--- title: VWO Insights - Web Reviews meta\_title: 'VWO Insights - Web Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 62 reviews by the users' company size, role or industry to find out how VWO Insights - Web works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 62 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # VWO Insights - Web Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by VWO Insights - Web but has limited features. Are you part of the VWO Insights - Web team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in your website visitors' purchase journeys. VWO Insights - Web stands apart as the only visitor behavior analytics solution in the market that offers a connected view of visitor behavior analytics, capturing the complete journey of website users. This unique capability allows businesses to access session recordings of every user visit, providing unprecedented insight into visitor interactions. Additionally, VWO Web Insights encompasses of four powerful tools – heatmaps, session recordings, surveys, and form field analytics – into a single, cohesive product. Our advanced segmentation filters let you hone in on specific user groups by device type, operating system, geography, user status (new or returning), language, and more. Custom event filters give you the power to track and analyze visitor actions during key moments in your website, providing the context you need to optimize the visitor experience. These insights drive informed decision-making, ultimately reducing churn and lifting conversion rates. Privacy is paramount; we ensure your data collection complies with GDPR, SOC2, and other privacy standards. Learn about our privacy practices at VWO Privacy Principles - https://vwo.com/compliance/privacy-principles/ * * * Seller [VWO AB Tasty](https://www.g2.com/sellers/vwo-ab-tasty) Discussions [VWO Insights - Web Community](https://www.g2.com/products/vwo-insights-web/discuss) Languages Supported English Solution Type All-in-One Overview by Swati Aggarwal Show More ## Pricing Pricing provided by VWO Insights - Web. ### GROWTH Starting at $139.00 Per Month ### PRO Starting at $328.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/vwo-insights-web/pricing) ## Top-Rated Alternatives [ ![Hotjar by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hotjar by Contentsquare") Hotjar by Contentsquare 4.3/5(345) ](https://www.g2.com/products/hotjar-by-contentsquare/reviews) [ ![Glassbox](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glassbox") Glassbox 4.9/5(809) ](https://www.g2.com/products/glassbox/reviews) [ ![Mouseflow](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mouseflow") Mouseflow 4.6/5(690) ](https://www.g2.com/products/mouseflow/reviews) [ View All Alternatives ](https://www.g2.com/products/vwo-insights-web/competitors/alternatives) ## User Insights Average based on 62 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising 12/3/2014 "excellent tool with good support" 4.5/5 What do you like best about VWO Insights - Web? the simple user interface, the simplistic editor and the detailed reporting. its really easy for us to pick up a campaign and check its progress using the reporting, especially with the segmentation of reports . The preview section is also very useful for quickly checking dev progress of a test. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? the lack of jquery editing. It would be really useful to have this functionality in VWO. Also, the lack of mobile/tablet apps for when Im on the move, trying to view a campaign on an iphone is a nightmare. Addtionally, the time it takes to load the heatmaps is very long and slows down reporting time. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: mobile/tablet app. Jquery functionality, scroll maps/ more in depth heat map analysis. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? We find and work on opportunities for websites to improve conversion rate optimization. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Amrdeep S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amrdeep S.") AS Amrdeep S. Performance Analyst Small-Business (50 or fewer emp.) 12/2/2014 "A/B testing made simple" 4/5 What do you like best about VWO Insights - Web? The ease of use, the in built heat maps for each of your variants, the advanced targeting features, mobile testing and the ideas bank make it a testing tool that can do the job of 2-3 different software packages. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? The interface can feel a little clunky at first but efforts have been made to improve this. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? Lack of conversions is a critical thing to solve. Have benefited from quick insights and increased conversions Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about VWO Insights - Web? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about VWO Insights - Web ](https://www.g2.com/products/vwo-insights-web/discussions/new) GU Guest User What is VWO Insights used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-vwo-insights-used-for) [ View all Discussions ](https://www.g2.com/products/vwo-insights-web/discuss) ## Pricing Options Pricing provided by VWO Insights - Web. ### GROWTH Starting at $139.00 Per Month ### PRO Starting at $328.00 Per Month ### ENTERPRISE Starting at $775.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/vwo-insights-web/pricing) VWO Insights - Web Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png "Product Avatar Image") Hotjar by Contentsquare 4.3/5(345) [ Compare Now ](https://www.g2.com/compare/hotjar-by-contentsquare-vs-vwo-insights-web) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5f3495afb6dce71c88bf8e0e17e8f216/microsoft-microsoft-clarity.png "Product Avatar Image") Clarity 4.5/5(55) [ Compare Now ](https://www.g2.com/compare/microsoft-microsoft-clarity-vs-vwo-insights-web) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-vwo-insights-web) ##### ##### VWO Insights - Web Features Reporting Heat Maps Session Replays Monitoring Administration API / Integrations QA Testing Performance and Reliability Analysis Conversion Opportunities Side-By-Side Analysis Mobile Device Analysis [ View More Features ](https://www.g2.com/products/vwo-insights-web/features) ##### Categories on G2 [Survey](https://www.g2.com/categories/survey)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics) [Survey](https://www.g2.com/categories/survey)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Enterprise Feedback Management](https://www.g2.com/categories/enterprise-feedback-management)[Product Analytics](https://www.g2.com/categories/product-analytics)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Session Replay](https://www.g2.com/categories/session-replay)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[User Research](https://www.g2.com/categories/user-research)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools)[Digital Experience Monitoring (DEM)](https://www.g2.com/categories/digital-experience-monitoring-dem) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top generative AI software providers for small businesses](https://www.g2.com/discussions/what-are-the-top-generative-ai-infrastructure-providers-for-small-businesses)[What are the hardware requirements and adoption considerations for enterprise VR collaboration implementations?](https://www.g2.com/discussions/what-are-the-hardware-requirements-and-adoption-considerations-for-enterprise-vr-collaboration-implementations)[Best options for generative AI infrastructure in the SaaS industry](https://www.g2.com/discussions/what-are-the-best-options-for-generative-ai-infrastructure-in-the-saas-industry) [Top tools for visualizing big data](https://www.g2.com/discussions/what-are-the-top-tools-for-visualizing-big-data)[What sales gamification tools actually move quota numbers and improve rep performance rather than just creating a fun atmosphere that does not translate to results?](https://www.g2.com/discussions/what-sales-gamification-tools-actually-move-quota-numbers-and-improve-rep-performance-rather-than-just-creating-a-fun-atmosphere-that-does-not-translate-to-results)[Pros and Cons Details](https://www.g2.com/products/vwo-insights-web/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)