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VWO Insights - Web

By VWO by Wingify

4.2 out of 5 stars

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VWO Insights - Web Reviews & Product Details

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Pricing

Pricing provided by VWO Insights - Web.

GROWTH

Starting at $139.00
Per Month

PRO

Starting at $328.00
Per Month

VWO Insights - Web Media

VWO Insights - Web Demo - Web Insights Dashboard by VWO
The Dashboard surfaces meaningful and actionable visitor behavior insights that is impacting your business's bottom line so you can get to it immediately and fix it.
VWO Insights - Web Demo - On Page Surveys by VWO
Ask customers the right question at the right time with our multilingual survey. Powered by AI, you can quickly generate relevant survey questions and also summarize survey responses without having to comb through the large data set.
VWO Insights - Web Demo - Form field analytics by VWO
To understand why users are not filling out your lead forms, form field analytics gives you detailed "why" behind the drop-offs - which field is most ignored, average time spent on each field, etc.
VWO Insights - Web Demo - Filter user segments in your analysis
Look for visitor behavior of a specific user cohort with VWO's granular segmentation capabilities.
VWO Insights - Web Demo - Dynamic website heatmaps by VWO
Visualize visitor interaction on your page with heatmaps, scrollmaps, clickmaps, and element lists. You can also navigate and see heatmaps of pop-ups, drop-downs, pages behind login, and all dynamic elements on your website.
VWO Insights - Web Demo - Session recordings by VWO
See your visitors in action with advanced player controls such as skip pauses, showing mouse trails, etc. View all session recordings of a visitor.
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VWO Insights - Web Reviews (61)

Reviews

VWO Insights - Web Reviews (61)

4.2
61 reviews

Pros & Cons

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GW
Small-Business (50 or fewer emp.)
"A great tool to discover useful data"
What do you like best about VWO Insights - Web?

Surveys and session recordings are goldmines for user data. It's easy to gather information with VWO. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

I wish I could access screen recordings within an A/B test instead of opening a seprate section of VWO. Review collected by and hosted on G2.com.

Shreya B.
SB
Product Manager
Mid-Market (51-1000 emp.)
""Optimizing User Experiences with VWO"
What do you like best about VWO Insights - Web?

What I like best about the VWO Conversion Optimization Platform is that it is very user-friendly. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

VWO Conversion Optimization Platform is that the customer support sometimes lacks domain knowledge. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market (51-1000 emp.)
"Quality Analyst"
What do you like best about VWO Insights - Web?

The installation can be done on the go just by installing a very lightweight code, called SmartCode. One does not get into the hassle of a lengthy and time-consuming installation process.

The installation process, basic tutorial, and learning journey are something that one can quickly get from their user-friendly documentation. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Their core editor tool gets clumsy when you make multiple customizations. Also, for a new user, it gets tricky to make customizations that cannot be done via the options present on the user interface. Review collected by and hosted on G2.com.

Jonathan K.
JK
Senior Product Designer
Mid-Market (51-1000 emp.)
"Best insights and value for money"
What do you like best about VWO Insights - Web?

When we were researching for an analytics tool to benefit our discovery processes we found that VWO constantly came highly recommended. We signed up and quickly understand why, the funnels and goals are very easy to setup! Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

There are not many I can think of. However sometimes I find the heatmap tool to be laggy and buggy. Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi Jonathan, thank you for sharing your feedback. Elated to know that you like the VWO goals and funnels.

Regarding your concern about heatmaps, please contact us at support@vwo.com with more details and we would love to assist you further.

~Neha from VWO

Jack L.
JL
Product Manager
Mid-Market (51-1000 emp.)
"Product Manager"
What do you like best about VWO Insights - Web?

I really like the heat mapping scroll and test variation all on the same page. I also love that we are able to run ab test for survey with just a couple lines of code. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

The heat map sometimes run slow on my current set up, we have a SAAS product and occasionally it misses some areas. Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi Jack, thank you for sharing your feedback. Glad to know that you like the tool.

Regarding your concern please reach out to us at support@vwo.com with all the details as we would like to debug this further.

~Neha from VWO

Elad A.
EA
SEM Specialsit
Enterprise (> 1000 emp.)
"Easy & Insightful tool"
What do you like best about VWO Insights - Web?

Great UI, lots of tutorials and support.

I especially like the A/B testing and the click & scroll maps. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Its' ability to run a Web + Mobile simultaneously tests.. Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi Elad, we really appreciate this feedback. It's wonderful to know that you have had success with the overall VWO platform. We also want to understand the issues you face with creating tests. We are hoping to speak with you about it and we will reach out over email.

- Anshul from VWO

Verified User in Marketing and Advertising
AM
Mid-Market (51-1000 emp.)
"Advancing functionality"
What do you like best about VWO Insights - Web?

I like the ability to be able to review heat maps and the test variations all in one platform. It is very advanced and there is a lot of functionality within the segment setting that can’t be done in other tools. It also requires minimal upkeep as the data continues to keep updating and collecting. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

That there are multiple steps that you aren’t able to go back and forward between which makes it more time consuming. Sometimes there isn’t as much explanation on the tool as I would like which means that we have to speak to our main contact about instead, but they always answer questions well. Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi, Thanks for the feedback. We are planning some changes around the navigation and overall user experience. You will soon see improvements on this front. Do drop us a note if you have some suggestions on support@vwo.com.

- Anshul from VWO

Verified User in Marketing and Advertising
AM
Mid-Market (51-1000 emp.)
"Good tool for A/B testing"
What do you like best about VWO Insights - Web?

The tool makes it easier to perform A/B tests on websites. It is easy to run one accounts, which has sub-accounts for each different client, so you can easily manage testing on multiple clients sites. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

I dislike the settings within the tests, and how they are grouped - it can sometimes take time to change a small thing in the test, as it can be confusing to understand where it is within VWO. Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi, Thank you for sharing your views on VWO. It is great to know that you've been able to run and manage testing for multiple customers. Our product and design team is doing a review of the platform to find instances of not so great UX and fix it. We are sure you'll see these updates soon.

- Anshul from VWO

DR
Product Manager
Mid-Market (51-1000 emp.)
"Very helpful tool"
What do you like best about VWO Insights - Web?

Interactions tracking very easily configured, unlimited and ongoing heatmap collection, clickmap, scrollmap. Significance given for every interaction, segment, goal. Session recordings. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Not possible to activate segments when the test has already been started once (even if it's paused and all data flushed), this is very frustrating because it's a basic feature and you expect to check how different segments performed for your test (so might be useful to not have it configurable, just by default activated and if the user doesn't want to segment, it doesn't harm). Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi Diana! Thank you for the your feedback. Report segmentation is now enabled by default for all campaigns unless you uncheck it yourself. We are constantly working to improve our platform and make it more user friendly.

-Sathyajit from VWO

AT
Webmaster
Enterprise (> 1000 emp.)
"A revelation within the organization"
What do you like best about VWO Insights - Web?

The heatmaps helps us understand our user behavior when using our website. We optimize the pages based on what seems to work less well. Review collected by and hosted on G2.com.

What do you dislike about VWO Insights - Web?

Nothing has disappointed me so far with VWO. Review collected by and hosted on G2.com.

Response from VWO Reviews of VWO Insights - Web

Hi Audrey! We're glad you found VWO useful. Thank you for the feedback

-Anshul from VWO

Pricing Options

Pricing provided by VWO Insights - Web.

GROWTH

Starting at $139.00
Per Month

PRO

Starting at $328.00
Per Month

ENTERPRISE

Starting at $775.00
Per Month
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VWO Insights - Web Features
Heat Maps
Session Replays
Monitoring
API / Integrations
QA Testing
Performance and Reliability
Conversion Opportunities
Side-By-Side Analysis
Mobile Device Analysis