--- title: Vividly Reviews meta_title: 'Vividly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 42 reviews by the users' company size, role or industry to find out how Vividly works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 42 scale: '5' date_modified: '2026-08-07' parent_category: name: Consumer Goods Software url: https://www.g2.com/categories/consumer-goods-software --- # Vividly Reviews **Vendor:** Vividly **Category:** [Trade Promotion Management Software](https://www.g2.com/categories/trade-promotion-management) **Average Rating:** 4.8/5.0 **Total Reviews:** 42 ## About Vividly Vividly is a Trade Promotion Management (TPM) platform built specifically for CPG brands - combining purpose-built software, Transcend AI, and hands-on Revenue Growth Management (RGM) expertise to give sales and finance teams a single source of truth from trade planning through cash application. The platform Vividly replaces the spreadsheets, disconnected systems, and manual processes that drain time and erode trade ROI. Sales teams can plan promotions, model scenarios, and forecast with 98% accuracy - all in one place. Finance teams get end-to-end deduction management that automatically processes hundreds of retailer and distributor PDF formats, reconciles them against promotion records, and reduces deduction processing labor by 90%. Transcend AI Vividly's AI layer - Transcend AI - is trained on a proprietary dataset combining millions of CPG promotion plans, matched POS performance, and deduction outcomes. That's data that doesn't exist anywhere else, and it's what makes the AI accurate rather than generic. Today it powers six live capabilities: predictive lift modeling, scenario planning, promotion optimization, automated deduction processing, an in-platform AI agent, and automated promotion form creation and submission. Every recommendation requires human review - AI as co-pilot, your team as captain. Revenue Growth Management For brands ready to go beyond software, Vividly's RGM service pairs Transcend AI with 15+ years of CPG consulting expertise. The four-module program covers data readiness, post-event analysis and ROI scoring, forward planning optimization, and price pack architecture and elasticity - turning your trade data into a defensible strategy for leadership and buyer meetings alike. Track record $15B+ in trade spend managed. 2M+ promotions planned. 7M+ invoice lines processed. Trusted by leading brands including Liquid Death, Chomps, Perfect Snacks, Carbone, Amy's Kitchen, and Waterloo. ## Vividly Reviews ### 1. Improves Deduction Validation but Needs Better Reconciliation Features **Rating:** 3.5/5.0 stars **Reviewed by:** Kristin S. **Reviewed Date:** February 16, 2026 **What do you like best about Vividly?** I like that it's easy to plan your deductions and map them to your GL account with Vividly. Additionally, I can see various financial graphs around the deduction total spend year to date versus plan. It's also helpful to view other key points like total deductions by retailer or promo. These features are really helpful for planning out future years and understanding the ROI. **What do you dislike about Vividly?** I think the reconciliation file sent could be improved. We currently have to do a series of additional Excel formulas to get the promotion plan period into the deduction file. The reconciliation file could be a bit more accounting focused. It should be accrual-based, but right now it's cash basis, so we have to manually update to reconcile for the period we're closing. Every month, we have to manually update to record the proper period for which cleared and settled transactions need to be reconciled. Also, the promotion period needs to be manually added for us to be able to recognize everything where it needs to go. **What problems is Vividly solving and how is that benefiting you?** Vividly helps validate deductions for our wholesale retailers and manage disputes, even for unplanned shortages. It simplifies planning deductions, mapping them to GL accounts, and provides financial graphs, aiding in future planning and understanding ROI. ### 2. Intuitive, Well-Organized Platform That Simplifies Workflow **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Vividly?** Well organized platform. Intuitive and easy to navigate step by step approach. **What do you dislike about Vividly?** Somewhat rigid in recommended deal structure by month. Does not align with promotional approach in many cases. Deal approval process limited to one level of approval vs a hierarchical approach. **What problems is Vividly solving and how is that benefiting you?** Managing the details of the deduction back-up and clearing process. Their clearing process has driven us to be more detailed in our deal entry. ### 3. Vividly **Rating:** 4.0/5.0 stars **Reviewed by:** Faith K. | Accounts payable specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about Vividly?** Vividly has become an essential platform for managing our trade spend and deduction workflow. As a CPG brand, keeping track of promotions, chargebacks, and retailer deductions can get overwhelmingly complex but Vividly makes the entire process far more organized, transparent, and predictable. **What do you dislike about Vividly?** Learning curve is steep, Cistomization can require support **What problems is Vividly solving and how is that benefiting you?** Trade spend visibility ### 4. Great Program with Continuous Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2023 **What do you like best about Vividly?** Vividly Team listens to feedback and makes continuous improvements! **What do you dislike about Vividly?** For my purposes of entering and tracking promotions, it works great! No downside thus far. **What problems is Vividly solving and how is that benefiting you?** Holds all promos in one place, easy tracking and reporting. **Official Response from Josh Blanton:** > Hey! Thanks so much for the great review! ๐ŸŒŸ We love hearing that our teamโ€™s improvements are making a difference for you. No downsides? Thatโ€™s music to our ears! Keep the feedback comingโ€”weโ€™re here for you! Best, Team Vividly ### 5. Director of Sales Operations **Rating:** 4.0/5.0 stars **Reviewed by:** Kaufman N. | Director of Sales Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Vividly?** Cresicor provides is robust sales forecasting module. The integration to promotions is excellent, and the BI tools offer amazing insights for all users. The quarterly business reviews are also great insights into the health of the business within Cresicor - this helps us, as a business, to understand what we are doing well and where we can improve. **What do you dislike about Vividly?** The system is relatively new/green. There are some bugs, but these get addressed immediately. For promotion planning, it can be a little difficult to see expected versus actuals in a quick format. **Recommendations to others considering Vividly:** When implementing Cresicor, make the data (active and legacy) are clean. Mapping customers and items correctly are essential for the Analytics portion to work correctly. **What problems is Vividly solving and how is that benefiting you?** Cresicor serves as our forecast planner and trade management software. By integrating these two elements into one house, we can reconcile deductions, manage accruals, and update forecast metrics in near real time. **Official Response from Josh Blanton:** > Hi! Thanks so much for the kind words on G2 and for the 5-star ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ review! We're thrilled you find our app user-friendly and love the exporting and search functions. Best you've seen? ๐Ÿ‘€ Sorry to hear about the initial login lag. Weโ€™re looking into it to make sure you get a faster start. So glad Vividly is helping with your trade promotion planning and yearly organization. We appreciate your recommendation! All the best, Team Vividly ### 6. Very easy to use Trade Management tool with a ton of insightful features! **Rating:** 4.0/5.0 stars **Reviewed by:** Zach D. | Trade planning analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2021 **What do you like best about Vividly?** Cresicor is very easy to use. The interface is very user-friendly, and the design is laid out in an effortless yet effective way that anybody from a trade analyst to a sales team member can use it. It has many features that can be used for different analyses (ie, promotion analytics & finance analytics tabs). It also hosts useful information such as pricing, product details, GL/Accounting details etc. I am a big fan of the advanced search, the advanced duplicaton feature and the mass submission features **What do you dislike about Vividly?** The advanced search feature is useful, but could be better if you could filter by multiple criteria in the same field (filter by Ahold Stop & Shop, Giant Carlisle & Landover all at once, or search for MCBs and Scans at the same time or filter out all promotions that are cancelled and export). Being able to import an excel document of some sort to create promotions would be awesome in the future **What problems is Vividly solving and how is that benefiting you?** I have one centralized location for all trade management details, including promotion planning, actuals vs forecast analysis, pricing data, customer data etc. The ability to export all promotions or customer data or pricing and have in an excel file to analyze is very helpfup ## Vividly Discussions - [What is Cresicor used for?](https://www.g2.com/discussions/what-is-cresicor-used-for) - 1 comment - [View Vividly pricing details and edition comparison](https://www.g2.com/products/vividly/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+15%3A06%3A18+-0500&secure%5Bsession_id%5D=bb60d098-2b4b-45c6-ad67-35250472ae8c&secure%5Btoken%5D=b0ae6da10b4cd4c7c7166217a11202cc77545dfaaed2c7e3700d7f7b3b288d65&format=llm_user) ## Vividly Integrations - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) - [SAP Business One](https://www.g2.com/products/key-business-soluitions-sap-business-one/reviews) - [SAP Cloud ERP (SAP S/4HANA Cloud)](https://www.g2.com/products/sap-cloud-erp-sap-s-4hana-cloud/reviews) - [SAP ECC](https://www.g2.com/products/sap-ecc/reviews) ## Vividly Features **Promotions** - Strategic Planning - Campaigns - Funds Allocations - Alignment - Scenario Planning **Document Management - Deduction Management** - Analysis - Repository **Agentic AI - Accounting & Finance** - Autonomous Task Execution **Optimization** - What-if Scenarios - Recommendations - Adjustments - Data Harmonization - Strategic Analysis - Price Optimization - Forecasting - Real-Time Data - Promotion Optimization - Competitive Analysis **Analytics** - Lost Opportunities - ROI - Demand Forecasting **Campaigns** - Plan - Execution - Tracking - Opportunities - ROI Tracking - Event Tracking **Marketing - Trade Promotion Management** - Strategy - Collaboration - ROI - KPI - Analytics - Reporting/Analytics **Additional Functionality** - For Manufacturers - Promotions Management - Customer Management - API - Generative AI - Trade Agreement Management - Data Visualization - Performance Metrics - User Management - Customizable Templates - Contract/License Management - Customizable Reports - Approval Process Control - For Retail - Compliance Management - Promotion Calendar - Workflow Management - Claims Management - AI Copilot - Data Synchronization - Third-Party Integrations - Discount Management - Accounting - Settlement Management - Role-Based Permissions - Scheduling - Approval Workflow - Price/Margin Management - Communication Management ## Top Vividly Alternatives - [Promomash](https://www.g2.com/products/promomash-inc-promomash/reviews) - 4.7/5.0 (59 reviews) - [HighRadius Accounts Receivables](https://www.g2.com/products/highradius-corporation/reviews) - 4.3/5.0 (237 reviews) - [Gaviti](https://www.g2.com/products/gaviti/reviews) - 4.4/5.0 (190 reviews)