Kaitlyn G.
KG
Kaitlyn G.
Optimization Specialist & Website Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Great A/B Testing Tool, But A Bit Pricey "
3.5/5
What do you like best about VWO Insights - Web?

User friendly and attractive design; VWO is easy to use and the heatmaps are very helpful. The visual editor made setting up tests very simple. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

The price point isn't bad, but I've found another A/B testing tool that gives me more users for a lower price which is the only thing I disliked. This is a great option for those who only need to use testing for less than 10,000 visitors. Review collected by and hosted on G2.com.

Russell M.
RM
Russell M.
CEO
Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"VWO is a simple to use solution for optimizing any web page"
5/5
What do you like best about VWO Insights - Web?

The initial setup of VWO is super easy. We did not need any help from our developers to get it going, and I can easily make changes to our key landing pages using VWO without any coding experience. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

I do with VWO had a scroll map in addition to heat maps. Review collected by and hosted on G2.com.

Alexander P.
AP
Alexander P.
Retail Sales Consultant
Telecommunications
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"High Quality A/B Testing Tool -- Plus Much More!"
4.5/5
What do you like best about VWO Insights - Web?

Great user interface. Highly editable pages. Overall an extremely useful tool for A/B testing -- Heatmaps are also a great feature of VWO. The customer service is top class -- our designated rep Abhay Arora is a pleasure to work with; he is knowledgeable and consistently makes himself available to our queries. Abhay always has an answer to our questions, when he doesn't know an answer off the top of his head (which is rare) he looks it up with lightning speed and accuracy! Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

There is not much that I dislike about VWO. If I could make one improvement it would be having the ability to save/download multiple heatmaps and visitor records in large batches. Review collected by and hosted on G2.com.

Justin H.
JH
Justin H.
Marketing Director
Consumer Electronics
Small-Business (50 or fewer emp.)
"Great for Conversion Optimization"
4.5/5
What do you like best about VWO Insights - Web?

Easy a/b split testing, heat maps, all the things you need for getting going with conversion optimization. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Not much. Clean tool, as a developer I'd like to have a little more control, but it's still good. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Powerful software we can't live without"
4/5
What do you like best about VWO Insights - Web?

Heatmaps and customer surveys. But my favorite is the user recordings. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

none so far. But still a new customer. Clients like it so far. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Great product, easy to use and feature rich. "
4/5
What do you like best about VWO Insights - Web?

The ease of implementation and simplicity of setting up tests are a killer feature. Non technical users are able to create in depth tests. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

The web app can be a bit heavy and slow. Review collected by and hosted on G2.com.

Lee T.
LT
Lee T.
Owner and Online Marketing Specialist
Internet
Small-Business (50 or fewer emp.)
"Visual Website Optimizer helps me and my clients make more money"
5/5
What do you like best about VWO Insights - Web?

Simple and intuitive to use. It requires very little technical skill to get it up and running and no technical skill to create tests. I like the fact that everything I need is in one package - heatmaps, a/b test, multivariate test etc.

I like the fact that they help you make better use of the product by providing tools such as the idea factory and the Landing Page Analyzer. The online help has also helped clarify my understanding of the test results.

As a bonus they also provide some nice security features which allow you to be notified when people login or the status of a test changes. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

It is difficult to think of something I dislike but one thing I would like is to have the Sub Accounts feature available in the smaller packages. Review collected by and hosted on G2.com.

Victor C.
VC
Victor C.
Online Conversion Manager
Entertainment
Mid-Market (51-1000 emp.)
"Amazing product with awesome people behind it"
4.5/5
What do you like best about VWO Insights - Web?

The possibility to test way more that it seems when reading a review or the product specs. Asking customer service you get a better picture about VWO possibilities, I think it's essential to read their blog and attend their webinars, they provide with really good information. And when you don't know how to or if possible the best is to ask them, raise a ticket or get direct help over a skype call. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Sometimes is not so straight forward and it takes longer than expected to get tests running correctly. For complex sites it takes quite some time and coding when you want to test more advance funcionalities. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Visual Website Optimizer Offers The Insights You Need And User Friendliness You Deserve"
5/5
What do you like best about VWO Insights - Web?

Visual Website Optimizer has been a huge asset to me in my online marketing career. With an easy to use platform, heat map integration and valuable insights, testing has never been so easy. I love that the code is so easy to implement on site and that you only have to do it once. Also, the reporting features are nice and allow us to efficiently communicate results to clients. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

The system does not allow for multi-page testing. Therefore, I am not able to follow a visitors complete flow throughout a site and must setup multiple tests instead. Additionally, I would like to see the system have the ability to have multiple logins allowing clients to go in and see their tests and results without seeing all of our clients listed. Review collected by and hosted on G2.com.

Jeremy R.
JR
Jeremy R.
Principal
Human Resources
Small-Business (50 or fewer emp.)
"Multivariate testing without the confusion"
4.5/5
What do you like best about VWO Insights - Web?

Visual Website Optimizer allows you to easily test multiple changes on web pages. It's the best multivariate page testing tool on the web. It's easy to setup different variations of pages and see how conversions occur with different changes. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

There are times where visitors see a visual flicker as changes on the pages are made. Review collected by and hosted on G2.com.