Vyro is the automotive digital retail platform built for the people actually responsible for online vehicle sales at the brand level — OEMs, distributors/importers, and multi-brand dealer groups — rather than single dealerships. Most tools in this category were designed for a single-rooftop dealership and then bolted onto manufacturer websites as an afterthought. Vyro was built the other way round: a unified, CI-compliant digital experience the OEM or distributor controls, with the inventory, finance, and dealer network plugged in underneath. The result is one platform for the entire online-to-showroom journey, rather than five systems stitched together. What's in the platform: • Dealer and brand websites with a built-in CMS — no separate agency rebuilds • Vehicle configurators with immersive 3D-style digital showroom experiences • Multi-channel lead capture routed to the right dealer in the right market • Live, accurate inventory listings across dealer networks • Integrated finance calculators and checkout — deposits, trade-ins, approvals • CRM with full customer journey visibility from first click to delivery • Reputation management, reviews, and after-sales touchpoints Who it's for: • OEMs standardising digital retail across multiple markets • Distributors and importers bringing new brands (EV, Chinese, specialist) into new countries • Multi-brand dealer groups operating 5–50 rooftops • Marketplace, subscription, and finance platforms in automotive Trusted by Commonwealth Bank of Australia, Lynk & Co, Polestar, and Farizon across Australia, New Zealand, APAC, and MENA, Vyro typically goes live in weeks rather than the multi-quarter timelines typical of legacy DMS and OEM website platforms. Where Vyro fits vs. the market: if Cox Automotive and Dealer Inspire are built for the US single-dealership buyer, and Virtual Yard is built for the Australian dealer-DMS buyer, Vyro is built for the distributor or OEM who needs one brand-level platform across every market and every dealer — with the flexibility to launch in a new country without rebuilding the stack.