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VWO Insights - Web

By VWO by Wingify

4.2 out of 5 stars

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VWO Insights - Web Reviews & Product Details

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Pricing

Pricing provided by VWO Insights - Web.

GROWTH

Starting at $139.00
Per Month

PRO

Starting at $328.00
Per Month

VWO Insights - Web Media

VWO Insights - Web Demo - Web Insights Dashboard by VWO
The Dashboard surfaces meaningful and actionable visitor behavior insights that is impacting your business's bottom line so you can get to it immediately and fix it.
VWO Insights - Web Demo - On Page Surveys by VWO
Ask customers the right question at the right time with our multilingual survey. Powered by AI, you can quickly generate relevant survey questions and also summarize survey responses without having to comb through the large data set.
VWO Insights - Web Demo - Form field analytics by VWO
To understand why users are not filling out your lead forms, form field analytics gives you detailed "why" behind the drop-offs - which field is most ignored, average time spent on each field, etc.
VWO Insights - Web Demo - Filter user segments in your analysis
Look for visitor behavior of a specific user cohort with VWO's granular segmentation capabilities.
VWO Insights - Web Demo - Dynamic website heatmaps by VWO
Visualize visitor interaction on your page with heatmaps, scrollmaps, clickmaps, and element lists. You can also navigate and see heatmaps of pop-ups, drop-downs, pages behind login, and all dynamic elements on your website.
VWO Insights - Web Demo - Session recordings by VWO
See your visitors in action with advanced player controls such as skip pauses, showing mouse trails, etc. View all session recordings of a visitor.
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VWO Insights - Web Reviews (61)

Reviews

VWO Insights - Web Reviews (61)

4.2
61 reviews

Pros & Cons

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Verified User in Computer Games
UC
Enterprise (> 1000 emp.)
"Great, easy-to-get optimization tool "
What do you like best about VWO Insights - Web?

I love the heatmaps and click maps!

The session recording is awesome (thought requires improvements).

Potentially the Surveys are good - but haven't got to use it as much as I would like to... Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Some of the tools that are offered aren't very intuitive.

The functionality of elements is very difficult to understand for end-users.

The identification of users/ segmentation should be improved. Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi! We're glad you like VWO Insight. We're constantly working to improve the UX and make VWO easier to use. You should see these changes soon. Thank you for your feedback

-Anshul from VWO

Verified User in Retail
UR
Small-Business (50 or fewer emp.)
"Passable, but not great"
What do you like best about VWO Insights - Web?

The actual analytics suite is very nice and the flow of setting up experiments well thought out. I did like their presentation layer. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Continuously had issues creating multi-variant tests. Our traffic was too much, so we needed to sample, which did not provide very effective analysis. Somewhat clunky in the previewing tools Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi! Thank you for sharing the feedback. We are continuously working to improve our platform and making it easy to use. We acknowledge your feedback and we will definitely work on it.

-Anshul from VWO

Verified User in Printing
UP
Mid-Market (51-1000 emp.)
"Powerful, quick and easy to use tool to setup A/B testing"
What do you like best about VWO Insights - Web?

Page performance comparison, when testing two or more different versions of the landing page or ordering process Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Can't call least useful, but, if possible I would simplify analytics and tracking implementation process Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi! We're constantly working to improve the UX and make VWO easier to use. You should see these changes soon. Thank you for sharing the feedback.

-Anshul from VWO

Tiago K.
TK
Coordenador de Marketing Digital | E-Commerce
Textiles
Mid-Market (51-1000 emp.)
"User friendly with a huge potential to validate several hypothesis and support growth strategies "
What do you like best about VWO Insights - Web?

Give us autonomy to implement most of the tests without support from a developer or even from a designer, which also increases the speed while scaling the # of growth experiments. In addition, the opportunity of slicing and dicing the reports allow us to get better insights. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

The Surveys and heatmaps are really limited in comparison to other tools out there. The Plan functionalities are not so practical because you almost can't customize it, apart from the fact it's not integrated to tools like Asana for managing all the cross-functional workflow. Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi Tiago! We're glad that you were able to find success with VWO Testing. We acknowledge your feedback and we are continuously working to add more features to our products that give more value to our customers. Thank you for the feedback

-Anshul from VWO

MS
Associate Director, Product Marketing
Enterprise (> 1000 emp.)
"Good tool for A/B Testing"
What do you like best about VWO Insights - Web?

We use VWO for our web content and offer tests. Setup is easy and VWO has helpful tools to identify statistically valid sample sizes and test results Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

VWO is less helpful for Mobile App content testing, Firebase offers similar features for free. Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi Marc! We're glad that you found VWO Testing useful. We acknowledge your feedback. We are continuously working to add more capabilities in VWO Fullstack to that could help you with Mobile app testing. Thank you for sharing the feedback

-Anshul from VWO.

Yamini N.
YN
HR & Operations Manager
Small-Business (50 or fewer emp.)
"VWO Insights"
What do you like best about VWO Insights - Web?

It helps combine and collate several features to improve visiters experience. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Their pricing is expensive. They have limited features compared to their top tiered products. Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi Yamini! Thank you for sharing the feedback. We are working continuously to provide more value to our customers for the price that they pay.

-Anshul from VWO

Andrew R.
AR
UX Designer
Graphic Design
Mid-Market (51-1000 emp.)
"It's good for technical users"
What do you like best about VWO Insights - Web?

Heatmaps, Recordings, A/B tests have been great for our company. Heatmaps are excellent quick evaluation tools for individual pages. Recordings are good for adding on to that quantitative evaluation with qualitative user experience perspective. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Goals and observations don't seem to be as useful as I initially thought. Observations seem to get in the way of tests. I do observations in other software to get sign off and then I come into VWO to get it all set up and ready to run and I don't like having to set up a observation before I can start a test. Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi Andrew! We're glad you found value in VWO. We understand that adding hypothesis before an experiment may not work for everyone. We are changing it to an optional step. You should see the change soon. Thank you for the feedback

-Anshul from VWO

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"VWO is more than just 'AB testing' "
What do you like best about VWO Insights - Web?

The customer service aspect is very good. Agents work directly with you and are very reactive in solving any issues or answering any questions you might have. Agents are not too pushy in up-selling and also help provide you with ideas on what might help improve your business. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Sometimes it can be a bit confusing looking for a particular test. Although there is the ability to switch between accounts, perhaps the button should be a bit clearer to show which account you are on. There should also be a filter to remove inactive campaigns (or if there is already, this should be made clearer) Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi! Thank you for sharing the feedback. We're constantly working to improve the UX and make VWO easier to use. You should see these changes soon.

-Anshul from VWO

Verified User in Higher Education
AH
Mid-Market (51-1000 emp.)
"I would highly recommend this A/B testing tool"
What do you like best about VWO Insights - Web?

The fact that you can drag and drop when setting up tests. Also the access to individual heatmaps for each version Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

I kind of feel the UI can be way better, there are some other opportunities to make the survey feature much more powerful to help with UX overview Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi! We're glad that you like using VWO. We're constantly working to improve the UX and make VWO easier to use. You should see these changes soon. Thank you for your feedback

-Anshul from VWO

Verified User in Financial Services
AF
Mid-Market (51-1000 emp.)
"intuitive and robust testing platform"
What do you like best about VWO Insights - Web?

very intuitive and easy to use, support is fast and extremely helpful Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

screenshot previews take a long time to load and refresh. goal tracking / setup is a bit unclear. Difficult to know if variations will appear correctly across browsers and devices. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by VWO Insights - Web.

GROWTH

Starting at $139.00
Per Month

PRO

Starting at $328.00
Per Month

ENTERPRISE

Starting at $775.00
Per Month
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VWO Insights - Web Features
Heat Maps
Session Replays
Monitoring
API / Integrations
QA Testing
Performance and Reliability
Conversion Opportunities
Side-By-Side Analysis
Mobile Device Analysis