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Visby is an AI Search Optimization (AEO & GEO) application designed for Shopify merchants to track and manage their store's visibility across Large Language Models (LLMs) such as ChatGPT, Claude, and Gemini. The platform automates visibility testing and introduces Share of Model (SoM) metrics to compare product recommendation frequency against competitors. Core functionalities include product catalog audits for AI readiness, automatic generation and hosting of .llms.txt files for AI web crawlers, and an AI blog generator to produce semantically relevant content. Visby provides data-driven action plans to help users align their e-commerce store data with generative engine search requirements in order to be a full agentic store ready.

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