you like best about Wati?

Wati helps us manage WhatsApp conversations with customers in a more organized way compared to using regular WhatsApp. It is useful for handling product inquiries, order updates, and common customer questions from one place. The automation and chatbot flows are helpful for saving time, especially when customers ask repeated questions about pricing, delivery timelines, product details, and order status. Review collected by and hosted on G2.com.

What do you dislike about Wati?

The setup and automation flow creation can feel a little confusing at times, especially when trying to make the customer experience sound natural. Sometimes the bot responses need manual review because they may not fully understand the customer’s intent. It would be better if the flow builder was simpler and more flexible. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati

Moving from a chaotic, regular WhatsApp setup to a structured, centralized inbox is a massive milestone for a growing business. We're glad our chatbot flows are successfully saving your team time by knocking out those repetitive questions about pricing and delivery timelines.

However, making automated conversations feel entirely natural can definitely be a balancing act, especially if the flow builder itself feels clunky to navigate. We hear you loud and clear on wanting a simpler, more flexible builder and sharper intent recognition so your team doesn't have to spend extra time manually reviewing bot responses. We are actively working on streamlining the workflow creation process to make designing those intuitive customer experiences a lot smoother.

Thank you for giving us such clear, actionable insights on where we can improve!

Best regards,

Team Wati

Farai M.
FM
Farai M.
Managing Director
Small-Business (50 or fewer emp.)
"WATI Fits Our Budget and Expands WhatsApp Business Capabilities"
4.5/5
What do you like best about Wati?

I chose WATI as a solution after reviewing a few contendors for the task. We are a small association and we needed an automated Whatsapp Business solution that would suit our price point. WATI managed to meet our requirements and indeed appears to have additional features which we did not have on our specs, but which will certainly enhance our capabilities. Review collected by and hosted on G2.com.

What do you dislike about Wati?

What I did not like was the native WATI AI Agent, but their support staff quickly redirected me to the more advanced Astra agent which is brilliant. However it adds another hundred bucks to your cost. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati

It’s great to hear that Wati hit the perfect sweet spot for your association, giving you the automated handling and integrations you needed without the complexity of an over-engineered platform. Moving up from the basic Meta inbox to a fully automated shared inbox is a massive upgrade for a small team.

Your feedback on our AI capabilities is completely fair. We’re glad our support team quickly got you squared away with Astra AI and that it's delivering brilliant results, but we totally get that an extra $100 a month is a noticeable budget jump for a small association. Balancing our native bot features with our premium AI add-ons is a major focus for us as we continue to develop the platform.

Thank you for choosing us as your middle ground, and for the honest breakdown!

Best regards,

Team Wati

Nakshatra G.
NG
Nakshatra G.
Manager
Mid-Market (51-1000 emp.)
"Effortless Broadcasting, Improved Team Productivity"
4.5/5
What do you like best about Wati?

I primarily use Wati for broadcasting promotional offers to our customers, and it has simplified reaching a large audience quickly via WhatsApp. The Instagram integration features are a big time-saver, significantly improving our team's productivity, reducing response times, and minimizing the risk of missing potential engagement opportunities. I find the platform's ease of use and quick setup very appealing, with an intuitive interface that enables the team to onboard easily without needing extensive training. The initial setup was smooth and straightforward, supported by a well-guided onboarding process that made adaptation easy. I rate Wati a solid 9 out of 10 for its reliability in WhatsApp broadcasting and its considerable help in improving communication efficiency and internal collaboration within our team. Review collected by and hosted on G2.com.

What do you dislike about Wati?

While Wati works well for broadcasting and basic automation, it can feel slightly limited when it comes to advanced CRM functionalities. It's not as strong in deeper lead tracking and pipeline management, and its analytics could be better. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati

We're thrilled that our WhatsApp broadcasting and Instagram integrations are saving your team valuable time, slashing response times, and making internal onboarding a breeze.

You also raised a very fair point about our CRM and analytics limitations. While we offer native tools for chat-driven deal stages and contact tagging, we know that rapidly growing teams eventually hit a ceiling when they need deep multi-channel pipeline management, advanced lead tracking, and high-level analytical forecasting. Your feedback maps perfectly onto our product roadmap as we work to upgrade our native reporting and tighten our integrations with heavy-duty, dedicated CRMs.

Thank you for the fantastic review and for helping us refine our direction!

Best regards,

Team Wati

Parth P.
PP
Parth P.
Functional Head
Mid-Market (51-1000 emp.)
"User-Friendly Messaging Tool with Seamless Integrations"
5/5
What do you like best about Wati?

I use Wati for WhatsApp messaging and social media connections like Instagram, facebook, and I love how it easily allows me to send WhatsApp messages in audio, video, and doc format. The Google Sheet integration really eases the work for me. The ease of the app, coupled with a good user interface, makes it easy to use and manage. I'm very impressed with the Google Sheet automation, integrations like Zapier, and variables; they are amazing. I've never faced any issues with Wati. Also, it saves time as I can send messages in bulk directly from the sheet without having to upload a CSV or anything, which makes things better. The initial setup was the easiest, and it only required a little experience with Meta Dashboard, which is common for all platforms. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Pricing can be improved, currently it is costly. Either monthly subscription charge or markup to messages, any one instead of both. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati

It sounds like you've really dialed in your workflow with the Google Sheets automation, Parth. We’re glad that skipping the manual CSV uploads and using multimedia messaging has made your outreach more efficient—that’s exactly the kind of time-saving setup we aim for.

We also appreciate the honest take on the pricing. We know the combination of subscription fees and message markups is a major consideration, and we're constantly looking at how we can keep our plans competitive as we expand our features.

Thanks for being such a power user. We're looking forward to seeing how you continue to use those integrations!

Cheers,

Team Wati

Carlos C.
CC
Carlos C.
Desenvolvedor Wordpress
Mid-Market (51-1000 emp.)
"Effective Integrations and Simple Migration with Wati"
5/5
What do you like best about Wati?

I use Wati for customer support, sales, and automation. The chatbot builder is great, it helps me solve all the problems of my association and is easy and stable. I can perform integrations with other systems and model my customer's journey. I particularly like the chatbot and the Webhooks system. With Webhooks, I can integrate and receive information from my sites and integrate with my CRM. The chatbot has many widgets that allow me to do practically anything in my customer's journey. I integrate donation data during the conversation with our donors, which has improved our fundraising and donor support. Review collected by and hosted on G2.com.

What do you dislike about Wati?

I feel that the customer service AI still needs improvement. It is still very basic and does not handle well with users who do not understand how an AI works. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati

Knowing that Wati is playing a key role in supporting your association's mission is incredibly rewarding. Using our webhooks and chatbot widgets to seamlessly capture donation data and streamline donor support is a fantastic, highly impactful use case, and we’re thrilled to hear it has directly boosted your fundraising efforts.

Your feedback on our customer service AI is spot-on—it absolutely needs to be intuitive enough to guide users seamlessly, even if they aren't tech-savvy. We're passing this directly to our AI developers to help us build more flexible, natural conversational flows.

Thank you for the impactful work you're doing and for the honest review!

Best regards,

Team Wati

AS
Akshay S.
Mid-Market (51-1000 emp.)
"Automates Instagram Ads with Reliable Support"
5/5
What do you like best about Wati?

I like Wati's new functionality of automating Instagram ads, as it lets me set up automations for new comments on my ads, which eases my previously manually done work. I used to manually reply to every comment on my Instagram ads, but now I can build chatbots with Wati for this. I like the fast cycles of new features coming out and the response of the support team. They are up to date with all the new Meta developments, which helps me further automate my system. I appreciate the speed of the support responses because it's truly 24/7, and honestly, getting good human support nowadays is hard. Review collected by and hosted on G2.com.

What do you dislike about Wati?

None so far. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati

Akshay, it’s awesome to hear that the Instagram comment automation has taken that manual workload off your plate. Building chatbots for those ad interactions is exactly the kind of efficiency we want to provide, especially when it saves you from having to reply to every individual comment yourself.

Our support team will also be thrilled to hear your shout-out. Staying on top of Meta’s frequent updates is a major priority for us, and we're glad our 24/7 team has been able to help you keep your systems running smoothly.

Thanks for being such an active part of our community.

Cheers,

Soporte C.
SC
Soporte C.
Soporte Tecnico
Mid-Market (51-1000 emp.)
"Agile Management and Effective Automation with WATI"
5/5
What do you like best about Wati?

What I value most about WATI is the speed with which I can manage chats and the automation it offers. I also highlight the ease of implementation and, above all, the agility to connect with users, which allows me to respond quickly and find conversations easily. I consider that, given the frequency with which we use the platform, the customer service we receive is adequate and does not neglect the users. Finally, I want to emphasize that the simple integration with our company was a great help since the frequency of use is daily. Review collected by and hosted on G2.com.

What do you dislike about Wati?

What I don't like is that sometimes it can take a while to update the messages. However, I want to think that this is due to the browser or even the device from which the service is accessed. I also don't rule out that the internet connection might influence this behavior. Review collected by and hosted on G2.com.

Ishan D.
ID
Ishan D.
Founder’s Office
Mid-Market (51-1000 emp.)
"Effortless WhatsApp CRM with Intuitive Automation and Stellar Support"
5/5
What do you like best about Wati?

I have been using Wati for over two years, and it has consistently been our preferred WhatsApp CRM tool for all our needs. The interface is straightforward and user-friendly, which has helped us minimize training time. The automation builder and AI features are intuitive, allowing us to automate our workflows according to our requirements without needing extra assistance. Additionally, the support from the Wati team has always been prompt. Review collected by and hosted on G2.com.

What do you dislike about Wati?

I haven't encountered any significant drawbacks with the platform. If I had to mention something, I would appreciate having more integrations with various CRMs. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"Best-in-Class Automation with a Clean, Fast UI and Affordable Plans"
5/5
What do you like best about Wati?

Wati offers plenty of automation features and has 0 chatbot limits, unlike other platforms. In my experience, it’s the best out there! The user interface is very clean and quick and the plans are affordable as well. Their support is quick however, I recommend them to have a call or video support as well. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Sometimes it takes too long to load when I sign in, but once you're in it's all good. Review collected by and hosted on G2.com.

Angel B.
AB
Angel B.
CTO
Small-Business (50 or fewer emp.)
"Excellent tool to centralize sales and support on WhatsApp."
4/5
What do you like best about Wati?

What I value most is the native integration it has with Shopify and the ease of creating "Broadcasts" (mass messages). The flow builder is very visual and allows us to automate basic responses without knowing how to program, which saves the team a lot of time. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Sometimes the mobile application is not as fast or complete as the desktop version; it has some limitations if you are out of the office. Also, the template approval process is sometimes confusing, although I understand that this partly depends on Meta and not just on Wati. Review collected by and hosted on G2.com.

Response from Cheuk Kwan (Poko) Lam of Wati

It is incredibly rewarding to hear that Wati helped your team move away from the chaos of a single physical phone and into an organized shared inbox. Knowing that our Shopify integration and automated abandoned cart recovery are directly boosting your store's conversions is a massive win.

Your feedback on the mobile app is completely fair. Having the same speed and functionality on your phone as you do at your desk is essential when you're out of the office, and closing that performance gap is a major focus for our development team. We also hear you on the template approval confusion—even though Meta sets the rules, we are constantly working to make our in-app guidance clearer to take the guesswork out of submissions.

Thank you for the fantastic review and for growing your e-commerce business with us!

Best regards,

Team Wati