--- title: VWO Insights - Web Reviews meta\_title: 'VWO Insights - Web Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 62 reviews by the users' company size, role or industry to find out how VWO Insights - Web works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 62 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # VWO Insights - Web Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by VWO Insights - Web but has limited features. Are you part of the VWO Insights - Web team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in your website visitors' purchase journeys. VWO Insights - Web stands apart as the only visitor behavior analytics solution in the market that offers a connected view of visitor behavior analytics, capturing the complete journey of website users. This unique capability allows businesses to access session recordings of every user visit, providing unprecedented insight into visitor interactions. Additionally, VWO Web Insights encompasses of four powerful tools – heatmaps, session recordings, surveys, and form field analytics – into a single, cohesive product. Our advanced segmentation filters let you hone in on specific user groups by device type, operating system, geography, user status (new or returning), language, and more. Custom event filters give you the power to track and analyze visitor actions during key moments in your website, providing the context you need to optimize the visitor experience. These insights drive informed decision-making, ultimately reducing churn and lifting conversion rates. Privacy is paramount; we ensure your data collection complies with GDPR, SOC2, and other privacy standards. Learn about our privacy practices at VWO Privacy Principles - https://vwo.com/compliance/privacy-principles/ * * * Seller [VWO AB Tasty](https://www.g2.com/sellers/vwo-ab-tasty) Discussions [VWO Insights - Web Community](https://www.g2.com/products/vwo-insights-web/discuss) Languages Supported English Solution Type All-in-One Overview by Swati Aggarwal Show More ## Pricing Pricing provided by VWO Insights - Web. ### GROWTH Starting at $139.00 Per Month ### PRO Starting at $328.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/vwo-insights-web/pricing) ## Top-Rated Alternatives [ ![Hotjar by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hotjar by Contentsquare") Hotjar by Contentsquare 4.3/5(345) ](https://www.g2.com/products/hotjar-by-contentsquare/reviews) [ ![Glassbox](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glassbox") Glassbox 4.9/5(809) ](https://www.g2.com/products/glassbox/reviews) [ ![Mouseflow](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mouseflow") Mouseflow 4.6/5(690) ](https://www.g2.com/products/mouseflow/reviews) [ View All Alternatives ](https://www.g2.com/products/vwo-insights-web/competitors/alternatives) ## User Insights Average based on 62 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 11/16/2018 "intuitive and robust testing platform" 5/5 What do you like best about VWO Insights - Web? very intuitive and easy to use, support is fast and extremely helpful Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? screenshot previews take a long time to load and refresh. goal tracking / setup is a bit unclear. Difficult to know if variations will appear correctly across browsers and devices. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: Very easy to use and more robust than I expected. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? Improving conversion rate at the top of our funnel by testing various strategies - copy, creative, etc. heatmaps are giving us a great idea of how our users interact with our website. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller EB Edyta B. Enterprise (\> 1000 emp.) 4/18/2018 "Good tool, but needs improvements " 4/5 What do you like best about VWO Insights - Web? VWO has a great dashboard and fairly easy to navigate results page. They are great in replying to all the inquiries and are pleasure to work with. The options for testing in the menu are fantastic and very user friendly, especially for first time users. It's overall a great tool to use without needing to involve any devs. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? VWO is rather cumbersome to implement. Use of the dynamic edit function is difficult to navigate if you are a new user, and have never worked with the tool before. It can be a little pricey. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: Give it a try! It's a great tool but be prepared as it may be on the pricey side, Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? We used VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps. It's a great option if you want to be able to set up AB testing experiments for a website fairly quickly! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 12/3/2018 "Good A/B testing tool if looking for great features in one suite" 3.5/5 What do you like best about VWO Insights - Web? Heatmaps were quite simple to create and very userful. Many options to setup tests including A/B test, split URL test and Multi variate test. Good content on blog to learn A/B testing Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? Not a simple tool as it use to be earlier. Too many features and some of them are not intuitive to use. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: Useful if you want to try multiple features in CRO domain at cheaper price. If looking for advanced level features in A/B testing, other tools are better. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? testing hypothesis and tracking conversions related information and heatmaps Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Michael D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael D.") MD Michael D. Director of Optimization Marketing and Advertising Small-Business (50 or fewer emp.) 12/12/2017 "A Good Entry Tool to Conversion Rate Optimization" 3/5 What do you like best about VWO Insights - Web? Ease of use, Clean dashboard, constantly developing new releases and features, testing library, accessible pricing options. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? The entire quality assurance process is pretty difficult with VWO, making edits to dynamic pages is nigh impossible out of the box. Customer support can be spotty. IMO the heat map functionality just doesn't work. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: VWO isn't perfect, but it is a great tool if your organization is looking to get its feet wet with Conversion Rate Optimization. They are developing great tools and features, as well as providing a library of testing ideas and case studies in case you're having trouble thinking of what to test. Their results reporting isn't iron-clad, but for many efforts it's good enough. I personally am not a big fan of how "confident" they are in their declaring winners - I've seen tests where one day it says a variation is a winner at 100% confidence, then the next day that's down to 81% (think about that for a second). However, for most new testers, it's a great tool and definitely a lot easier to use than a tool like Google Optimize. The price point is very reasonable as well, making it accessible to companies of all sizes. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? VWO helps me test specific variations through their A/B testing platform as well as measure their results. It also works well as a "traffic splitter" to send traffic to different URLs, even if you bypass the editor. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Nathan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nathan A.") NA Nathan A. Brand Manager Internet Mid-Market (51-1000 emp.) 1/16/2018 "Essential Business Intelligence" 4.5/5 What do you like best about VWO Insights - Web? VWO has an excellent suite of testing tools that all work together. Using these tools on a regular basis will mean real gains to your bottom line without having to increase traffic. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? Not much to dislike. Occasionally, I have trouble figuring out why one of my tests isn't working. But it's always my user error. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: This is a solid set of tools. I've used many others. VWO is top-notch. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? Split testing and visitor behavior insights. I run several split tests on my sales pages and cart pages at all times. When we have a real head-scratcher of a situation, we can record user behavior and examine heat maps to gain real insight into user situations. It has solved many otherwise unsolvable problems. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") AO Verified User in Online Media Mid-Market (51-1000 emp.) 4/11/2018 "High value product optimization tool" 4/5 What do you like best about VWO Insights - Web? I love VWO not only has so many great testing features but also provide survey/ heatmap/ scrollmap insights. It's so easy to use VWO to split traffic and create testing variants. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? VWO can't track multiple conversion goals so we integrate with google analytics and check testing result there. but VWO is really on top of all clients' feedback. They already in process of adding new features to make multiple conversion goal possible. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: If you want to optimize your product with reasonable budget, you should give VWO a shot. It will surprise you. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? Optimize our products through testings. It's so easy to use VWO doing cyclic testing and keep improving the KPI we are focusing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Akash B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akash B.") AB Akash B. Digital Marketing Manager Computer Software Mid-Market (51-1000 emp.) 2/13/2018 "Definitely Recommended for Your Website and Conversion Optimization" 4.5/5 What do you like best about VWO Insights - Web? The VWO tool is quite easy to implement and use for a person with scarce technical know-how. I love the way each of their feature/ segment is accompanied by a detailed and very simple written tutorial. The control that VWO provides to implement optimization tests is something that makes any marketer to be in full control of what's happening. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? The heatmap section is something that I would like to see to be more user-friendly and intuitive. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? We started using VWO to optimize our website to enhance the user experience and to improve conversion rate for different stages of our marketing funnel. VWO has been an extremely useful and insightful addition to our marketing arsenal, enabling us to implement, run and compare versions that can bring us better results. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Marcos S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marcos S.") MS Marcos S. Diseñador maquetador web Mid-Market (51-1000 emp.) 8/30/2017 "An amazing tool to know your user behaviour" 5/5 What do you like best about VWO Insights - Web? The vwo tool has everything I could thing of to evaluate your user behaviour on the site. Heatmaps, clickmaps, recordings ... But, I really believe that their best asset is the customer relationship, you can count with a great team at any point, there is no doubt their will not answer you, no bug or problem you can have they will not be willing to help you and short it out. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? Due to the short of test I run, hundred of pages at onces, sometimes the clickmap or heatmap, doesn't works always works as smooth as I would expect. I wish this functionality would get improved in the future, for the time being VWO team has always helped to fix any issue. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: Work with the VWO team to really get the best out of VWO they are really flexible and seem to genuinely want to help you get the best out of your business Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? As a digital agency, we have to solve for a variety of site objectives. VWO has proved to be versatile enough to show value in a variety of websites. This has proven to be an essential tool to our process and allows us to learn more about our customers and how they purchase from us Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Chase R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chase R.") CR Chase R. Ecommerce Product Manager Information Technology and Services Mid-Market (51-1000 emp.) 8/21/2017 "Easy to use and scaleable enterprise optimisation platform" 4.5/5 What do you like best about VWO Insights - Web? I like that it's relatively quick and easy to set up complex tests (with the help of my developers!), and that I can rely on the results they generate. The account management team is also top notch and I've relied on their fast, friendly help dozens of times. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? I think they could have waited to release their "beta" features like session recording and the new heatmaps and funnels, because they don't really work that well. I know they're not included in the cost but we held off buying similar services because these were in VWO. Unfortunately, they haven't really worked for us yet. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: If you need more than VWO offers, then you need to have a team of optimisation consultants working constantly on various projects. For small and mid-size businesses with 1-2 people working on optimisation, this product is pitched perfectly. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? Optimising our large user base and squeezing an extra fraction of a percent more revenue from our user base here or there has a massive impact on our business. We're finally learning what kinds of experiences work for our users and drive more revenue, and which ones we need to stop doing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") UC Verified User in Computer & Network Security Small-Business (50 or fewer emp.) 8/21/2017 "Powerful A/B testing and conversion optimization tool" 4.5/5 What do you like best about VWO Insights - Web? Besides offering a great product, what really stands out is VWO's excellent support service. They are very quick to respond and will offer a solution normally within a day, sometimes even within an hour. Overall, a very professional team from sales, account managers to every single support agent. Review collected by and hosted on G2.com. What do you dislike about VWO Insights - Web? When a specific test is running on several pages at the same time, setup doesn't always work smoothly which can lead to changes not being applied to all pages. I wish this functionality would get improved in the future, for the time being VWO team has always helped to fix any issue. Review collected by and hosted on G2.com. Recommendations to others considering VWO Insights - Web: Give it a try, they have a 1 month trial so you have nothing to lose. Review collected by and hosted on G2.com. What problems is VWO Insights - Web solving and how is that benefiting you? We do extensive A/B testing and website optimization. With the help of VWO we can quickly verify if a new idea brings a positive impact. Additional learnings from heatmaps, user surveys etc. provide us a more detailed view of what happens on the website and where we can improve further. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about VWO Insights - Web? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about VWO Insights - Web ](https://www.g2.com/products/vwo-insights-web/discussions/new) GU Guest User What is VWO Insights used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-vwo-insights-used-for) [ View all Discussions ](https://www.g2.com/products/vwo-insights-web/discuss) ## Pricing Options Pricing provided by VWO Insights - Web. ### GROWTH Starting at $139.00 Per Month ### PRO Starting at $328.00 Per Month ### ENTERPRISE Starting at $775.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/vwo-insights-web/pricing) VWO Insights - Web Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png "Product Avatar Image") Hotjar by Contentsquare 4.3/5(345) [ Compare Now ](https://www.g2.com/compare/hotjar-by-contentsquare-vs-vwo-insights-web) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5f3495afb6dce71c88bf8e0e17e8f216/microsoft-microsoft-clarity.png "Product Avatar Image") Clarity 4.5/5(55) [ Compare Now ](https://www.g2.com/compare/microsoft-microsoft-clarity-vs-vwo-insights-web) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-vwo-insights-web) ##### ##### VWO Insights - Web Features Reporting Heat Maps Session Replays Monitoring Administration API / Integrations QA Testing Performance and Reliability Analysis Conversion Opportunities Side-By-Side Analysis Mobile Device Analysis [ View More Features ](https://www.g2.com/products/vwo-insights-web/features) ##### Categories on G2 [Survey](https://www.g2.com/categories/survey)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics) [Survey](https://www.g2.com/categories/survey)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Enterprise Feedback Management](https://www.g2.com/categories/enterprise-feedback-management)[Product Analytics](https://www.g2.com/categories/product-analytics)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Session Replay](https://www.g2.com/categories/session-replay)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[User Research](https://www.g2.com/categories/user-research)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools)[Digital Experience Monitoring (DEM)](https://www.g2.com/categories/digital-experience-monitoring-dem) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top generative AI software providers for small businesses](https://www.g2.com/discussions/what-are-the-top-generative-ai-infrastructure-providers-for-small-businesses)[What are the hardware requirements and adoption considerations for enterprise VR collaboration implementations?](https://www.g2.com/discussions/what-are-the-hardware-requirements-and-adoption-considerations-for-enterprise-vr-collaboration-implementations)[Best options for generative AI infrastructure in the SaaS industry](https://www.g2.com/discussions/what-are-the-best-options-for-generative-ai-infrastructure-in-the-saas-industry) [Top tools for visualizing big data](https://www.g2.com/discussions/what-are-the-top-tools-for-visualizing-big-data)[What sales gamification tools actually move quota numbers and improve rep performance rather than just creating a fun atmosphere that does not translate to results?](https://www.g2.com/discussions/what-sales-gamification-tools-actually-move-quota-numbers-and-improve-rep-performance-rather-than-just-creating-a-fun-atmosphere-that-does-not-translate-to-results)[Pros and Cons Details](https://www.g2.com/products/vwo-insights-web/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)