--- title: VWO Insights - Web Reviews meta\_title: 'VWO Insights - Web Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 62 reviews by the users' company size, role or industry to find out how VWO Insights - Web works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 62 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # VWO Insights - Web Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by VWO Insights - Web but has limited features. Are you part of the VWO Insights - Web team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in your website visitors' purchase journeys. VWO Insights - Web stands apart as the only visitor behavior analytics solution in the market that offers a connected view of visitor behavior analytics, capturing the complete journey of website users. This unique capability allows businesses to access session recordings of every user visit, providing unprecedented insight into visitor interactions. Additionally, VWO Web Insights encompasses of four powerful tools – heatmaps, session recordings, surveys, and form field analytics – into a single, cohesive product. Our advanced segmentation filters let you hone in on specific user groups by device type, operating system, geography, user status (new or returning), language, and more. Custom event filters give you the power to track and analyze visitor actions during key moments in your website, providing the context you need to optimize the visitor experience. These insights drive informed decision-making, ultimately reducing churn and lifting conversion rates. Privacy is paramount; we ensure your data collection complies with GDPR, SOC2, and other privacy standards. Learn about our privacy practices at VWO Privacy Principles - https://vwo.com/compliance/privacy-principles/ * * * Seller [VWO AB Tasty](https://www.g2.com/sellers/vwo-ab-tasty) Discussions [VWO Insights - Web Community](https://www.g2.com/products/vwo-insights-web/discuss) Languages Supported English Solution Type All-in-One Overview by Swati Aggarwal Show More ## Pricing Pricing provided by VWO Insights - Web. ### GROWTH Starting at $139.00 Per Month ### PRO Starting at $328.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/vwo-insights-web/pricing) ## Top-Rated Alternatives [ ![Hotjar by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hotjar by Contentsquare") Hotjar by Contentsquare 4.3/5(345) ](https://www.g2.com/products/hotjar-by-contentsquare/reviews) [ ![Glassbox](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glassbox") Glassbox 4.9/5(809) ](https://www.g2.com/products/glassbox/reviews) [ ![Mouseflow](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mouseflow") Mouseflow 4.6/5(690) ](https://www.g2.com/products/mouseflow/reviews) [ View All Alternatives ](https://www.g2.com/products/vwo-insights-web/competitors/alternatives) ## User Insights Average based on 62 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") II Verified User in Internet Mid-Market (51-1000 emp.) 5/3/2017 "Strategic Marketing Analyst" 5/5 What do you like best about VWO Insights - Web? the system is simple to use and gather all my tests necessities in one spot... I also appreciate the excellent customer success manager we were assigned- very attentive and always giving the best solution to my inquires. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? screenshots in AB tests are not captured currently sometimes not so positive about having a live heatmap- meaning, if i did changes in my site i will see the old clicks appearing on the new version. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? - Review collected by and hosted on G2.com. Show More 9/28/2017 Current UserValidated ReviewerSource: Organic ![Benjamin B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Benjamin B.") BB Benjamin B. Senior Digital Strategist Marketing and Advertising Mid-Market (51-1000 emp.) 1/19/2017 "Fantastic CRO Tool That Does Way More than Just Test" 4/5 What do you like best about VWO Insights - Web? Our agency has found VWO to be extremely valuable, and not just as an A/B testing tool (although the visual editor makes it incredibly easy to deploy simple tests). We have found the Visitor Analysis Beta, including heatmaps, clickmaps, scrollmaps, and form analysis to be incredibly beneficial for analysis of on-site engagement, and often serves as a foundation for what we may want to A/B test. Customer support has been fantastic and if we have any issues regarding setting up a test, our rep is responsive and helpful. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? The visitor analysis beta, although helpful, does come with its fair share of bugs. It currently has a difficult time with interactive elements of a page such as navigation drop-downs, ect.. We have received workarounds, but these could be fixed. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? As a digital agency, we have to solve for a variety of site objectives. VWO has proved to be versatile enough to show value in a variety of websites, such as e-commerce (purchase), healthcare (appointment scheduling), and even auto care (appointment scheduling). Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Sean R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sean R.") SR Sean R. Senior UX Designer Marketing and Advertising Mid-Market (51-1000 emp.) 5/23/2016 "Good tool, Lots of features, but still a little rough around the edges." 4/5 What do you like best about VWO Insights - Web? The VWO team has really focused on delivering a ton of valuable features for a lower cost than some competitors (which we also have a lot of experience with). We have gotten a ton of value out of some of these. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? The AB testing portion could use some work to clarify the data that is being reported back. Platforms like Optimizely do this really well. It can also be difficult to set the tests up when the editor is being buggy. All in all, it's a good platform that we rely on for testing on several clients. You just have to work around some of the little hangups in the user interface. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: Expect to have a lot of trial and error before you get things set up right. Their documentation isn't as clear or as complete as other platforms. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? This tool really helps us prove the value of our UX team on our client accounts. We can watch user sessions which proves a lot of the issues we raise with clients. We can also set up tests to see what effects our UX changes have on users' sessions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Basil C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Basil C.") BC Basil C. Head of Marketing Mid-Market (51-1000 emp.) 5/19/2016 "Great features, always improving, good price" 4.5/5 What do you like best about VWO Insights - Web? The interface is very straightforward, and new features are always being added on. Over the year we've used it there have been plenty of additional enhancements, but price has staid the same. For the price point it's hard to find a better collection of features. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? Sometimes some of the more advanced features seem a little buggy (heat maps sometimes don't overlay properly), but it's been very reliable over all for us. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: Give the free trial a go, there really is no reason not to test it. It will quickly make a difference to how you view your website. The screen recording is a bit of a hidden feature but is really useful. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? We wanted better insight into how our changes and updates to our website were performing. We wanted to ensure we were making changes that didn't just feel like the right thing to do, but had evidence to back it up. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Germanas L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Germanas L.") GL Germanas L. Analyst Information Technology and Services Small-Business (50 or fewer emp.) 5/19/2016 "Amazing customer support" 5/5 What do you like best about VWO Insights - Web? We appreciate the best support we have seen in the market. We registered for a free trial at first and got a call almost instantly, also they were nice to schedule for a video call in which vwo helped us to understand their application better. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? We were testing heat maps report for our responsive design by using only the traffic from mobile devices, but some of the reports was lacking. The tests are still running so maybe it will be alright later. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: Try it! You will get the easiest tool with best support in the market. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? For our analysis needs we were satisfied with Google Analytics, but as our business grow we had to add a new layer of user analysis to show our clients and to make changes based of those reports. We can now clearly see how the users are interacting with our web application, and therefore we can sell the changes to our client easier. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jan P.") JP Jan P. Senior User Experience and User Interface Specialist Telecommunications Enterprise (\> 1000 emp.) 5/19/2016 "Insightful but improvements are needed" 4/5 What do you like best about VWO Insights - Web? I like the arsenal of the features and fast response from support team. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? I dislike several minor usability issues like if I am logged in into VWO account and I am surfing on our website heatmaps automatically turns on even if I did not wanted to. In goals tracking summary we always have G1 to Gx as goal names and we can not quickly compare goals between, we need to remember what Gx represent or go into details to see full goal name. In forms tracking we can not rename form fields as we can in Hotjar for example. So our form names and fields in reports looks like this: \_2\_WAR\_xxxresponsivewebform\_INSTANCE\_HBwGm7snKS5q\_field3...text Thumbnails in in quick screenshot previews are not working. Every thumbnail is the same with some error. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? We are optimising customer experience. Solving usability issues. Make decisions based on data insights. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Divakar R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Divakar R.") DR Divakar R. Marketing Technologist Internet Mid-Market (51-1000 emp.) 2/28/2016 "A 360 Degree Tool for CRO" 4/5 What do you like best about VWO Insights - Web? Features: -Almost covers all elements that you need for optimization. It includes features sets like testings (AB, MVT split etc.), user behaviour analysis (heat map, visitor recordings, scroll maps etc) and feedbacks (on-site surveys). Usability: -simple and easy wysiwyg editor. But for big/engineering level tests you need slight technical knowledge. SLA: 24X7 central support. knowledgeable and extremely helpful account managers (Rauhan Bhalla). Knows in and around of the tool and related key areas. Over All: They are constantly enhancing the product suite and seen many new roll-outs, over the journey. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? Usability: -No option to save goals, instead frequently used goals are alone auto-saved. -Integration with omniture is available only through synchronous-code. but I think this is the same case with other players too. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: -In-App reporting analysis are limited to an extent. but you can integrate with GA. -Tool possess set of very useful features. -My over all experience was good and as they are constantly enhancing the product, its a good to go scene. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? Business problem -We are in phase to improve over all usability of the site and optimize conversion factors. -Test and Run CRO activities. Benefits -We have gained effective insights in terms of usability and improving UI/UX. -We ran many tests to optimize the page elements and merchandise(screen real estate) to increase maximum throughput. Review collected by and hosted on G2.com. Show More 3/1/2016 Current UserValidated ReviewerSource: Organic ![Verified User in Printing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Printing") AP Verified User in Printing Small-Business (50 or fewer emp.) 5/19/2016 "Helpful Website Optimizer that allows for comparable results" 4.5/5 What do you like best about VWO Insights - Web? The ability to run multiple A/B tests at the same time; ability to run multiple tests -- testing different options. Since our company is based solely online, we are able to quickly test what is working for our website and what isn't. It gives us a great tool to begin an indepth comparison Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? The interface is a little counterintuative. For example, finding where to change the test can be difficult. It requires some time getting used to. We also wish it worked with Google Analytics a little more seamlessly. At the moment, we are still having to use both to compare data and sometimes we get conflicting information. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: VWO is a great tool for any website looking to make sure their customer's online experience is the best it can be. They use a great interface that allows for easy comparisons. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? One of my favorite features is the heat maps. It allows us to see where our customers are looking on the site and what information is important to them. It allows our company to get rid of extra and unnecessary items on our website and establish what our customers are looking for. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Mehmet G. A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mehmet G. A.") MA Mehmet G. A. Digital Marketing Manager Furniture Mid-Market (51-1000 emp.) 5/19/2016 "VWO is the only A/B testing tool i've been using for the last 2-3 years!" 4.5/5 What do you like best about VWO Insights - Web? Creating A/B testing is easier compare to Optimizely (well, my optimizely experience is 1-2 years old now, not sure if they improved their interface). And also it has its own integrated heatmap! Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? Modifications usually look weird on mobile version which frustrates us. For that reasons, most of the time we end up excluding mobile visitors or use URL splitting instead of A/B. I would also appreciate if VWO can find a way to give test results for low traffic websites. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: Test pages on mobile before going live Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? We were able to decrease the bounce rate on high traffic pages. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Joris v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joris v.") JV Joris v. Ecommerce Development Coordinator Retail Mid-Market (51-1000 emp.) 5/19/2016 "Easy to use, good customer service" 4/5 What do you like best about VWO Insights - Web? VWO is easy to use, also if you don't have any coding knowledge. Campaigns are easy to set up and reports are very visual and easy to share with colleagues. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? The preview function has issues. It never loads in my current session, I have to open a new session in incognito mode. When it does work, it takes forever to load previews for the pages i'm testing. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? We're optimizing our ecommerce website. Using A/B testing and heatmaps, we can safely roll out new functionality to our customers, and optimize the shopping experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about VWO Insights - Web? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about VWO Insights - Web ](https://www.g2.com/products/vwo-insights-web/discussions/new) GU Guest User What is VWO Insights used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-vwo-insights-used-for) [ View all Discussions ](https://www.g2.com/products/vwo-insights-web/discuss) ## Pricing Options Pricing provided by VWO Insights - Web. ### GROWTH Starting at $139.00 Per Month ### PRO Starting at $328.00 Per Month ### ENTERPRISE Starting at $775.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/vwo-insights-web/pricing) VWO Insights - Web Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png "Product Avatar Image") Hotjar by Contentsquare 4.3/5(345) [ Compare Now ](https://www.g2.com/compare/hotjar-by-contentsquare-vs-vwo-insights-web) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5f3495afb6dce71c88bf8e0e17e8f216/microsoft-microsoft-clarity.png "Product Avatar Image") Clarity 4.5/5(55) [ Compare Now ](https://www.g2.com/compare/microsoft-microsoft-clarity-vs-vwo-insights-web) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-vwo-insights-web) ##### ##### VWO Insights - Web Features Reporting Heat Maps Session Replays Monitoring Administration API / Integrations QA Testing Performance and Reliability Analysis Conversion Opportunities Side-By-Side Analysis Mobile Device Analysis [ View More Features ](https://www.g2.com/products/vwo-insights-web/features) ##### Categories on G2 [Survey](https://www.g2.com/categories/survey)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics) [Survey](https://www.g2.com/categories/survey)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Enterprise Feedback Management](https://www.g2.com/categories/enterprise-feedback-management)[Product Analytics](https://www.g2.com/categories/product-analytics)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Session Replay](https://www.g2.com/categories/session-replay)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[User Research](https://www.g2.com/categories/user-research)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools)[Digital Experience Monitoring (DEM)](https://www.g2.com/categories/digital-experience-monitoring-dem) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top generative AI software providers for small businesses](https://www.g2.com/discussions/what-are-the-top-generative-ai-infrastructure-providers-for-small-businesses)[What are the hardware requirements and adoption considerations for enterprise VR collaboration implementations?](https://www.g2.com/discussions/what-are-the-hardware-requirements-and-adoption-considerations-for-enterprise-vr-collaboration-implementations)[Best options for generative AI infrastructure in the SaaS industry](https://www.g2.com/discussions/what-are-the-best-options-for-generative-ai-infrastructure-in-the-saas-industry) [Top tools for visualizing big data](https://www.g2.com/discussions/what-are-the-top-tools-for-visualizing-big-data)[What sales gamification tools actually move quota numbers and improve rep performance rather than just creating a fun atmosphere that does not translate to results?](https://www.g2.com/discussions/what-sales-gamification-tools-actually-move-quota-numbers-and-improve-rep-performance-rather-than-just-creating-a-fun-atmosphere-that-does-not-translate-to-results)[Pros and Cons Details](https://www.g2.com/products/vwo-insights-web/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)