Verified User in Financial Services
AF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"intuitive and robust testing platform"
5/5
What do you like best about VWO Insights - Web?

very intuitive and easy to use, support is fast and extremely helpful Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

screenshot previews take a long time to load and refresh. goal tracking / setup is a bit unclear. Difficult to know if variations will appear correctly across browsers and devices. Review collected by and hosted on G2.com.

EB
Edyta B.
Enterprise (> 1000 emp.)
"Good tool, but needs improvements "
4/5
What do you like best about VWO Insights - Web?

VWO has a great dashboard and fairly easy to navigate results page. They are great in replying to all the inquiries and are pleasure to work with. The options for testing in the menu are fantastic and very user friendly, especially for first time users. It's overall a great tool to use without needing to involve any devs. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

VWO is rather cumbersome to implement. Use of the dynamic edit function is difficult to navigate if you are a new user, and have never worked with the tool before. It can be a little pricey. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Good A/B testing tool if looking for great features in one suite"
3.5/5
What do you like best about VWO Insights - Web?

Heatmaps were quite simple to create and very userful. Many options to setup tests including A/B test, split URL test and Multi variate test. Good content on blog to learn A/B testing Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Not a simple tool as it use to be earlier. Too many features and some of them are not intuitive to use. Review collected by and hosted on G2.com.

Michael D.
MD
Michael D.
Director of Optimization
Marketing and Advertising
Small-Business (50 or fewer emp.)
"A Good Entry Tool to Conversion Rate Optimization"
3/5
What do you like best about VWO Insights - Web?

Ease of use, Clean dashboard, constantly developing new releases and features, testing library, accessible pricing options. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

The entire quality assurance process is pretty difficult with VWO, making edits to dynamic pages is nigh impossible out of the box. Customer support can be spotty. IMO the heat map functionality just doesn't work. Review collected by and hosted on G2.com.

Nathan A.
NA
Nathan A.
Brand Manager
Internet
Mid-Market (51-1000 emp.)
"Essential Business Intelligence"
4.5/5
What do you like best about VWO Insights - Web?

VWO has an excellent suite of testing tools that all work together. Using these tools on a regular basis will mean real gains to your bottom line without having to increase traffic. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Not much to dislike. Occasionally, I have trouble figuring out why one of my tests isn't working. But it's always my user error. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Verified User in Online Media
Mid-Market (51-1000 emp.)
"High value product optimization tool"
4/5
What do you like best about VWO Insights - Web?

I love VWO not only has so many great testing features but also provide survey/ heatmap/ scrollmap insights. It's so easy to use VWO to split traffic and create testing variants. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

VWO can't track multiple conversion goals so we integrate with google analytics and check testing result there. but VWO is really on top of all clients' feedback. They already in process of adding new features to make multiple conversion goal possible. Review collected by and hosted on G2.com.

Akash B.
AB
Akash B.
Digital Marketing Manager
Computer Software
Mid-Market (51-1000 emp.)
"Definitely Recommended for Your Website and Conversion Optimization"
4.5/5
What do you like best about VWO Insights - Web?

The VWO tool is quite easy to implement and use for a person with scarce technical know-how. I love the way each of their feature/ segment is accompanied by a detailed and very simple written tutorial. The control that VWO provides to implement optimization tests is something that makes any marketer to be in full control of what's happening. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

The heatmap section is something that I would like to see to be more user-friendly and intuitive. Review collected by and hosted on G2.com.

Marcos S.
MS
Marcos S.
Diseñador maquetador web
Mid-Market (51-1000 emp.)
"An amazing tool to know your user behaviour"
5/5
What do you like best about VWO Insights - Web?

The vwo tool has everything I could thing of to evaluate your user behaviour on the site. Heatmaps, clickmaps, recordings ...

But, I really believe that their best asset is the customer relationship, you can count with a great team at any point, there is no doubt their will not answer you, no bug or problem you can have they will not be willing to help you and short it out. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Due to the short of test I run, hundred of pages at onces, sometimes the clickmap or heatmap, doesn't works always works as smooth as I would expect.

I wish this functionality would get improved in the future, for the time being VWO team has always helped to fix any issue. Review collected by and hosted on G2.com.

Chase R.
CR
Chase R.
Ecommerce Product Manager
Information Technology and Services
Mid-Market (51-1000 emp.)
"Easy to use and scaleable enterprise optimisation platform"
4.5/5
What do you like best about VWO Insights - Web?

I like that it's relatively quick and easy to set up complex tests (with the help of my developers!), and that I can rely on the results they generate. The account management team is also top notch and I've relied on their fast, friendly help dozens of times. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

I think they could have waited to release their "beta" features like session recording and the new heatmaps and funnels, because they don't really work that well. I know they're not included in the cost but we held off buying similar services because these were in VWO. Unfortunately, they haven't really worked for us yet. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Verified User in Computer & Network Security
Small-Business (50 or fewer emp.)
"Powerful A/B testing and conversion optimization tool"
4.5/5
What do you like best about VWO Insights - Web?

Besides offering a great product, what really stands out is VWO's excellent support service. They are very quick to respond and will offer a solution normally within a day, sometimes even within an hour. Overall, a very professional team from sales, account managers to every single support agent. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

When a specific test is running on several pages at the same time, setup doesn't always work smoothly which can lead to changes not being applied to all pages. I wish this functionality would get improved in the future, for the time being VWO team has always helped to fix any issue. Review collected by and hosted on G2.com.