--- title: VWO Insights - Web Reviews meta\_title: 'VWO Insights - Web Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 62 reviews by the users' company size, role or industry to find out how VWO Insights - Web works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 62 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # VWO Insights - Web Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by VWO Insights - Web but has limited features. Are you part of the VWO Insights - Web team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in your website visitors' purchase journeys. VWO Insights - Web stands apart as the only visitor behavior analytics solution in the market that offers a connected view of visitor behavior analytics, capturing the complete journey of website users. This unique capability allows businesses to access session recordings of every user visit, providing unprecedented insight into visitor interactions. Additionally, VWO Web Insights encompasses of four powerful tools – heatmaps, session recordings, surveys, and form field analytics – into a single, cohesive product. Our advanced segmentation filters let you hone in on specific user groups by device type, operating system, geography, user status (new or returning), language, and more. Custom event filters give you the power to track and analyze visitor actions during key moments in your website, providing the context you need to optimize the visitor experience. These insights drive informed decision-making, ultimately reducing churn and lifting conversion rates. Privacy is paramount; we ensure your data collection complies with GDPR, SOC2, and other privacy standards. Learn about our privacy practices at VWO Privacy Principles - https://vwo.com/compliance/privacy-principles/ * * * Seller [VWO AB Tasty](https://www.g2.com/sellers/vwo-ab-tasty) Discussions [VWO Insights - Web Community](https://www.g2.com/products/vwo-insights-web/discuss) Languages Supported English Solution Type All-in-One Overview by Swati Aggarwal Show More ## Pricing Pricing provided by VWO Insights - Web. ### GROWTH Starting at $139.00 Per Month ### PRO Starting at $328.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/vwo-insights-web/pricing) ## Top-Rated Alternatives [ ![Hotjar by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hotjar by Contentsquare") Hotjar by Contentsquare 4.3/5(345) ](https://www.g2.com/products/hotjar-by-contentsquare/reviews) [ ![Glassbox](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glassbox") Glassbox 4.9/5(809) ](https://www.g2.com/products/glassbox/reviews) [ ![Mouseflow](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mouseflow") Mouseflow 4.6/5(690) ](https://www.g2.com/products/mouseflow/reviews) [ View All Alternatives ](https://www.g2.com/products/vwo-insights-web/competitors/alternatives) ## User Insights Average based on 62 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Kaitlyn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kaitlyn G.") KG Kaitlyn G. Optimization Specialist & Website Manager Marketing and Advertising Small-Business (50 or fewer emp.) 5/19/2016 "Great A/B Testing Tool, But A Bit Pricey " 3.5/5 What do you like best about VWO Insights - Web? User friendly and attractive design; VWO is easy to use and the heatmaps are very helpful. The visual editor made setting up tests very simple. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? The price point isn't bad, but I've found another A/B testing tool that gives me more users for a lower price which is the only thing I disliked. This is a great option for those who only need to use testing for less than 10,000 visitors. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: For those who only need A/B testing for 10,000 visitors or less, this is definitely the best option out there. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? A/B testing is without a doubt the best way to increase conversions. Using data to make informed decisions for your business is a must. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Russell M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Russell M.") RM Russell M. CEO Health, Wellness and Fitness Small-Business (50 or fewer emp.) 5/19/2016 "VWO is a simple to use solution for optimizing any web page" 5/5 What do you like best about VWO Insights - Web? The initial setup of VWO is super easy. We did not need any help from our developers to get it going, and I can easily make changes to our key landing pages using VWO without any coding experience. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? I do with VWO had a scroll map in addition to heat maps. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? We have been able to make changes to our landing pages more quickly than ever before leading to increased conversions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Alexander P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexander P.") AP Alexander P. Retail Sales Consultant Telecommunications Enterprise (\> 1000 emp.) 1/29/2016 Business partner of the seller or seller's competitor, not included in G2 scores. "High Quality A/B Testing Tool -- Plus Much More!" 4.5/5 What do you like best about VWO Insights - Web? Great user interface. Highly editable pages. Overall an extremely useful tool for A/B testing -- Heatmaps are also a great feature of VWO. The customer service is top class -- our designated rep Abhay Arora is a pleasure to work with; he is knowledgeable and consistently makes himself available to our queries. Abhay always has an answer to our questions, when he doesn't know an answer off the top of his head (which is rare) he looks it up with lightning speed and accuracy! Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? There is not much that I dislike about VWO. If I could make one improvement it would be having the ability to save/download multiple heatmaps and visitor records in large batches. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? We are able to test our variations before making them live; this is essential in our business as we want to make sure the variation is a winner, and at the same time have data to show the client that reflects this. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Justin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Justin H.") JH Justin H. Marketing Director Consumer Electronics Small-Business (50 or fewer emp.) 5/19/2016 "Great for Conversion Optimization" 4.5/5 What do you like best about VWO Insights - Web? Easy a/b split testing, heat maps, all the things you need for getting going with conversion optimization. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? Not much. Clean tool, as a developer I'd like to have a little more control, but it's still good. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? Increase in funnel conversions in multiple areas. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/19/2016 "Powerful software we can't live without" 4/5 What do you like best about VWO Insights - Web? Heatmaps and customer surveys. But my favorite is the user recordings. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? none so far. But still a new customer. Clients like it so far. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? The customer surveys were helpful in identifying new content to add to our client's website Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 5/19/2016 "Great product, easy to use and feature rich. " 4/5 What do you like best about VWO Insights - Web? The ease of implementation and simplicity of setting up tests are a killer feature. Non technical users are able to create in depth tests. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? The web app can be a bit heavy and slow. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: Do a trial implementation to ensure it meets your needs. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? A/B testing conversion rates on checkout, we also use heatmaps and recordings to understand how our users use specific complex tools. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Lee T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lee T.") LT Lee T. Owner and Online Marketing Specialist Internet Small-Business (50 or fewer emp.) 12/2/2014 "Visual Website Optimizer helps me and my clients make more money" 5/5 What do you like best about VWO Insights - Web? Simple and intuitive to use. It requires very little technical skill to get it up and running and no technical skill to create tests. I like the fact that everything I need is in one package - heatmaps, a/b test, multivariate test etc. I like the fact that they help you make better use of the product by providing tools such as the idea factory and the Landing Page Analyzer. The online help has also helped clarify my understanding of the test results. As a bonus they also provide some nice security features which allow you to be notified when people login or the status of a test changes. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? It is difficult to think of something I dislike but one thing I would like is to have the Sub Accounts feature available in the smaller packages. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: Get your moneys worth and test everything you can. Use the idea factory if you can't think of things to test and get an idea of how your landing pages are likely to perform by using the Landing Page Analyzer Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? Conversion Rate Optimisation for my own business and that of my clients. Through using VWO we have seen an increase in testing due to the ease of use and an increase in conversions. VWO has also provided us a greater insight into the minds of our customers. This comes from the tests that we run telling us what our customers prefer. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Victor C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor C.") VC Victor C. Online Conversion Manager Entertainment Mid-Market (51-1000 emp.) 12/2/2014 "Amazing product with awesome people behind it" 4.5/5 What do you like best about VWO Insights - Web? The possibility to test way more that it seems when reading a review or the product specs. Asking customer service you get a better picture about VWO possibilities, I think it's essential to read their blog and attend their webinars, they provide with really good information. And when you don't know how to or if possible the best is to ask them, raise a ticket or get direct help over a skype call. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? Sometimes is not so straight forward and it takes longer than expected to get tests running correctly. For complex sites it takes quite some time and coding when you want to test more advance funcionalities. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: Get a front end developer close to you if you're getting into complex tests or your site is complex itself. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? It helps to understand how our visitors and customer behave and how we should optimize different flows. Running CR tests and always getting heat maps it helps a lot. Segmentation of results is key. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/1/2014 "Visual Website Optimizer Offers The Insights You Need And User Friendliness You Deserve" 5/5 What do you like best about VWO Insights - Web? Visual Website Optimizer has been a huge asset to me in my online marketing career. With an easy to use platform, heat map integration and valuable insights, testing has never been so easy. I love that the code is so easy to implement on site and that you only have to do it once. Also, the reporting features are nice and allow us to efficiently communicate results to clients. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? The system does not allow for multi-page testing. Therefore, I am not able to follow a visitors complete flow throughout a site and must setup multiple tests instead. Additionally, I would like to see the system have the ability to have multiple logins allowing clients to go in and see their tests and results without seeing all of our clients listed. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? Visual Website Optimizer has given us greater insights into high performing landing page designs and has allowed us to significantly increase our clients' conversions rates. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Jeremy R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeremy R.") JR Jeremy R. Principal Human Resources Small-Business (50 or fewer emp.) 11/3/2014 "Multivariate testing without the confusion" 4.5/5 What do you like best about VWO Insights - Web? Visual Website Optimizer allows you to easily test multiple changes on web pages. It's the best multivariate page testing tool on the web. It's easy to setup different variations of pages and see how conversions occur with different changes. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? There are times where visitors see a visual flicker as changes on the pages are made. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: The heatmap is a great function and will give you insights into your landing pages. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? We use this to test conversions for a website. It has allowed us to also see a heatmap of how people are clicking on the pages to best test the page layout and content. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about VWO Insights - Web? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about VWO Insights - Web ](https://www.g2.com/products/vwo-insights-web/discussions/new) GU Guest User What is VWO Insights used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-vwo-insights-used-for) [ View all Discussions ](https://www.g2.com/products/vwo-insights-web/discuss) ## Pricing Options Pricing provided by VWO Insights - Web. ### GROWTH Starting at $139.00 Per Month ### PRO Starting at $328.00 Per Month ### ENTERPRISE Starting at $775.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/vwo-insights-web/pricing) VWO Insights - Web Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png "Product Avatar Image") Hotjar by Contentsquare 4.3/5(345) [ Compare Now ](https://www.g2.com/compare/hotjar-by-contentsquare-vs-vwo-insights-web) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5f3495afb6dce71c88bf8e0e17e8f216/microsoft-microsoft-clarity.png "Product Avatar Image") Clarity 4.5/5(55) [ Compare Now ](https://www.g2.com/compare/microsoft-microsoft-clarity-vs-vwo-insights-web) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-vwo-insights-web) ##### ##### VWO Insights - Web Features Reporting Heat Maps Session Replays Monitoring Administration API / Integrations QA Testing Performance and Reliability Analysis Conversion Opportunities Side-By-Side Analysis Mobile Device Analysis [ View More Features ](https://www.g2.com/products/vwo-insights-web/features) ##### Categories on G2 [Survey](https://www.g2.com/categories/survey)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics) [Survey](https://www.g2.com/categories/survey)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Enterprise Feedback Management](https://www.g2.com/categories/enterprise-feedback-management)[Product Analytics](https://www.g2.com/categories/product-analytics)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Session Replay](https://www.g2.com/categories/session-replay)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[User Research](https://www.g2.com/categories/user-research)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools)[Digital Experience Monitoring (DEM)](https://www.g2.com/categories/digital-experience-monitoring-dem) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top generative AI software providers for small businesses](https://www.g2.com/discussions/what-are-the-top-generative-ai-infrastructure-providers-for-small-businesses)[What are the hardware requirements and adoption considerations for enterprise VR collaboration implementations?](https://www.g2.com/discussions/what-are-the-hardware-requirements-and-adoption-considerations-for-enterprise-vr-collaboration-implementations)[Best options for generative AI infrastructure in the SaaS industry](https://www.g2.com/discussions/what-are-the-best-options-for-generative-ai-infrastructure-in-the-saas-industry) [Top tools for visualizing big data](https://www.g2.com/discussions/what-are-the-top-tools-for-visualizing-big-data)[What sales gamification tools actually move quota numbers and improve rep performance rather than just creating a fun atmosphere that does not translate to results?](https://www.g2.com/discussions/what-sales-gamification-tools-actually-move-quota-numbers-and-improve-rep-performance-rather-than-just-creating-a-fun-atmosphere-that-does-not-translate-to-results)[Pros and Cons Details](https://www.g2.com/products/vwo-insights-web/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)