# Wati Reviews **Vendor:** Wati **Category:** [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas) **Average Rating:** 4.6/5.0 **Total Reviews:** 477 ## About Wati Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook Messenger, TikTok, SMS, and more. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati - The AI-Powered Customer Engagement Platform for Revenue Growth. ## Wati Pros & Cons **What users like:** - Users find Wati's platform exceptionally **easy to use** , appreciating its intuitive design and excellent customer support. (102 reviews) - Users highlight the **efficiency of WATI's automation** for WhatsApp, appreciating its ease of use and great support. (71 reviews) - Users laud the **prompt and helpful customer support** of Wati, enhancing their overall experience with the platform. (65 reviews) - Users love the **easy setup** of Wati, which streamlines the process of connecting with customers effortlessly. (64 reviews) - Users appreciate the **user-friendly interface and automation features** of Wati, enhancing their messaging efficiency and convenience. (54 reviews) - Users value the **seamless integrations** of Wati, enhancing their WhatsApp communication and streamlining business processes. (52 reviews) - Time-saving (43 reviews) - Easy Integrations (42 reviews) - Simple (39 reviews) - Helpful (38 reviews) **What users dislike:** - Users find WATI's pricing to be **a bit too high** , especially for small businesses looking for affordable solutions. (39 reviews) - Users find Wati to be **a bit pricey** , especially for small businesses needing accounting software solutions. (32 reviews) - Users express concerns over **pricing issues** , feeling mistrust due to unclear pricing and its impact on small businesses. (23 reviews) - Users are frustrated with the **missing features** like dark mode and limited capabilities for basic users. (16 reviews) - Users express frustration over **poor customer support** , citing difficulty in reaching assistance and long response times. (16 reviews) - Limited Customization (12 reviews) - Users experience significant **messaging issues** with Wati, including delivery failures and limited functionalities affecting usability. (12 reviews) - Slow Loading (12 reviews) - Chat Functionality Issues (11 reviews) - Chat Issues (11 reviews) ## Wati Reviews ### 1. Game-changer for our service business **Rating:** 5.0/5.0 stars **Reviewed by:** Muhammed S. | Conversational Marketing Expert, Consultant & Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2025 **What do you like best about Wati?** I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp. What I like the most is how simple it made automation. Earlier, managing leads manually on WhatsApp was messy and time-consuming. With WATI, I was able to set up flows for lead qualification, follow-ups, and even basic customer support without needing a technical background. It helped me bring some structure into my sales process. The broadcast and segmentation features are also very useful. I can target the right audience instead of sending the same message to everyone, which improved my response rates. Recently, their Instagram integration has been a solid addition. Being able to capture leads from Instagram DMs and bring them into the same system makes things much smoother. Now I don’t have to jump between platforms, and I can automate replies there as well, which is a big advantage if you're running ads or getting a lot of inbound messages. Overall, if you're serious about WhatsApp marketing and conversational sales, WATI is a strong tool to start with and grow on. It helped me move from manual chatting to a more system-driven approach, which made a real difference in my business. **What do you dislike about Wati?** Sometimes the interface feels a bit slow, and setting up more advanced automations could be more flexible. Also, pricing can feel a bit high as you scale **What problems is Wati solving and how is that benefiting you?** 24 hours availability on chat, Follow-up, one single team inbox. omnichannel messaging automation ### 2. Best whatsapp automation and instagram automation tool for SMEs **Rating:** 5.0/5.0 stars **Reviewed by:** Allinwa S. | Conversational Marketing Expert, Consultant & Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Wati?** I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp. What I like the most is how simple it made automation. Earlier, managing leads manually on WhatsApp was messy and time-consuming. With WATI, I was able to set up flows for lead qualification, follow-ups, and even basic customer support without needing a technical background. It helped me bring some structure into my sales process. The broadcast and segmentation features are also very useful. I can target the right audience instead of sending the same message to everyone, which improved my response rates. Recently, their Instagram integration has been a solid addition. Being able to capture leads from Instagram DMs and bring them into the same system makes things much smoother. Now I don’t have to jump between platforms, and I can automate the comments on instagram posts, DMs as well, which is a big advantage if you're running ads or getting a lot of inbound messages. That said, there are still areas where things can improve. Sometimes the interface feels a bit slow, and setting up more advanced automations could be more flexible. Also, pricing can feel a bit high as you scale. Overall, if you're serious about WhatsApp marketing and conversational sales, WATI is a strong tool to start with and grow on. It helped me move from manual chatting to a more system-driven approach, which made a real difference in my business. **What do you dislike about Wati?** Nothing dislike about wati. I felt evereything is great. but you have improve the support **What problems is Wati solving and how is that benefiting you?** Automation, Broadcasting, Team Inbox, 24*7 omnichannel chat availability. Integrations with other softwares, automation of whatsapp and instagram ### 3. WATI Streamlines Customer Communication with Intuitive WhatsApp Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Diandra S. | Marketing , Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Wati?** WATI has been a game-changer for streamlining our customer communication, especially with its intuitive WhatsApp automation and shared team inbox. The ability to manage high volumes of queries efficiently while maintaining a personalised touch has significantly improved our response times and customer satisfaction. Features like broadcast messaging and easy integration into our existing workflows have made it a valuable tool for both marketing campaigns and day-to-day engagement. **What do you dislike about Wati?** One minor drawback is that some of the more advanced features; like deeper customisation or reporting can feel a bit limited unless you move to higher-tier plans, which may not suit every budget. **What problems is Wati solving and how is that benefiting you?** WATI solves the challenge of managing high volumes of customer conversations across WhatsApp by centralising messages into one shared inbox and enabling automation for common queries. This has reduced response times, improved team collaboration, and ensured no customer messages fall through the cracks. As a result, we’re able to deliver faster, more consistent service while freeing up time to focus on more meaningful customer interactions and campaign execution. ### 4. WATI Fits Our Budget and Expands WhatsApp Business Capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Farai M. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2026 **What do you like best about Wati?** I chose WATI as a solution after reviewing a few contendors for the task. We are a small association and we needed an automated Whatsapp Business solution that would suit our price point. WATI managed to meet our requirements and indeed appears to have additional features which we did not have on our specs, but which will certainly enhance our capabilities. **What do you dislike about Wati?** What I did not like was the native WATI AI Agent, but their support staff quickly redirected me to the more advanced Astra agent which is brilliant. However it adds another hundred bucks to your cost. **What problems is Wati solving and how is that benefiting you?** We previously used the Meta WhatsApp Inbox. It was great for initiating conversations, but it fell short when it came to automation. Because of that, we started looking for a solution that would let us automate WhatsApp handling and also support incorporating an AI agent. After evaluating a few other contenders, such as respond.io and ManyChat, we chose WATI as a middle-ground compromise between respond.io’s more advanced setup and ManyChat’s simplicity. So far, WATI has enabled us to automate the handling of WhatsApp enquiries, keep a shared inbox for our team, and even connect other systems so we can send WhatsApp messages through WATI’s integrations. ### 5. Effortless Broadcasting, Improved Team Productivity **Rating:** 4.5/5.0 stars **Reviewed by:** Nakshatra G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Wati?** I primarily use Wati for broadcasting promotional offers to our customers, and it has simplified reaching a large audience quickly via WhatsApp. The Instagram integration features are a big time-saver, significantly improving our team's productivity, reducing response times, and minimizing the risk of missing potential engagement opportunities. I find the platform's ease of use and quick setup very appealing, with an intuitive interface that enables the team to onboard easily without needing extensive training. The initial setup was smooth and straightforward, supported by a well-guided onboarding process that made adaptation easy. I rate Wati a solid 9 out of 10 for its reliability in WhatsApp broadcasting and its considerable help in improving communication efficiency and internal collaboration within our team. **What do you dislike about Wati?** While Wati works well for broadcasting and basic automation, it can feel slightly limited when it comes to advanced CRM functionalities. It's not as strong in deeper lead tracking and pipeline management, and its analytics could be better. **What problems is Wati solving and how is that benefiting you?** I use Wati for broadcasting offers quickly on WhatsApp. It saves us time with automation, boosts team productivity, and reduces response times, minimizing missed customer engagement opportunities. ### 6. User-Friendly Messaging Tool with Seamless Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Parth P. | Functional Head, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Wati?** I use Wati for WhatsApp messaging and social media connections like Instagram, facebook, and I love how it easily allows me to send WhatsApp messages in audio, video, and doc format. The Google Sheet integration really eases the work for me. The ease of the app, coupled with a good user interface, makes it easy to use and manage. I'm very impressed with the Google Sheet automation, integrations like Zapier, and variables; they are amazing. I've never faced any issues with Wati. Also, it saves time as I can send messages in bulk directly from the sheet without having to upload a CSV or anything, which makes things better. The initial setup was the easiest, and it only required a little experience with Meta Dashboard, which is common for all platforms. **What do you dislike about Wati?** Pricing can be improved, currently it is costly. Either monthly subscription charge or markup to messages, any one instead of both. **What problems is Wati solving and how is that benefiting you?** Wati lets me send WhatsApp messages in audio, video, and document formats and integrates with Google Sheets, saving time by sending bulk messages without CSV uploads. **Official Response from Cheuk Kwan (Poko) Lam:** > It sounds like you've really dialed in your workflow with the Google Sheets automation, Parth. We’re glad that skipping the manual CSV uploads and using multimedia messaging has made your outreach more efficient—that’s exactly the kind of time-saving setup we aim for. We also appreciate the honest take on the pricing. We know the combination of subscription fees and message markups is a major consideration, and we're constantly looking at how we can keep our plans competitive as we expand our features. Thanks for being such a power user. We're looking forward to seeing how you continue to use those integrations! Cheers, Team Wati ### 7. Effective Integrations and Simple Migration with Wati **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos C. | Desenvolvedor Wordpress, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Wati?** I use Wati for customer support, sales, and automation. The chatbot builder is great, it helps me solve all the problems of my association and is easy and stable. I can perform integrations with other systems and model my customer's journey. I particularly like the chatbot and the Webhooks system. With Webhooks, I can integrate and receive information from my sites and integrate with my CRM. The chatbot has many widgets that allow me to do practically anything in my customer's journey. I integrate donation data during the conversation with our donors, which has improved our fundraising and donor support. **What do you dislike about Wati?** I feel that the customer service AI still needs improvement. It is still very basic and does not handle well with users who do not understand how an AI works. **What problems is Wati solving and how is that benefiting you?** Wati solves all the problems of my association with its Chatbot and Webhooks builder, integrating websites and CRM, modeling the customer journey, and simplifying donor acquisition. ### 8. Automates Instagram Ads with Reliable Support **Rating:** 5.0/5.0 stars **Reviewed by:** Akshay S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Wati?** I like Wati's new functionality of automating Instagram ads, as it lets me set up automations for new comments on my ads, which eases my previously manually done work. I used to manually reply to every comment on my Instagram ads, but now I can build chatbots with Wati for this. I like the fast cycles of new features coming out and the response of the support team. They are up to date with all the new Meta developments, which helps me further automate my system. I appreciate the speed of the support responses because it's truly 24/7, and honestly, getting good human support nowadays is hard. **What do you dislike about Wati?** None so far. **What problems is Wati solving and how is that benefiting you?** Wati automates Instagram ad interactions, easing my manual workload. It helps set up chatbots for comments on ads, upgrading my system with fast feature releases. The 24/7 support team is responsive and up-to-date with Meta, making automation easier. **Official Response from Cheuk Kwan (Poko) Lam:** > Akshay, it’s awesome to hear that the Instagram comment automation has taken that manual workload off your plate. Building chatbots for those ad interactions is exactly the kind of efficiency we want to provide, especially when it saves you from having to reply to every individual comment yourself. Our support team will also be thrilled to hear your shout-out. Staying on top of Meta’s frequent updates is a major priority for us, and we're glad our 24/7 team has been able to help you keep your systems running smoothly. Thanks for being such an active part of our community. Cheers, ### 9. Agile Management and Effective Automation with WATI **Rating:** 5.0/5.0 stars **Reviewed by:** Soporte C. | Soporte Tecnico, Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2025 **What do you like best about Wati?** What I value most about WATI is the speed with which I can manage chats and the automation it offers. I also highlight the ease of implementation and, above all, the agility to connect with users, which allows me to respond quickly and find conversations easily. I consider that, given the frequency with which we use the platform, the customer service we receive is adequate and does not neglect the users. Finally, I want to emphasize that the simple integration with our company was a great help since the frequency of use is daily. **What do you dislike about Wati?** What I don't like is that sometimes it can take a while to update the messages. However, I want to think that this is due to the browser or even the device from which the service is accessed. I also don't rule out that the internet connection might influence this behavior. **What problems is Wati solving and how is that benefiting you?** This tool makes it easier for me to manage and resolve tickets for the company's users, as I provide support through it. Communication in the support area is essential for everything to function correctly within the company, and I believe we couldn't maintain the same work pace without wati. ### 10. Effortless WhatsApp CRM with Intuitive Automation and Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Ishan D. | Founder’s Office, Mid-Market (51-1000 emp.) **Reviewed Date:** December 25, 2025 **What do you like best about Wati?** I have been using Wati for over two years, and it has consistently been our preferred WhatsApp CRM tool for all our needs. The interface is straightforward and user-friendly, which has helped us minimize training time. The automation builder and AI features are intuitive, allowing us to automate our workflows according to our requirements without needing extra assistance. Additionally, the support from the Wati team has always been prompt. **What do you dislike about Wati?** I haven't encountered any significant drawbacks with the platform. If I had to mention something, I would appreciate having more integrations with various CRMs. **What problems is Wati solving and how is that benefiting you?** We have been developing an AI-powered customer chat support and advisory agent, and WATI's platform has made the process incredibly straightforward for us. It has allowed us to easily build, test, and iterate on our chatbot. Additionally, the broadcast feature has enabled us to effectively reach out to our customers. Within our team, tools such as Saved Replies and automated responses have simplified the way our support staff manage customer queries, making their workflow much more efficient. ### 11. Cost-Effective and User-Friendly Broadcast Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Abdelrahmen M. | digital marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2025 **What do you like best about Wati?** I like Wati for its dashboard and Instagram feature. It's great to manage all Instagram messages in one inbox and handle all Instagram DMs from a team box. I also appreciate the affordable subscription plan; we used to pay 200 US dollars with another service, but with Wati, it's just 50 US dollars. The initial setup was very easy, thanks, and I am highly likely to recommend Wati to others. **What do you dislike about Wati?** I request to reduce the cost of message to Egypt as it cost about 0.10 US cent. **What problems is Wati solving and how is that benefiting you?** I use Wati for creating broadcast campaigns to reach thousands of customers. It helps me manage all Instagram messages in one inbox and handle DMs from a team box. ### 12. Excellent tool to centralize sales and support on WhatsApp. **Rating:** 4.0/5.0 stars **Reviewed by:** Angel B. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Wati?** What I value most is the native integration it has with Shopify and the ease of creating "Broadcasts" (mass messages). The flow builder is very visual and allows us to automate basic responses without knowing how to program, which saves the team a lot of time. **What do you dislike about Wati?** Sometimes the mobile application is not as fast or complete as the desktop version; it has some limitations if you are out of the office. Also, the template approval process is sometimes confusing, although I understand that this partly depends on Meta and not just on Wati. **What problems is Wati solving and how is that benefiting you?** We had the problem of managing hundreds of messages on a single physical phone. Wati solved the chaos of the shared inbox. Now we can assign conversations to different agents and automatically recover abandoned carts, which has increased our conversions. ### 13. Intuitive Interface, Exceptional Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Avinash S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Wati?** I really like Wati's UI because it's so close to the original WhatsApp interface, making the learning curve extremely flat and easy to understand for both me and my teammates. The fast development cycles keep Wati up-to-date with new features, and I particularly love the introduction of drip campaigns. I also appreciate the multiple ways to import contacts, which are all really easy to use. The initial setup was pretty straightforward, with helpful support from the sales rep, including an onboarding call. **What do you dislike about Wati?** None so far. **What problems is Wati solving and how is that benefiting you?** Wati helps me easily send marketing broadcasts, connect Facebook ads, and build a lead qualification chatbot. The UI is simple, reducing the learning curve, and the fast development cycles bring useful features like drip campaigns. **Official Response from Cheuk Kwan (Poko) Lam:** > We’re really glad the familiar UI helped your team hit the ground running without a steep learning curve. Transitioning to a new platform can be a lot, so keeping that "WhatsApp feel" was a priority for us. It’s also great to see you’re already making use of the drip campaigns and lead qualification tools for your broadcasts. We’ll definitely pass your feedback along to our team—they’ll be happy to know the onboarding call helped make your setup process straightforward. Regards, Team Wati ### 14. Seamless Social Media Integration, Some Lag Issues **Rating:** 4.5/5.0 stars **Reviewed by:** Aditya S. | Founder's Office , Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Wati?** I like the ability to connect all the social media accounts like WhatsApp, FB, and Instagram together on a single platform with Wati. It integrates all the chats from Meta platforms, making it my single source of truth for all customer-related information. I also appreciated that the initial setup of Wati was quite easy, taking only a couple of hours. **What do you dislike about Wati?** There is some lag in Wati sometimes. The messages do not sync properly. They will have to check with Meta API for doing this better. **What problems is Wati solving and how is that benefiting you?** Wati integrates chats from WhatsApp, Facebook, and Instagram, letting me manage customer communication seamlessly in one platform. It's a single source of truth, so I don't need to check multiple accounts. ### 15. Streamlined WhatsApp API with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Arwa Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Wati?** I use Wati for WhatsApp automations, broadcasting, and sales. It streamlines my WhatsApp Business API, helping with team inbox and faster communications. I love the ease of use and the automations are really good and easy to set up. Campaign analytics are also a big plus for me. Running an ecommerce business means my customers are on WhatsApp, so Wati really helps in increasing sales and sending important communications and updates. It also improves customer support. The initial setup of Wati was very easy. **What do you dislike about Wati?** The pricing is comparatively high, support can be better **What problems is Wati solving and how is that benefiting you?** Wati streamlines my WhatsApp Business API, helps with team inbox, and enables faster communication. It supports my eCommerce business by increasing sales, sending important updates, and improving customer support. ### 16. Great WhatsApp Management, But Needs Design Improvements and Feature Enhancements. **Rating:** 3.5/5.0 stars **Reviewed by:** Mufaddal K. | Social Media Marketing and Digital, Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Wati?** This is a centralized platform that allows you to manage all your WhatsApp chats and handle WhatsApp marketing in one place. Additionally, it offers integration with CRM platforms such as Salesforce and HubSpot. **What do you dislike about Wati?** The tool is in need of a significant redesign to incorporate more modern design elements. Additionally, topping up the balance for broadcasting is not automated, which is inconvenient. When uploading contacts for broadcasting, they are merged into the main contacts tab, requiring you to use filters to find specific entries. Another limitation is the lack of support for multiple accounts; for instance, I am unable to have a single admin email address managing three separate accounts for three different companies. Also, it lacks custom roles. **What problems is Wati solving and how is that benefiting you?** This tool allows us to organize all our WhatsApp chats within a single system, making management much easier. ### 17. Reliable, User-Friendly WhatsApp Automation with Supportive WATI Team **Rating:** 5.0/5.0 stars **Reviewed by:** Divija R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Wati?** Using WATI provides reliable WhatsApp API access, chatbot automation, a shared team inbox, broadcast messaging, analytics, and integrations, making it extremely important for a service-oriented business like ours as it is user-friendly, dependable, and helps us derive insights for strategic decision-making while ensuring smooth customer communication; additionally, the WATI team is very supportive, **What do you dislike about Wati?** One area of improvement could be developing a stronger in-house CRM. **What problems is Wati solving and how is that benefiting you?** WATI helps solve the challenge of managing large volumes of customer communication on WhatsApp by providing automation, a shared team inbox, broadcast messaging, and analytics. This benefits us by allowing our team to handle customer queries efficiently, run targeted campaigns, reduce manual workload through chatbots, and gain insights from conversation data to make better strategic decisions while ensuring reliable and seamless communication with our users. **Official Response from Cheuk Kwan (Poko) Lam:** > Thank you, Divija! It’s incredibly rewarding to hear that Wati has made a tangible difference — helping you manage large communication volumes efficiently and gain the insights needed for strategic decision-making. That kind of real-world result is exactly why we do what we do. We also appreciate your feedback regarding the development of a stronger in-house CRM. We are always looking for ways to expand our platform's capabilities, and we’ve shared this suggestion with our product team for future consideration. We're rooting for your business and excited to keep being part of your growth journey! ### 18. Intuitive and powerful interface, but load speed could be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Omar M. | Tech Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2025 **What do you like best about Wati?** I like the simplicity of Wati's interface and that it has many features. It allows me to offer WhatsApp automation and control agent access. I also value the template examples, the automatic responses to customers at any time, and the ability to make sales without anyone being connected. Additionally, it allows human agents to intervene if necessary. The initial setup was very easy for me. **What do you dislike about Wati?** The loading speed of the web app should be increased. **What problems is Wati solving and how is that benefiting you?** I use Wati to automate WhatsApp in interactions with clients and control access to agents. The functionalities allow me to respond to clients at all times, make sales automatically, and have human agent intervention if necessary. The simplicity of the interface makes it more manageable. ### 19. Wati Simplifies Customer Support Seamlessly **Rating:** 4.0/5.0 stars **Reviewed by:** Shoiab S. | Customer Support, Small-Business (50 or fewer emp.) **Reviewed Date:** December 31, 2025 **What do you like best about Wati?** I use Wati in my office for handling customers over WhatsApp, and it has solved many problems for me. I really appreciate being able to access all messages on a single platform with Wati. I also like that automatic messages expire after 24 hours, and the notification sound is helpful. Wati is working nicely without any bugs, and I find it very easy to access and user-friendly. **What do you dislike about Wati?** I wish there was an option for a dark mode instead of the normal white background. Also, after making a payment, it would be better if WhatsApp could be unblocked immediately rather than after 24 hours. **What problems is Wati solving and how is that benefiting you?** Wati lets me handle customer messages from various platforms in one place, which solves my issue with multiple incoming messages. ### 20. A Powerful and Reliable Platform for Scaling WhatsApp Communication **Rating:** 4.0/5.0 stars **Reviewed by:** Rohan V. | Customer Engagement Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Wati?** What I like most about WATI is how it brings structure, automation, and team collaboration to WhatsApp, which is otherwise very unstructured when used manually. Some features I find particularly valuable: Automation & workflows: The ability to set up automated replies, follow-ups, and reminders saves a lot of time and ensures no lead or customer is left unattended. Team inbox & chat assignment: Multiple team members can handle conversations from one number with clear ownership, which makes collaboration smooth and efficient. Broadcast messaging: Sending bulk updates and reminders on WhatsApp is easy, organized, and far more effective than email or SMS. Tags & segmentation: I can tag and segment contacts based on intent or stage, making follow-ups more targeted and relevant. Dashboard & visibility: Having complete chat history, notes, and performance visibility helps me track responses and maintain accountability. Overall, WATI makes WhatsApp communication scalable, reliable, and professional, which is what I value most. **What do you dislike about Wati?** Workflow flexibility: The automation workflows are powerful, but at times they feel a bit rigid. More conditional logic and customization options would make them even more effective for complex use cases. Analytics & reporting: The current reports are helpful at a basic level, but more detailed and customizable analytics (like deeper funnel insights or agent performance metrics) would add a lot of value. **What problems is Wati solving and how is that benefiting you?** I use Wati to manage WhatsApp communication, handle high volumes of conversations, and automate follow-ups. It helps me with broadcast messages, chat routing, and lead management, making WhatsApp more structured and scalable. ### 21. Amazing Instagram Integration That Makes Everything Simple and Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Anastasia S. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Wati?** the new Instagram integration is amazing. It makes everything simple and efficient. Overall wati dashboard and all its features have made my life easier. High performance, its support system and AI Intelligence is essential in today's day and age. Even the pricing is reasonable. **What do you dislike about Wati?** Nothing i dislike. everything is great and amazing **What problems is Wati solving and how is that benefiting you?** Sending mass level whatsapp messages to my clients database **Official Response from Cheuk Kwan (Poko) Lam:** > It’s fantastic to hear that the new Instagram integration has been a game-changer for you, Anastasia. Knowing that our AI tools and support are helping you stay ahead is exactly what we aim for. We’re also glad that mass messaging your database has become so much more efficient. It's rewarding to know the platform is hitting the mark for you on both performance and pricing. All the best, Team Wati ### 22. WATI is Great and easy to use system! **Rating:** 5.0/5.0 stars **Reviewed by:** Yossi S. | Owner & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2025 **What do you like best about Wati?** WATI is one of the most efficient platforms I have ever used. The system is intuitive, fast, and offers an excellent solution for all our automation needs on WhatsApp. Technical support is always available, patient in their explanations, and helpful in resolving any issues. I highly recommend WATI to anyone seeking a blend of professionalism, innovation, and personal attention. **What do you dislike about Wati?** I don't find anything I don't like so far; I love all the features and the ease of use. **What problems is Wati solving and how is that benefiting you?** WATI has effectively addressed the challenges of managing customer communication through WhatsApp by providing a centralized and efficient solution. With this system, we are able to handle numerous conversations daily using automations, smart responses, and dynamic forms, eliminating the need for tedious manual replies. This not only saves us time but also enhances our service and boosts our closing rates. ### 23. Practical, Reliable, and Perfect for Business Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Ankur A. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2025 **What do you like best about Wati?** What I appreciate most about Wati is its practicality and reliability for real business applications. I have been using Wati for more than a year with several clients, primarily for bulk WhatsApp messaging, chatbots, and automating customer support, and it has significantly reduced manual work. The dashboard is straightforward enough for non-technical teams to use, but also robust when you need to design structured flows or handle large volumes of messages. The chatbot builder is adaptable and effective for tasks like lead qualification and answering FAQs. Message delivery and template approvals usually proceed smoothly, which is essential when managing client campaigns. In summary, Wati truly feels designed for agencies and businesses that are scaling, not just for demonstration purposes. **What do you dislike about Wati?** My main criticism of Wati is actually quite limited, as the product overall is robust and delivers on its promises. The features for bulk messaging, chatbots, and WhatsApp automation generally function smoothly and are dependable for daily client operations. That said, customer support is one area that could use improvement. Sometimes, the response time is slower than I would like, particularly when dealing with urgent issues or live campaigns. For agencies handling several clients, having quicker and more proactive support would be a significant advantage. Other than this, the platform is stable and well-designed, and with enhanced support, Wati could become an even stronger choice for long-term business needs. **What problems is Wati solving and how is that benefiting you?** Wati addresses one of the most significant challenges businesses encounter today: managing WhatsApp communications at scale without descending into chaos. By centralizing customer chats, bulk messaging, and automation within a single platform, it becomes essential for handling multiple clients efficiently. Rather than relying on manual responses and disorganized conversations, Wati introduces structured workflows using chatbots, templates, and shared team inboxes. Personally, this has resulted in substantial time savings, more consistent responses, and the ability to conduct high-volume campaigns without concerns about message delivery or compliance. Additionally, it enables my clients to present themselves as more professional and responsive on WhatsApp, which enhances lead management and builds customer trust. In summary, Wati transforms WhatsApp from a disorganized support channel into a dependable and scalable business solution. ### 24. Efficient WhatsApp Management with Seamless Team Collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Mahboob N. | Business Operation Associate **Reviewed Date:** December 31, 2025 **What do you like best about Wati?** I use Wati to communicate with customers on WhatsApp. It helps us reply quickly, manage chats easily, and provide better customer support. The simple interface makes customer communications faster and more efficient. I really like how easy it is to assign chats to team members and track conversations without confusion. Wati keeps all chats organized, assigning chats to team members helps avoid confusion and ensures faster responses, making daily work easier. The initial setup was straightforward, and our team was able to get started quickly with minimal guidance. I would rate it a 10 out of 10 as Wati makes managing customer communication much easier and more efficient. **What do you dislike about Wati?** Wati works well, but the automation setup can be tricky, and reporting could be improved. Automation setup can be confusing and the reports could have more detailed analytics and templates. **What problems is Wati solving and how is that benefiting you?** I use Wati to communicate with customers on WhatsApp, which helps us reply quickly, manage chats easily, and provide better support. It organizes conversations, reduces delays, and allows easy chat assignment to team members, making our work more efficient and confusion-free. ### 25. Simple, User-Friendly WhatsApp Automation That Scales **Rating:** 5.0/5.0 stars **Reviewed by:** Aditya P. | Associate At LawSikho & SkillArbitrage, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Wati?** It's very simple to use and very effective in managing WhatsApp communication at scale. The platform is very user-friendly, making it easy to set up automated messages, chatbots, and broadcast campaigns without much technical knowledge. **What do you dislike about Wati?** One downside of Wati is that sometimes minor glitches in message delivery and notifications. **What problems is Wati solving and how is that benefiting you?** I work at an EdTech company that helps students receive notifications and updates about their classes with the help of Wati **Official Response from Cheuk Kwan (Poko) Lam:** > Thank you, Aditya! It’s great to hear that Wati is helping your EdTech team keep students updated on their classes. Knowing our automation is making that communication easier at scale is exactly why we built these tools. We also appreciate you flagging those glitches with delivery and notifications. Reliability is our top priority, and we’ve shared your feedback with our tech team so they can look into it immediately. We’re honored to be a part of your toolkit and can’t wait to see your team help even more students! ### 26. Efficiency and Simplicity With Wati, But With Some Complications **Rating:** 4.0/5.0 stars **Reviewed by:** Mauricio G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Wati?** I like the way it groups the chats, it's easy to make implementations and how problems are solved with Wati. **What do you dislike about Wati?** They can improve the way the history is being made within the same conversation. That part where a bot is put in and then a person is added and they are reassigned can become a bit confusing. **What problems is Wati solving and how is that benefiting you?** Wati allows me to contact clients and provide solutions regardless of who is on my team. Any member can respond and provide continuous follow-up. ### 27. Easy WhatsApp Templates and AI Refinement, but Limited Multi-Segment Campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Prabhu G. | Senior Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Wati?** Creating WhatsApp templates is easy for both marketing and utility use. It also includes an AI feature that can refine the content and improve how it looks. **What do you dislike about Wati?** When setting up segmentation, you can’t include multiple segments within a single campaign. **What problems is Wati solving and how is that benefiting you?** Sending bulk WhatsApp messages and retargeting users can be done in a very efficient way at the campaign level. ### 28. Streamlined WhatsApp Communication for Sales Teams **Rating:** 4.5/5.0 stars **Reviewed by:** Sushmeet S. | Business Development Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Wati?** I love that with Wati, multiple salespeople can use the same WhatsApp number to communicate with different prospects simultaneously. It's fantastic that it identifies who is responsible for each chat, with tags for each representative. The mobile apps are great too. I also appreciate the automations for setting up auto-responses when needed. It's an awesome tool for our team communication. **What do you dislike about Wati?** I think it is not Wati's fault though but more on WhatsApp API end. It has a problem that if your customer does not text you for 24 hours, we will not be able to send them a message normally like we do on WhatsApp because WhatsApp API has a restriction, which is a huge bummer. We had to actually buy WhatsApp Business and have to manage multiple devices manually now because of that problem. Although a lot of people are using that template system with well-defined processes, it is too time-consuming for us. Also, Wati does become slow sometimes and takes too much time to load in certain cases, so that is what they might want to work on. **What problems is Wati solving and how is that benefiting you?** I use Wati for team WhatsApp communication, solving the issue of a single number for multiple sales team members. It lets multiple salespeople handle communications simultaneously and assign responsibilities easily with tags and provides mobile apps and automation for auto-responses. ### 29. Professional, Reliable, with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Antony P. **Reviewed Date:** December 23, 2025 **What do you like best about Wati?** I like using Wati because it helps in keeping communication with our customers professional and reliable. The user-friendly interface is so effective that even interns can handle it well. Wati reduces repetitive manual messaging by providing automated reply templates, which is very helpful in managing leads and tracking WhatsApp inquiries we receive from our website and social media pages. It's also great that I can integrate our Instagram and Messenger, so we receive social media messages directly in Wati. The transition from Gupshup to Wati was smooth, as Wati is user-friendly and affordable. The initial setup was perfect with no issues. **What do you dislike about Wati?** Most of their features are disabled for basic users, and the upgrade costs more than we could afford as a medium-sized business as we need only a few selected features rather than a complete upgrade. Reporting has a lot of scope for improvement. Automation setups are a bit rigid. **What problems is Wati solving and how is that benefiting you?** I use Wati to automate responses to customer queries on WhatsApp, reduce repetitive manual messaging, handle leads, track inquiries from our website and social media, keep our communications professional, and ensure customer chats are not missed. ### 30. Streamlined Client Communication, Needs Faster Approvals **Rating:** 4.0/5.0 stars **Reviewed by:** Juned B. **Reviewed Date:** November 27, 2025 **What do you like best about Wati?** I appreciate how Wati helps us streamline communication with clients through WhatsApp by enabling structured message campaigns, automated replies, and timely follow-ups during peak filing periods. The platform is especially useful for reaching a large number of clients simultaneously while still maintaining a personalized communication flow. I found the initial setup to be stress-free. **What do you dislike about Wati?** At times, message template approvals take longer than expected, which becomes a challenge during time-sensitive campaigns. The feedback for rejected templates is often generic and not actionable, which doesn't clearly explain what needs to be changed and leads to multiple trial and error submissions. **What problems is Wati solving and how is that benefiting you?** Wati streamlines communication with clients through WhatsApp, enabling structured message campaigns, automated replies, and timely follow-ups. It helps reach a large number of clients simultaneously while maintaining personalized communication flow. ### 31. Enhances Patient Interaction with Easy Automation **Rating:** 4.0/5.0 stars **Reviewed by:** MOC I. **Reviewed Date:** December 26, 2025 **What do you like best about Wati?** I like Wati for its easy navigation and the ability to create easy templates. The automation process is simple, and automation handles help track patient flow with a given keyword. This feature has helped us interact with and engage patients actively and efficiently, get the necessary reports, and send the required details for visits. Wati has been helpful in a lot of aspects, including automations and broadcast automation. The initial setup was also easy from the beginning. **What do you dislike about Wati?** It can improve the automation process approval, just things on marketing gets approved easily, but utility, like, a lot of time, we have time dates for utility, but it does not get approved. **What problems is Wati solving and how is that benefiting you?** I use Wati for live interactions with patients, easy navigation, template creation, and automation. It handles patient flow with keywords and improves efficiency by grabbing patient details and sending necessary information for OPD visits. ### 32. Effortless and User-Friendly Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Nagesh S. | Sociail Media Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** December 25, 2025 **What do you like best about Wati?** Wati is easy to use and fast. The interface is simple, so our team can respond to customers quickly and manage chats smoothly without confusion. **What do you dislike about Wati?** I don’t have any major dislikes so far. The platform has been stable for our daily use, and it covers everything we currently need for WhatsApp customer communication. **What problems is Wati solving and how is that benefiting you?** Wati is helping us manage all customer WhatsApp conversations in one place instead of multiple personal numbers. It improves response time, avoids missed messages, and makes follow-ups easier with a shared team inbox. This has helped us handle more inquiries smoothly, stay organized with leads, and provide faster, more consistent customer support. ### 33. Streamlined Automation & Marketing with Wati **Rating:** 4.5/5.0 stars **Reviewed by:** Naveen D. | Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Wati?** I see Wati has a great platform for automation and marketing, which are key elements for our business. I like the chatbot feature as it helps us automate chats based on their category, allowing us to reach a larger audience effortlessly. Additionally, I find the marketing campaigns feature very beneficial as it enables us to send marketing content and reach more people easily without worrying about our number being blocked. This capability of executing marketing campaigns smoothly is one of the cool features I value highly. **What do you dislike about Wati?** I find the campaign rules problematic because the need for content approval causes delays in our marketing efforts, making our campaigns late. Additionally, the pricing structure for campaign messages could be more transparent and user-friendly. Also, while the initial setup for Wati is easy, the process involving meta things and verification is somewhat complicated. **What problems is Wati solving and how is that benefiting you?** Wati automates WhatsApp conversations with chatbots, allowing us to manage a larger audience effortlessly and conduct marketing campaigns without the risk of getting blocked. ### 34. Create chatbots and attend to customers immediately **Rating:** 4.0/5.0 stars **Reviewed by:** Manuel G. | Marketing and Design, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Wati?** The ease with which I can create chatbots **What do you dislike about Wati?** The price, compared to other applications, is more expensive. **What problems is Wati solving and how is that benefiting you?** Immediate customer service, which reduces the hiring of personnel for that function ### 35. Sending Quick Broadcasts and Low Cost per Message Sent **Rating:** 5.0/5.0 stars **Reviewed by:** Luan P. | Gerente auxiliar de marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Wati?** I like the service and the partnership system. Besides being a customer, I am also part of the partner program. As an agency owner, I can recommend my clients to use Wati, and everyone benefits because they pay less and get discounts on the broadcasts, while I receive a commission for it. **What do you dislike about Wati?** What can be improved are the chatbot limits. Other tools, although not as cheap, offer unlimited requests, which makes it easier to create automation and connect bots. Other than that, it serves very well. **What problems is Wati solving and how is that benefiting you?** I use Wati to send broadcast messages via WhatsApp, helping my salespeople manage and convert leads. It is extremely fast, allowing the sending of more than 15,000 messages per minute, and offers the lowest cost per message among the tools I have tested. ### 36. Effortless WhatsApp Integration, but Automation and Analytics Need Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Ritik G. | Assistant Manager - Digital Operations & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Wati?** Wati offers seamless WhatsApp integration with CRMs like Zoho, making customer communication effortless. The automation workflows and broadcast features are easy to set up and save a lot of manual effort. The interface is user-friendly and the support team is responsive. **What do you dislike about Wati?** Sometimes the automation builder feels limited — especially when handling complex conditions or multiple scenarios in one workflow. Also, analytics and reporting could be more detailed to track message performance and conversions better. **What problems is Wati solving and how is that benefiting you?** Wati helps us automate our customer communication over WhatsApp — from booking confirmations and reminders to missed call follow-ups and abandoned cart messages. It has significantly reduced manual effort, improved response time, and increased booking conversions. The seamless integration with Zoho CRM makes lead management and tracking much easier. ### 37. WhatsApp Automation with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan Esteban J. **Reviewed Date:** December 26, 2025 **What do you like best about Wati?** I like that Wati allows automating WhatsApp using Google Sheets in transcriptions. The tool managed to implement this integration on a large scale, which I really appreciate. The function of integrating with Google Sheets was particularly useful for me, as I needed to transcribe everything my clients said without having to access a chat, helping me filter by needs and ratings. Additionally, the initial setup of Wati was super simple and very intuitive, which I loved. Overall, I have liked everything so far. **What do you dislike about Wati?** For the moment, I have liked everything. **What problems is Wati solving and how is that benefiting you?** I use Wati to automate WhatsApp using Google Sheets, which transforms manual tasks into automatic ones. It helps to automatically transcribe customer conversations to facilitate filtering and analysis, reducing manual work and improving efficiency. ### 38. Efficient Customer Support with Ease of Use **Rating:** 4.0/5.0 stars **Reviewed by:** Emiliano L. **Reviewed Date:** November 13, 2025 **What do you like best about Wati?** I appreciate that Wati connects us directly to WhatsApp, providing our customer experience agents with an efficient channel to monitor, manage, and assist customers seamlessly. The integration makes it convenient for our team to directly interact with customers on a platform they already use extensively, enhancing our support capabilities. I really enjoy the ease of use at the agent level, which simplifies operations significantly. Our marketing team noted that the initial setup was straightforward once the WhatsApp requirements were met, highlighting the platform's user-friendly nature. **What do you dislike about Wati?** I find the reporting capabilities of Wati lacking. The reporting suite could be more comprehensive, ideally with the ability to create custom KPIs. Additionally, it would be beneficial to have an automatic cut-off feature for abandoned chats. **What problems is Wati solving and how is that benefiting you?** I use Wati to connect directly to WhatsApp, allowing my CX agents to efficiently monitor, manage, and assist customers with ease of use at the agent level. ### 39. Frustrating Account Management and Support when Cancelling **Rating:** 0.0/5.0 stars **Reviewed by:** Nicholas S. **Reviewed Date:** November 11, 2025 **What do you like best about Wati?** I find Wati fantastic for its seamless integration with WhatsApp Business API, simplifying the process remarkably. The experience and insights it provides for configuring both Meta and WhatsApp connections stand out, making the setup not just simple but also efficient. I appreciate how easy it is to integrate AI chatbot elements into the system, adding value by streamlining communication tasks. The initial setup was straightforward, which made getting started with Wati hassle-free. **What do you dislike about Wati?** I find the account management and cancellation process with Wati challenging. When I contacted support to cancel my account, they were unresponsive and did not assist me. I had to search the website extensively, as there was no straightforward option to cancel my account from the user dashboard. The process was unnecessarily complicated, misleading, and introduced friction, making it very difficult to find how to cancel the account. **What problems is Wati solving and how is that benefiting you?** I use Wati for WhatsApp Business API integration, simplifying the setup and integrating AI chatbot elements. ### 40. Seamless Automation with Wati API **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandro M. | Chief Product Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Wati?** I love that Wati has an API that I can use. It allows me to streamline my flow of creating a customer. When a customer joins my system, I automatically create an account for them, and then create a contact on Wati so I can keep the loop and maintain contact with that customer. The onboarding process was pretty easy, and setting up the API was straightforward because they provided me with the API key and Swagger docs. These features really simplify my workflow. **What do you dislike about Wati?** Sometimes it is a bit slow, but it doesn't happen all the time. **What problems is Wati solving and how is that benefiting you?** I use Wati to automate contact creation and communication via WhatsApp when users sign up. It streamlines my workflow, ensures a smooth customer contact process, and keeps conversations active through its API. ### 41. Streamlined Marketing and Customer Support with Powerful AI Chatbot **Rating:** 5.0/5.0 stars **Reviewed by:** Mustafa Z. | Digital Marketing executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Wati?** This platform offers the best interface for mass broadcasting marketing messages. When our customers reply to us, we are always ready to respond to their queries with the help of the AI chatbot. We have managed to reduce our customer service agents' workload by 40%, which has allowed us to redirect our workforce toward more productive tasks and invest in developing their knowledge and skills. **What do you dislike about Wati?** The only drawback I noticed is that we are unable to start a conversation with our customers unless they reach out to us first. **What problems is Wati solving and how is that benefiting you?** BY USING wati we were able to reply to our customers in seconds. Also, the AI chatbot enabled us to answer queries without the need of human intervention. ### 42. Facilitate Attention with Automated Chatbots **Rating:** 3.5/5.0 stars **Reviewed by:** Erika Rocio A. | Supervisor del servicio de atención al cliente **Reviewed Date:** November 25, 2025 **What do you like best about Wati?** I love Wati's ability to create new chatbots, which is incredibly useful since we can develop a distinct chatbot for each service offered at the university, thus ensuring more precise and specialized attention. Additionally, I appreciate that it provides automated responses outside of working hours, helping to maintain continuity in customer service. I found the initial setup of Wati to be simple and hassle-free, which greatly facilitated its implementation in our daily operations. **What do you dislike about Wati?** The criteria used to assign the category to the distribution templates are not clear, and I need a detailed explanation of why a different category is assigned than the one I request, even when I meet the listed criteria. **What problems is Wati solving and how is that benefiting you?** I use Wati to receive and respond to inquiries outside of working hours and to create customized chatbots for various academic services. ### 43. The Ultimate Sales & Support Tool for E-commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Junaid K. **Reviewed Date:** October 27, 2025 **What do you like best about Wati?** I love Wati for its intuitive and user-friendly interface, which made the transition and setup processes straightforward and smooth. Its seamless integration with Shopify enhances my e-commerce operations significantly. I find the automated chat flows incredibly effective for managing both sales and support functions. The chat automation and broadcast campaigns are perfect solutions for promotions and product launches, ensuring communication remains smooth and professional. Wati has proven to increase our response rates and improve lead conversions. Additionally, it delivers faster customer service, which is crucial for maintaining a competitive edge. The ability to effortlessly integrate and handle chat routing and templates adds efficiency to our workflow. I appreciate that Wati can transform WhatsApp into a powerful tool for sales and support, making it the best solution out there for e-commerce businesses. **What do you dislike about Wati?** N/A **What problems is Wati solving and how is that benefiting you?** I use Wati for automated chat flows that enhance sales and support, making promotions, launches smooth, increasing response rates, improving lead conversions, and delivering faster customer service. ### 44. Simple, Straightforward Template Creation **Rating:** 4.0/5.0 stars **Reviewed by:** Anas Y. | Associate Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about Wati?** Template creation is pretty simple and straightforward **What do you dislike about Wati?** Have faced payment related issues, specifically the auto debit **What problems is Wati solving and how is that benefiting you?** Integration with the Salesforce **Official Response from Cheuk Kwan (Poko) Lam:** > It’s great to hear that the template creation process is working smoothly for you and that the Salesforce integration is adding value to your workflow. We built those features specifically to make syncing your data and launching campaigns as straightforward as possible. However, we hear you regarding the auto-debit and payment issues. We know how frustrating billing hiccups can be when you're trying to keep your operations running without interruption. If you’re still experiencing any trouble with your payments, please feel free to reach out to me directly at cheukkwan@clare.ai so we can look into your account and get this sorted out for you. We’re glad to be a part of your toolkit and appreciate you sharing these insights. Talk soon, Team Wati ### 45. Easy to Use, But Far Too Expensive to Scale **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2026 **What do you like best about Wati?** Wati is easy to use, offers solid features, and stays strongly focused on WhatsApp. **What do you dislike about Wati?** It's just super expensive, as soon as you want to really get seruious with Wati, they charge a lot, I would really not advice Wati. For 10 users you will end up paying like 300 USD and you need to purchase AI credits which are expensive as well. If possible use something else. **What problems is Wati solving and how is that benefiting you?** Answering whatsapp. **Official Response from Shirish Nair:** > Hi there, Thanks a lot for sharing your honest feedback. We really appreciate it. Glad to hear that you find Wati easy to use and useful for handling WhatsApp conversations. That said, we hear you on the pricing. As teams grow and usage increases, costs can definitely add up, and that’s something we’re actively working on improving. In many cases, there are ways to better optimize the setup or plan based on how you're using Wati, and we’d love to help you with that. If you’re open to it, please reach out to me at Shirish@wati.io, and we'll take a look at your account and see how we can make things more cost-effective for you. Thanks again for your feedback. Looking forward to hearing from you. Best, Team Wati ### 46. Empowers Sales with Effortless Setup and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel F. | Desarrollador Independiente **Reviewed Date:** December 25, 2025 **What do you like best about Wati?** I mostly use Wati to create chatbots for brand promotions and contests, and to develop chatbots that help companies accelerate their sales process. I find the API pretty simple to use, and the chat UX is easy for non-tech people to learn. The pricing is pretty competitive for an enterprise-level tool. I really appreciate the support team; they answer almost immediately and help us implement our ideas. The initial setup of Wati was really easy for my team. **What do you dislike about Wati?** They are missing some API which are available in WhatsApp, like sticker support or special message types. **What problems is Wati solving and how is that benefiting you?** I use Wati to create chatbots for brand promotions, accelerate sales, and find the API simple and chat UX easy for non-tech people. ### 47. Easy Channel Connections and Broadcasts with Simple Account Management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Wati?** Easyness to connect channels, easyness to send broadcasts, and management of the account (sets, upgrades, etc.) **What do you dislike about Wati?** UX/UI is definitely a barrier. I had to talk to support or our account manager for almost every single use case I needed to implement. **What problems is Wati solving and how is that benefiting you?** Automation of messages for new leads, broadcast to current customers, etc. ### 48. Effortless Messaging, Perfect for Small Businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Nonu C. **Reviewed Date:** January 23, 2026 **What do you like best about Wati?** I find Wati very easy to use, and I appreciate that it is very accurate in sending automated messages timely, with no lag at all. I also liked that the initial setup was very easy because the steps were clearly mentioned. After switching from QuickReply, I realized Wati is much easier and less expensive. Overall, I think it's a very good platform, and I really like it. **What do you dislike about Wati?** Its really good platform not dislikes tbh **What problems is Wati solving and how is that benefiting you?** I use Wati to send my customers order confirmations, abandoned cart messages, and offers. It's very easy to use and sends automated messages accurately and timely without any lag. ### 49. Smart Retrying Helps Us Reach More People with Every Broadcast **Rating:** 4.0/5.0 stars **Reviewed by:** Santanu P. | Manager-Digital Promotion & Development, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Wati?** Smart Retrying feature that helps us send the broadcast to a larger number of people **What do you dislike about Wati?** Support system. There's literally no POC we can connect to in case of an emergency **What problems is Wati solving and how is that benefiting you?** There are many platforms in the market, but wati is different. It helps us with Smart Retry option that helps us reach a larger audience whom we cannot reach on the first go. **Official Response from Cheuk Kwan (Poko) Lam:** > Thank you so much, Santanu! Really glad to hear that Smart Retrying is working well for your business. That's exactly what we built it for — making reaching a larger audience effortless so you can focus on growing. We also take your feedback regarding our support system seriously. We understand the importance of having a direct point of contact during emergencies, and we are sharing this feedback with our leadership team as we look to improve our service. We're always improving, so stay tuned for more! Feel free to reach out anytime if you need anything! ### 50. WATI Simplifies WhatsApp Integration for Developers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Wati?** As a developer, WATI has really helped make my life much simpler. I no longer need to constantly deal with frequent changes or updates on the WhatsApp platform itself. WATI abstracts away much of that complexity, allowing me to focus on building features and delivering value instead of maintaining WhatsApp-specific integrations. **What do you dislike about Wati?** The web page is filled with so many small widgets that it becomes overwhelming to navigate. **What problems is Wati solving and how is that benefiting you?** As a developer, WATI has significantly simplified my work. I no longer have to constantly manage frequent changes or updates on the WhatsApp platform itself. WATI takes care of much of that complexity, which lets me concentrate on building features and delivering value rather than spending time maintaining WhatsApp-specific integrations. ## Wati Discussions - [How to include pictures as a button option?](https://www.g2.com/discussions/how-to-include-pictures-as-a-button-option) - 1 comment, 2 upvotes - [Can i send custom pdf by template by providing custom link tomy customer?](https://www.g2.com/discussions/can-i-send-custom-pdf-by-template-by-providing-custom-link-tomy-customer) - 2 comments, 2 upvotes - [What is the best way to generate leads with WATI, Can you please provide various case study?](https://www.g2.com/discussions/what-is-the-best-way-to-generate-leads-with-wati-can-you-please-provide-various-case-study) - 1 comment, 1 upvote - [Automation problem](https://www.g2.com/discussions/automation-problem) - 1 comment, 1 upvote - [Can we know from which website we recieved the chat on whatsapp](https://www.g2.com/discussions/can-we-know-from-which-website-we-recieved-the-chat-on-whatsapp) - 1 comment, 1 upvote - [View Wati pricing details and edition comparison](https://www.g2.com/products/wati/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+01%3A22%3A49+-0500&secure%5Bsession_id%5D=44352944-d3a3-46ad-a1dc-06d876ce3e16&secure%5Btoken%5D=5dc0ef7286541e5fdd81b2fed5379c2725ea4f7a0605f7e8cff65fecd2215624&format=llm_user) ## Wati Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Astra by Wati](https://www.g2.com/products/wati-astra-by-wati/reviews) - [Bitrix24](https://www.g2.com/products/bitrix24/reviews) - [Calendly](https://www.g2.com/products/calendly/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Kylas Sales CRM](https://www.g2.com/products/kylas-sales-crm/reviews) - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Node.js](https://www.g2.com/products/node-js/reviews) - [Pabbly Subscriptions](https://www.g2.com/products/pabbly-subscriptions/reviews) - [Razorpay](https://www.g2.com/products/razorpay/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Swipe](https://www.g2.com/products/swipe-swipe/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [viaSocket](https://www.g2.com/products/viasocket/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Wati Features **Functionality** - Ease Of Integration - API Call Speed - Communication Varieties **Responses** - Customization - Control - Route To Human - Menu bars - Drip sequences **Conversational Platform** - Personalization - Omnichannel - Contextual Engagement - Proactive Engagement **Messaging Channels** - SMS Messaging - Voice Messaging - Two way messaging **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Process** - Mentions - Tickets - Macros **Design** - Communications Strategy Development - Create Content - Personalization - Inbound Identification - Regulatory Compliance **Support** - Documentation - Community Support - Professional Support **Platform** - Live chat - Integrations - Branding - Analytics - Role-based access - Collection of information **Support Automation** - Intelligent Routing - Seamless Escalation - Transcripts - Self-Serve Support **Administration** - Scheduling - Triggered Notifications - Segmentation - Integrations **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Channels** - Social - Live Chat - Phone - Text **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - AI Text Summarization **Insight** - Surveys ## Top Wati Alternatives - [Gallabox](https://www.g2.com/products/gallabox/reviews) - 4.6/5.0 (164 reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - 4.1/5.0 (448 reviews) - [Interakt](https://www.g2.com/products/haptik-interakt/reviews) - 4.5/5.0 (66 reviews)